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Paid Social Executive - PrettyLittleThing, Boohoo Group PLC

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Paid Social Executive - PrettyLittleThing, Boohoo Group PLC

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Strong analytical skills with an ability to analyse and draw insights from large data sets.

Excellent verbal and written communication skills.

A keen eye for creative innovation.

You are first and foremost, a team player with a readiness to build relationships with both colleagues and external media partners.

You show strong problem-solving skills and are able to source help when needed.

You have the ability to work to deadlines in a fast-paced environment.

You contribute openly to meetings and discussions.

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Paid Social Executive - PrettyLittleThing, Boohoo Group PLC

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Paid Social Executive - PrettyLittleThing, Boohoo Group PLC

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The role

Our PrettyLittleThing team has a new opportunity as a Paid Social Executive to support the delivery of paid campaigns with our main channels, Facebook, Instagram, Tik Tok and Snapcat. Creating best in class, innovative campaigns across Paid Social marketing and supporting the strategic changes within the channel.

What you'll be doing

You will be responsible for end to end set up and management of campaigns across Paid Social platforms. This includes but is not limited to the following:

You will build campaigns across all key social media platforms, managing all aspects of targeting strategy, budget management, creative execution, tracking set up and performance optimisation

You will be able to adapt your approach to reflect the objective of the campaign

Using daily data analysis you will pull out key metrics to inform your optimisations across all campaign levels

You will communicate your results to wider team, and occasionally, senior stakeholders within the business

Working across multiple international markets, you will ensure a localized creative & audience strategy is maintained

Working with our AI partner, you will build bespoke targeting segments. We place strong emphasis on a continual test and learn agenda

You'll work with the wider team to concept localized and data optimized creative assets - building copy in line with KPIs, briefing assets to the graphics team and consistently striving for innovation & optimisation

Use internal tools on a weekly basis to source relevant, territory specific blogger imagery

·Proactively contribute to meetings, owning bespoke documents with value-added insight

You will be able to manage relationships across internal teams and external suppliers

Work closely with the wider Marketing team to expand your knowledge and build an understanding of the full consumer journey

Develop strong relationships with the rest of the Paid Social Team, the Digital Marketing Team, and the wider Marketing Team. Ensuring that output is aligned across media channels

Keep up-to-date with industry news and advancements, making proactive suggestions on how we can improve our Paid Social proposition

Working with us

To succeed here, you have to love working at pace. It's relentless, but we love it. Change is a certainty - you need to adapt and be agile. We want you to challenge the status quo, innovate and be open to trying new things. We're always pushing boundaries. We empower our people, giving them freedom and autonomy to learn and grow in their roles. We're passionate, agile, creative and one team.

More about you

Experience working in Paid Social

You ideally have previous experience of managing adverts outside of Meta - Snapchat, Twitter, Pinterest etc.

Strong analytical skills with an ability to analyse and draw insights from large data sets

Good knowledge of excel; comfortable in producing complex reports, formulas and pivot tables

Excellent verbal and written communication skills

A keen eye for creative innovation

You are first and foremost, a team player with a readiness to build relationships with both colleagues and external media partners

You are driven, proactive and passionate

You are keen to learn and develop

You show strong problem-solving skills and are able to source help when needed

You are willing to learn and openly share your expertise

You have the ability to work to deadlines in a fast-paced environment

You contribute openly to meetings and discussions

Why join us

PLT Perks

We know that as a company we are only as good as the people that we employ. We know our employees work tirelessly to make PLT the success it is today and in turn, we offer them some amazing benefits:

25 days holiday plus bank holidays

Discretionary bonus scheme

5% employer pension contribution

Company share scheme

Flexible working hours

Late start, early Friday finish

4 x life assurance

Free parking

Free gym membership and classes on a daily basis including yoga, PT classes and sound relaxation

Employee assistance programme including 24-hour confidential helpline

40% discount across 8 brands, 20% discount on Debenhams

Discount portal

Free fruit & tea/coffee

Subsidised cafe

Learning and development support and opportunities both internally and externally

Payday drinks monthly and ad hoc events throughout the year

As well as the great perks and benefits listed above upon joining you will also have access to several flexible benefits on our Reward Platform "Beyond" such as cycle to work, healthcare cash plan and technology loans

#LI-ZB1 #LI-ONSITE #LI-DIGITAL

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Our PrettyLittleThing team has a new opportunity as a Paid Social Executive to support the delivery of paid campaigns with our main channels, Facebook, Instagram, Tik Tok and Snapcat. Creating best in class, innovative campaigns across Paid Social marketing and supporting the strategic changes within the channel.

