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The primary stakeholders is festival organizers who is responsible for overall planning and execution,also performing aritists who is provide performance and art displays,directly impacting the festival's appeal.thirdly,sponsors can offer finacial support to help achieve festival goals,last is volunteers who can assist with organizing and executing the event ,ensuring smooth operations.

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cultural festival organizers

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Secondary stakeholders are the community residents who participate in the festival and enjoy the gifts and benefits of the festival, the schools and educational institutions that create educational significance in the promotion and organization of the festival, and the media that report, publicize the event, influence public awareness and advocate public participation

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Tertiary

Government Agencies：Provide support and resources, overseeing the legality of the event.

Travel Companies：Offer tourism services related to the festival, attracting visitors.

Businesses and Vendors：Increase brand visibility and sales opportunities through participation in the event.

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Sponsors

1. What kind of exposure do you hope to achieve at the festival?

2. Who is your target audience?

3. How do you measure the return on investment for sponsoring this festival?

4. What specific requirements do you have for brand representation?

5. What previous events have you sponsored?

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Balancing open-ended and closed-ended questions during stakeholder interviews is crucial. Open-ended questions are important for gathering in-depth insights and fostering dialogue, allowing stakeholders to express their thoughts and concerns freely. For example, asking "What are your main concerns regarding festival logistics?" encourages detailed responses and reveals potential issues that may not be immediately obvious.

On the other hand, closed-ended questions are effective for obtaining specific information or confirmations, such as "Is this your first time attending the festival?" These types of questions help streamline the collection of quantitative data and can guide the focus of the discussion.

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Here's  why we  ask the stakeholders these questions。

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Here's  why we  ask the stakeholders these questions。

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Key Stakeholders (Festival Organizers, Vendors, Participants)

Festival Organizers

1. Goal Setting: Understanding the festival's main objectives helps ensure that all activities and resource allocations align with these goals.

2. Feedback Collection: Gathering feedback from past events can identify areas for improvement and successful elements, aiding in optimizing current planning.

3. Success Measurement: Clearly defining success criteria enables organizers to effectively evaluate and improve after the event.

4. Budget Considerations: Being aware of budget constraints helps in making feasible plans and arrangements, avoiding overspending.

5. Safety Protocols: Ensuring adequate safety measures protects participants and organizers, increasing trust in the event.

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Secondary Stakeholders (Sponsors, Local Authorities, Media)

Sponsors

1. Exposure Needs: Understanding sponsors' expectations for visibility helps meet their marketing goals and strengthens the partnership.

2. Target Audience: Identifying the sponsor’s target demographic ensures that festival promotion aligns with their branding strategy.

3. Return on Investment: Knowing how sponsors measure ROI can help organizers provide relevant data and results, enhancing future collaboration.

4. Brand Requirements: Meeting sponsors' branding needs prevents conflicts arising from improper brand representation.

5. Past Experience: Learning about sponsors' participation in previous events can provide reference points for collaboration and build trust.

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Tertiary Stakeholders (Community Residents, Emergency Services)

Community Residents

Resident Concerns: Understanding residents’ worries allows for the development of mitigation strategies, enhancing community support.

Community Impact: Assessing the festival's impact on the community helps integrate local culture and environment effectively.

Noise and Traffic: Anticipating potential noise and traffic issues enables the creation of management plans to minimize resident dissatisfaction.

Disruption to Daily Life: Engaging residents for their opinions can lead to effective strategies to minimize disruptions and increase acceptance.

Improvement Suggestions: Feedback from residents can provide organizers with ideas to improve community relations, fostering long-term collaboration.