# data[].attributes.body
1. What is Primary and Secondary data?

2. List sources of Primary Data

3. What is the difference between Qualitative and Quantitative data?

4. List of types of Primary Qualitative and Quantitative data

5. List sources of Secondary Data

# data[].attributes.headline
Create a survey on the customer experience of your company website

# data[].attributes.subject
Create a survey on the customer experience of your company website

# data[].attributes.body
The survey is aimed at getting feedback on your company website. 5 questions only.

# data[].attributes.headline
Apply the PESTEL analysis to your company

# data[].attributes.subject
Apply the PESTEL analysis to your company

# data[].attributes.body
•Political

•Economic

•Societal forces

•Technology

•Legal

•Environment

# data[].attributes.headline
Using the budget methods below, research the following - for each a definition, factors influencing choice, typical industries and typical size of company

# data[].attributes.subject
Using the budget methods below, research the following - for each a definition, factors influencing choice, typical industries and typical size of company

# data[].attributes.body
% of Sales

Objective & Task

Competitive Parity

Zero Based Budgeting

Incremental Budgeting

https://www.perplexity.ai/

https://chatgpt.com/

# data[].attributes.headline
Create your own marketing strategy using the TOPPPSEED framework

# data[].attributes.subject
Create your own marketing strategy using the TOPPPSEED framework

# data[].attributes.body
Target Markets - wide net? Target smaller group?

Objectives - does your strategy help achieve the mission and vision?

Positioning - How do you want to be perceived in the minds of your target customers?

Processes - Automation? Training?

Partnership - what kind of partners?

Sequence - AIDA? (awareness, interest, desire, action)? RACE? (reach, act, convert, engage)

customer aquisition? retention?

Experience - what customer experience you promising?

Engagement - how are you assessing engagement?

Data - how are you monitoring data?

# data[].attributes.headline
Your company has an upcoming event in your local area to promote your product/services alongside similar companies (GROUP TASK) Please add your slide decks below - with your group names) 1 local supplier and 2 national suppliers. 

# data[].attributes.subject
Your company has an upcoming event in your local area to promote your product/services alongside similar companies (GROUP TASK) Please add your slide decks below - with your group names) 1 local supplier and 2 national suppliers. 

# data[].attributes.body
You have been given a budget of £2000 to get a stand built for this event.

Using the 9 evaluation methods, compare three potential suppliers - local / national. Add any screenshots of the stands they are offering / styles / anything else you find useful in your research. Create a slide deck presentation.

Cost evaluation, quality of service, social media presence, experience and expertise, scalability, technology, financial stability, cultural fit, reviews.

# data[].attributes.attachment_link.readable_text
For a while now, you've been spearheading your organization's content marketing efforts, and your team's performance has convinced management to adopt the content marketing strategies you've suggested.

Now, your boss wants you to write and present a content marketing plan, but you've never done something like that before. You don't even know where to start.

Fortunately, we've curated the best content marketing plans to help you write a concrete plan that's rooted in data and produces results. But first, we'll discuss what a marketing plan is and how some of the best marketing plans include strategies that serve their respective businesses.

The purpose of a marketing plan is to write down strategies in an organized manner. This will help keep you on track and measure the success of your campaigns.

Writing a marketing plan will help you think of each campaign's mission, buyer personas, budget, tactics, and deliverables. With all this information in one place, you'll have an easier time staying on track with a campaign. You'll also discover what works and what doesn't. Thus, measuring the success of your strategy.

Looking to develop a marketing plan for your business? Click here to download HubSpot's free Marketing Plan Template to get started.

To learn more about how to create your marketing plan, keep reading or jump to the section you're looking for:

If you're pressed for time or resources, you might not be thinking about a marketing plan. However, a marketing plan is an important part of your business plan.

Marketing Plan vs. Business Plan

A marketing plan is a strategic document that outlines marketing objectives, strategies, and tactics.

A business plan is also a strategic document. But this plan covers all aspects of a company's operations, including finance, operations, and more. It can also help your business decide how to distribute resources and make decisions as your business grows.

I like to think of a marketing plan as a subset of a business plan; it shows how marketing strategies and objectives can support overall business goals.

Keep in mind that there's a difference between a marketing plan and a marketing strategy.

Marketing Strategy vs. Marketing Plan

A marketing strategy describes how a business will accomplish a particular goal or mission. This includes which campaigns, content, channels, and marketing software they'll use to execute that mission and track its success.

For example, while a greater plan or department might handle social media marketing, you might consider your work on Facebook as an individual marketing strategy.

A marketing plan contains one or more marketing strategies. It's the framework from which all of your marketing strategies are created and helps you connect each strategy back to a larger marketing operation and business goal.

For example, suppose your company is launching a new software product, and it wants customers to sign up. The marketing department needs to develop a marketing plan that'll help introduce this product to the industry and drive the desired signups.

The department decides to launch a blog dedicated to this industry, a new YouTube video series to establish expertise, and an account on Twitter to join the conversation around this subject. All this serves to attract an audience and convert this audience into software users.

To summarize, the business's marketing plan is dedicated to introducing a new software product to the marketplace and driving signups for that product. The business will execute that plan with three marketing strategies: a new industry blog, a YouTube video series, and a Twitter account.

Of course, the business might consider these three things as one giant marketing strategy, each with its specific content strategies. How granular you want your marketing plan to get is up to you. Nonetheless, every marketing plan goes through a particular set of steps in its creation.

Learn what they are below.

1. State your business's mission.

Your first step in writing a marketing plan is to state your mission. Although this mission is specific to your marketing department, it should serve your business's main mission statement.

From my experience, you want to be specific, but not too specific. You have plenty of space left in this marketing plan to elaborate on how you'll acquire new customers and accomplish this mission.

For example, if your business's mission is "to make booking travel a delightful experience," your marketing mission might be "to attract an audience of travelers, educate them on the tourism industry, and convert them into users of our bookings platform."

Need help building your mission statement? Download this guide for examples and templates and write the ideal mission statement.

2. Determine the KPIs for this mission.

Every good marketing plan describes how the department will track its mission's progress. To do so, you need to decide on your key performance indicators (KPIs).

KPIs are individual metrics that measure the various elements of a marketing campaign. These units help you establish short-term goals within your mission and communicate your progress to business leaders.

Let's take our example of a marketing mission from the above step. If part of our mission is "to attract an audience of travelers," we might track website visits using organic page views. In this case, "organic page views" is one KPI, and we can see our number of page views grow over time.

These KPIs will come into the conversation again in step 4.

3. Identify your buyer personas.

A buyer persona is a description of who you want to attract. This can include age, sex, location, family size, and job title. Each buyer persona should directly reflect your business's current and potential customers. So, all business leaders must agree on your buyer personas.

Create your buyer personas with this free guide and set of buyer persona templates.

4. Describe your content initiatives and strategies.

Here's where you'll include the main points of your marketing and content strategy. Because there's a laundry list of content types and channels available to you today, you must choose wisely and explain how you'll use your content and channels in this section of your marketing plan.

When I write this section, I like to stipulate:

Which types of content I'll create. These might include blog posts, YouTube videos, infographics, and ebooks.

How much of it I'll create. I typically describe content volume in daily, weekly, monthly, or even quarterly intervals. It all depends on my workflow and the short-term goals for my content.

The goals (and KPIs) I'll use to track each type. KPIs can include organic traffic, social media traffic, email traffic, and referral traffic. Your goals should also include which pages you want to drive that traffic to, such as product pages, blog pages, or landing pages.

The channels on which I'll distribute my content. Popular channels include Facebook, Twitter, LinkedIn, YouTube, Pinterest, and Instagram.

Any paid advertising that will take place on these channels.

5. Clearly define your plan's omissions.

A marketing plan explains the marketing team's focus. It also explains what the marketing team will not focus on.

If there are other aspects of your business that you aren't serving in this particular plan, include them in this section. These omissions help to justify your mission, buyer personas, KPIs, and content. You can't please everyone in a single marketing campaign, and if your team isn't on the hook for something, you need to make it known.

In my experience, this section is particularly important for stakeholders to help them understand why certain decisions were made.

6. Define your marketing budget.

Whether it's freelance fees, sponsorships, or a new full-time marketing hire, use these costs to develop a marketing budget and outline each expense in this section of your marketing plan.

You can establish your marketing budget with this kit of 8 free marketing budget templates.

7. Identify your competition.

Part of marketing is knowing whom you're marketing against. Research the key players in your industry and consider profiling each one.

Keep in mind not every competitor will pose the same challenges to your business. For example, while one competitor might be ranking highly on search engines for keywords you want your website to rank for, another competitor might have a heavy footprint on a social network where you plan to launch an account.

Easily track and analyze your competitors with this collection of ten free competitive analysis templates.

8. Outline your plan's contributors and their responsibilities.

With your marketing plan fully fleshed out, it's time to explain who's doing what. I don't like to delve too deeply into my employees' day-to-day projects, but I know which teams and team leaders are in charge of specific content types, channels, KPIs, and more.

Now that you know why you need to build an effective marketing plan, it's time to get to work. Starting a plan from scratch can be overwhelming if you haven't done it before. That's why there are many helpful resources that can support your first steps. We'll share some of the best guides and templates that can help you build effective results-driven plans for your marketing strategies.

Ready to make your own marketing plan? Get started using this free template.

Types of Marketing Plans

Depending on the company you work with, you might want to create various marketing plans. We compiled different samples to suit your needs:

1. Quarterly or Annual Marketing Plans

These plans highlight the strategies or campaigns you'll take on in a certain period.

