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This makes you have a funny image in your head and makes you smile. Thinking something is funny makes you happy and if an ad can make you happy your more likely to be open to what they are selling.

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McDonald's tells people that it has sold over 100 million. This makes you want to fit and be like the 100 million who got McDonald's.

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UNICEF uses the image of this sad child to make you feel sad. Try to look into his eyes and say no.

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Pepsi advertised their product with beyonce. If its good enough for beyonce then its good enough for me!