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PR & Brand Marketing Coordinator - Hobbs

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PR & Brand Marketing Coordinator - Hobbs

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We are looking for a PR and Marketing Coordinator to join our Hobbs brand to increase our brand awareness, boost fashion credentials and drive footfall to our stores and traffic to our website.

The PR and Marketing Team are responsible for getting our Hobbs name out there to as many people as possible from securing press, celebrity, and influencer coverage to running events and sourcing great partnerships. They are also responsible for running our organic social channels. This opportunity will see you partner closely with our internal marketing and creative content teams to deliver seamless PR activity and coverage.
Key accountabilities include;

Line managing the PR and Marketing Intern - celebrating in their successes and coaching their on-going development

Assist in securing optimum press coverage for our Hobbs brand within aspirational print, digital, broadcast media and celebrity endorsement

Supporting the PR & Brand Marketing manager with the planning and execution of both press and influencer events as well as in-store events. These may occasionally involve travel, working evenings or on weekends (time given in lieu)

Work with relevant stakeholders to create engaging, sharable social-first content, in particular Instagram stories and Reels

Produce a weekly report on performance, growth, engagement and revenue driven from social channels, plus reports on ad-hoc/seasonal social campaigns

About You

We are looking for our PR and Marketing Coordinator to demonstrate previous experience operating within a PR and/or marketing environment. Experience within a fashion and/or lifestyle brand is advantageous. We will need you to plan, organise and prioritise tasks under pressure, understanding shifting priorities and deadlines.
This is an exciting opportunity for a PR/Marketing professional to take that next step in their career. We will need you to be data-driven and customer-led in your approach all the while being aware of our Hobbs brand positioning and messaging.
About Us
Across the TFG Brands, we pride ourselves on having our people at the heart of everything we do and we really believe that a career in retail is unbeatable. We will give you the tools and the time to develop your career in the direction you want to go. Alongside that, we have some great benefits which include:

Hobbs Employee Discount of 70%, and 50% discount with Phase Eight and Whistles, as per the TFG Brands Discount Policy

Up to 28 days holiday entitlement per annum in addition to the usual public and bank holidays

Financial and Wellbeing support

Subsided gym membership

Enhanced Maternity package

Virtual GP service - unlimited access 24/7

Plus much more!

TFG London Inclusion and Diversity statement of commitment:

At TFG London and across all our brands we are committed to creating an inclusive culture that welcomes, develops and celebrates a diversity of backgrounds, experiences, cultural references and ideas and opinions within our business.

We are working together to ensure our environment is one where difference is not only respected but encouraged and celebrated and people can bring their authentic, unique selves to work, where their contribution is valued, ability enhanced, and perspective appreciated.

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We are looking for a PR and Marketing Coordinator to join our Hobbs brand to increase our brand awareness, boost fashion credentials and drive footfall to our stores and traffic to our website.

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PR & Brand Marketing Coordinator - Hobbs

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PR & Brand Marketing Coordinator - Hobbs

# data[].attributes.body
We will need you to plan, organise and prioritise tasks under pressure.

Understand shifting priorities and deadlines.

Data-driven

Customer-led

Aware of our Hobbs brand positioning and messaging.

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A collection of resources from research insights, future opportunities and connections.

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A collection of resources from research insights, future opportunities and connections.

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I have structured this reflection using the Driscoll’s What Model because it will allow me to recognise and analyse my experiences and what I have learnt from them.

Driscoll, J. (ed.) (2007) Practicing Clinical Supervision: A Reflective Approach for Healthcare Professionals. Edinburgh: Elsevier.

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Director, Marketing & Communications - Tiffany&Co.

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Director, Marketing & Communications - Tiffany&Co.