Forbes published a marketing plan template that has amassed almost 4 million views. To help you sculpt a marketing roadmap with true vision, their template will teach you how to fill out the 15 key sections of a marketing plan, which are:

Executive Summary

Target Customers

Unique Selling Proposition

Pricing & Positioning Strategy

Distribution Plan

Your Offers

Marketing Materials

Promotions Strategy

Online Marketing Strategy

Conversion Strategy

Joint Ventures & Partnerships

Referral Strategy

Strategy for Increasing Transaction Prices

Retention Strategy

Financial Projections

Best For

If you're truly lost on where to start with a marketing plan, I highly recommend using this guide to help you define your target audience, figure out how to reach them, and ensure that audience becomes loyal customers.

2. Social Media Marketing Plan

This type of plan highlights the channels, tactics, and campaigns you intend to accomplish specifically on social media. A specific subtype is a paid marketing plan, which highlights paid strategies, such as native advertising, PPC, or paid social media promotions.

Shane Snow's Marketing Plan for His Book Dream Team is a great example of a social media marketing plan:

When Shane Snow started promoting his new book, "Dream Team," he knew he had to leverage a data-driven content strategy framework. So, he chose his favorite one: the content strategy waterfall. The content strategy waterfall is defined by Economic Times as a model used to create a system with a linear and sequential approach.

Snow wrote a blog post about how the waterfall's content strategy helped him launch his new book successfully. After reading it, you can use his tactics to inform your own marketing plan. More specifically, you'll learn how he:

Applied his business objectives to decide which marketing metrics to track.

Used his ultimate business goal of earning $200,000 in sales or 10,000 purchases to estimate the conversion rate of each stage of his funnel.

Created buyer personas to figure out which channels his audience would prefer to consume his content.

Used his average post view on each of his marketing channels to estimate how much content he had to create and how often he had to post on social media.

Calculated how much earned and paid media could cut down the amount of content he had to create and post.

Designed his process and workflow, built his team, and assigned members to tasks.

Analyzed content performance metrics to refine his overall content strategy.

Best For

I use Snow's marketing plan to think more creatively about my content promotion and distribution plan. I like that it's linear and builds on the step before it, creating an air-tight strategy that doesn't leave any details out.

3. Content Marketing Plan

This plan could highlight different strategies, tactics, and campaigns in which you'll use content to promote your business or product.

HubSpot's Comprehensive Guide for Content Marketing Strategy is a strong example of a content marketing plan:

At HubSpot, we've built our marketing team from two business school graduates working from a coffee table to a powerhouse of hundreds of employees. Along the way, we've learned countless lessons that shaped our current content marketing strategy. So, we decided to illustrate our insights in a blog post to teach marketers how to develop a successful content marketing strategy, regardless of their team's size.

In this comprehensive guide for modern marketers, you'll learn:

What exactly content marketing is.

Why your business needs a content marketing strategy.

Who should lead your content marketing efforts?

How to structure your content marketing team based on your company's size.

How to hire the right people for each role on your team.

What marketing tools and technology you'll need to succeed.

What type of content your team should create, and which employees should be responsible for creating them.

The importance of distributing your content through search engines, social media, email, and paid ads.

And finally, the recommended metrics each of your teams should measure and report to optimize your content marketing program.

Best For

This is a fantastic resource for content teams of any size - whether you're a team of one or 100. It includes how to hire and structure a content marketing team, what marketing tools you'll need, what type of content you should create, and even recommends what metrics to track for analyzing campaigns. If you're aiming to establish or boost your online presence, leveraging tools like HubSpot's drag-and-drop website builder can be extremely beneficial. It helps you create a captivating digital footprint that sets the foundation for your content marketing endeavors.

4. New Product Launch Marketing Plan

This will be a roadmap for the strategies and tactics you'll implement to promote a new product. And if you're searching for an example, look no further than Chief Outsiders' Go-To-Market Plan for a New Product:

After reading this plan, you'll learn how to:

Validate a product

Write strategic objectives

Identify your market

Compile a competitive landscape

Create a value proposition for a new product

Consider sales and service in your marketing plan

Best For

If you're looking for a marketing plan for a new product, the Chief Outsiders template is a great place to start. Marketing plans for a new product will be more specific because they target one product versus its entire marketing strategy.

5. Growth Marketing Plan

Growth marketing plans use experimentation and data to drive results, like we see in Venture Harbour's Growth Marketing Plan Template:

Venture Harbour's growth marketing plan is a data-driven and experiment-led alternative to the more traditional marketing plan. Their template has five steps intended for refinement with every test-measure-learn cycle. The five steps are:

Best For

I recommend this plan if you want to experiment with different platforms and campaigns. Experimentation always feels risky and unfamiliar, but this plan creates a framework for accountability and strategy.

In my opinion, this marketing plan is a masterclass for companies in the tourism industry. It's a comprehensive game plan that covers key strategies for events, tourism programs, meetings, and conventions.

It also divides its target market into growth and seed categories to allow for more focused strategies. For example, the plan recognizes Millennials in Chicago, Atlanta, and Nashville as the core of it's growth market, whereas people in Boston, Austin, and New York represent seed markets where potential growth opportunities exist. Then, the plan outlines objectives and tactics for reaching each market.

Why This Marketing Plan Works

The plan starts with a letter from the President & CEO of the company, who sets the stage for the plan by providing a high-level preview of the incoming developments for Louisville's tourism industry

The focus on Louisville as "Bourbon City" effectively leverages its unique cultural and culinary attributes to present a strong brand

Incorporates a variety of data points from Google Analytics, Arrivalist, and visitor profiles to to define their target audience with a data-informed approach

Colleges have a broad target audience, including prospective students, international students, parents, alumni, faculty, and staff. This marketing plan does an effective job of outlining strategies for each group as they move through different stages in the funnel.

For example, students who become prospects as freshman and sophomore will receive emails that focus on getting the most out of high school and college prep classes. Once these students become juniors and seniors - thus entering the consideration stage - the emails will focus more on the college application process and other exploratory content.

Why This Marketing Plan Works

This marketing plan by Visit Oxnard, a convention and visitors bureau, is packed with all the information one needs in a marketing plan: target markets, key performance indicators, selling points, personas, marketing tactics by channel, and much more.

It also articulates the organization's strategic plans for the upcoming fiscal year, especially as it grapples with the aftereffects of the pandemic. Lastly, it has impeccable visual appeal, with color-coded sections and strong branding elements.

Why This Marketing Plan Works

This marketing plan by a nonprofit organization is an excellent example to follow if your plan will be presented to internal stakeholders at all levels of your organization. It includes SMART marketing goals, deadlines, action steps, long-term objectives, target audiences, core marketing messages, and metrics.

The plan is detailed, yet scannable. By the end of it, one can walk away with a strong understanding of the organization's strategic direction for its upcoming marketing efforts.

Why This Marketing Plan Works

Wright County Economic Development's plan drew our attention because of its simplicity, making it good inspiration for those who'd like to outline their plan in broad strokes without frills or filler.

It includes key information such as marketing partners, goals, initiatives, and costs. The sections are easy to scan and contain plenty of information for those who'd like to dig into the details. Most important, it includes a detailed breakdown of projected costs per marketing initiative - which is critical information to include for upper-level managers and other stakeholders.

Why This Marketing Plan Works

This marketing plan presentation by a cultural council is a great example of how to effectively use data in your plan, address audiences who are new to the industry, and offer extensive detail into specific marketing strategies.

For instance, an entire slide is dedicated to the county's cultural tourism trends, and at the beginning of the presentation, the organization explains what an arts and culture agency is in the first place.

That's a critical piece of information to include for those who might not know. If you're addressing audiences outside your industry, consider defining terms at the beginning, like this organization did.

Why This Marketing Plan Works

Uses quality design and images to support the goals and priorities in the text

Separate pages for each big idea or new strategy

Includes sections for awards and accomplishments to show how the marketing plan supports wider business goals

Defines strategies and tactics for each channel for easy skimming

Cabarrus County's convention and visitors bureau takes a slightly different approach with its marketing plan, formatting it like a magazine for stakeholders to flip through. It offers information on the county's target audience, channels, goals, KPIs, and public relations strategies and initiatives.

We especially love that the plan includes contact information for the bureau's staff members, so that it's easy for stakeholders to contact the appropriate person for a specific query.

Why This Marketing Plan Works

Visit Billing's comprehensive marketing plan is like Cabarrus County's in that it follows a magazine format. With sections for each planned strategy, it offers a wealth of information and depth for internal stakeholders and potential investors.

We especially love its content strategy section, where it details the organization's prior efforts and current objectives for each content platform.

At the end, it includes strategic goals and budgets - a good move to imitate if your primary audience would not need this information highlighted at the forefront.

Why This Marketing Plan Works

Marketing Plan FAQs

What is a typical marketing plan?

In my experience, most marketing plans outline the following aspects of a business's marketing:

Strategies

Objectives

Target audience

Tactics

Each marketing plan should include one or more goals, the path your team will take to meet those goals, and how you plan to measure success.

For example, if I were a tech startup that's launching a new mobile app, my marketing plan would include:

Featured resource: Free Marketing Plan Template

What should a good marketing plan include?

A good marketing plan will create a clear roadmap for your unique marketing team. This means that the best marketing plan for your business will be distinct to your team and business needs.

That said, most marketing plans will include sections for one or more of the following:

Clear analysis of the target market

A detailed description of the product or service

Competitive analysis

Strategic marketing mix details (such as product, price, place, promotion)

Measurable goals with defined timelines

This can help you build the best marketing plan for your business.

A good marketing plan should also include a product or service's unique value proposition, a comprehensive marketing strategy including online and offline channels, and a defined budget.

Featured resource: Value Proposition Templates

What are the most important parts of a marketing plan?

When you're planning a road trip, you need a map to help define your route, step-by-step directions, and an estimate of the time it will take to get to your destination. It's literally how you get there that matters.

Like a road map, a marketing plan is only useful if it helps you get to where you want to go. So, no one part is more than the other.

That said, you can use the list below to make sure that you've added or at least considered each of the following in your marketing plan:

Marketing goals

Executive summary

Target market analysis

Competitive analysis

Marketing strategies

Tactics

Budget

Metrics

What questions should I ask when making a marketing plan?

