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20 year old Female

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For Hollister to increase its UK revenue by 5% in the next 12 months

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2000 words

Create a one year, digital marketing plan for a business operating in the UK.
SOSTAC Structure.

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15 minutes.

Summarise key findings of report using diagrams, tables and figures.

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Total visits: 16.6 million
Bounce rate (visiting one page): 46.07%
Pages per visit: 4.66
Average visit duration: 4:22

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US 53.97%
UK 12.49%
Canada 9.41%
France 3.51%
Spain 3.21%
Other 17.41%

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18-24: 31.17%
25-34: 27.83%
35-44: 17.25%
45-54: 12.32%
55-64: 6.90%
65+: 4.53%

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Female: 63.82%
Male: 36.18%

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Mobile: 77.87%
Desktop: 22.13%

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-quintessential retail brand of the global teen consumer
-believes in liberating the spirit of an endless summer inside everyone
-styles designed to make all teens feel celebrated and comfortable in their own skin
-summer mindset all year long, whatever the season

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$1.1 Billion (2022)

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Work At Hollister Incorporated?

Hollister Incorporated Similar Companies

Hollister Incorporated Similar Companies

Hollister Incorporated Similar Companies Jobs

Zippia gives an in-depth look into the details of Hollister Incorporated, including salaries, political affiliations, employee data, and more, in order to inform job seekers about Hollister Incorporated. The employee data is based on information from people who have self-reported their past or current employments at Hollister Incorporated. The data on this page is also based on data sources collected from public and open data sources on the Internet and other locations, as well as proprietary data we licensed from other companies. Sources of data may include, but are not limited to, the BLS, company filings, estimates based on those filings, H1B filings, and other public and private datasets. While we have made attempts to ensure that the information displayed are correct, Zippia is not responsible for any errors or omissions or for the results obtained from the use of this information. None of the information on this page has been provided or approved by Hollister Incorporated. The data presented on this page does not represent the view of Hollister Incorporated and its employees or that of Zippia.

Hollister Incorporated may also be known as or be related to Hollister, Hollister Co. and Hollister Incorporated.

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Hollister Incorporated Revenue: Annual, Historic, And Financials - Zippia

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Work At Hollister Incorporated? Hollister Incorporated Similar Companies Hollister Incorporated Similar Companies Jobs Zippia gives an in-depth look into the details of Hollister Incorporated, including salaries, political affiliations, employee data, and more, in order to inform job seekers about Hollister Incorporated.

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Instagram: 5 million

Tiktok: 301.4K followers
1.2 Million likes

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-the UK is a critical market for US businesses, accounting for a quarter of all foreign direct investment in Europe. The UK was a privileged gateway to the EU's single market, especially for American companies.
-to protect these economic ties in the post brewer world, companies need the regulatory clarity and legal certainty that can only come when the EU and UK cooperate constructively.

-additional costs and trade friction for companies working across Europe
-customs bureaucracy and trade friction; regulations on quality assurance, package labelling and product origins; value added tax grouping and cost sharing the EU equivalence designation for financial services; the free flow of data and the loss of access to the single market and free movement of goods and services

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Although the Trade and Cooperation Agreement between the EU and the UK creates a framework for business going forward, significant compliance expenses, the reimposition of trade barriers and new regulatory and customs requirements have led to additional costs and trade friction for companies working across Europe.

As a result, gross domestic product growth in the UK is lagging behind other leading European economies. Furthermore, according to an analysis by Investment Monitor, 'In 2020-21, FDI project numbers [in the UK] declined by 17% compared with the previous year. The UK's investment attractiveness took a hit in the fallout from Covid-19 and the uncertainty surrounding a no-deal Brexit before the EU-UK free-trade agreement was signed in late 2020.'

The investment sphere wasn't the only one to take a hit. A report from Eurostat explains, 'Between January 2020 and December 2021, EU imports from the United Kingdom decreased by 16.4% while imports from other non-EU countries increased by 30.1%. EU exports to the United Kingdom decreased by 2.1% while exports to other non-EU countries increased by 6.1%.' Across sectors, Brexit has changed the relationship between the EU, the UK and the companies that do business in both markets.