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The Marketing and Communications Director will lead the brand in the market to create a consistent brand voice, drive brand heat across content (owned, earned, paid) and initiatives both local and global.
With innovation and creatively as the lodestar, the director will be responsible for defining and implementing the brand strategy at market level in line with regional direction using visionary thinking to problem solve, impact brand equity and drive growth.
Key Responsibilities Lead Media Transformation for UK, Ireland, and the Nordics Qualifications

10+ years of marketing and communications experience, within luxury retail, agency experience a plus.

10+ years of leadership experience.

Bachelor's degree / MBA.

Ability to work cross-functionally across different departments to eliminate silos and achieve aligned objectives.

Flawless attention to detail, be a team player, multi-tasker, creative thinker and excellent communicator.

A natural relationship -builder with the ability to work well with a strong network of peers and partners.

Experienced in digital analytics and social listening tools, measuring campaign ROI and analyzing metrics to support overall influencer strategy.

Understanding of financial and operational performance to ensure quality work and budget adherence.

Strong knowledge of digital and social and emerging technologies

Strong analytical skills.

Experience in managing large, complex media budgets. Strict financial stewardship and oversight

Strong creativity and communication skills.

Expertise of media landscape across the region: omnichannel view, platform efficiency, innovation, audiences.

Guide annual media strategy with a view to driving concrete business objectives.

Ensure that every investment has a positive ROI (data, commercial, brand equity)

Understand how media can best be leveraged to boost brand equity.

Customer data expertise: ability to analyse profiles to determine market segment requirements.

Strong knowledge of our competitive landscape to enable accurate external benchmarking.

Be the authority on the changes and trends within the industry that have impact on our business.

Leverage external relationships / establish partnerships to identify, negotiate and secure first to market opportunities for the brand that have significant business impact.

Work with internal cross-functional team to flawlessly execute programs.

PR Strategy

Ability to create regionally specific narrative for Tiffany & CO and apply to all communications levers in alignment with business goals.

Develop strategy for new campaigns and product launches, new store openings, and other business news.

Ability to build considered, strategic editorial plans for product launches, product news and PR programs/events that support business goals and PR directives.

Proven track record in opinion former management.

Partnerships and collaborations

Develop local partnership opportunities and PR driven brand campaigns for product launches or key initiatives.

Influencer Marketing: Strategize and negotiate brand partnerships that include communications opportunities or collaborations.

Drive full funnel influencer marketing strategy.

Build strategies to drive awareness on brand and product collaborations.

Build and maintain strong relationships with and manage external agencies and key press, identifying opportunities for high visibility brand and product stories across the region.

Data and reporting

Lead market research efforts, with a view to identifying trends and making recommendations.

Utilize trends to develop and lead PR & Communications strategies.

Manage and track PR & Communications budgets, effectiveness, and ROI.

Compile and create presentations for internal management, retailers, partners, and international meetings.

Present to and update frequently market leadership and regional Marketing & Communications teams.

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Director, Marketing & Communications - UK, Ireland & Nordics - London, United Kingdom job with Tiffany & Co. | 252528

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Position Overview \n The Marketing and Communications Director will lead the brand in the market to create a consistent brand voice, drive brand he...

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Director, Marketing & Communications - Tiffany&Co.

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Director, Marketing & Communications - Tiffany&Co.

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Flawless attention to detail, be a team player, multi-tasker, creative thinker and excellent communicator.

A natural relationship -builder with the ability to work well with a strong network of peers and partners.

Strong knowledge of digital and social and emerging technologies.

Strong analytical skills.

Strong creativity and communication skills.

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Paid Social Executive - PrettyLittleThing, Boohoo Group PLC

# data[].attributes.subject
Paid Social Executive - PrettyLittleThing, Boohoo Group PLC

# data[].attributes.body
Build campaigns across all key social media platforms, managing all aspects of targeting strategy, budget management, creative execution, tracking set up and performance optimisation.

Able to adapt your approach to reflect the objective of the campaign.

Using daily data analysis you will pull out key metrics to inform your optimisations across all campaign levels.

Communicate your results to wider team, and occasionally, senior stakeholders within the business.

Use internal tools on a weekly basis to source relevant, territory specific blogger imagery.

