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Testo Taylan is a famous influencer in Türkiye. He is mostly known with his videos on youtube and instagram. He studied computer engineering at METU. He began his career with a background in powerlifting and physical fitness competitions. He promotes beypazarı at his channel. Some sources say he has been involved in business ventures and endorsements with some companies in nutrition.

Nehir/ Kerem/ Mete

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How to Complete This Activity

1. Select an influencer - Choose an online influencer (social media personality, YouTuber, etc.)

2. Find their advertisement - Locate a specific advertisement or product promotion they’ve created

3. Research the influencer - Gather information about their background, audience, and credibility

4. Create your post - Add all your analysis and findings to a single post

5. Include media - Upload an image or video of the advertisement you’re analyzing

Each group should create one comprehensive post with all your findings.

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Advertisement: Testo Taylan has collaborated with several brands, such as clothing and energy drink companies

For example, he promoted a streetwear clothing brand on his Instagram by wearing their outfits and tagging the brand, encouraging his followers to check it out

Background: Testo Taylan is a Turkish content creator known for his energetic and humorous videos. He often shares daily life stories, sketches, and motivational or funny commentary.

Audience: His main audience is teenagers and young adults in Turkey who enjoy entertaining and relatable social media content.

Credibility: He’s seen as authentic and approachable, which makes his audience trust his opinions about products he promotes. His comedic style helps his advertisements feel more natural and less forced.

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I either choose or select ı don't know their differ Jennie who is a member of blackpink I choose this women as idols' influence power is more effective than other influencers' influence power

We chose Jennie Kim for this activity. She is a South Korean singer, rapper, and fashion influencer. She is famous as a member of the K-pop group BLACKPINK and has millions of followers on Instagram and YouTube.

One example of her advertisement is a campaign with Chanel. Jennie is a global ambassador for the brand. She promoted Chanel’s new handbag collection by posting pictures of herself wearing the bags and writing short, stylish captions.

Jennie was born in 1996 and became famous after BLACKPINK debuted in 2016. Most of her followers are teenagers and young adults who are interested in music, fashion, and beauty. She is seen as a fashion icon, and many brands trust her to represent their products. Because of her strong influence, brands can reach many people through her posts.

Jennie’s way of promoting products is natural and stylish. She shows how the products fit into her daily life, so they do not look like regular advertisements. Her elegant image and close connection with her fans make people trust the brands she works with.

Below is an example image from Jennie’s Chanel campaign, where she shows the new handbag collection in her elegant style.

A numerous part of brands select kpop idols for representive in recently because kpop idols have countless loyal fans and many kpop idols always boast their idols both sales force and advertisements.

Selin Eylül

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He started his YouTube journey around 2013, a time when gaming channels were becoming more

common in Turkiye. At first, his videos focused on gameplay.

Attracting viewers who enjoyed his funny reactions. As his audience grew, Murat began to explore new ideas and started posting vlogs, food challenges, and daily life videos. This transition helped him reach a broader audience beyond gaming and now he is one of the most recognizable online personalities in Turkish YouTube culture. He is usually sponsored by Migros, in ramadan.

Also he does businesses with computer companies

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She is an influencer who is interested in literature, journaling, and movies. She is a psychologist, she started her social media career with uploading book review videos. She also posts her daily life and her sense of style in her account. She also inpires people to use journal regularly. Last month she made a cooperation with amazon. She promoted amazons campaign for back to school supplies and more. Her audience includes people who enjoy watching calm and cozy lifestyle.

Ela Nehir Arda

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Ryan Reynolds is a famous Canadian actor and producer. He is known for his role in Deadpool. Besides his acting career he is very active in business. He is a part of low-cost wireless company. This company offers affordable mobile plans with good coverage. Ryan uses his creativity skills to make the brand popular. His involvement helped the company grow qucikly and attract many customers.

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Gökhan Saki is a strong boxer who trains every day. Before his match, Merve Taşkın gives him Rexona deodorant. He uses it and feels fresh, clean, and powerful. Rexona never lets him down, keeping him cool and confident.

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Aldrean is an influencer and cosplayer who is famous among the younglings. She gets a lot of advertisements from the clothing brands. She swings around a poll as for an act of sport. Her dress style is unique. Aldrean's intimacy and her humourous personality is what makes her popular and attracts people. She gets lots of advertisements from games to cloth brands.