Questions are a useful tool for when you're stuck or want to make sure you've included important details.

Try using one or more of these questions as a starting point when you create your marketing plan:

Who is my target audience?

What are their needs, motivations, and pain points?

How does our product or service solve their problems?

How will I reach and engage them?

Who are my competitors? Are they direct or indirect competitors?

What are the unique selling points of my product or service?

What marketing channels are best for the brand?

What is our budget and timeline?

How will I measure the success of marketing efforts?

How much does a marketing plan cost?

Creating a marketing plan is mostly free. But the cost of executing a marketing plan will depend on your specific plan.

Marketing plan costs vary by business, industry, and plan scope. Whether your team handles marketing in-house or hires external consultants can also make a difference. Total costs can range from a few thousand dollars to tens of thousands. This is why most marketing plans will include a budget.

Featured resource: Free Marketing Budget Templates

What is a marketing plan template?

A marketing plan template is a pre-designed structure or framework that helps you outline your marketing plan.

It offers a starting point that you can customize for your specific business needs and goals. For example, our template includes easy-to-edit sections for:

Business summary

Business initiatives

Target market

Market strategy

Budget

Marketing channels

Marketing technology

Sample Marketing Plan

Let's create a sample plan together, step by step.

Follow along with HubSpot's free Marketing Plan Template.

1. Create an overview or primary objective.

2. Determine the KPIs for this mission.

For example, if I wanted to focus on social media growth, my KPIs might look like this:

3. Identify your buyer personas.

Use the following categories to create a target audience for your campaign.

For more useful strategies, consider creating a buyer persona in our Make My Persona tool.

4. Describe your content initiatives and strategies.

Content pillars should be based on topics your audience needs to know. If your ideal clients are female entrepreneurs, then your content pillars can be: marketing, being a woman in business, remote working, and productivity hacks for entrepreneurs.
Our business mission is to provide [service, product, solution] to help [audience] reach their [financial, educational, business related] goals without compromising their [your audience's valuable asset: free time, mental health, budget, etc.]. We want to improve our social media presence while nurturing our relationships with collaborators and clients.
Then, determine any omissions.

5. Define your marketing budget.
We want to achieve a minimum of [followers] with an engagement rate of [X] on [social media platform]. The goal is to achieve an increase of [Y] on recurring clients and new meaningful connections outside the platform by the end of the year.
6. Identify your competitors.

I like to work through the following questions to clearly indicate who my competitors are:

Which platforms do they use the most?

How does their branding differentiate?

How do they talk to their audiences?

What valuable assets do customers talk about? And if they are receiving any negative feedback, what is it about?

7. Outline your plan's contributors and their responsibilities.

Create responsible parties for each portion of the plan.
Our content pillars will be: [X, Y, Z].

Social media manager: [hours per week dedicated to the project, responsibilities, team communication requirements, expectations]

Content strategist: [hours per week dedicated to the project, responsibilities, team communication requirements, expectations]

Community manager: [hours per week dedicated to the project, responsibilities, team communication requirements, expectations]

This marketing plan won't be focusing on the following areas of improvement: [A, B, C].

Sales strategists: [hours per week dedicated to the project, responsibilities, team communication requirements, expectations]

Sales executives: [hours per week dedicated to the project, responsibilities, team communication requirements, expectations]

Our marketing strategy will use a total of [Y] monthly. This will include anything from freelance collaborations to advertising.
Get started on your marketing plan.

These marketing plans serve as initial resources to get your content marketing plan started. But, to truly deliver what your audience wants and needs, you'll likely need to test some different ideas out, measure their success, and then refine your goals as you go.

Editor's Note: This post was originally published in April 2019, but was updated for comprehensiveness. This article was written by a human, but our team uses AI in our editorial process. Check out our full disclosure t o learn more about how we use AI.
Marketing will manage the content plan, implementation, and community interaction to reach the KPIs. Sales will follow the line of the marketing work while creating and implementing an outreach strategy. Customer Service will nurture clients' relationships to ensure that they have what they want. [Hours per week dedicated to the project, responsibilities, team communication requirements, expectations].Project Managers will track the progress and team communication during the project. [Hours per week dedicated to the project, responsibilities, team communication requirements, expectations].

# data[].attributes.attachment_link.title
What is a Marketing Plan & How to Write One [+Examples]

# data[].attributes.attachment_link.description
Learn how to write the perfect marketing plan, and check out real examples that are rooted in data and produce real results for their business.

# data[].attributes.body
At the end of the training you will be able to:

•Understand what a marketing plan is

•Understand the Ansoff’s Matrix and it’s purpose

•Understand the different types of marketing plans

•Be able to conduct a thorough marketing plan using SOSTAC

•Identify different types of competitors and be able to conduct a comprehensive competitor analysis using a variety of tools

•Be able to conduct an environment scan using multiple tools

•Understand budget-setting methods

•Understand different market research methods

•Understand how to create marketing briefs

•Evaluate potential marketing suppliers

# data[].attributes.headline
List who is your company's microenvironment and how they impact your business. 

# data[].attributes.subject
List who is your company's microenvironment and how they impact your business. 

# data[].attributes.body
•Suppliers (kinds of suppliers)

•Intermediaries

•Competitors (done previously)

•Publics

•Customers (kinds of customers)

# data[].attributes.headline
Analyse the internal elements of your company

# data[].attributes.subject
Analyse the internal elements of your company

# data[].attributes.body
•Resources

•System and processes

•Skills/people

# data[].attributes.headline
Conduct an analysis of your competitors for their marketing activities

# data[].attributes.subject
Conduct an analysis of your competitors for their marketing activities

# data[].attributes.body
Name, social channels, followers, how often do they post? What is their main content type? Do they post ads?

https://www.socialinsider.io/

https://adstransparency.google.com/

https://www.facebook.com/ads/library/?active_status=all&ad_type=all&country=GB&is_targeted_country=false&media_type=all

https://library.tiktok.com/ads?region=GB&start_time=1664578800000&end_time=1721304769890&adv_name=&adv_biz_ids=&query_type=&sort_type=last_shown_date,desc

# data[].attributes.body
•What is the best benefit of your product from your customer’s view?

•How is your product/service completely unique?

•Why would a customer buy from you and not your competition?

•When will the customer be better off buying from someone else?

# data[].attributes.headline
Complete the website analysis for your competitors

# data[].attributes.subject
Complete the website analysis for your competitors

# data[].attributes.body
Name, Domain strength, Speed test, Content, reviews from other sites, google review, keywords they rank for

https://websiteseochecker.com

https://pagespeed.web.dev/

https://app.wincher.com

# data[].attributes.headline
Create a positioning map of your company and competitors

# data[].attributes.subject
Create a positioning map of your company and competitors

# data[].attributes.headline
Profile your competitors   3-5 from Task 1 

# data[].attributes.subject
Profile your competitors   3-5 from Task 1 

# data[].attributes.body
Name of competitor

•Background

•Product range

•Target market

•Pricing strategy

•Marketing strategy

•Distribution Strategy

•USP - unique selling point - what makes them better or stand out more from the competition.

# data[].attributes.body
Post your company name and the following -

Name of competitors (3-5) / type / how they are a competitor

Screenshots of Google map entries of top competitors

# data[].attributes.attachment_link.title
The Ansoff Matrix Explained with Example

# data[].attributes.attachment_link.title
Marketing in Two Minutes: APIC Marketing Planning Model

# data[].attributes.attachment_link.title
SOSTAC - how to write the perfect plan (in 4 minutes)

# data[].attributes.attachment_link.title
Market Mapping / Market Positioning Map | Marketing

# data[].attributes.attachment_link.title
Earned media vs. paid media vs. owned media EXPLAINED

# data[].attributes.attachment_link.title
SWOT Analysis - What is SWOT? Definition, Examples and How to Do a SWOT Analysis

# data[].attributes.attachment_link.title
Porter's 5 Forces Explained | External Analysis Course

# data[].attributes.attachment_link.title
Setting SMART Marketing Objectives and Goals

# data[].attributes.headline
You need to outsource content creation to grow your TikTok channel, an agency has been found - Class Discussion.

# data[].attributes.subject
You need to outsource content creation to grow your TikTok channel, an agency has been found - Class Discussion.

# data[].attributes.body
You need to create a brief for that agency specifying the details.

# data[].attributes.headline
What have you been up too since our last session (describe what marketing activities you been working on in the workplace etc)

# data[].attributes.subject
What have you been up too since our last session (describe what marketing activities you been working on in the workplace etc)

# data[].attributes.body
Pick a real business and map its recent product or campaign activities onto the Ansoff Matrix (market penetration, product development, market development, diversification).

Recommend one strategy from the matrix the company hasn’t used—and justify the risks and rewards.

# data[].attributes.body
Use the SOSTAC framework build a mini-marketing plan for a product or service (real or hypothetical).

Include situation analysis, objectives, strategy, tactics, action plan, and controls.

# data[].attributes.attachment_link.readable_text
For a while now, you've been spearheading your organization's content marketing efforts, and your team's performance has convinced management to adopt the content marketing strategies you've suggested.

Now, your boss wants you to write and present a content marketing plan, but you've never done something like that before. You don't even know where to start.

Fortunately, we've curated the best content marketing plans to help you write a concrete plan that's rooted in data and produces results. But first, we'll discuss what a marketing plan is and how some of the best marketing plans include strategies that serve their respective businesses.

The purpose of a marketing plan is to write down strategies in an organized manner. This will help keep you on track and measure the success of your campaigns.

Writing a marketing plan will help you think of each campaign's mission, buyer personas, budget, tactics, and deliverables. With all this information in one place, you'll have an easier time staying on track with a campaign. You'll also discover what works and what doesn't. Thus, measuring the success of your strategy.

