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learnt how to do competitive analysis of different functions of competitor websites and our own

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surveys and creating personas

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a/b testing so it means half the users see one variation and the other sees a different variation

testing out using survey like microsoft forms

how to make the user experience time saving

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UX Research Methods:

1. A/B Testing: basically testing out different types of prototype and receiving feedback

2. Focus Groups: direct, specific and more quality feedback

3. Surveys: quantitative mass feedback

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qualitative research (open questions)

tells us how a user thinks about a problem , takes longer to analyse , (eg, open ended qns)

behavioural research

quantitative research (closed questions)

data obtained easily visualised with graphic representation (eg , mcq)

attitudinal research

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A/B testing. it’s a controlled experiment that starts with a hypothesis. this creates a series of variations to personalise for the user. it randomly puts users into dfifferent experiences so the users do not know the other variations. in the end, they can see which is the best variation that is rolled out to use.

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usability testing. Testing the functionality by letting real users try to use it.

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conducting surveys to get responses from a larger group of people

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user research focuses on understanding the user’s experiences through feedback like surveys etc

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A/B testing

They give a current version and a "new" versiob to different users to group and collect data to see how users interact with the platform

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Surveys-with closed/open questions

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AB testing to experiment with content recommendations

determine better user engagement by comparing user interactions

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the way we question our surveys are important. There should be clear and direct instructions given

the 5 essential for a good user persona include

necessities

pic

personality

goals & motivation

painpoints

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Through the use of surveys, able to gather more information with diff types of questions

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i remember the boxes and having tocompare the websites

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creating a persona will help us understand our users’ needs and behaviour better

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Personas (fictional, which we create to represent different kinds of users)

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The usage of surveys to get the opinions of the user in order to get feedback to improve

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A/B testing

its a user experience research method that compares the performance of two versions and see which appeals more to viewers

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A/B testing, where controlled experiments are run to test a hypothesis. This is a way to collect preferences from unbiased views.

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research methods, user personas, A/B testings, the usage of surveys

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what considerations to take note of when creating a persona

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a/b testing

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creating user personas, surveys and competitive analysis

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A/b testing in which an equal % of users see the control, which tends to be the current version, and variations of it.

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Creating surveys

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Ethnography Studies

talking to 2-3 representatives of different groups of people.

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a/b testing so means that half the users see one variation then half the users see the other variation ; using surveys to determine further information about your target audience

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Competitor analysis

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user interviews

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A/B testing

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-a/b testing

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Closed card sorting. Participants will be asked to sort cards into pre-define groups(groups are pre categorised by you).

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a/b testing or card sorting

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a/b testing

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ethnography studies, living in people’s environment to understand their unmet needs

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surveying target audience demographics

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controlled experiments and ab testing

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a/b testing and surveys

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A/B testing is one of the most effective ways to gather quantitive and behavioural data

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creating personas and surveys

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a/btesting

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surveys

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Creating Surveys to gather user thoughts and opinions as well as using personas to Better appeal to the target audience

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A/b testing. Running controlled experiments, one group with change the other without

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A/B testing

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a/b testing

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surveys and a/b testing

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creating surveys and questionnaires

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surveys and creating personas

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compare with competitor

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surveys that may have open and closed ended questions

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personas and competitive analayis with other similar companies

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creating personas

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creating surveys

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Competitive analysis

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understanding the aim and researching your target audience

creating user personas, competitive analysis, and sitemaps to aid the creation of your website

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a/b testing with 2 different ideas to experiment to see which one performs better

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Putting yourself in the shoes of ur target audience (user persona)

Competitive analysis

Surveys - get experiences and feedback of target audience

Card sorting - see how target audience would classify information into categories

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Ethnography studies

-       Go into people’s homes and different countries and talk to 2 or 3 people a day.

-       Living with the people in their environment to try understand how they live their lives/ what some of their unmet needs are

-       To get an idea of some of the nuances behind things although its not representative of how everyone feels

Focus groups and usability studies

-       Bring people (5-10) into artificial environment

-       Ask them questions like why they do the things they do or at least what they do

-       Can put prototypes in front of them and observe how they use them and ask them what they think of the experience

Surveys

-       Wider audience

-       More representative of what users may think although may be biased

Trends in data

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Surveys to get users thoughts

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card sorting and a/b testing

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user research is the process of understanding user behaviours and attitudes to develop a product eg : a/b testing

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survey, comparison, persona

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must do survey such as a/b testing

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UX (user experience) research is the study of target users and their requirements, to add realistic contexts and insights to design processes

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surveys, interviews

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usability testing- how many clicks and how long does it take to navigate through the website

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user research helps to ensure that a user’s needs and wants are met, while user that they can interact with the interface easily

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A/B testing a method where different variations of a design of a website are shown to different groups of users. In this way the feedback will be unbiased as the users will not know about the other variations.

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user research focuses on understanding user behaviours, needs, and motivations through observation techniques, task analysis, and other feedback methods

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Card Sorting

Card sorting refers to grouping content based on the preferences and expectations of users and helps us better understand how users naturally group content.

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a/b testing

half of the users see variation A of the website and the other half sees variation B, this helps the designer to see which is better

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-a/b testing which is to test out if users interaction increase from one version to another version.

-surveys to get primary data on your research topic

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Using A/B test to determine what the company should focus on next. Splitting the userbase into two sections and seeing which has more positive feedback.

Survey and questionnaires are quick and relatively easy ways to obtain data about users and potential users.

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A/B testing and on site monitoring of consumer activities of the product are good ways of determining what you want to change about a product. A/B tests need one control experience which is the original website that you want to improve.

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a/b testing, which puts the user through two versions of a webpage or app to determine which one performs better

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a/b testing / going through controlled tests by having one group have a different function, one group without that function

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a/b testing and testing out surveys

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survey and a/b testing

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A / B testing : put random users into different variations of a website to test their experiences