Proactively contribute to meetings, owning bespoke documents with value-added insight.

Able to manage relationships across internal teams and external suppliers.

Work closely with the wider Marketing team to expand your knowledge and build an understanding of the full consumer journey.

Develop strong relationships with the rest of the Paid Social Team, the Digital Marketing Team, and the wider Marketing Team. Ensuring that output is aligned across media channels.

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PR & Brand Marketing Coordinator - Hobbs

# data[].attributes.subject
PR & Brand Marketing Coordinator - Hobbs

# data[].attributes.body
Line managing the PR and Marketing intern - coaching their ongoing development.

Assist in securing optimum press coverage for our Hobbs brand with aspirational print, digital, broadcast media and celebrity endorsement.

Supporting the PR and Brand Marketing manager with the execution of both press and influencer events as well as in-store events. These may occasionally involve travel, working evenings or on weekends.

Work with relevant stakeholders to create engaging, shareable social-first content, in particular Instagram stories and Reels.

Produce a weekly report on performance, growth, engagement and revenue driven from social channels, plus reports on ad-hoc/seasonal social campaigns.

# data[].attributes.headline
Director, Marketing & Communications - Tiffany&Co.

# data[].attributes.subject
Director, Marketing & Communications - Tiffany&Co.

# data[].attributes.body
Expertise of media landscape across the region: omnichannel view, platform efficiency, innovation, audiences.

Guide annual media strategy with a view to driving concrete business objectives.

Understand how media can best be leveraged to boost brand equity.

Customer data expertise: ability to analyse profiles to determine market segment requirements.

Be the authority on the changes and trends within the industry that have impact on our business.

Develop strategy for new campaigns and product launches, new store openings, and other business news.

Develop local partnership opportunities and PR driven brand campaigns for product launches or key initiatives.

Influencer Marketing: Strategize and negotiate brand partnerships that include communications opportunities or collaborations.

Build strategies to drive awareness on brand and product collaborations.

Build and maintain strong relationships with and manage external agencies and key press, identifying opportunities for high visibility brand and product stories across the region.

Present to and update frequently market leadership and regional Marketing & Communications teams.

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Curated masterclasses, courses and industry-led talks by fashion experts covering a wide variety of topics.

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Curated masterclasses, courses and industry-led talks by fashion experts covering a wide variety of topics.

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Business of Fashion masterclass on McKinsey&Company The State of Fashion 2024 report.

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Looking ahead to 2024, the global fashion industry is on edge. Navigating next year's mix of geopolitical, economic and climate pressures will likely be an u...

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LinkedIn Learning - Digital Marketing Tools.

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Digital Marketing Tools: Create a Marketing Campaign from Start to Finish Online Class | LinkedIn Learning, formerly Lynda.com

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Explore tools and easy-to-use strategies to create a successful digital marketing campaign from scratch.

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Listening to podcasts by key business players like Vogue.

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A new weekly podcast featuring the most riveting news in fashion and culture.

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Google Skillshop course - Fundamentals of Digital Marketing.

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Learn the fundamentals of digital marketing to help your business or career. ###***About this course*** Master the basics of digital marketing with our free course accredited by Interactive Advertising Bureau Europe and The Open University. There are 26 modules to explore, all created by Google trainers, packed full of practical exercises and real-world examples to help you turn knowledge into action.

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Attending or watching future events.

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So, how does the new show fit into Victoria's Secret's marketing plans? The company has gone through a rebrand that now sees it centring women's voices, something that was supported by customers. It's a balancing act, Sylvester says. "You have to listen to them, but continue on the path that you know is right."

Then, BigCommerce CEO Brent Bellm spoke of capturing lightning in a bottle by making it easy for customers to continue the conversation online with calls to action in-person. Tools such as QR codes placed strategically at in-person events bridge the gap between offline and online spaces, so that there's a way to link certain products or categories to in person sales. Omnichannel marketing is as important as ever, and sticking to basics is step one. "The advice we give to everybody is start with Google, start with search, really nail that, and then it's very easy to go to other channels," Bellm says.

In October, Vogue Business will return to Neuehouse for an event discussing how Gen Z is reshaping beauty. To attend future Vogue Business events, become a Member today.