Looking to develop a marketing plan for your business? Click here to download HubSpot's free Marketing Plan Template to get started.

To learn more about how to create your marketing plan, keep reading or jump to the section you're looking for:

If you're pressed for time or resources, you might not be thinking about a marketing plan. However, a marketing plan is an important part of your business plan.

Marketing Plan vs. Business Plan

A marketing plan is a strategic document that outlines marketing objectives, strategies, and tactics.

A business plan is also a strategic document. But this plan covers all aspects of a company's operations, including finance, operations, and more. It can also help your business decide how to distribute resources and make decisions as your business grows.

I like to think of a marketing plan as a subset of a business plan; it shows how marketing strategies and objectives can support overall business goals.

Keep in mind that there's a difference between a marketing plan and a marketing strategy.

Marketing Strategy vs. Marketing Plan

A marketing strategy describes how a business will accomplish a particular goal or mission. This includes which campaigns, content, channels, and marketing software they'll use to execute that mission and track its success.

For example, while a greater plan or department might handle social media marketing, you might consider your work on Facebook as an individual marketing strategy.

A marketing plan contains one or more marketing strategies. It's the framework from which all of your marketing strategies are created and helps you connect each strategy back to a larger marketing operation and business goal.

For example, suppose your company is launching a new software product, and it wants customers to sign up. The marketing department needs to develop a marketing plan that'll help introduce this product to the industry and drive the desired signups.

The department decides to launch a blog dedicated to this industry, a new YouTube video series to establish expertise, and an account on Twitter to join the conversation around this subject. All this serves to attract an audience and convert this audience into software users.

To summarize, the business's marketing plan is dedicated to introducing a new software product to the marketplace and driving signups for that product. The business will execute that plan with three marketing strategies: a new industry blog, a YouTube video series, and a Twitter account.

Of course, the business might consider these three things as one giant marketing strategy, each with its specific content strategies. How granular you want your marketing plan to get is up to you. Nonetheless, every marketing plan goes through a particular set of steps in its creation.

Learn what they are below.

1. State your business's mission.

Your first step in writing a marketing plan is to state your mission. Although this mission is specific to your marketing department, it should serve your business's main mission statement.

From my experience, you want to be specific, but not too specific. You have plenty of space left in this marketing plan to elaborate on how you'll acquire new customers and accomplish this mission.

For example, if your business's mission is "to make booking travel a delightful experience," your marketing mission might be "to attract an audience of travelers, educate them on the tourism industry, and convert them into users of our bookings platform."

Need help building your mission statement? Download this guide for examples and templates and write the ideal mission statement.

2. Determine the KPIs for this mission.

Every good marketing plan describes how the department will track its mission's progress. To do so, you need to decide on your key performance indicators (KPIs).

KPIs are individual metrics that measure the various elements of a marketing campaign. These units help you establish short-term goals within your mission and communicate your progress to business leaders.

Let's take our example of a marketing mission from the above step. If part of our mission is "to attract an audience of travelers," we might track website visits using organic page views. In this case, "organic page views" is one KPI, and we can see our number of page views grow over time.

These KPIs will come into the conversation again in step 4.

3. Identify your buyer personas.

A buyer persona is a description of who you want to attract. This can include age, sex, location, family size, and job title. Each buyer persona should directly reflect your business's current and potential customers. So, all business leaders must agree on your buyer personas.

Create your buyer personas with this free guide and set of buyer persona templates.

4. Describe your content initiatives and strategies.

Here's where you'll include the main points of your marketing and content strategy. Because there's a laundry list of content types and channels available to you today, you must choose wisely and explain how you'll use your content and channels in this section of your marketing plan.

When I write this section, I like to stipulate:

Which types of content I'll create. These might include blog posts, YouTube videos, infographics, and ebooks.

How much of it I'll create. I typically describe content volume in daily, weekly, monthly, or even quarterly intervals. It all depends on my workflow and the short-term goals for my content.

The goals (and KPIs) I'll use to track each type. KPIs can include organic traffic, social media traffic, email traffic, and referral traffic. Your goals should also include which pages you want to drive that traffic to, such as product pages, blog pages, or landing pages.

The channels on which I'll distribute my content. Popular channels include Facebook, Twitter, LinkedIn, YouTube, Pinterest, and Instagram.

Any paid advertising that will take place on these channels.

5. Clearly define your plan's omissions.

A marketing plan explains the marketing team's focus. It also explains what the marketing team will not focus on.

If there are other aspects of your business that you aren't serving in this particular plan, include them in this section. These omissions help to justify your mission, buyer personas, KPIs, and content. You can't please everyone in a single marketing campaign, and if your team isn't on the hook for something, you need to make it known.

In my experience, this section is particularly important for stakeholders to help them understand why certain decisions were made.

6. Define your marketing budget.

Whether it's freelance fees, sponsorships, or a new full-time marketing hire, use these costs to develop a marketing budget and outline each expense in this section of your marketing plan.

You can establish your marketing budget with this kit of 8 free marketing budget templates.

7. Identify your competition.

Part of marketing is knowing whom you're marketing against. Research the key players in your industry and consider profiling each one.

Keep in mind not every competitor will pose the same challenges to your business. For example, while one competitor might be ranking highly on search engines for keywords you want your website to rank for, another competitor might have a heavy footprint on a social network where you plan to launch an account.

Easily track and analyze your competitors with this collection of ten free competitive analysis templates.

8. Outline your plan's contributors and their responsibilities.

With your marketing plan fully fleshed out, it's time to explain who's doing what. I don't like to delve too deeply into my employees' day-to-day projects, but I know which teams and team leaders are in charge of specific content types, channels, KPIs, and more.

Now that you know why you need to build an effective marketing plan, it's time to get to work. Starting a plan from scratch can be overwhelming if you haven't done it before. That's why there are many helpful resources that can support your first steps. We'll share some of the best guides and templates that can help you build effective results-driven plans for your marketing strategies.

Ready to make your own marketing plan? Get started using this free template.

Types of Marketing Plans

Depending on the company you work with, you might want to create various marketing plans. We compiled different samples to suit your needs:

1. Quarterly or Annual Marketing Plans

These plans highlight the strategies or campaigns you'll take on in a certain period.

Forbes published a marketing plan template that has amassed almost 4 million views. To help you sculpt a marketing roadmap with true vision, their template will teach you how to fill out the 15 key sections of a marketing plan, which are:

Executive Summary

Target Customers

Unique Selling Proposition

Pricing & Positioning Strategy

Distribution Plan

Your Offers

Marketing Materials

Promotions Strategy

Online Marketing Strategy

Conversion Strategy

Joint Ventures & Partnerships

Referral Strategy

Strategy for Increasing Transaction Prices

Retention Strategy

Financial Projections

Best For

If you're truly lost on where to start with a marketing plan, I highly recommend using this guide to help you define your target audience, figure out how to reach them, and ensure that audience becomes loyal customers.

2. Social Media Marketing Plan

This type of plan highlights the channels, tactics, and campaigns you intend to accomplish specifically on social media. A specific subtype is a paid marketing plan, which highlights paid strategies, such as native advertising, PPC, or paid social media promotions.

Shane Snow's Marketing Plan for His Book Dream Team is a great example of a social media marketing plan:

When Shane Snow started promoting his new book, "Dream Team," he knew he had to leverage a data-driven content strategy framework. So, he chose his favorite one: the content strategy waterfall. The content strategy waterfall is defined by Economic Times as a model used to create a system with a linear and sequential approach.

Snow wrote a blog post about how the waterfall's content strategy helped him launch his new book successfully. After reading it, you can use his tactics to inform your own marketing plan. More specifically, you'll learn how he:

Applied his business objectives to decide which marketing metrics to track.

Used his ultimate business goal of earning $200,000 in sales or 10,000 purchases to estimate the conversion rate of each stage of his funnel.

Created buyer personas to figure out which channels his audience would prefer to consume his content.

Used his average post view on each of his marketing channels to estimate how much content he had to create and how often he had to post on social media.

Calculated how much earned and paid media could cut down the amount of content he had to create and post.

Designed his process and workflow, built his team, and assigned members to tasks.

Analyzed content performance metrics to refine his overall content strategy.

Best For

I use Snow's marketing plan to think more creatively about my content promotion and distribution plan. I like that it's linear and builds on the step before it, creating an air-tight strategy that doesn't leave any details out.

3. Content Marketing Plan

This plan could highlight different strategies, tactics, and campaigns in which you'll use content to promote your business or product.

HubSpot's Comprehensive Guide for Content Marketing Strategy is a strong example of a content marketing plan:

At HubSpot, we've built our marketing team from two business school graduates working from a coffee table to a powerhouse of hundreds of employees. Along the way, we've learned countless lessons that shaped our current content marketing strategy. So, we decided to illustrate our insights in a blog post to teach marketers how to develop a successful content marketing strategy, regardless of their team's size.

In this comprehensive guide for modern marketers, you'll learn:

What exactly content marketing is.

Why your business needs a content marketing strategy.

Who should lead your content marketing efforts?

How to structure your content marketing team based on your company's size.

How to hire the right people for each role on your team.

What marketing tools and technology you'll need to succeed.

What type of content your team should create, and which employees should be responsible for creating them.

The importance of distributing your content through search engines, social media, email, and paid ads.

And finally, the recommended metrics each of your teams should measure and report to optimize your content marketing program.

Best For

This is a fantastic resource for content teams of any size - whether you're a team of one or 100. It includes how to hire and structure a content marketing team, what marketing tools you'll need, what type of content you should create, and even recommends what metrics to track for analyzing campaigns. If you're aiming to establish or boost your online presence, leveraging tools like HubSpot's drag-and-drop website builder can be extremely beneficial. It helps you create a captivating digital footprint that sets the foundation for your content marketing endeavors.