In their own words

American businesses operating in both the EU and the UK have not been immune to disruption. In a series of interviews conducted in October 2022 about Brexit's impact, American Chamber of Commerce to the EU (AmCham EU) members across sectors reported struggling with a multitude of issues since 2021, among them: customs bureaucracy and trade friction; regulations on quality assurance, package labelling and product origins; Value Added Tax (VAT) grouping and cost sharing; the EU equivalence designation for financial services; the free flow of data; and the loss of access to the Single Market and free movement of goods and services.

Even organisations that have adapted well to the new reality indicated they were tracking ongoing, unresolved issues. The loss of access to the Single Market in particular has had repercussions for some financial services organisations. 'Over the last 15 years, we consolidated our presence throughout Europe more and more into London and the UK,' said one AmCham EU member. 'But after Brexit, we could no longer offer financial services from the UK into the rest of the EU. That was a big problem.'

Similarly, manufacturers are particularly sensitive to new trade barriers like rules of origin. 'The concept of rules of origin is costing us a whole lot of money. If we bring a raw material from the US or Japan into a UK facility, do something to it and export it to the EU, it may not necessarily be classed as a UK good when it crosses into the EU. Then, we have to pay tariffs,' according to one American-owned manufacturer with factories in the UK. 'We've had to radically change some of our supply chains. It's unbelievably complicated and unbelievably expensive.'

A significant contributor to supply chain difficulties for companies with operations in Northern Ireland is the EU and the UK's disagreement over the Northern Ireland Protocol. With the protocol's required checks, 'we've had to put in place some convoluted supply chain changes because we can't import certain items directly into Northern Ireland anymore,' reported a manufacturing company. 'We now service our customers in Northern Ireland from our warehouse in Germany, which takes six or seven days, as opposed to our UK warehouse, which takes one or two days.'

A new source of concern is the UK's recent Retained EU Law Bill, which proposes to review thousands of laws developed by the EU together with the UK and revoke them by default unless a decision to keep or adapt specific laws is taken by an arbitrary deadline at the end of 2023 or possibly 2026. While it is healthy to periodically review laws - whatever their origin - it is a mistake to do so under excessive time pressure and without the due process, transparency, stakeholder consultation, impact assessment and democratic accountability that are crucial to delivering good regulation. The UK cannot afford another cliff-edge experience like Brexit that causes significant uncertainty and discourages investment.

For American companies operating in Europe, there is an economic imperative for the EU and the UK to have a cooperative relationship. Individual companies have proposed sector-specific recommendations for how the EU and the UK can collaborate in the future. For instance, despite relocating employees and hiring more staff in EU27 countries, an AmCham EU member in financial services advocates for free trade agreements to allow financial services to flow across jurisdictions. Likewise, a delivery, logistics and exports company welcomes efforts by the EU and the UK to streamline and simplify the exchange of customs information. As just one possibility to remove cumbersome administrative requirements, facilitate bilateral trade and improve the current relationship, the EU and the UK could reach a mutual agreement on safety and security declarations, as the EU already has with Norway and Switzerland.

The underlying thread between many sectors' policy recommendations is the need for regulatory clarity and cooperation from the EU and the UK governments. These are essential when tackling unresolved issues and future regulations, which could, at best, provide better regulation but at worst, create new costly and unnecessary barriers to trade. To protect and attract investments, ensure the continuity of operations and safeguard jobs, decision-makers must avoid unnecessary or poorly thought through regulatory change. Companies need clarity, guidance and certainty from both the EU and the UK as soon as possible.

Taking a wider view, between the war in Ukraine, skyrocketing inflation, the compounded energy, food and climate crises, and the disruption of global supply chains, the current external environment is extremely volatile. By facilitating cross-Channel trade and cooperation, the EU and the UK can avoid additional disruptions that would exacerbate this geopolitical instability.

The UK remains a critical partner in the transatlantic relationship. With shared values like adherence to democracy, rule of law and human dignity, there is far more to unite the UK with the EU, as well as the US, than to divide it. Now more than ever, the EU, the UK and the US must stand together, firm in their principles, and nurture cross-Channel and transatlantic relationships in the face of serious global challenges.

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Two years later: Brexit's impact on US companies in Europe

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Although the Trade and Cooperation Agreement between the EU and the UK creates a framework for business going forward, significant compliance expenses, the reimposition of trade barriers and new regulatory and customs requirements have led to additional costs and trade friction for companies working across Europe.