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How to make the most of big brand moments

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Victoria's Secret joined Vogue Business and BigCommerce for an event on the eve of New York Fashion Week to discuss translating experiences into sales.

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Utilising connections to companies on LinkedIn.

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People of interest, and personalised guidance to help navigate and grow in the industry.

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People of interest, and personalised guidance to help navigate and grow in the industry.

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Business of Fashion's top voices in the industry in 2023.

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BoF VOICES 2023 will be livestreamed for BoF Professional All-Access members. Register now to join us for the whole event or attend the sessions of your choice.
One thing we aimed to do when we first created BoF VOICES was to disrupt the industry echo chamber and bring in valuable external perspectives to help form a more rounded perspective on how cultural, technological and economic forces are shaping fashion and the wider world.

This year is no exception. We are delighted to announce the speakers from across the worlds of film, music, philanthropy, activism, contemporary art, architecture and design who will be joining us at BoF VOICES 2023, from November 28 to November 30.

Thomas Heatherwick CBE is the founder and design director of the award-winning Heatherwick Studio

Hélène Huby is a French space scientist and is chief executive of The Exploration Company

Ali Sethi is a Pakistani-American musician whose song Pasoori has been streamed more than 1 billion times

Waad Al-Kateab is a Syrian journalist and filmmaker who was awarded a BAFTA for her documentary "For Sama"

Deepak Chopra is the founder of the Chopra Foundation, a non-profit entity for research on well-being and humanitarianism

Joe Gebbia is a designer and the co-founder of the disruptive online marketplace Airbnb

Sumayya Vally is principal of Counterspace, the architecture and research firm based between Johannesburg and London

Rachel Higham is chief information officer of WPP, the global creative transformation company headquartered in London

Andrés Reisinger is an Argentinian digital artist based in Barcelona, Spain

Keith Yamashita is a creative force who has guided countless teams and organisations through positive transformations

They join an already outstanding lineup of industry speakers including Diane von Furstenberg,creative director of Loewe and JW Anderson, Jonathan Anderson, creative director of Bottega Veneta, Matthieu Blazy, global CEO of Chanel, Leena Nair, CEO of Gap Inc, Richard Dickson and president of global creative at Fast Retailing, John C. Jay. For a full list of this year's speakers, please click here.
BoF VOICES 2023 is made possible in part by our partners Snapchat, McKinsey & Company, Porsche, Getty Images and Soho House.
All five insight-packed content sessions of BoF VOICES 2023 will be livestreamed for BoF Professional All-Access members. Register now to join us for the sessions of your choice.

If you're not already a BoF Professional All-Access member, join now with our £1/$1 trial offer for your first 30-days or upgrade for full access.

Thomas Heatherwick is a UK-based designer. He founded his studio, Heatherwick Studio, in 1994 to bring together architecture, urban planning, product design and interiors into a single creative workspace. Working across multiple scales, locations and typologies, Heatherwick Studio has developed into a team of 200 makers and inventors with no signature style. With bases in London and Shanghai, the studio team is currently working on over 30 projects in ten countries, including Azabudai Hills, a six-hectare mixed-use development in the centre of Tokyo, the new headquarters for Google in Silicon Valley and London (in collaboration with Bjarke Ingels Group) and Airo, an electric car. The studio has also recently completed Little Island, a park and performance space on the Hudson River in New York; the Zeitz Museum of Contemporary Art Africa in Cape Town; and Coal Drops Yard, a major new retail district in King's Cross, London. Heatherwick's forthcoming book, Humanise, will be published by Penguin in October 2023.

Hélène Huby is the co-founder and chief executive of The Exploration Company which builds reusable space capsules that carry goods and humans to space stations around the Earth and to the Moon. She has served as an executive at Airbus Defence & Space and ArianeGroup both in operational and strategic roles: from starting as head of innovation to leading major European space programs. She is the founder and chair of Urania Ventures, a deep tech investment company. She is the founder and chairman of The Karman Project, a non-profit foundation which fosters trust, independent dialogue and cooperation between the ones who shape the future of space. She graduated from ENS-Ulm, Sciences-Po Paris and ENA.

