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limited edition Frida Kahlo chocolate bar

limited edition encourages action.

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this is how i will promote this product pay Adriana lima  to go on a show promoting the product and use the Aldi home page

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this is how i will promote this product pay Adriana lima  to go on a show promoting the product and use the Aldi home page

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my product is targeted towards students specifically art students 

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my product is targeted towards students specifically art students 

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 i will promote the product on social media through aldis instagram page 

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 i will promote the product on social media through aldis instagram page 

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Instagram ppc is £1.95 Aldi aims to reach 1 million which totals £1.95 million

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give out small taster samples in the week day with a coupon with percentage off 

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give out small taster samples in the week day with a coupon with percentage off 

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this is for emotional impact

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first week Aldi will post a interactive poll to see if customers like and engage with the upcoming product

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first week Aldi will post a interactive poll to see if customers like and engage with the upcoming product

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limited edition chocolate bar coming 3rd of December launching in store and online (second week post)

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limited edition chocolate bar coming 3rd of December launching in store and online (second week post)

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to build product awareness and build hype around the product

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 third weeks post using guerrilla marketing 

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 third weeks post using guerrilla marketing 

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buss stop campaign for students which is the specific target market for the product

for one buss stop advert it costs £562 for 2 weeks and advertising on a buss is £6700 for a month for Aldi they will need to do 100 busses which will cost £670,000 and for the buss stops they will need to do 1,000 buss stops spread around the city centres to get the most acknowledgement and will cost £562,000 all together being £1,232,000.

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forth week post will be adrianna lima eating the chocolate bar 

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forth week post will be adrianna lima eating the chocolate bar 

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this will get as many follower's as possible to be ready for the lauch

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launch week Frida Kahlo chocolate bar instore at Aldi

Frida Kahlo packaging this chocolate bar is in a metal tin which is premium packaging and allows Aldi to charge a higher price tag.

fair trade is verified which means that this product is fairly priced for the customers.

this chocolate bar is a unique selling point as its a Frida Kahlo chocolate bar being sold in Aldi sold in a metal tin which makes the brand look like a high class product.