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-logistical costs have increased, thanks to increased freight costs, it won't be easy for garment manufacturers to import and export textile material

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The global fashion industry has gone through some interesting times in the last few months. Apart from the usual change in trends and styles, the clothing retail industry has also witnessed some unexpected major developments. Most of these unexpected developments are due to the ongoing Russia-Ukraine war, which has been raging since February 2022. Russia's very own fashion retailing industry has been hit severely. Major domestic brands have suspended their operations in the country. International Topic clothing brands like H&M, Zara, Marks & Spencer, and Nike have followed suit. According to reports, in March 2022, more than 400 global companies suspended their operation in Russia. With multiple sanctions in place, the conflict has had a far-reaching effect on the fashion industry.

This article discusses how the Russia- Ukrainian conflict is impacting fashion retailers On March 7 this year, oil prices shot up to a whopping $130 per barrel - a record in nearly 14 years. The US, the UK, and a few other EU countries were reportedly discussing possibilities of a ban on oil purchases. Russia is the third largest producer of crude oil globally and exports nearly 5 million barrels per day. This accounts for a 12% contribution to global trade. With high oil prices, it is expected that such a ban could have a knock-on effect on the entire supply chain. globally.
1. Logistical costs have increased
Before the conflict, Russia and Ukraine contributed 11% to the retail industry in Europe. But with the devaluation of the Russian ruble, brands in Russia have been facing declining demand. On the other hand, the rising prices of fuel and raw materials have left fashion retailers Turkey's textile and fashion retail industries have been heavily affected due to the ongoing conflict. Textile firms and those making leather goods have seen unprecedented cancellations of high-ticket orders. In March 2022, customers from Kyiv and Moscow cancelled orders worth over $200 million. These cancellations are already having a massive impact on Turkey's textile industry. According to experts, Turkey's textile industry is touted to lose over $1 billion if the conflict doesn't resolve. with no other option but to increase their costs. With inflation and a humanitarian crisis looming, one wouldn't usually consider investing in luxury products. However, a June 2022 report published by Bain & Company indicated an increased demand for luxury fashion While most European brands have suspended operations in Ukraine, Ukrainian designers have found digital platforms to be a lucrative option. Companies are pulling off path-breaking innovations in the field of AR/VR and online retail. Augmented reality-based collections featuring Ukrainian designers. are becoming popular with each passing day. and similar products. This has only been possible due to the resilience shown by the world's wealthiest individuals. According to 'GlobalData's Risk Report Q1, 2022′ The Russian fashion industry has historically been dependent on imports from other countries. the ongoing Russia-Ukraine conflict has severely curtailed global economic growth in 2022. This is in stark contrast to the previous year when the economic growth rate was around 5.7%. The global economy is expected to grow at a mere 3.3% for the rest of 2022. The inflation rate too is expected to rise to 6.8% this year. Rampant inflation will cause the cost of living to go up. This will heavily affect consumers' choices as they spend more on essentials than expensive clothing brands. Naturally, if the cost of living goes up, people stop or reduce buying clothes.
Thanks to the increased freight costs, it won't be easy for garment manufacturers to import and export textile material. This could lead to huge losses for these companies. The rising fuel prices have also led shipping companies to raise their prices. This has directly affected retailers and suppliers. If the oil prices keep rising further, retailers and suppliers can expect some more losses to come their way.
With the recent Russia-Ukraine war and burgeoning problems with the global supply chain, apparel businesses must have a trustworthy network of suppliers and logistics partners.
2. Decline of the European retail industry

For example, the surge in crude oil prices has pushed up the prices of polyester and nylon. Both these are derived from petroleum. This is causing shoppers to shop less, thereby affecting the overall sales of the European retail industry. Also, the suspension of operations by domestic and international retail brands has dented consumers' confidence, and their spending propensity has decreased significantly.

3. Turkey's textile industry dealing with cancelled orders & decreasing sales

4. Supply and Production side challenges

One of the major challenges the global fashion industry faces is supply. The suppliers are still struggling to deliver the expected volume. Most suppliers are unable to forecast and deliver on the customers' demand correctly. The reason is that there has been a real shortage of workers and raw materials post-conflict. This has caused massive delays and even cancellation of shipment orders. Under normal circumstances (that meant having adequate resources), suppliers could easily deliver customers' demands. But this is not the case now.