Ali Sethi is a Pakistani-American writer and musician whose work explores South Asian identity. As a queer artist, Sethi is known for marshalling tradition in ways that upend binaries. Since 2015, Sethi has made music that blurs the lines between traditional and modern, and East and West. He has been a fixture on Pakistan's Coke Studio television programme, collaborating with the likes of Pakistani singer and composer Abida Parveen, and has contributed to movie soundtracks and genre-busting albums, including Riz Ahmed's "Swet Shop Boys," Nicolas Jaar's "Intiha" and Carnegie Hall's multimedia orchestral work "Where We Lost Our Shadows." In 2022, his song "Pasoori" earned over a billion streams and was Google's most "hummed-to-search" song in the world. That same year, Sethi was named to the Time100 Next list. He is a graduate of Harvard University.

Waad Al-Kateab is a Syrian activist and filmmaker, whose debut feature film, For Sama, won a BAFTA for Best Documentary and received a nomination at the Academy Awards in 2020. Waad's new film, "We Dare To Dream," follows the steadfast journey of athletes in the Olympic Refugee Team. The film premiered at Tribeca Film Festival in June 2023 and is set to premiere this November. "We Dare To Dream," commissioned by IOC for XTR, received the Grand Prize Documentary Award at the Heartland International Film Festival. Waad lives in London with her family, and is also the co-founder of the Action For Sama advocacy campaign aimed at ending the targeting of hospitals in the war in Syria.

Deepak Chopra MD, FACP, is the founder of the Chopra Foundation, a non-profit entity for research on well-being and humanitarianism, and Chopra Global, a whole health company at the intersection of science and spirituality. Chopra is also the Clinical Professor of Family Medicine and Public Health at the University of California, San Diego, an Honorary Fellow in Medicine at the Royal College of Physicians and Surgeons of Glasgow and serves as a senior scientist with Gallup Organization. Chopra is a pioneer of integrative medicine and author of over 90 books published in more than 43 languages. Chopra has been New York Times bestsellers in both the fiction and nonfiction categories and is one of TIME magazine's top 100 most influential people.

Joe Gebbia is an entrepreneur and designer. He co-founded Airbnb in 2007, the hospitality company that helped four million hosts welcome more than one billion across the globe. Gebbia's contributions helped shape Airbnb's brand to become a part of everyday life and common vernacular. Gebbia has also founded Airbnb.org, a community-powered non-profit, whose mission is to offer housing in times of crisis. Their emergency response efforts have housed over 300,000 people during natural disasters, the Covid-19 pandemic, and the global refugee crisis. Gebbia has recently departed his full-time operating role and has since transitioned to a strategic advisory position while serving on the board of directors of both Airbnb and Airbnb.org. His latest venture, Samara, specialises in factory-made homes designed to create rental income, house a family, or support work-from-home life. Gebbia is also a member of the San Antonio Spurs investor group and a Giving Pledge signatory where he backs the Eames Institute for Infinite Curiosity, The Ocean Clean Up, Malala Fund, and Kevin Durant Charity Foundation. Gebbia graduated from the Rhode Island School of Design (RISD) where he earned dual degrees in Graphic Design and Industrial Design. He serves on the RISD Board of Trustees, Olympic Refuge Foundation, and leadership council for the Malala Fund.

Sumayya Vally is founder and principal of Counterspace, an architecture and research practice searching for expression for hybrid identities and territory, particularly for African and Islamic conditions-both rooted and diasporic. Vally been recognised as a World Economic Forum Young Global Leader and is Time100 Next list honoree. She sits on several boards, including the World Monuments Fund and is interested in supporting new networks of knowledge in the arts.Vally designed the 20th Serpentine Pavilion in London, making her the youngest architect to receive the commission. She was the artistic director of the inaugural Islamic Arts Biennale in Jeddah, Saudi Arabia. Vally has been praised for putting forth a decolonial definition of Islamic art, one that is resonant with the lived and embodied practices and experiences of the Islamic world. Practising adjacent to the academy, Vally has received numerous awards and institutional honours for her contributions to the field, including an Honorary Professorship from University College London and a gold medal from the Royal Architectural Institute of Canada.

