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How do you identify authentic voices and how do you measure their impact? How do you support them while keeping consistency with the institutional brand?

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How do you identify authentic voices and how do you measure their impact? How do you support them while keeping consistency with the institutional brand?

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What are, in your view, the real benefits of AI in communication? What risks or limitations should we be aware of?

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What are, in your view, the real benefits of AI in communication? What risks or limitations should we be aware of?

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AI translation tools are developed and useful.

Data protection needs to be observed.

AI hybrid images in student recruitment.

"Organic intelligence" concept by Andreas Ekström

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Give the floor to people who may be able to tell a good story about the university.

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Give the floor to people who may be able to tell a good story about the university.

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use pictures and emotions, be short and sweet with your words

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use pictures and emotions, be short and sweet with your words

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Making the target more "connected" and interested

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AI can boost creativity, but never recplace it

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AI can boost creativity, but never recplace it

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EC2U personal stories, giving relevance to diversity and inclusion and to the role of the Alliance

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Target can feel related to other personnal experiences

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Time saver for some side tasks = more time for creativity

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Efficiency & Time-saving: Automates grammar checks, typo correction, and basic drafting, so we can focus more on creating.

Support Tool, Not Replacement: Acts as an assistant to polish and speed up work, helping with routine tasks without taking over the creative process.

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Reach out to teachers and instructors who can recommend students that can ideally communicate the positive aspects of the course/program of study. It should be clear that it has a Umeå and Swedish perspective.

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Career case-histories, to show how EC2U could be relevant in people's personal path (students/PhDs/professors/staff)

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Offer the community chances to voice their perspective and what's important to them in their work/studies. Publish on uni website, social media or an institutional blog or podcast.

Spontaneous and not too edited content for social media.

If needed, offer training to e.g. student ambassadors.

Social media statistics/engagement for impact?

A story may resonate with a person without a clear indicator for impact.

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Over-reliance: Depending too much on AI may dull perception and make us accept outputs without questioning them.

Distance from Reality: It can produce text that sounds plausible but isn’t factually accurate, so verification is essential.

Human Biases Embedded: Because AI is trained on human data, it inevitably carries cultural biases and prejudices; users need to stay alert to those influences.

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Monitor and report on insights (statistics) via social media engagement, clicks, shares, etc. Always attempt to have a CTA (Call to action) such as sign up, registration, views. etc.

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Keep track of all the possible sources you have and act as a "collector", in order to make the content consistent with the institutional brand and to plan the best way/channels to disseminate it

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For students, identify different paths and make them an example, trying to show that they can be whoever they aspire to be. Example: studying and being a musician, studying and being an athlete, or studying and being a mother/father. For staff, trying to show the work that is done backstage, showing that every part of the university is relevant to its success.

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For students, identify different paths and make them an example, trying to show that they can be whoever they aspire to be. Example: studying and being a musician, studying and being an athlete, or studying and being a mother/father. For staff, trying to show the work that is done backstage, showing that every part of the university is relevant to its success.

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Ask recommendations from people who actually know the students or staffs in the faculties

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Offer a stage (e.g. in a theatre) for people to communicate on their research (à 15 min.).

Impact interviews from different profiles. How to bring these alive in different formats?

How have different people benefited from EC2U?

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Depending on the type of communication activities, it could be useful to complement the activities, for example, by helping us in the brainstorming process.

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Depending on the type of communication activities, it could be useful to complement the activities, for example, by helping us in the brainstorming process.

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Organize events where students can meet their "future selves": researchers and professionists whose voice could be inspiring and meaningful for their career (networking is key!)

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Make certatin that students and staff are properly informed about the tonality, branding and messaging to allow for uniformity, such as the highlighting the main objectives of EC2U.

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An adequate training could be useful to bring everyone on the same page

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Missing Human Oversight (from the online group)

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Missing Human Oversight (from the online group)

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Using AI to help in small tasks (i.e. graphics , translation or Website Headlines. But critical information, automated answers with the community or public appearance needs human oversight and control.

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Short and effective (from the online group)

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Short and effective (from the online group)

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- Micro-Stories (Video: max 30 seconds. Print: 1 complete Story per Element). In a competition for attention, content needs to be emotional, precise and short. Because:

Universities don't have much budget for follow-up campaigns.

The attention and retention span of people became minimal with popular fast-paste-platforms.

Classic "Hero Journeys" are nice, but need to long to tell.

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Clear objectives and goals from the start

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Clear objectives and goals from the start

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Website, social media, podcasts, posters, newsletters, etc. Antimarketing. Lifting the environmental perspective.

--connecting with students that have a large following. Any influencers on campus to reach a bigger audience.

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Poeple love to be in EC2U events. When they come back, they should have something in their hands (physical or virtual), to show their collegaues/commilitones about their adventures and all the upcoming EC2U things their friends can do in the near future.

Keep up the WhatsApp chanel!

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Using AI as a guide, brainstorming and support tool but not as a replacement.

Enhancing effectivity to save time and be more productive.

Careful with AI imaging. Young people detect it immediately.