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The Purpose of Human:DIGITAL is to provide PROACTIVE DIGITAL SOLUTIONS THAT COMBINE THE ART OF HUMAN INSIGHTS AND THE SCIENCE OF DATA for ALL CURRENT AND POTENTIAL CLIENTS (INTERNAL AND EXTERNAL/ LOCAL AND INTERNATIONAL) so that WE CAN ACHIEVE SUSTAINABLE AND EXPANDING CLIENT GROWTH ALIGNED WITH OUR OWN .

The Purpose of……(the company)....
HDIGITAL

Is to provide……(what is the value of your service & what problem might you be solving).....
A CONTINUOUS OPENING AND EXPLORATION OF GROWTH PATHS, APPLYING THE ART OF HUMAN INSIGHTS ON THE SCIENCE OF DIGITAL, TO BE ON A
PROACTIVE STANCE WITH UNCONVENTIONAL PIONEERING SOLUTIONS

PROACTIVE DIGITAL SOLUTIONS THAT COMBINE THE ART OF HUMAN INSIGHTS AND THE SCIENCE OF DATA.

for….. ( group/ target audience)....ALL CURRENT AND POTENTIAL CLIENTS (INTERNAL AND EXTERNAL/ LOCAL AND INTERNATIONAL)

so that……. (enter the benefit) .
WE CAN ACHIEVE SUSTAINABLE AND EXPANDING CLIENT GROWTH ALIGNED WITH OUR OWN

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The Purpose of HDIGITAL is to provide data-driven digital services for companies that cannot keep up with today's digital trends so that their brands resonate.

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BOOST Brown Minimalist Pitch Deck Presentation

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The purpose of H:Digital is to provide a center for Digital Excellence across the value chain of BCI, Hakuhodo, and later on across the region, so that we provide intelligence, strategy, response and crisis management, analytics, and innovation.

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STRENGTHS
- Individual skills
- Tool utilization and data understanding - ability to deliver on data needs
- Data insighting
- Fresh and diverse perspectives from new team members

WEAKNESSES
- Limited tools and few are well-versed on each tool
- Manpower
- multiple role overload
- Lack of integration of skills
- Data insighting - further improvements needed
- provide relevant and actionable recommendations
- quality inconsistency
- Timelines (affect quality) and rates delivery

OPPORTUNITIES
Set a strong base from which to innovate and evolve
- Clear basic structure and process (timelines and quality)
- Ways of working
- Forms, guidelines
- Set standards
- Clear portfolio of services (rates)
- Upskilling (team learning sessions)

THREATS
-  Potential to lose clients due to
-  lack of appreciation of output
- inability to understand (not able to translate the learning)
-  Emerging competitors with more advanced output and tools
-  Turnover of employees

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STRENGTHS
- Team is made up of Diverse Specialists
- Wide array of tools and resources available to the team

WEAKNESSES
- Need to build Interpersonal relationships
- Build process, briefs, ways of working, etc.

OPPORTUNITIES
- Culture
- Productize Social
- Learning new skills

THREATS
- Remote work
- External Freelance and Agencies
- Evolving Landscape

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WHAT ARE THE PRIORITIES THAT WOULD HELP FACILITATE CHANGE.

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WHY : Digital Excellence centre

WHAT : Seamless Integration of all business units

HOW : Seamless Integration of a Holistic Platform

PROBLEM : DISCONNECTED FROM OPPORTUNITIES FOR GROWTH WITHIN THE BUSINESS UNITS. WEAK WORK PROCESSES. PURPOSE AND VALUE NOT CLEAR.

OPPORTUNITY : How do we integrate ourselves into the business units, add value and be better connected to grow the business.

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STRENGTHS
-Data-Driven Analysis and recommendations
-Approachable/Innovative Team
-Subject Matter Experts/Champions
-Training & Certifications for employees

WEAKNESSES
-No client Database
-No polished Process in place
-Lack of Head

OPPORTUNITIES
-Product/Service Development
-Partnership with Agencies
-Client Acquisition
-Opportunity Growth

THREATS
-Disappointed client
-Start up Agencies
-Internal Digital Team/Freelancers

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SEAMLESS INTEGRATION OF SERVICES WITH INTERNAL UNITS TO ESTABLISH PRESENCE AND VALUE

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DESIGNING A FRESH STRUCTURE AND SYSTEM THAT ADDRESSES CORE WEAKNESSES.
-- creating a culture of inspiration and growth

DECIDING ON PRODUCTS AND SERVICES THAT WILL GIVE HDIGITAL A DISTINCT COMPETITIVE EDGE.
-- elevating from the basic givens and optimizing the unique strengths of the team while also setting up a venue for continuous learning

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Internal Opportunities
1. Knowledge Base Growth
2. Company Growth

External Opportunities
1. Client Base Growth
2. Increase in Projects
3. Improved client-agency relationship

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Internal
- Building team rapport for effective working
- Productize social (live selling, content studio) and create a rate card for clients
- Outsource talent to accommodate backlogs
- Introducing modalities
- Viber group of leaves
- Manual for processes
- Setting group goals for Blueprint Certs.
- PR AORships

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The Purpose of……(the company)....Is to provide……(what is the value of your service & what problem might you be solving).....for….. ( group/ target audience)....so that……. (enter the benefit).

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The purpose of H:Digital is to provide a center for Digital Excellence across the value chain of BCI, Hakuhodo, and later on across the region, so that we provide intelligence, strategy, response and crisis management, analytics, and innovation.

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The most important step is "What steps are needed to bring about change?"