Rachel Higham, is the chief information officer at advertising company WPP. Higham joined WPP in December 2020 to lead the creation of a new global IT organisation and a multi-year digital transformation programme. Over the past 25 years, Higham has served in technology leadership and transformation roles at major corporations and financial institutions including M&S Money, HSBC, ACE Group, and has worked across a number of geographies. Higham is passionate about building diverse teams and inclusive cultures and giving back through volunteering. She has been named as one of the top 30 global executives driving gender equality by Heroes, an organisation spotlighting women in the workplace. She has also been named one of the top ten inspirational leaders at the 2020 British LGBT awards. Higham serves as board chair of Fact, a digital and immersive arts charity in the United Kingdom, and is currently a trustee of cancer support charity Macmillan.

Andrés Reisinger is an Argentinian digital artist currently based in Spain. His works include "The Shipping" and "Arcadia." Reisinger's works have drawn interest from a number of collectors, brands, art galleries and museums alike. He has exhibited at leading institutions including the Moco Museum in Barcelona, Palazzo Strozzi in Florence, Design Museum Gent in Ghent, Belgium, Nilufar Gallery in Milan, Collectible Fair in Brussels, Faena Art in Miami and Christie's in New York.

Keith Yamashita is an artistic director and designer and is one of the founders of SYPartners, a design, communications and consulting firm. He is also the founder of the Kyu collective, a group of companies dedicated to using creativity to solve the world's challenges. He has worked with Oprah Winfrey to launch The Life You Want tour-an eight-city stadium tour to help her followers build better lives. Yamashita collaborated with Steven Spielberg and Kate Capshaw to launch their philanthropic foundation - the Hearthland Foundation. He has worked with Laurene Powell Jobs on reimagining public education in America and has hosted gatherings to bring mindfulness to the realm of business with His Holiness the Dalai Lama. He is a frequent writer, commentator, and is the creator and host of This Human Moment, a series focused on art and renewal. Yamashita holds a Master's degree in Organisational Behaviour and a Bachelor's degree in Quantitative Economics from Stanford University.

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BoF VOICES 2023: Latest Speakers Announced

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We are delighted to announce the speakers from across the worlds of film, music, philanthropy, activism, contemporary art, architecture and design who will be joining us at BoF VOICES 2023, from November 28 to November 30. Register for the global livestream.

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People behind successful reports and articles released.

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has described McKinsey as a "leadership factory." Our firm has been recognized this year by and , among others, for having produced more board members, CEOs, and other leaders than any other company. We are honored by this distinction because we believe that exceptional talent and extraordinarily complex challenges go hand-in-hand.

This belief informs both our client service and the way we work as a firm. As the demands on leaders grow more complex, we recognize that growth, inclusion and impact start with getting the talent equation right-within their organizations and beyond.

As McKinsey's chief people officer, I'm proud of how our distinctive talent has helped our clients and firm make meaningful progress this year.

Here are a few of the milestones I'm reflecting on as we close the year.

Tearing down the "paper ceiling" by embracing potential beyond pedigree

In a world where disruption has become the norm, the ability to learn new things and be flexible is key. At McKinsey, we see this trend play out every day. That's why we've broadened our campus-based sources of talent from about 700 core schools in 2020 to about 1,400 today, with plans to expand to more than 5,000.

Our recruiting teams now use game-based assessments that level the playing field for those without prior business experience. And we are providing learning, development, and apprenticeship opportunities to empower colleagues to think about their own career self-authorship.

This year, we also partnered with the nonprofit Opportunity@Work to tear the "paper ceiling" and help the more than 70 million workers in the US who are "skilled through alternative routes." These workers are often overlooked due to lack of a traditional degree, yet hold enormous potential for the workforce and society at large.

We continue to hire more candidates through programs like apprenticeships or data boot camps, combining practical experience with hands-on support and coaching.

Doubling down on apprenticeship

We see apprenticeship as a "way of life," rather than a program to execute. We encourage employees to take the driver's seat in their professional development, by taking a self-authored approach catalyzed by mentorship and apprenticeship. In 2023, we hosted a number of Apprenticeship Days in offices around the world, and have plans to host even more in 2024.

