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Group Name: Ambition
Participants Name: 부응억바오탁, 이유나, 채윤서, 최원준

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-Explain data: What information can be genertated from the internal

-Implications from data: What marketing information can be generated through internal and external additional data collection

-Ideate data marketing strategies with marketing dept

-Potential ethical issues and constraints

-Solution and Perspective

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Looking at the excel sheet, we thought that we needed focus on the following data:
Category of food, frequency of purchase, Age group, How the consumer got to know Crimson, Region

We will target consumers by looking at which category of food was most purchased and channel was used the most by each age group, and also look at the region where the customer lives.

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Issues regarding personal information.

Crimson needs to collect Personal information use agreement from each customers, and inform them that all personal information will be deleted in case the customer withdraws his/her account.

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The solution should be based on finding better ways to collect consumer data. I believe that what Crimson is selling is pretty good enough, as it is bringing dishes around Korea to its customers. To attract the customers, Crimson simply needs to find a way to advertise its products effectively. For example, Uber used SNS as part of CRM strategy to attract data on customer information and create an advertising strategy to target previous and potential customer groups. Since it is realistically hard to compete with the large corporations, Crimson should target certain age groups or household types, for example, and look to create a steady profit. This could effectively solve Crimson’s situation, but it does need more differentiation.

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1. Through the analysis of various information, we understand the needs of customers and produce products in large quantities based on the needs. This solution can recommend customized products to customers, but it can eventually lose money because the progress of COVID-19 and changes in external factors can change the needs of customers' needs.

2. Increase customer satisfaction and reduce customer churn with multiple discounts. The solution may reduce short-term revenue, but it can increase customer satisfaction by reflecting customers' economic conditions due to the impact of COVID-19 and maintain customers for a long-term profit.

3. Increase the company's profits by emptying the warehouse by promoting unpopular products. CRM can be a difficult time and a way to generate revenue as an effect of cross-selling, but products that are not sold have their own causes, which can waste the company's financial resources used for public relations.

4. By analyzing the customer base of the existing well-selling products, we can make profits with a certain price improvement. The company can benefit, but if it continues to improve prices, it will eventually create customer dissatisfaction and allow customers to exit to other companies.

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In order not to lose its advantage in competition with large companies in the online food materials market, it is necessary to focus marketing strategies and accurately target them. For this, it is necessary to establish a clear corporate image. In preparation for broad targeting and market share of large companies, a fixed but definite demand base should be targeted to secure fixed customers.

However, this can act as a factor that hinders the expansionary marketing strategy in the long run. For example, when building an eco-friendly image and targeting the appropriate demand base, in the long run, it may be branded as a company that sells only eco-friendly products and may not cover more diverse products and demands.

However, considering the special situational factors of COVID-19, overcoming this crisis should be prioritized in the short term rather than in the long term. Therefore, first of all, from a short-term perspective, protecting the market through a defensive demand-securing policy that prevents large companies from entering the market should be prioritized.

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Since there are similar competitors in the online market, target marketing and advertising is important to get profit. The company should be able to distinguish itself from other companoes by giving the message to the customers that the company can provide what they want in the right time. For this, we need to dort out the information of the customers such as their age, living area, frequency of puchase and what they bought. We can use the internal information to strengthen the company's chain of producing and selling the service and use the external information to research about the competitors and reach ou to the customers.

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Research on how to collect data / how can we utilize the data / ideating data marketing strategies with the marketing dept

---- Until 10/7 (Sat): 부 응억 바오 탁, 채윤서

PPT regarding our research during the meeting with marketing dept

----Until 10/10 (Tue): 이유나, 최원준