4. New Product Launch Marketing Plan

This will be a roadmap for the strategies and tactics you'll implement to promote a new product. And if you're searching for an example, look no further than Chief Outsiders' Go-To-Market Plan for a New Product:

After reading this plan, you'll learn how to:

Validate a product

Write strategic objectives

Identify your market

Compile a competitive landscape

Create a value proposition for a new product

Consider sales and service in your marketing plan

Best For

If you're looking for a marketing plan for a new product, the Chief Outsiders template is a great place to start. Marketing plans for a new product will be more specific because they target one product versus its entire marketing strategy.

5. Growth Marketing Plan

Growth marketing plans use experimentation and data to drive results, like we see in Venture Harbour's Growth Marketing Plan Template:

Venture Harbour's growth marketing plan is a data-driven and experiment-led alternative to the more traditional marketing plan. Their template has five steps intended for refinement with every test-measure-learn cycle. The five steps are:

Best For

I recommend this plan if you want to experiment with different platforms and campaigns. Experimentation always feels risky and unfamiliar, but this plan creates a framework for accountability and strategy.

In my opinion, this marketing plan is a masterclass for companies in the tourism industry. It's a comprehensive game plan that covers key strategies for events, tourism programs, meetings, and conventions.

It also divides its target market into growth and seed categories to allow for more focused strategies. For example, the plan recognizes Millennials in Chicago, Atlanta, and Nashville as the core of it's growth market, whereas people in Boston, Austin, and New York represent seed markets where potential growth opportunities exist. Then, the plan outlines objectives and tactics for reaching each market.

Why This Marketing Plan Works

The plan starts with a letter from the President & CEO of the company, who sets the stage for the plan by providing a high-level preview of the incoming developments for Louisville's tourism industry

The focus on Louisville as "Bourbon City" effectively leverages its unique cultural and culinary attributes to present a strong brand

Incorporates a variety of data points from Google Analytics, Arrivalist, and visitor profiles to to define their target audience with a data-informed approach

Colleges have a broad target audience, including prospective students, international students, parents, alumni, faculty, and staff. This marketing plan does an effective job of outlining strategies for each group as they move through different stages in the funnel.

For example, students who become prospects as freshman and sophomore will receive emails that focus on getting the most out of high school and college prep classes. Once these students become juniors and seniors - thus entering the consideration stage - the emails will focus more on the college application process and other exploratory content.

Why This Marketing Plan Works

This marketing plan by Visit Oxnard, a convention and visitors bureau, is packed with all the information one needs in a marketing plan: target markets, key performance indicators, selling points, personas, marketing tactics by channel, and much more.

It also articulates the organization's strategic plans for the upcoming fiscal year, especially as it grapples with the aftereffects of the pandemic. Lastly, it has impeccable visual appeal, with color-coded sections and strong branding elements.

Why This Marketing Plan Works

This marketing plan by a nonprofit organization is an excellent example to follow if your plan will be presented to internal stakeholders at all levels of your organization. It includes SMART marketing goals, deadlines, action steps, long-term objectives, target audiences, core marketing messages, and metrics.

The plan is detailed, yet scannable. By the end of it, one can walk away with a strong understanding of the organization's strategic direction for its upcoming marketing efforts.

Why This Marketing Plan Works

Wright County Economic Development's plan drew our attention because of its simplicity, making it good inspiration for those who'd like to outline their plan in broad strokes without frills or filler.

It includes key information such as marketing partners, goals, initiatives, and costs. The sections are easy to scan and contain plenty of information for those who'd like to dig into the details. Most important, it includes a detailed breakdown of projected costs per marketing initiative - which is critical information to include for upper-level managers and other stakeholders.

Why This Marketing Plan Works

This marketing plan presentation by a cultural council is a great example of how to effectively use data in your plan, address audiences who are new to the industry, and offer extensive detail into specific marketing strategies.

For instance, an entire slide is dedicated to the county's cultural tourism trends, and at the beginning of the presentation, the organization explains what an arts and culture agency is in the first place.

That's a critical piece of information to include for those who might not know. If you're addressing audiences outside your industry, consider defining terms at the beginning, like this organization did.

Why This Marketing Plan Works

Uses quality design and images to support the goals and priorities in the text

Separate pages for each big idea or new strategy

Includes sections for awards and accomplishments to show how the marketing plan supports wider business goals

Defines strategies and tactics for each channel for easy skimming

Cabarrus County's convention and visitors bureau takes a slightly different approach with its marketing plan, formatting it like a magazine for stakeholders to flip through. It offers information on the county's target audience, channels, goals, KPIs, and public relations strategies and initiatives.

We especially love that the plan includes contact information for the bureau's staff members, so that it's easy for stakeholders to contact the appropriate person for a specific query.

Why This Marketing Plan Works

Visit Billing's comprehensive marketing plan is like Cabarrus County's in that it follows a magazine format. With sections for each planned strategy, it offers a wealth of information and depth for internal stakeholders and potential investors.

We especially love its content strategy section, where it details the organization's prior efforts and current objectives for each content platform.

At the end, it includes strategic goals and budgets - a good move to imitate if your primary audience would not need this information highlighted at the forefront.

Why This Marketing Plan Works

Marketing Plan FAQs

What is a typical marketing plan?

In my experience, most marketing plans outline the following aspects of a business's marketing:

Strategies

Objectives

Target audience

Tactics

Each marketing plan should include one or more goals, the path your team will take to meet those goals, and how you plan to measure success.

For example, if I were a tech startup that's launching a new mobile app, my marketing plan would include:

Featured resource: Free Marketing Plan Template

What should a good marketing plan include?

A good marketing plan will create a clear roadmap for your unique marketing team. This means that the best marketing plan for your business will be distinct to your team and business needs.

That said, most marketing plans will include sections for one or more of the following:

Clear analysis of the target market

A detailed description of the product or service

Competitive analysis

Strategic marketing mix details (such as product, price, place, promotion)

Measurable goals with defined timelines

This can help you build the best marketing plan for your business.

A good marketing plan should also include a product or service's unique value proposition, a comprehensive marketing strategy including online and offline channels, and a defined budget.

Featured resource: Value Proposition Templates

What are the most important parts of a marketing plan?

When you're planning a road trip, you need a map to help define your route, step-by-step directions, and an estimate of the time it will take to get to your destination. It's literally how you get there that matters.

Like a road map, a marketing plan is only useful if it helps you get to where you want to go. So, no one part is more than the other.

That said, you can use the list below to make sure that you've added or at least considered each of the following in your marketing plan:

Marketing goals

Executive summary

Target market analysis

Competitive analysis

Marketing strategies

Tactics

Budget

Metrics

What questions should I ask when making a marketing plan?

Questions are a useful tool for when you're stuck or want to make sure you've included important details.

Try using one or more of these questions as a starting point when you create your marketing plan:

Who is my target audience?

What are their needs, motivations, and pain points?

How does our product or service solve their problems?

How will I reach and engage them?

Who are my competitors? Are they direct or indirect competitors?

What are the unique selling points of my product or service?

What marketing channels are best for the brand?

What is our budget and timeline?

How will I measure the success of marketing efforts?

How much does a marketing plan cost?

Creating a marketing plan is mostly free. But the cost of executing a marketing plan will depend on your specific plan.

Marketing plan costs vary by business, industry, and plan scope. Whether your team handles marketing in-house or hires external consultants can also make a difference. Total costs can range from a few thousand dollars to tens of thousands. This is why most marketing plans will include a budget.

Featured resource: Free Marketing Budget Templates

What is a marketing plan template?

A marketing plan template is a pre-designed structure or framework that helps you outline your marketing plan.

It offers a starting point that you can customize for your specific business needs and goals. For example, our template includes easy-to-edit sections for:

Business summary

Business initiatives

Target market

Market strategy

Budget

Marketing channels

Marketing technology

Sample Marketing Plan

Let's create a sample plan together, step by step.

Follow along with HubSpot's free Marketing Plan Template.

1. Create an overview or primary objective.

2. Determine the KPIs for this mission.

For example, if I wanted to focus on social media growth, my KPIs might look like this:

3. Identify your buyer personas.

Use the following categories to create a target audience for your campaign.

For more useful strategies, consider creating a buyer persona in our Make My Persona tool.

4. Describe your content initiatives and strategies.

Content pillars should be based on topics your audience needs to know. If your ideal clients are female entrepreneurs, then your content pillars can be: marketing, being a woman in business, remote working, and productivity hacks for entrepreneurs.
Our business mission is to provide [service, product, solution] to help [audience] reach their [financial, educational, business related] goals without compromising their [your audience's valuable asset: free time, mental health, budget, etc.]. We want to improve our social media presence while nurturing our relationships with collaborators and clients.
Then, determine any omissions.

5. Define your marketing budget.
We want to achieve a minimum of [followers] with an engagement rate of [X] on [social media platform]. The goal is to achieve an increase of [Y] on recurring clients and new meaningful connections outside the platform by the end of the year.
6. Identify your competitors.

I like to work through the following questions to clearly indicate who my competitors are:

Which platforms do they use the most?

How does their branding differentiate?

How do they talk to their audiences?

What valuable assets do customers talk about? And if they are receiving any negative feedback, what is it about?

7. Outline your plan's contributors and their responsibilities.

Create responsible parties for each portion of the plan.
Our content pillars will be: [X, Y, Z].

Social media manager: [hours per week dedicated to the project, responsibilities, team communication requirements, expectations]

Content strategist: [hours per week dedicated to the project, responsibilities, team communication requirements, expectations]

Community manager: [hours per week dedicated to the project, responsibilities, team communication requirements, expectations]

This marketing plan won't be focusing on the following areas of improvement: [A, B, C].

Sales strategists: [hours per week dedicated to the project, responsibilities, team communication requirements, expectations]

Sales executives: [hours per week dedicated to the project, responsibilities, team communication requirements, expectations]

Our marketing strategy will use a total of [Y] monthly. This will include anything from freelance collaborations to advertising.
Get started on your marketing plan.