Leveraging gen AI and other technology to accelerate impact

Beyond using technology to bring in more diverse talent, we leverage it to help existing colleagues deepen their skills-and accelerate the way they deliver impact with clients. We recently launched Lilli, our firm's proprietary gen AI solution for colleagues, that enables them to scan our entire knowledge base to bring the best of our insights, capabilities, and technology solutions to clients-in seconds.

We know gen AI and other advanced technologies can only generate value through the skills of people. That's why we've doubled down on self-directed learning in support of individual ambitions and company priorities, with 34K McKinsey-created learning offerings. I am especially proud that 50K+ colleagues have taken training programs this year, a 5 percent increase YoY.

Informing the conversation on diversity, equity, and inclusion

For the last decade, McKinsey has been on a journey to shape a global perspective on the relationship between leadership diversity and company performance. This year, we published the fourth installation of our research, Diversity matters more than ever, which includes-for the first time-a link to ESG metrics and shows the business case for diversity, equity, and inclusion is stronger than ever.

We also continued our Women in the Workplace partnership with Lean In. Our 2023 report found for every 100 men elevated from the entry level to manager, only 87 women and a mere 73 women of color find themselves making the climb. Only by bringing these challenges to the fore can we address the systemic causes of inequities and help women rise to senior leadership roles unhindered by invisible barriers.

Creating an even more inclusive firm for our diverse colleagues

We are proud to be home to a distinctive and diverse community of colleagues, and we are committed to continually improving the way we work in service to them. We introduced a new reboarding program for working parents which was recently selected as a World Economic Forum lighthouse for diversity, equity, and inclusion. Elsewhere, our colleagues created new affinity groups, such as Access, which provides support to colleagues with disabilities, chronic illnesses, and mental health challenges, and Prism, founded to connect colleagues passionate about social inclusion and mobility.

And we were proud to welcome 250 more incredible leaders to our partnership this year, which today represents a broader range of backgrounds and career paths than ever before, including colleagues from across our affinity groups and those without a traditional university degree.
For more on what a career journey at McKinsey looks like, visit: https://www.mckinsey.com/careers/home

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McKinsey's chief people officer reflects on how our distinctive talent has helped our clients and firm make meaningful progress this year.

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I found working as a group challenging but overall, a positive experience. The group understood the brief well from the start, originally selecting a different brand, but this was changed to Private White V.C in the first week after researching further into the companies and deciding this matched our skillset’s the best. As a group we were pro-active to set up meetings to discuss work we had each completed and to set more tasks to achieve next. We utilised Microsoft Teams to schedule calls when external factors affected the ability to meet up in person. These tasks were divided between the group equally and were given based off our strengths. I enjoyed developing a strategy tailored towards specific goals, brainstorming ideas, and working collaboratively. While working on this project I completed a poster to be shown in the fair and a presentation of our most up-to-date work to my classmates for feedback.

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The poster fair we attended allowed our group to compare our ideas with others and gather inspiration. We took notes from this and used helpful feedback received after presenting to the class to develop on specific areas of the project such as strategy and tactics to define them further. This feedback also helped us realise the strategy needed to be re-evaluated minorly to relate more closely to Private White V.C’s values and identity. This prompted me to find new micro-influencers to use within the strategy that were more in-line with this. I learnt from these tasks that I am successful at using feedback to improve ideas and taking the initiative to change previous decisions for this. Communication between the group was strong, and the frequent meetups and scheduled calls allowed us to share ideas and pieces of research we found. I think these meetings allowed us to achieve a flowing and connected final project because we were always up to date and completing tasks we were confident on. I enjoyed the collaborative aspect but the most challenging part of working in a group appeared towards the end of the project. When adding credits to each page I learnt that some people will try to take credit for research I have done, and this is something that will happen continuously when I go into the industry.

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From this project I have proved to myself that I am good at working collaboratively in a team, and this is something I can bring to future jobs after I graduate. I enjoyed sharing research I found to help other members in my group, and this is an attitude I will continue to use. Some tasks completed throughout the project, such as the poster and presentation, showed me I need to stay open to feedback because it will help me focus my ideas and work in the correct direction. When working on future projects I will make sure to utilise these opportunities every time they are given.