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https://harrisonward8.wixsite.com/ibreakifix

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The caption "I can see you cracked your phone. iBreakiFix has got you covered! Link in bio" is an effective way to grab the attention of the target market and promote the iBreakiFix brand on TikTok. The caption directly addresses the viewer's problem of having a cracked phone screen, which immediately makes the content relevant and relatable to them. This personalized approach is likely to increase engagement and encourage the viewer to continue watching.

By mentioning iBreakiFix in the caption, the brand is immediately associated with a solution to the viewer's problem, making it more likely that they will seek out further information about the brand. Including the phrase "Link in bio" encourages viewers to click through to the brand's profile, where they can learn more about the iBreakiFix vending machine and potentially become a customer.

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This tweet is an effective way to market the iBreakiFix brand because it communicates the key selling points of the product in a concise and engaging manner. By using hashtags such as #phonefix and #fastrepairs, it targets customers who are actively searching for phone repair services. The inclusion of the address in the tweet provides potential customers with a clear and convenient way to find the iBreakiFix vending machine.

Twitter is a great platform for marketing to the 17-34 year old male demographic because it is widely used by this age group. This age group is often tech-savvy and active on social media, making Twitter an ideal platform to reach them. The concise and punchy nature of tweets also allows for quick and effective communication of brand messages and benefits, which is particularly important when targeting this age group who may have shorter attention spans.

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caption effectively promotes the iBreakiFix vending machine by highlighting its cutting-edge technology, fast and easy repairs, and user-friendly touch screen interface. The use of hashtags such as #futuristictech and #fastfixes appeal to the target market of 17-34 year old males who are tech-savvy and value efficiency. The caption also addresses common phone problems such as cracked screens and dead batteries, while emphasizing the convenience and simplicity of the repair process. Overall, the caption successfully communicates the benefits of iBreakiFix and is likely to catch the attention of potential customers.

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My solution to the problem of "How might we Differentiate for competitors in a non-price way" would be to offer a room full of vending machines. There would be one vending machine for each type of item (iPhones, MacBooks, iPads). The the main attraction would be a new innovative invention which you insert your device that needs repair, and it then gets analysed by the robot vending machine, diagnose it with a problem, and repair it at a very low cost. This is to be called iBreakiFix. Although the aim of this solution was not to beat competitors by price, it will lower the price as the store will not require staff, except for one security guard, which will cut down on costs significantly. More stock will also be able to be kept as vending machines require less space and can hold lots of items. It also means that the store will feel not as cluttered. This solution provides solutions to many pains, while maintaining as many gains as possible. This is displayed in the value proposition. As the vending machine that repairs devices is the centre piece of the store, it will be the only machine which has colour so customers will instantly be attracted to it as it stands out, they will then walk into the store, realise how easy it is to repair their only slightly broken device, and decide they want to just give it a try.

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- Branding  - I could change the branding of the company and make it stand out more on the street compared to it being just any old regular business.

- Customer Service - I could invest in providing a more personalised experience at the store by possibly spending more on better staff which would bring in more customers.

- Increasing Social Responsibility - I could create a business that is very environmentally friendly which would attract more customers as more people would be happy with the fact that going into this store is not un ethical or morally wrong.

- Increase Experience - Hire more experienced people in the area of work to improve the knowledge of technology and therefore increasing the customer experience

- Partnerships - Partner with competitors to join the customer base and expand on the range of products and services to become an overall dominant business in the area.

- Exclusivity - I could offer an experience that is like no where else. For example I can provide a VR experience for the customers. It would be a blank room that they walk into and put on a VR headset and begin walking through the virtual room and talking to virtual employees. This would cut out the cost of employees, stock decoration and employer mistakes as the employees would now be virtual. Another experience I could offer would be having a room full of vending machines. One vending machine would be for items and another would be a new innovative invention which you insert your device that needs repair, and it then gets analysed by the robot vending machine, diagnose it with a problem, and repair it at a very low cost. This is very convenient and can be developed more when the final solution is decided.

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Demographic of Persona 1

Name - Jake Jones
Age - 45
Job - Lawyer (works 7am - 10pm Everyday)
Ethnicity - White Male
Family - 3 Teenage Kids and a wife

Motivations of Persona 1

- Having three kids that go out a lot and almost always smash their phone when they are out with friends, it is so difficult to get to the local phone repair place, as Jake is working long long hours everyday, he is struggling to help his kids out in any way

Demographic of Persona 2

Name - Jesse Owens
Age - 17
Job - Part Time Glassy
Ethnicity - White Male
Family - 2 younger Brothers and Parents together

Motivations of Persona 2

- Always smashing their phone and hassling parents about getting it fixed

- Needs a more convenient way as his parents always seem to make up an excuse to not get it it fixed

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How might we differentiate ourselves from the competitor's in a non-price way?

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263A The Parade

It is a business that sells and fixes Apple products.

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My aim for my rivalling business is to cut down on costs to provide a cheaper experience for customers. I believe I could cut down on costs by changing the staffed store to a now non staffed store.

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There are multiple reasons that I am interested in rivalling this product. One of the problems is price to fix broken apple products and also just the markup in price from having so many staff for such a small store.

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I asked around if everyone believes that the changing technology landscape is a major problem for the business I am investigating, 90% of people that I asked agreed with me and it was also found that many people are starting top purchase their Apple products online rather than In person. I will decide to focus on solving the problem of advancing technology in the market, in multiple different ways. I then decided that I could possibly narrow this down into two different sections. It could be focusing on the innovative device technology or it could be about innovating store fronts are creating staff-less stores. This will be further investigated.