5. Increased demand for Luxury Goods

As per the study, the global luxury market grew to a whopping 288 billion euros in 2021. This was a 360-degree 'U-turn' from 2020 when the luxury industry witnessed its worst dip due to COVID-19. Despite the Russia-Ukraine war, luxury clothing retailers have posted 2x growth in Q1 2022. has also predicted a 15% growth in sales by the year-end, pegging the market at 330 billion euros by 2023. Even at its worst, Bain forecasts luxury sales to increase by 5%, closing at 305 billion euros.

6. The rise of 'digital fashion'

7. Slow economic growth changing customer demands

8. The slowdown in the cycle clothing market

Ukraine is a major producer of cycle clothing and sportswear. It is also one of the two parties at the center of this conflict. With factories facing a shortage of workers and raw materials, consumers are losing their confidence in the domestic retail industry. This has led to a massive slowdown in Ukraine's cycle clothing industry. While there are talks about shifting production to other countries/states, it can be very challenging. It'll take time for apparel manufacturing businesses to develop stronger business relationships in new locations. Especially when it comes to finding factories at such short notice.

An important question- Is Russia's fashion industry over-dependent on imports?

Even though there are domestic players who have been trying to fulfill consumer demands. Many apparel and fashion-related accessories are still imported from Western brands. There's also a significant shortage of skilled workers engaged in shoemaking, sewing, and textile manufacturing. With the EU's sanctions, things don't look bright for the future of Russia's clothing industry. According to global data, the Russia-Ukraine conflict is expected to wipe off $18.8 billion from the Russian apparel market.

Endnotes

At , we help you manage your garment manufacturing business effectively. You can now connect with over 200 suppliers and shipping partners, streamlining your entire manufacturing process through our online platform. If you're a clothing manufacturer and are looking to grow your business, sign up at now!

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Impact Of Russian-Ukraine War On the Fashion Industry

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The global fashion industry has gone through some interesting times in the last few months. Apart from the usual change in trends and styles, the clothing retail industry has also witnessed some unexpected major developments. Most of these unexpected developments are due to the ongoing Russia-Ukraine war, which has been raging since February 2022.

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-Ankorstore's Retail Trend Report reveals that 74% of retailers believe that the cost of living crisis and current inflation hitting a 40 year high at 10.1% will be almost twice as damaging to the UKs high street than the pandemic

-in the US inflation has risen by 8.3% since last August, while in the UK it has risen to 9.9% since the same period in 2021

-according to The Economic Times, online sales are expected to account for us $95 million less in 2022 compared to last year

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-in April 2023, the minimum wage will rise by almost 10% due to the cost of living crisis

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-Foresight Factory believes shoppers will tire from last years self restraint on spending and instead look to spend more spontaneously (proven in McKinsey's State of Fashion report that predicts luxury fashion sales will grow in 10% in 2023)

-unfiltered and natural marketing

-Direct to consumer strategy (DTC), tactics used to promote products directly to consumers versus through a retail business

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8 consumer trends that will shape retail in 2023 - Retail Gazette

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Retail Gazette speaks to trend forecasters and industry experts to determine the big consumer trends that will shape retail in 2023.

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-more conscious spending, customers will be looking for brands that offer sustainable solutions

-personalised experiences, customers will be expecting tailored and unique shopping trips that cater to their needs

-shopping experiences that empower customers with flexible payment options, personalisation capabilities and access to a wider range of products will become popular

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The consumer market is rapidly evolving and keeping up with the latest trends is becoming increasingly important. As we move into the year 2023, it is essential to stay informed of the emerging consumer trends that will shape the retail market. Knowing what shoppers are looking for and how their preferences have changed can be a great way to gain an edge in this competitive landscape.

Consumer Trends

As society rapidly advances, so do consumer trends. In order to stay ahead of the curve and understand the future of shopping, it is important to uncover consumer trends for 2023.

Firstly, digital commerce will become more integrated into everyday life as technology continues to develop and become more accessible. Consumers are also expected to adopt a more conscious approach when shopping, look for brands that align with their values and offer sustainable solutions, as well as empowering the people.

