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Easy for Audience to know Offerings

Link Solution to Problems

Leave behind contact details if possible

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• Communicate clear benefits

• Understand and customise message/offering

• Develop a smooth ‘conversion’ process

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• Focus on value beyond the 1st conversion

• Encourage repeat or referral

• Convert customers into micro-influencers

• Offer Loyalty programs

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1 Jun - 30 Sep, User Generated Content: Contest, Tag us on TikTok

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1 Jun - 30 Sep, User Generated Content: Contest, Tag us on TikTok

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Planner: Kevin

Generate valuable social proof and improve online visibility for the restaurant.

Encourage customers to share photos of their pizzas using a branded hashtag (e.g., #PizzaForPeople) and tag us on TikTok

Most number of engagements by end of period wins 5 Large Pizzas

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PLANNER; Anbuvadivu

Woman's want to save money.They looking offer's for Food.

Sign up order Now offers $2 Or 10%

Landing page giving fill up E-mail,Phone Numbers. https://leadsleap.com/popupxpert/?wid=%20%2036335 please remove = after %20% use wid=36335 for checking.

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1 Jun - 30 Sep, Gamification with Interactive Menu on Website

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1 Jun - 30 Sep, Gamification with Interactive Menu on Website

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Planner: Kevin

Problem: "There is never a perfect match of toppings"

Create an interactive menu on the restaurant’s website where customers can customize their pizza and see real-time changes.

Contest for "Best Creation". Leave your contact details

This will engage potential customers and help them consider ordering their creation.

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1 Jun - 30 Sep, Conversion: Same as Interactive Game Screen

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1 Jun - 30 Sep, Conversion: Same as Interactive Game Screen

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Planner: Kevin

As users add toppings and make changes to their pizza, dynamically update the price to maintain transparency and manage expectations.

Display relevant promotions or discounts based on the user's choices (e.g., "Add a drink for just $2 with your creation").

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Right Demographics

Right Marketing Channels

Content Description

Social Media, SEO, Blogs, Emails

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1 July - 30 July, Simple Selections Based on Bundle Deal

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1 July - 30 July, Simple Selections Based on Bundle Deal

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Problem: "Unable to customize their selections"

Create a bundle deal for 2 people with an interactive price, e.g. Original price for 2 personal pizzas $30, bundle for 2 personal pizzas with drinks for ONLY $19.90

Contest: "Share your memories with us" with a tag to enter the contest

Couples will immediately click without hesitation to enter the contest, without thinking about what they want.

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1 July - 1Aug, Mobile Responsive Website Design, Conversion: Same page after selecting the bundle 

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1 July - 1Aug, Mobile Responsive Website Design, Conversion: Same page after selecting the bundle 

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Customers will be directed to a checkout page after every selection. They are able to "Continue Ordering" or "Modify their orders" upon selection.

Add coupons for their next purchase when they provide their email address before checking out.

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Planner: Kevin

Demographics: Teens to Young Adults

Channel: Tik Tok

Content: Teens engrossed in a game, the doorbell rings. Pizza arrives. "Level up your gaming with [Pizza for People] delivery!"

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Planner: Liana

Problem: To attract more participations of the challenge

Challenge viewers to duet with the video, showing themselves celebrating National Day with a pizza feast.

Contest open to all TikTok account (make sure accounts are not private)

This will compel more participants and of course more orders!

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1-30 Aug 2024 - Add on Spin The Wheel for more National Day Freebies!

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1-30 Aug 2024 - Add on Spin The Wheel for more National Day Freebies!

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Planner: Liana

Include a call to action in caption, encouraging viewers to visit your website, participate in the Spin The Wheel

Include more lead magnets eg, vouchers, free pizzas etc

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Order Now Two pizza only $20 Free Delivery order above $25.

Top up Extra items $2 only[ex;2 chicken wigs,Apple pie,]

Online Orders available. New Sign up get 10% code.

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Demographics: Young couples

Channel: Instagram

Content: Couples going out on a date, deliver pizza to their exact location "Slice of Memories and Joy"

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1-30 Aug 2024: Singapore Slice & Salute! Celebrate with a Pizza Feast this National Day (Video) 

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1-30 Aug 2024: Singapore Slice & Salute! Celebrate with a Pizza Feast this National Day (Video) 

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Planner: Liana

Demographics: Everyone

Channel: TikTok

Content: National Day Promotion - Free Pan Pizza on any Regular Pizza (Free Delivery islandwide)

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Planner; Anbuvadivu

Over time working woman's

Right Marketing Channels instagram ads,Face Book ads,Tiktok ads

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1July - 30 Aug, Content: Couple Shot (Share your memories with us)

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1July - 30 Aug, Content: Couple Shot (Share your memories with us)

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Encourage the couple to share their memories on Instagram and tag our page to enter the contest.