These marketing plans serve as initial resources to get your content marketing plan started. But, to truly deliver what your audience wants and needs, you'll likely need to test some different ideas out, measure their success, and then refine your goals as you go.

Editor's Note: This post was originally published in April 2019, but was updated for comprehensiveness. This article was written by a human, but our team uses AI in our editorial process. Check out our full disclosure t o learn more about how we use AI.
Marketing will manage the content plan, implementation, and community interaction to reach the KPIs. Sales will follow the line of the marketing work while creating and implementing an outreach strategy. Customer Service will nurture clients' relationships to ensure that they have what they want. [Hours per week dedicated to the project, responsibilities, team communication requirements, expectations].Project Managers will track the progress and team communication during the project. [Hours per week dedicated to the project, responsibilities, team communication requirements, expectations].

# data[].attributes.attachment_link.title
What is a Marketing Plan & How to Write One [+Examples]

# data[].attributes.attachment_link.description
Learn how to write the perfect marketing plan, and check out real examples that are rooted in data and produce real results for their business.

# data[].attributes.body
Optimising social media after Kelseys session

Working on content for a new patient hub website

Working on helping to design a new app

Moved to a 6 week social content plan

# data[].attributes.body
Since the last session I have been continuing working on social and email campaigns and also learning more about blog posts and shopify.

# data[].attributes.body
Planned a shoot/content day to get content for the three brands. Did the content day last Thursday and been editing all the video and photographic content. Also been building relationships with other brands

# data[].attributes.body
I've been planning for a dentistry show in london and speaking with the business development team of dental to make sure it runs smoothly.

# data[].attributes.body
Company Name - Boinclo

# data[].attributes.body
Tempdent-

Background

running for 25 years

offer just dental courses

based in London

Product range

offer dental nurse apprenticeships level 2-5

Target market

target market 19-24 year olds

Pricing strategy

free funded by the government training

Marketing strategy

market strategy is to be present on social media and highlighting the benefits of apprenticeships, especially their since they've provided for so long.

Distribution strategy

hybrid working for learners and employers

USP

usp is their time spent being a provider as they are the oldest in the dental segment.

Aspiration Training-

Background

running for 23 years

offer dental, childcare, business admin courses

based in Wales

Product range

offer dental nurse apprenticeships level 2-3

Target market

target market 19-24 year olds

Pricing strategy

free funded by government training

Marketing strategy

market strategy is to be present on social media and have a larger digital footprint across all platforms

Distribution strategy

hybrid working for learners and employers

USP

usp is their diversity in courses as they offer a bigger range which may help learners feel less trapped into a course

Harriet Ellis-

Background

running for 20 years

offer dental courses

based in Romford

Product range

offer dental nurse apprenticeships level 2-5

Target market

target market 19-24 year olds

Pricing strategy

free funded by the government training

Marketing strategy

market strategy is to promote their achievements and keep a low profile commercially to help with their professionalism.

Distribution strategy

hybrid working for learners and employees

USP

usp is they're the leading training provider for dental courses in the UK

# data[].attributes.body
1. Access to luxury brands/products at a discounted price. Convenient.

2. Prioritises products that are trending or highly rated. Entirely digital.

3. Great value for money.

4. Customers may chose to shop elsewhere because the competitors brand may be more 'well-known' and have a bigger loyal customer base.

# data[].attributes.body
That it regenerates own bone faster and more than other competitors

Unique as it is a newer product and a new biomaterial composition and is leading in this market

Better for the patients due to less recovery time and no animal product used, better for dentists as no additional products needed after application so cheaper

Our product cannot be used for large defects so then other products would have to be used but this is rare

# data[].attributes.body
1. Designer items for below retail price.

2. We source and sell brand new designer items for below retail price. We also make sure to have great customer service where as some other designer outlet brands do not.

3. Because we always have a sale on/offers. Also we have great reviews from previous customers.

4. If they are looking for something a bit cheaper so perhaps they will shop at label source for cheaper pre-owned items.

# data[].attributes.body
1- The education and qualification the learners get once they finish their course. Earn whilst they learn and get hands-on experience.

2- It's completely unique in our support systems and how we check up on learners and give them support. We do monthly surveys and reporting on learners welfare and learning experiences. Our owner is also an experienced technician who used his own experience to shape our curricular activities to help learners.

3- Our pharmacy sector is the largest in our company but we have won awards and have high pass rates which shows our education quality.

4- Maybe if the locations better for where they have practices. Some employers are tied to one company which may be more beneficial to some learners.

# data[].attributes.body
Resources

- Computers

- Phones

- Canva pro

- Photshop

- Klaviyo

System and Processes

- Website

- Different payment methods

- Order management systems

- Klaviyo

Skills/People

- Marketing manager

- Social media manager

- Customer Service team

- Graphic Designers

- Ecommerce manager

- Warehouse staff

# data[].attributes.body
Computers, office building

Lastpass, Bright HR, Hubspot, Adobe, Trello, Microsoft

Sales team, marketing team, quality and regulatory manager, Sustainability manager, head of education, Key opinion leaders/ Xperts

# data[].attributes.body
Resources-

Computers

Adobe

CRM's

Bud

Trello

Survey monkey/Mailchimp

System and processes-

Passcode to building

Our log ins for our media platforms

MIS and compliance teams to access information

Skills and people-

Our owner used to be a pharmacy technician himself

We have a sales and marketing manager

Pharmacy, dental and science experts on our board who own practices and have experience at the top level

Business development managers build their own teams to help push different apprenticeships

Tutors

Talent acquisition teams

# data[].attributes.body
1. Resources: Computers, Canva Pro, Shopify, Cameras, Instagram, TikTok, Attentive.

2. System and Processes: Door code, Computer password.

3. Customer service, Marketing, Stock/Shipping Mangers.

# data[].attributes.body
Suppliers for the biomaterial, packaging, syringes, office supplies

Intermediaries - distributors in each country we sell in

Competitors- Geistlich, Botiss

Publics- Oral health foundation, auditors for quality checks

Customers- distributors, then dentists

# data[].attributes.body
Suppliers - Different brands providing us with our products to sell

Intermediaries - Delivery services, influencers/affiliates, payment processors

Competitors - Boots, justmylook, beauty bay, cult beauty

Publics - Government, employees, media

Customers - Women aged 18-35

# data[].attributes.body
Suppliers- our apprenticeship associations who the EPA's are accredited by.

Our systems

Intermediaries-

City and guilds

Employers

Publics

Publics- BADN, BDC, NHS

Customers- our learners, employers

# data[].attributes.body
1. Suppliers: Designer brands, Designer outlets, Luxury department stores.

2. N/A

3. Competitors: Label Source, Label Menswear, Crepslocker.

4. Publics: PETA(Canada Goose)

5. Customers: Men aged 20-40, Women aged 30-40.

# data[].attributes.body
Political

Consumer protection laws/ Advertising standards. Potential tariffs on importing and exporting products.

Economic

Inflation and the impact it can have on shipping costs. The level of disposable income customers have.

Social

People becoming more comfortable with purchasing discounted products of an online business or through platforms such as TikTok shop.

Technological

More platforms being created which make it easier to manage an e-commerce website (e.g. shopify) AI chatbots make it easier to communicate with customers.

Environmental

Sustainable packaging is becoming more expected. Management of waste and excess stock.

Legal

Comply with GDPR laws. Make sure all the products are safe for customers and that they have the rights to returns/refunds etc.

# data[].attributes.body
P- Government funds our apprenticeships

E- Inflation rates have increased which means we need to ensure our learners are receiving the right wage and not being underpayed by an employer

S- We support inclusivity and support within the workplace and we make sure our safeguarding team and welfare support for learners is always the number one priority

T- Learners are always given access to platforms and kept up to date with everything on them. We ensure they have laptops that work so they can learn efficiently

E-

L- Keep up to date with employment laws and legislation around young people as our main audience is 19-24

# data[].attributes.body
Political - medical regulations eg getting CE mark and being approved into new markets. Changes in brexit laws

Economic- Cost of biomaterials, exchange rates, expensive treatment so maybe see a fall in sales in a recession

Social- demographic changes, UK have an ageing population, so might mean more people getting implants. Also cultural/religious attitudes, more people choosing synthetic products

Technological - innovations in biomaterials to produce our product. Have to compete with new technology such as 3D printing

Environmental- Transport emissions distributing around the world. Sourcing of raw materials

legal - FDA approval in countries. Trademarks. No misleading or false claims

# data[].attributes.body
S - Has a wide selection of different types of beauty products. It is a convenient website that can deliver products to your door. Increasing engagement on social media platforms.

W - No physical stores. Smaller company so may not be recognisable to some potential customers. Dependent on third-party brands

O - The market is growing globally. Technology continues to change and grow. Creating a larger team to become more effective in-house. Have opportunities to partner with influencers and hold events to increase our exposure.

T - High competition. Impact of inflation, less people having disposable income to spend on luxury goods.

# data[].attributes.body
Strengths:

synthetic and no animal or human product

Proven clinical use and supported by research papers, case studies

Recognition- Queens award for small business

Creating a sense of community through network of Key opinion leaders, facebook groups, events, gala dinners, distributor conferences

Weaknesses:

Effectiveness is reliant on the user and sometimes there is user error

Trying to change old perceptions and trying to get people to change from what they have been taught and products theyve used in university

opportunities

growth in sales due to ageing populations

expanding into new countries

threats

regulatory restrictions changing

new technologies such as 3D printing

# data[].attributes.body
S- We offer our learners as much support as they need so they feel safe in their education which can help them to perform better.

We have lots of platforms to help us perform the best we can which includes bud, mailchimp, trello, survey monkey etc

We have one main office which everyone is welcome to and always ensure al money is invested into our learners

W- We lack digital footprint which dental apprenticeships like tempdent have. We also waste time on posting and scheduling which could be quicker with a different CRM.