Additionally, businesses should anticipate a shift towards direct-to-consumer models as customers look for convenience and personalization from their favorite brands.

Lastly, shoppers are expected to leverage emerging technologies such as voice search and virtual reality (VR) when researching products or services online - enabling them to make better decisions faster than ever before.

Let's take a deeper look at some of the most interesting consumer trends for 2023.

Robots and Automation

Robots and automation are transforming the way we shop. By 2023, it's predicted that autonomous systems and robots will be helping shoppers make decisions about what to buy. This shift in technology will enable consumers to access goods faster than ever before, but how do these changes affect consumer trends?

Today's consumers are used to convenience. Online ordering from retailers like Amazon has changed our expectations of speed and service. However, robots and automation are taking shopping convenience one step further by providing shoppers with detailed product information tailored to their needs. Artificial intelligence can now provide personalized recommendations as well as price comparisons across different retailers - all at the click of a button!

Personalized Experiences

The future of shopping is all about personalized experiences. In 2023, consumers will be expecting tailored and unique shopping trips that cater to their individual needs and preferences.

Technology has advanced to the point where retailers can offer services such as virtual reality dressing rooms that recommend clothes in a person's exact size and style preference. Through data collection, customer service agents have access to customers' past purchases, enabling them to make more accurate recommendations for future purchases.

Retailers are adopting new technologies that enable shoppers to use their phones as wallets; making it easier for them to pay without cash or cards on premises such as supermarkets or department stores.

Online retailers are using AI technology in order to personalize product recommendations based on each customer's purchase history and preferences. Consumers will also benefit from increased access through delivery options with quicker turn-around times than ever before.

Online Shopping Boom

The ecommerce industry is booming, and no wonder why. Online shopping has been a game changer for how we do business. With the click of a button, shoppers can buy anything from groceries to furniture without ever leaving the comfort of their homes. This shift in consumer behavior has become apparent over the past decade, especially after the Pandemic of COVID19, and shows no sign of slowing down anytime soon.

Digital Payments Evolution

The rise of digital payments has revolutionized the way we shop. From contactless cards to mobile pay, consumers are now able to purchase goods and services more quickly and conveniently than ever before.

Over the past decade, consumers have embraced digital payment methods with open arms. These new technologies not only allow shoppers to make purchases without having to carry physical cash or cards, but also offer features such as personalized deals and rewards programs. As a result, more retailers are offering customers incentives for using these payment systems - leading many people to switch from traditional modes of payment such as cash or cheque. Additionally, online marketplaces like Amazon and eBay have made it easier for shoppers to browse products from around the world at competitive prices.

Environmental Consciousness

As we move further into the future, "Environmental Consciousness" will become increasingly important in the way that consumers shop. In 2023, this trend is expected to be at its peak, with more people turning to sustainable and eco-friendly options when it comes to purchasing items.

Consumers are becoming more aware of the environmental impact their shopping habits have on the planet and are therefore opting for long-term solutions which focus on reducing waste and energy consumption. Companies who understand this trend and continue to prioritize sustainability in their business models will be at an advantage as they gain consumer trust by placing a higher value on quality over quantity.

Eco-friendly packaging, innovative recycling methods and renewable energy sources will also help businesses stand out from their competitors in 2023.

Power to the People

By 2023, consumers are expected to demand more control over their purchase decisions than ever before. Shopping experiences that empower customers with flexible payment options, personalization capabilities and access to a wider range of products will become increasingly popular.

According to Mintel 2023 Global Consumer Trends study , "Brands have to make room for a new 'c' in their c-suite: consumers", as consumers are shaping brands more than ever before. "This idea goes beyond brands conceding that 'the customer is always right' and is evolving into a model where consumers are investing, co-creating and voting for change alongside brands.

According to Mintel's study, "Responding to this demand requires brands to listen from the backseat while keeping one foot on the gas to create market innovation. The stars seem to have aligned to give the Power to the People, and this trend promises to continue evolving.

Me Mentality

Just as important as giving power to the people, a quite interesting consumer trend is consumers being eager to re-focus on themselves, and according to Mintel's study , brands can help individual consumers "take center stage in the years to come."

