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Putting products into TV shows and movies where they will be seen

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Sales did slightly grow after the movie was published so it was effective

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The iPad brought more viewers, so it was effective.

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This brought more views to the show so it was effective.

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This product placement brought more sales for the Nintendo switch so it was effective.

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This product brought less sales to pizza hut but more views to the movie so it was effective.

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BMW paid $3 Million to have Z3 in the movie GoldenEye

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BMW paid $3 Million to have Z3 in the movie GoldenEye

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There was a $240Million lift in sales for the BMW Z3. I don't think it justified paying $3 Million.