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Haim Saban was born in Alexandria, Egypt, in 1944. His family immigrated to Israel in 1956, seeking a better future. Growing up in a modest household, Saban developed an entrepreneurial mindset early on. He started his career in the music industry, working as a concert promoter and later transitioning into music production.

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Throughout the 1970s, he composed and produced soundtracks for television shows, honing his skills in entertainment. This period laid the foundation for his future success, as he learned how media could captivate audiences.

Entrepreneurship: Saban’s most valuable asset was his vision and risk-taking ability. Despite initial rejections from multiple networks, he persisted in pitching Power Rangers until Fox Kids accepted it. His gamble paid off when the show became an instant phenomenon, generating billions in toy and merchandise sales.

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In the 1980s, Saban moved to the United States with the goal of expanding his entertainment ventures. Recognizing the growing demand for animated content, he co-founded Saban Entertainment in 1984. His company specialized in bringing Japanese animated series to Western audiences, dubbing and adapting them for the U.S. market.

Land: While Saban did not own physical land, he used intellectual property as a key resource. He licensed the footage from Toei Company in Japan, using their action sequences while adding new American actors for non-costumed scenes. This saved production costs and maximized efficiency.

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The early 1990s marked a turning point for Saban when he discovered Super Sentai, a Japanese action series. He saw potential in adapting it for Western audiences and pitched the idea to Fox Kids. In 1993, The Power Rangers premiered, becoming an instant sensation. The show’s success extended beyond television, driving toy sales, merchandise, and global licensing deals.

Capital: Saban needed substantial funding to produce the show, distribute it to television networks, and manufacture merchandise, particularly toys. He partnered with Bandai, a major toy company, to create action figures, which became a crucial revenue source.

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He employed a workforce of writers, directors, actors, and voice-over artists to adapt the footage. His team worked hard to craft a compelling narrative that would appeal to Western children.

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As Power Rangers continued to dominate pop culture, Saban expanded his media empire. In 2001, he and Rupert Murdoch’s News Corp sold Fox Family Worldwide, which included Power Rangers, to Disney for $3 billion. This strategic sale demonstrated Saban’s ability to recognize peak market value and capitalize on his intellectual property.

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In 2010, Saban made a bold move by reacquiring Power Rangers from Disney, believing the franchise still had untapped potential. Under his leadership, the brand was revitalized with new seasons, films, and licensing deals. His decision paid off when he sold Power Rangers to Hasbro in 2018 for $522 million.