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Mission Statement
To lead with intention and empathy by using strategic communication, storytelling, and creative problem-solving to elevate people, brands, and ideas that make a meaningful impact.

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a clean aesthetic minimalist area with rustic and industrial tones of warm browns and leathers 

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Authenticity
I believe in staying true to who I am—clear, grounded, and purpose-driven in everything I create or contribute to.

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a woman living in the dominican republic country side

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My Abuela's backyard in Dominican Republic.

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Empathy
I lead and communicate with understanding, knowing that connection starts with listening and respect.

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clean visually calm work environment with browns and cream colors

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I have always channeled any overwhelming emotions into cooking. These recipes are similar to ones I've enjoyed and made growing up.

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Easy Easter Recipes 🐣 Want free recipes to your inbox? All of my delicious printable free recipes will be sent…

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Clarity
Whether in visuals, strategy, or messaging, I value simplicity that cuts through noise and helps others feel seen and understood.

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Tone Inspiration
The overall tone I’m drawn to is calm, confident, and meaningful. I want my brand to sound thoughtful, not loud or flashy, but still impactful. Think intentional language, clear messaging, and a balance of warmth and clarity that makes people feel understood.

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Elaine Welteroth is an award-winning journalist, author, and judge on the new Project Runway.

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Values That Guide My Brand
Authenticity – I want everything I create or say to reflect who I truly am
Empathy – I care about how others feel, and I lead with compassion
Clarity – I believe communication should feel smooth, clean, and direct
Growth – I’m always evolving and value personal and professional development
Excellence – I aim to show up fully and do things with purpose