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Entrepreneur; Ben Goodwin and his Co- founder, David Lester, identified a gap in the market for a healthy soda alternative. They created the first falvor of Olipop, “GingerLemon.” Link

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Ben and David released their misson stament “Feed Life, Adapt & Improve, and Enjoy;We champion intelligent nourishment of our microbiomes, and by extension, our environment”Olipop has around 274 employees.Their employees are located in many countries across the world, including Europe, Asia, and North America.Link

and 75% of Olipop employees use their wellness benefits each month.Link

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OLIPOP valuation reaches $1.85 billion following Series C funding

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OLIPOP, Oakland, Calif., announced the successful closing of its Series C funding round, anchored by a $50 million investment from J.P. Morgan Private Capital’s Growth Equity Partners. Spearheaded by J.P. Morgan, this final anticipated round of equity financing for OLIPOP catapults the brand’s valuation to $1.85 billion.

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The founders hired food scientists and nutrition experts to help formulate the product. This team worked on perfecting the taste and health benefits of Olipop, making sure it met their standards.https://podcasts.apple.com/us/podcast/olipop-ben-goodwin/id1150510297?i=1000666492171

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Podcast Episode · How I Built This with Guy Raz · 09/02/2024 · 1h 9m

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This year, Olipop has aleady made a move to become a billion dollar company. Olipop only 7 years ago started their business with only 100K in investment . Olipop is doing so well not only with promotions from social media influencers, but also A -list celebrities including Jonas Brothers, Priyanka Chopra, Gweneth Paltrow, Camila Cabello, and Logic. Olipop established a production facility where they could manufacture their product. This was a large investment in space, allowing them to do more with production and make sure quality control was strictly set in place. Link

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On June 17, 2020, Aretha Crosson filed a Complaint in New York Federal court against Olipop Inc. Plaintiff Aretha Crosson alleges that www.drinkolipop.com is not accessible per the WCAG 2.1, Section 508 accessibility standard(s). This means something does not fit the guidelines for making web content usable by people with disabilities. Crasson is stating Olipop’s website has problems with images. She also states how the website can only be used with a mouse and not a keyboard. This can be a huge problem to people who are blind because the images are not alt - text so they cna’t see the images and they rely on screenreaders to explain them. Also, if the site can only be navigated with a mouse, Blind people need keyboards to use their shortcuts and it is very diffilt to be blind and use a mouse. Olipop lost this lawsuit a ndit caused Olipop to be loooked at from a different way from the public. Link.

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In 2023 the public started comparing Olipop and Poppi and putting them in competiton with each other. Poppi launced in 2018 also as a low-calorie American pre-biotic soda brand. Poppi grew it’s brand when they appered on shark tank. Allison and Stephen Ellsworth are seeking a $400,000 investment in exchange for 10% of Poppi and they happily accpeted. Olipop and Poppi were both put under a spotlight which made people investigate each brand. Olipop havinga brand so similar to it was stressful and made sales divided between both brands until May 24th 2024 Kristin Cobbs placed a lawsuit on Poppi questioning the brands, “gut health” effectivness. It was explained with evidence how Poppi’s 2g of fiber actually does not have enough fiber to improve gut health. This lawsuit benefited Olipop because it threw poppi out of the competiton and increased sales from buyers who stopped buying Poppi and started buying Olipop. Link Link

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CNBC news has declared, Olipop is the top nonalcoholic brand in the U.S., both by dollar sales and unit growth, the company said, citing data from Circana/SPINS. The drink brand is now profitable and saw annual sales of more than $400 million last year. Olipop is taking over the soda market.Olipop reached profitability, the company said. Its annual sales surpassed $400 million last year, doubling the year prior. In 2023, Olipop founder and CEO Ben Goodwin told CNBC that soda giants PepsiCo and Coca-Cola had already come knocking about a potential sale.