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In this project, I will be analyzing the recent changes of the West and Latin culture, as divorce surged in the last two decades and traditional dating, year by year is declining, hook up culture is at all time high. This transformation started in a change of social values especially in America, where individualism, freedom and technology is trace back to popular music genre like Reggaeton and latin music in general. The rise of Reggaeton in the 2010s a music genre that expresses urban culture, pleasure, independence, and sexual freedom as of evidence from its rhythm, tone and visual content. Raggaeton artist like Bad Bunny, Karol G and Maluma conveys emotional detachment and warns about relationship commitment and preaching single life to modern youth culture. This project will add ethics and morality philosophy academic lenses about Reggaeton Genre's expression about self intimacy and self expression including attitude towards romance.

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When it comes to mix ideologies, Bad Bunny gets a spot in this scenario, he expresses hybrid emotions, sexual freedom, masculine & feminine energy and breaking gender norms ( often wears make up, skirts, and challenges toxic masculinity) ultimately he preaches "today I have one, and tomorrow another one, but there is no marriage" in his song (titi me pregunto).

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Maluma's ideologies are pretty self exclamatory based off his content, he expresses masculinity, self growth, luxury lifestyle and ambition. He also believes that a mans true status is about how many numbers of women is in their contact information and preaches young woman to not come to an "agreement" in his song titled "no agreement"

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Karol G, leans more on empowering women and gender equality, as well as expressing sexual freedom and dependance from men, and she says that when she goes shopping that " la cuenta nadie me la paga" ( no one pays for my bills) independently expressing.

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As in affect this graph shows the fall of marriage in each race in the U.S since the 1940s all the way up to the 2020s. America has a population of 347,275,807. (68M) or 20% of it is made up by Hispanics and Latinos, making it the second largest race in the nation beside white race. In recent studies, 90% of hispanics or latinos reported to carry their background heritage, including culture, food and music.

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Online dating as a response to low commitment

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Online dating as a response to low commitment

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While online dating is not explicitly for hook ups, however apps like Tinder, Hinge and Bumble for casual dating also increased in users during the Reggaeton era in the 2010s.

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In the popular artist industry there are several influential reggaeton artistes. Maluma, Karol G and Bad Bunny have become globally know for their music in the last decade, and they all share a similar ideology.

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Raggaeton has not only made a shift in dating because of freedom, it also has shifted dating into a fast-paced romance environment, especially online where swiping on hundreds of people online is much easier than traditional dating process.

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In conclusion raggaeton expresses freedom by its lyrics, dancing style and rhythm. Its ideology system slowly influences listeners because "artists are moral

daredevils" (Halnon 16) and time overlaps into a new dating system that doesn't have to be upon commitment.