O- We could expand onto tiktok to appeal to the younger audience who are likely cominbg out of education

T- As new qualifications and courses come out we could be threatened by anyone offering the course in a different sector. Any negative changes to apprenticeships could impact us massively too.

# data[].attributes.attachment_link.title
Month 3 Competitor Analysis, Profile, Positioning Map

# data[].attributes.body
ROCCABOX

1. Target Markets - Wide net of customers. Women aged between 18 - 45

2. Objectives - Boost the number of new subscribers by the end of the year

3. Positioning - They want to be seen as delivering excitement, surprise, and strong value.

4. Processes - Have new forms in place for if someone wants to unsubscribe the reasons why so we can improve.

5. Partnership - There are many beauty brands that we can continue to work with and create new partnerships to expand our product range.

6. Sequence - We are trying to retain our existing subscribers as well as acquire new ones to expand.

7. Experience -  Finding something new that becomes a favourite, something you wouldn’t have discovered otherwise.

8. Engagement - High level of UGC creators to portray this experience to our followers.

9. Data - We can use data or our new processes to collect data and improve by profiling our customers and getting a better understanding of our target market.

# data[].attributes.body
T- small groups, implantologists, patients looking for ethical products

O- increased sales and trust from clinicians

P- premium, ethical and innovative product leading the market

P- hands on training events, case studies, support with training

P- Dental charities, dental schools, key opinion leaders

S- AIDA - build awareness of brand, grow interest by doing demos, educate through training

E- offer good support and customer service from sales team, provide step by step training, better for patient experience too

E- build online community through facebook case study group, KOLs, events. high level, UGC content from dentists

D- collect data on healing times, resorption rates, release data and publications, track patient experience in clinics

# data[].attributes.body
Target Markets- Target a smaller group of people who are looking for education and work.

Objectives - Yes, we gain reach through our marketing, which helps us provide learners with a positive learning experience.

Positioning- We want to be their number one education provider where they can get into their future roles without having to pay for uni or just be a numbr to the education system.

Processes- We do training for both our safety in the workplace and the safety of the learners. We also have lots of systems which help us to organise our marketing to fit into an effective strategy.

Partnerships- We have partners in terms of B2B partners as we work with big organisations such as City and Guilds and the NHS to help us proivde our apprenticeships.

Sequence- We follow a process which we like to keep efficent so learners don't feel like to process is taking too long.

EXPERIENCE- We follow learners experiences from the day they apply to the day they leave.

Engagement- We often enrol the people that are engaging in our posts as they have a genuine interest however the less interaction we have the less enrollments we find we have.

D- we use data to target our find what we have done recently and why our enrollments numbers have or haven't gone up. e.g have we been to events, have we been posting more

# data[].attributes.body
Target Markets: Mainly men 25–40 in the UK. Style-conscious. Love Stone Island, Moncler, Burberry, CP Company, Canada Goose.

Objectives: Grow revenue, Be the UK’s most trusted under-retail luxury store, increase repeat customers.

Positioning

Boinclo = Luxury. Always authentic. Always under retail, not second-hand, the smart way to shop luxury.

Processes: Automate SMS and email flows (Attentive). Repurposing content. Training staff further.

Partnerships:

Suppliers: Italian distributors and direct brand accounts.

Platforms: Klarna, ClearPay, Attentive.

Sequence (RACE)

1. Reach: TikTok trends, IG carousels, SEO blogs.

2. Act: Retargeting ads, SMS alerts, email flows.

3. Convert: Clear savings, trust badges, easy checkout.

4. Engage: Loyalty points, reposts, reviews.

Experience: “The most trusted way to buy luxury, always below retail”, fast shipping, hassle-free returns.

Engagement

Social saves, shares, comments, growth.

SMS/email opens, CTR, revenue.

On-site add-to-cart rate and bounce rate.

Reviews

Data: Shopify data, revenue, increase/decrease in sales, social media engagement, CTR on emails and SMS.

# data[].attributes.body
% of sales

A budgeting method where a fixed percentage of past or projected sales revenue is allocated for a particular budget (often marketing or advertising).

Factors Influencing Choice:

Simplicity and ease of use

Historical sales performance

Revenue predictability

Industry standards or norms

Typical Industries:

Retail

Consumer goods

Fast-moving consumer goods (FMCG)

Typical Size of Company:

Small to medium-sized businesses (SMEs)

Also used by larger firms for quick, top-level planning

Objective and task

- A budgeting method where specific objectives are set, tasks to achieve them are identified, and costs are estimated for each task—then totalled to determine the budget.

Factors Influencing Choice:

Need for goal alignment

Detailed planning capability

Strategic focus

Availability of reliable forecasting data

Typical Industries:

Advertising and marketing agencies

Technology and software companies

Nonprofits

Typical Size of Company:

Medium to large-sized businesses

Organizations with strategic planning departments

Competitive parity

A method where a company sets its budget based on competitors’ spending to maintain market share or positioning.

Factors Influencing Choice:

Market competitiveness

Availability of competitor data

Brand positioning goals

Industry benchmarking practices

Typical Industries:

Automotive

Telecommunications

Consumer electronics

Typical Size of Company:

Medium to large companies in competitive markets

Firms operating in highly saturated industries

Zero based budgeting

A method where every expense must be justified for each new budget period, starting from a "zero base."

Factors Influencing Choice:

Desire for cost efficiency

Need to eliminate wasteful spending

Organizational change or restructuring

Strong control culture

Typical Industries:

Manufacturing

Healthcare

Government and public sector

Typical Size of Company:

Large enterprises

Complex organizations with detailed cost structures

Incremental budgeting

A budgeting method where the current year's budget is based on the previous year’s figures, with incremental changes (additions or reductions).

Factors Influencing Choice:

Budgeting stability

Historical performance

Predictable operations

Minimal change expected

Typical Industries:

Education

Government agencies

Utilities

Typical Size of Company:

Small to large organizations

Often used in public sector or mature industries

# data[].attributes.body
% of Sales Method

Definition: Budget is set as a fixed percentage of either past sales or forecasted future sales.
Factors influencing choice:

Stability of sales forecasts

Industry benchmarks (many industries have “average %” guidelines, e.g. 5–10%)

Desire for simplicity and predictability
Typical industries: FMCG, retail, automotive — sectors with consistent sales volumes and established benchmarks.
Typical company size: Mid-size to large firms with stable revenues. Often 5–10% of sales in B2C, 2–5% in B2B.

Objective & Task Method

Definition: Budget is based on defining specific objectives, identifying the tasks needed to achieve them, and estimating costs.
Factors influencing choice:

Clarity of business goals

Ability to measure ROI (performance marketing, digital)

Market growth stage (often used in growth-focused companies)
Typical industries: Tech, e-commerce, SaaS — data-driven and growth-oriented.
Typical company size: Startups, scale-ups, and performance-focused mid/large companies.

Competitive Parity Method

Definition: Budget is set by matching or benchmarking against competitors’ spending.
Factors influencing choice:

Intense competition in market

Availability of competitor spend data

Desire to maintain share of voice (SOV) relative to market share (SOM)
Typical industries: Telecoms, consumer goods, airlines, luxury fashion — highly competitive, brand-driven sectors.
Typical company size: Medium to large firms in saturated markets.

Zero-Based Budgeting (ZBB)

Definition: Each new budgeting period starts from zero; every cost must be justified, not just rolled over from the previous year.
Factors influencing choice:

Cost-control pressures

Desire for efficiency and ROI focus

Volatile markets where flexibility is needed
Typical industries: FMCG multinationals (Unilever, P&G pioneered it), energy, manufacturing, financial services.
Typical company size: Large corporations with complex cost structures, but increasingly adopted by cost-conscious mid-size firms.

Incremental Budgeting

Definition: Budget is based on last year’s spend, adjusted up or down by a percentage (often for inflation or strategic priorities).
Factors influencing choice:

Historical stability of costs

Simplicity and ease of forecasting

Low tolerance for budgeting complexity
Typical industries: Public sector, traditional industries, utilities, healthcare.
Typical company size: Government bodies, large institutions, conservative corporates.

# data[].attributes.body
% of sales-

Definition- The percentage of sales budget method is a technique where a business sets its budget for particular expenses—such as marketing, advertising, or even overall operating costs—by allocating a fixed percentage of either past or projected sales revenues to those expenses.

Factors influencing choice- Several factors influence the choice of the percentage of sales budget method:

Correlation between sales and expenses: This method is best for cost items that directly correlate with sales levels, such as advertising, commissions, or shipping costs.

Simplicity and ease of calculation: Organizations with limited financial expertise or those that prefer straightforward budgeting processes are likely to favor this method.

Industry benchmarks and historical practice: Companies may be influenced by standard percentages used in their industry or by their own historical allocation ratios.

Organizational growth goals: Aggressively growing firms may choose higher percentages to fuel expansion, while mature companies might prefer more conservative rates.

Industries- Industries using the percentage of sales method often include:

Retail and FMCG (fast-moving consumer goods)

Manufacturing

Franchises

B2B SaaS

Professional and home services

IT and technology

Typical size- Small and mid-sized businesses (SMBs), seeking simplicity and alignment with fluctuating sales

Startups and growth-stage companies with variable income streams

Larger enterprises may use the method for some budget items but often supplement with more detailed, line-by-line approaches for comprehensive budgeting

Objective and task- Definition

The objective and task method involves clearly defining organizational goals—such as increasing sales or launching a product—and then identifying the activities and associated costs needed to accomplish those goals. The budget is built by estimating the cost of each task and summing them to produce the total required allocation.

Factors Influencing Choice

Key factors influencing the choice of this method include:

Need for strategic alignment: Firms that want budgets closely tied to measurable outcomes or business goals prefer this approach.

Desire for accountability and accuracy: Companies seeking clear linkage between spending and results value the method’s transparency and defensibility.