The most number of likes and shares will stand a chance to win a flight ticket to Bali (4Day 3 Night)

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Planner : jia yong

Demographics :

Channel : Facebook

Content : Childrens day special !! 1 regular pizza for a free small pan pizza !!

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1 Jul - 30 Aug: Family Gatherings Have Fun With Family!  

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1 Jul - 30 Aug: Family Gatherings Have Fun With Family!  

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Demographics: Families

Channel: Facebook, Instagram, TikTok

Content: Families enjoying fun time while eating pizza outdoors (promotions for buying in bulk)

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Comment below your photo post with code your bill got; Right side

https://www.facebook.com/profile.php?id= 61558642086495

Revisit our shop and order above $30 you can get free delivery.[location limited,Before 12;00pm last order] After Mid night orders price you call our Hot line1800-00-****

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1 Jul - 30 Aug, Buy Personalised Pizzas in Bulk

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1 Jul - 30 Aug, Buy Personalised Pizzas in Bulk

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Planner: Viveka

Problem: Unable to accommodate to everyone's taste in pizza

Create menu where there are various selections to choose (eg. crust, toppings, sauce, etc..) Vegetarian options and no garlic, no onion options are available.

Share your instagrammable family moments with us!

Families would be willing to share their memories of having fun on social media

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1-15 Jun 2024: Instagram & Facebook "Family Movie Night Dinner"

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1-15 Jun 2024: Instagram & Facebook "Family Movie Night Dinner"

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Planner: Songwei

Key Business Assumptions:

1. Pizza Restaurant is located in Tampines town, Singapore, and is operating from a central kitchen making pizza delivery to customers as its business model.

2. Campaign period is between 1 June 2024 to 30 September 2024

3. Marketing budget given is $10000 for the entire campaign. Target revenue ROI $50-60K

4. Key target demographic that applies to overall campaign should be geographic, targeting customers in the East area within Singapore main island (as it is unrealistic to try to serve the whole of Singapore with a single central kitchen).

Demographics: Families in the East area

Channel: Instagram & Facebook

Content: A family enjoying a pizza while watching a movie at home. “Turn your family movie night into a feast with [Pizza for People] delivery. Order now and get a month of Netflix on us!”

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1 Jun - 30 Sep, Family Pizza Night Kits

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1 Jun - 30 Sep, Family Pizza Night Kits

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Planner: Songwei

Problem: “Planning family dinners can be stressful”

Solution: Offer Family Pizza Night Kits which include pizza, sides, and a fun activity for the kids. Promote this on the website and offer a discount for first-time kit orders.

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1 Jun - 30 Sep, Dynamic Family Bundle Offers

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1 Jun - 30 Sep, Dynamic Family Bundle Offers

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Planner: Songwei

As families add items to their order, dynamically update the price and offer bundle deals to maintain transparency and manage expectations.

Display relevant promotions or discounts based on the user’s choices (e.g., “Add a dessert for just $3 with your family bundle”).

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1 Jun - 30 Sep, "Pizza for All People" Family Photo/Charity Contest: Tag us on Instagram

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1 Jun - 30 Sep, "Pizza for All People" Family Photo/Charity Contest: Tag us on Instagram

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Planner: Songwei

Generate social proof and improve online visibility.

Encourage families to share photos of their pizza nights using a branded hashtag (e.g., #FamilyPizzaForPeopleSG or collaborate with the social media channels of key towns in the East, e.g. #IloveTampines) and tag us on Instagram.

Most heartwarming family photo by the end of the period wins a month’s supply of family pizza nights plus food donation to a their selected charity from our list.

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31 Aug 2024 : Winners for Duet Challenge

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31 Aug 2024 : Winners for Duet Challenge

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Planner: Liana

Customers who have already participated in the challenge will be updated on the official Tiktok page

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Planner: Chen Liangzhen

A. Website Optimization

User-Friendly Design: Ensure website is easy to navigate and mobile-friendly.

Clear CTAs: Use clear and enticing call-to-actions like “Order Now” or “Get 50% Off Your First Order.”

Landing Pages: Create landing pages for specific promotions or campaigns.

B. Lead Magnets

Discount Codes: Offer a discount code for first-time visitors in exchange for their email address.

Newsletter Sign-Up: Encourage visitors to sign up for your newsletter to receive exclusive offers and updates.

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Choose your favorite toppings and enjoy hot pizza at home! (1)

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15June-15July 2024: FB, IG, YT "EuroCup 2024 Sport Enthusiasts"

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15June-15July 2024: FB, IG, YT "EuroCup 2024 Sport Enthusiasts"

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Planner: GCK

Demographics: Sport enthusiasts, commonly from late 20's to early 50's.

Channel: Facebook, Instagram, YouTube

Content: A bunch of 30's wearing jerseys watching games, in living room cheering. Focused on the one pick up pizza to eat with enjoyable expression. "Your team isn't the only one winning tonight! Enjoy our special game night combo: 2 large pizzas, wings, and a side for just $29.99. Order now and celebrate in style."