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Layaan Abdul Razzag (0360433)
Onishi Miri (0356367)
Reeya Nidhi Nuckchady (0360679)
Nurfarahiyah Rashkyna Binti Abdullah (0360770)
Tan Zhe Tian (0360309)
Yik (0365378)

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The product concept implies that consumers prefer products with sufficient quality as well as the best performance and functionality, which is an important concept for providing customers with the best products to meet their demands and expectations.

For companies, the product concept is essential for exploring the possibilities of the work and developing new ideas and serves as the backbone for product design. In other words, the concept is the 'idea' behind the product.

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Apple Inc., formerly known as Apple Computer Company, is an American multinational technology company that produces and sells consumer gadgets, related computer software, and digital media content (Levy, 2023).

Founded by Steve Jobs and Steve Wozniak.

Apple's primary product categories include the iPhone, iPad, Macbook, AirPods, and Apple Watch.

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The primary product.

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1. Innovative Features
Apple has been consistently meeting their customers demands by offering quality features which helps them market their brand at a prestigious level.
eg. Apple’s release of iPhone 14 Pro Max had a major improvement in camera quality compared to previous models (Apple, 2022).

2. Regular Software Updates (IOS)
Apple has always released software updates regularly to ensure smooth performance and high security with bug fixes of the iPhone.
eg. Recently, Apple has released a software update IOS 16.6.1 with security fixes as per Forbes (2023).

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3. Brand loyalty
Apple’s products appeal to their target audience for them to further expand.

eg. Based on the statistical data from (Hokky, L.A. and Bernarto, I., 2021) it was found that ‘Indonesia reached 171 million consumers in 2019’ and is estimated to reach ‘256.1 million users by 2025’.

4. Customer feedback
By allowing the use of feedback from their customers it gives Apple specific insights for how they can keep their consumers satisfied through enhancing their products.
'evaluation rendered that the experience was good' (Yang, S and Zhu, Y. 2006)

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Saifi, N. (2022). What is Product Concept? [online] Chisel. Available at: https://chisellabs.com/blog/product-concept/  [Accessed 10 June 2022]

Levy, S. (2023) Apple Inc.., Encyclopædia Britannica. Available at: https://www.britannica.com/topic/Apple-Inc  [Accessed: 12 September 2023].

Kelly, G. (2023) Apple iOS 16.6.1 Release: Should You Upgrade? Available from: https://www.forbes.com/sites/gordonkelly/2023/09/08/apple-ios-1661-release-should-you-upgrade-new-iphone-update/?sh=27a0049437d9 [Accessed 12 September 2023].

Apple (2023) Compare iPhone models. Available from: https://www.apple.com/my/iphone/compare/?modelList=iphone-14-pro-max,iphone-13-pro-max,iphone-14-plus [Accessed 12 September 2023].

Hokky, L.A. and Bernarto, I., 2021. The role of brand trust and brand image on brand loyalty on Apple iPhone smartphone users in DKI Jakarta. Enrichment: Journal of Management, 12(1), pp.474-482.

Yang, S. and Zhu, Y., 2006. Customer satisfaction theory applied in the housing industry: An empirical study of low-priced housing in Beijing. Tsinghua Science and Technology, 11(6), pp.667-674.