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Key suppliers -

the website/people I buy my blanks from, ensuring they're a reliable source to always have my blanks coming in on time when needed

also that they provide high-quality garments

Marketing partnerships -

collaborating with influencers to make a clothing drop with them that matches they're style which will help bring in more orders/supporters

Logistics partners -

having a good relationship with the mail carriers that pick up/ ship my packages

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Delivering value propositions -

ensuring every item made for customers is to the highest quality and exactly what they expect

sourcing the best garments possible

Distribution channels -

as most orders will be made online, ensuring orders are made/shipped out efficiently, not having customers waiting too long for an order to arrive

having a consistent social media platform for customers to be informed on new drops/updates

Customer relationships -

connecting and engaging with customers through social media

having a quick response time to customers with questions about orders/products

hosting giveaways through social media

Generating revenue streams -

having consistent drops, and from those drops seeing what customers like the best and building from that

running sales during holidays

creating discount code for returning customers

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Physical -

embroidery/sewing machines

clothing blanks

clothing rack for inventory

packaging supplies

Intellectual -

having an Important brand presence that makes us stand out from competitors

a good insight of what potential customers are buying and what's trending

Human -

engaging with customers through social media

responding to customers quick and friendly

Financial -

money for start-up costs to get it the brand going and to keep it going

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Needs my brand is satisfying -

customers on the hunt for cute/trendy clothes

clothing that makes them feel empowered

to express themselves

Unique values I deliver -

lower cost than other small businesses

high quality clothing

short shipping times

How I differentiate from competitors -

everything made in house, from my own hands, not a supplier - makes the product(s) more personal

making pieces that I like and know my customers will like as well, not making whatever is trending

quick response times

a unique "silly-ness" to the brand, not everything has to be a serious and formal

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Type of relationship customers expect -

since its a younger audience whose already accustomed to social media, they will prefer an automated, self service relationship

How I will interact with my customers -

Instagram where I will update info about new drops and any pop-up shops I'll be doing, also where most of my customers will want to connect with me

Tiktok would be the second area where I would do this

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This brand is targeted mostly towards young audiences so the channels will be as follows -

Tiktok

Instagram (a lot more IG reels for more engagment)

Youtube shorts

Snapchat

Pinterest

Customers are being reached from these channels to our online website, in which we will receive most sales.

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Who are my customers?

ages between 13-30

women

main demographic will be the younger demographic

people who enjoy wearing graphic tees

How much are they willing to pay?

since my business will be centered about younger people, my prices won't be too high since they most likely don't have much money to spend

ranging between $15-$30

What type of relationship do they expect from my business?

handmade pieces

unique pieces

personalized clothing

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Fixed costs/ most expensive -

Rent for work space

embroidery machines

heat press

screen printing frames

Variable Costs -

stock including clothing blanks, packaging material, yarn for embroidery machines, screen print Ink, which will all depend on the amount of sales coming in each month

Key Cost Drivers -

ad campaigns on Pinterest, Instagram, and Tiktok mostly

equipment maintenance for embroidery machines

new screen print frames

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Value customers are willing to pay -

ranging between $5-$60 depending on the piece/item

based on the quality/value customers will be willing to pay more

How customers prefer to pay -

one time purchases

returning customers

How much revenue streams contribute to overall revenue -

since all our streams is through one time payments, all our revenue is depending on that

More opportunities we can do for more revenue streams -

a monthly subscription box of clothing/accessories of exclusive/archived pieces

up selling certain garments for extra add-ons/custom work

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Clothing business specially of graphic tees centered around women for women. Designs of silly/cute sayings, like "I support women's rights and wrongs", handmade art. Screen printed and embroidered clothing.