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Guiding questions:

• What is the business about?

• What challenges did the entrepreneur face?

• What motivated them to start the business?

Key Success Factors Mapping
Students fill in a worksheet that includes:

• Entrepreneur’s background

• Product/service innovation

• Customer engagement

• Marketing strategy

• Problem-solving examples

• Use of local context or resources

Group Sharing
Each group presents 3 key takeaways from the case

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AICHA TRIO - Tonphai , Namking and Jayle

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AICHA TRIO - Tonphai , Namking and Jayle

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Group…..

1. Name. Type of business

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1. Joe Mala - Food industry

2. PaeOuin (แป๊ะอ้วน) - Food industry

3. KroaSibLo (ครัวสิบล้อ) - Food industry

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1 suburb (cafe)

2ครัวปะหยัด (restaurant )

3de van cuisine (restaurant)

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1.Onii-Chan. Type : Cafe

2.Yubyup. Type : Boardgame

3.Durianism. Type : Restaurant

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1 Saygrill ร้านบุฟเฟ่ฮาลาลหาดใหญ่

2 พี่ ร้านคาเฟ่บอร์ดเกม

3 พี่ ร้านหมูกระทะในหาดใหญ่

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Ai ma si khon- Focus,Chan,Keen,(Shain didn't come)

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Ai ma si khon- Focus,Chan,Keen,(Shain didn't come)

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Copy of Worksheet- Observation of a Local Entrepreneur _ Business

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Worksheet- Observation of a Local Entrepreneur _ Business

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พรีเซนเทชั่น แนวสร้างสรรค์ มีภาพประกอบ อินเทรนด์ สีดำ สีเขียวนีออน สีชมพูนีออน

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My Entrepreneur DNA

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Exploring entrepreneurial dna and success factor

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Exploring entrepreneurial dna and success factor

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Worksheet- Interviewing Local Entrepreneurs 

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Aye Chan Myae

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1. Team assignment- Sale Report

2. Individual assignment - Reflection

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234-101 Course Syllabus (2025) from Dr Kusuma June 23 2025