Availability of detailed cost and effectiveness data: This method requires in-depth knowledge of how much tasks cost and their likely impact, so it's selected by firms with strong data and analytics capabilities.

Budget flexibility: The approach can be time-consuming and may require iterative refinement, making it more suitable where management allows flexible review and adjustment.

Typical Industries

Industries commonly using the objective and task method include:

Advertising and marketing agencies

Consumer goods, retail, and FMCG with campaign-driven marketing

Technology firms launching new products or product lines

Non-profits and associations focusing on program objectives

Typical Size of Company

While any business can use the objective and task method, it is most prevalent in:

Medium and large organizations with experienced finance and marketing teams

Firms launching significant campaigns requiring careful planning and financial justification

Companies with the resources and strategic focus to build detailed budgets tied to goals, and with management allowing greater flexibility

This method is less frequently chosen by very small businesses due to its detail-oriented, time-consuming nature and need for reliable cost forecasting.

Competitve parity- Definition

The competitive parity budget method is a budgeting strategy in which a business determines its spending—especially in advertising or promotional activities—by matching or aligning with the levels reported or estimated for key competitors in the industry. The goal is to maintain a presence comparable to rivals and remain visible in the market without overspending or underspending.

Factors Influencing Choice

Desire for market parity: Companies use this method to avoid being outspent—and outshined—by rivals.

Lack of internal data: New market entrants or businesses with limited analytics may rely on competitive trends as a guide.

Risk aversion: Firms that want to avoid the risks of over- or underspending, and want a “safe” approach, choose this method.

Industry norms: Sectors where competitive spending is public or easily estimated make this approach easier to use.

Typical Industries

Industries most likely to use the competitive parity method include:

Fast-moving consumer goods (FMCG)

Consumer packaged goods (CPG)

Retail

Technology and electronics

Hospitality and local services

Any market with several high-profile, competitive brands vying for share.

Typical Size of Company

Large and mid-sized companies commonly use this method, as they have the resources to monitor competitors and want to protect market share, especially for established or non-flagship products.

Smaller firms might use competitive parity when entering a saturated market or when unsure how much to spend initially—but it is only effective if competitor data is available.

Competitive parity is generally less favored by innovative or disruptive firms aiming for a unique positioning and more likely to be used by companies seeking steady, defensive market presence.

Zero-based budgeting (ZBB) involves starting from a “zero base” at the beginning of every budgeting cycle, meaning no expense is pre-approved or assumed. Every function, project, or expenditure must be analyzed and justified in terms of necessity and efficiency, with budget allocations made only to essential activities that advance the organization’s goals.

Factors Influencing Choice

Need for cost optimization: Businesses aiming to eliminate unnecessary spending and maximize efficient use of resources choose this method.

Focus on strategic alignment: Zero-based budgeting allows organizations to tie financial decisions more directly to current strategic objectives, instead of repeating the historic allocation.

Availability of data and resources: The method is time- and resource-intensive, requiring comprehensive review and justification, making it suitable for organizations that can commit to this rigor.

Desire for accountability: ZBB fosters increased accountability among managers, since every budget item must be defended and aligned with business needs.

Response to changing environments: Companies facing market shifts, regulation changes, or requiring turnaround often adopt ZBB to regain control over costs.

Typical Industries

Industries frequently adopting zero-based budgeting include:

Large corporations (especially in manufacturing, retail, consumer goods, and pharmaceuticals) seeking cost reductions and operational efficiencies.

Public sector/government organizations implementing reform, transparency, or turnaround management.

Global enterprises seeking standardization across multiple divisions or geographies.

Service industries (consulting, financial services) periodically utilizing ZBB for reviews and restructuring.

Typical Size of Company

Large and multinational firms most commonly implement ZBB due to their complex cost structures and available management resources.

Medium-sized companies may adopt ZBB during cost-reduction drives, M&A integrations, or market shifts.

Small businesses seldom use the full ZBB model because it is time-consuming, though some may apply ZBB principles for individual projects or major business transitions.

Zero-based budgeting is especially suitable for organizations seeking transformation, facing cost pressures, or operating in highly dynamic market environments

# data[].attributes.body
Primary Data
Primary data is information collected first-hand by the researcher for a specific purpose. It is original and directly gathered from the source.

Sources of Primary Data

Surveys and questionnaires

Interviews (face-to-face, phone, online)

Focus groups

Observations

Experiments and trials

Field studies

Diaries, logs, and self-reports

Secondary Data
Secondary data is information that has already been collected by someone else for a different purpose, but can be reused for research or analysis.

Sources of Secondary Data

Government publications such as census reports or economic surveys

Research reports and academic journals

Books, magazines, and newspapers

Company records and annual reports

Online databases like Statista or JSTOR

Trade associations and industry reports

Websites, blogs, and archives

Qualitative vs Quantitative Data
Qualitative data is descriptive and non-numeric. It focuses on meanings, opinions, experiences, and feelings. Examples include interview transcripts, focus group discussions, or observational notes.

Quantitative data is numeric and measurable. It deals with quantities, frequencies, or values. Examples include survey results with numbers, test scores, or experimental measurements.

Types of Primary Qualitative Data

Open-ended interview responses

Focus group discussions

Observational notes

Case studies

Audio or video recordings of behaviour

Types of Primary Quantitative Data

Structured surveys with rating scales or multiple-choice questions

Experimental results with measurable outcomes

Field measurements such as time, weight, or temperature

Test scores and performance metrics

# data[].attributes.body
Primary data is data which is collected first hand for a specific reason.

Secondary data is data which is collected prior to it being needed but can be used for the research.

Qualitative data- data which is in depth and is based on opinions.

Quantitative- Numerical data which can be formatted in statistics

Primary Qualitative Data (explores attitudes, feelings, opinions)

Interviews (structured, semi-structured, unstructured)

Focus Groups (group discussions)

Observations (watching behaviour in natural or controlled settings)

Open-ended Survey Questions

Case Studies

Ethnographic Research (studying people in their real-life environment)

Primary Quantitative Data (numerical, measurable, statistical)

Surveys/Questionnaires (with closed-ended questions, ratings, Likert scales)

Experiments (controlled tests, e.g., A/B testing in marketing)

Field Tests (pilots, test marketing, product trials)

Structured Observations (counting frequency of behaviours/events)

Measurements (time taken, distance, quantities, costs, etc.)

Secondary data sources-

Internal data- documents, reports and records

External data- published, online or gov data

# data[].attributes.body
1. What is Primary and Secondary Data?

Primary Data:
Data collected first-hand by the researcher specifically for the purpose of the study.
It is original, current, and directly related to the research objective.

Secondary Data:
Data that has already been collected and published by others for a different purpose.
It is pre-existing and can be internal (within the organization) or external (outside sources).

2. List Sources of Primary Data

Surveys & Questionnaires

Interviews (face-to-face, telephone, or online)

Focus Groups

Observations

Experiments or Test Marketing

Online analytics tools (first-hand user behavior on websites/apps)

3. What is the Difference Between Qualitative and Quantitative Data?

4. List of Types of Primary Qualitative and Quantitative Data

Primary Qualitative Data Types:

Open-ended interviews

Focus group discussions

Observational notes

Diaries or journals

Ethnographic studies

Primary Quantitative Data Types:

Structured surveys with closed questions

Experiments or trials

Observational data with numerical recording (e.g., customer counts)

Online metrics (click-through rates, time on page)

5. List Sources of Secondary Data

Government publications (e.g., census data, labor stats)

Academic journals and research papers

Industry reports and whitepapers

Company records or internal reports

Databases (Statista, Euromonitor, etc.)

Media articles and news outlets

Books and encyclopedias

Trade associations

Online databases and repositories

# data[].attributes.body
1. Primary Data: Data collected directly from first-hand sources for a specific purpose or research.

Secondary data: Data that has already been collected by someone else for a different purpose but is used for your research.

2. Sources of primary data:  Surveys, interviews, experiments, observations, questionnaires.

3. Qualitative Data: Data that describes qualities, characteristics, or attributes and is usually non-numerical.

Quantitative Data: Data that is numerical and can be measured or counted.

4. Primary Qualitative and Quantitative: Open-ended questions, focus groups OR surveys, questionnaires

5. Sources of secondary data: reports, government data, newspapers, websites

# data[].attributes.body
1. How long have you been a ROCCABOX subscriber for?

2. How satisfied are you with your ROCCABOX subscription? (1–5 scale)

3. How likely are you to recommend ROCCABOX to a friend? (1-5 scale)

4. How easy is it to navigate the ROCCABOX website?

5. Do you have any suggestions for improving your subscription experience?

# data[].attributes.body
How would you rate the usability of the website?

What aspects of the website did you find interesting?

What aspects of the website did you find difficult to use?

IS there any content you would like to see on the website in the future?

Was there a reason you didn't apply (if they didn't) and what could we do to make it an easier decision in the future?

# data[].attributes.body
How easy was it to find the product information you was looking for?

How clear and trustworthy did you find the information

Did the website provide enough information to help you decide if Ethoss if the right solution for your patients

based on your visit how likely are you to recommend the Ethoss website to a colleague?

how would you rate your experience navigating the website and finding resources?

# data[].attributes.body
1. Is our website easy to navigate (good UI)?

2. Is the website visually appealing, what do you like about it?

3. Are the categories useful to filter out what you're looking for?

4. What could we do to improve our website?

5. How do you you find our loyalty programme?

# data[].attributes.body
Glambeauty

Traditional - Boots

Have higher volumes of products and less niche product lines but in the same market.

Direct - Cult Beauty

Have a very similar target audience and offer similar skincare/makeup.

Indirect - Beauty Bay

E-commerce website that has strong branding. However, they are indirect as they have massively shifted their focus onto their own products rather than existing brands.

Global - Sephora

Has an online and in-store presence, operates globally.