What this trend means is " Consumers may want to stand out rather than blend into the crowd but might not know how to do so. By celebrating the interests that make consumers unique, brands can help give consumers the assurance they need to try something new, or even help them rethink who they are.

Consumers are ready for a confidence boost, and brands can provide this to them in the form of new experiences or products that feed their curiosity as they form new tastes, routines and preferences that align with who they are or who they want to be", mentions the study.

According to this study, what matters the most is the responsibility brands have in shaping the way consumers are responding to the new world that emerged from the pandemic.

Into the Future of 2023

In conclusion, the consumer trends for 2023 paint a bright future for businesses as customers take an increasingly active role in shaping their own experiences. As consumers strive to make more mindful purchasing decisions, companies must rise to the challenge of developing products and services that respond to those needs.

By investing in the customer experience and focusing on these trends, businesses can build strong relationships with their target audiences and stay ahead of the curve. With the right strategies, businesses can create a powerful and lasting impact on their customers.

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The Future of Shopping: Uncovering Consumer Trends for 2023

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The consumer market is rapidly evolving and keeping up with the latest trends is becoming increasingly important. As we move into the year 2023, it is essential to stay informed of the emerging consumer trends that will shape the retail market.

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Gen Z

-Tiktok Supremacy
-high streets standing strong
-link to online and offline, 48% of Gen Z expect to be able to return products bought online in store, 40% would prefer to collect parcels from store rather than have them delivered

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2023 is officially here. A new year brings with it new opportunity as we all set out our goals for the 12 months ahead. These opportunities extend to fashion brands, who are (or at least should be) primed to seize this moment and evolve their businesses by connecting with their ever-evolving consumer audiences.

If a fashion brand wants to grow in 2023, there is one golden consumer cluster to look for: Gen Z with their unique shopping trends and spending habits.

For many brands, Gen Z consumers should be at the top of their target list. In the last year, they have shown real resilience and adaptability to traverse societal challenges and come out fighting. Now representing 40% of the total consumer base in the UK, the expected purchasing trends and shopping habits of Gen Z are on the mind of a lot of brands and retailers.

They must take the time to understand and anticipate what matters most to this demographic in the year ahead. But how can they ensure they are keeping the interest of this crucial consumer base?

A Tiktok Supremacy

Looking to connect with Gen Z? There should be only one brand priority and that, unsurprisingly, is TikTok.

There are over 3.7 million active TikTok users in the UK, engaging with the app for an average of 41 minutes a day. Significantly, 60% of global users are Gen Z.

This is their comfort zone, their go-to destination to be both entertained and educated. In fact, nearly all our UNiDAYS student users (95%) report that they use TikTok, Instagram, and YouTube for product tutorials and recommendations.

This presents a real opportunity for brands to consistently communicate naturally with their target audience as part of their day-to-day routine. There are several avenues brands can take to reach consumers on TikTok, from organic posts to paid promotions.

Influencers, in particular, still have the power to connect with their Gen Z followers on a personal level. This provides brands with an opportunity to tap into these audiences and drive newfound affinity. Our research has found that Gen Z is 45% likely to buy a product endorsed by an influencer they follow.

By connecting with them on the platform they love, brands are giving themselves the best possible chance of finding success with Gen Z both this year and beyond.

High Street Standing Strong

The pre-loved industry is booming, with Gen Z leading the way. Second-hand and vintage clothing are certainly en vogue with young consumers, with charity shops, car boot sales and resell websites becoming go to shopping destinations.

What is driving this move to preloved? Sustainability is certainly a factor. As the most informed, connected, and socially aware consumers in history, they are aware of the global impact of brands in-store and through the supply chain. Buying second-hand feeds their environmental consciousness.

However, recent research from UNiDAYS has found this is not the number one factor for Gen Z. Three-quarters of our student members (73%) said they purchase pre-loved, primarily, for financial reasons, with this being a cheaper alternative to buying new.

This is where brands can learn and adapt to win back business. Gen Z is price-savvy and always on the look-out for deals and offers from brands. Unsurprisingly research shows that Gen Z are almost all on the lookout for a good deal, however, over one quarter (29%) are also ready to actively wait for a discount before making a purchase.

Finding the right moment to offer Gen Z-friendly prices remains crucial to winning their loyalty. While inflation and supply chain pressures mean brands can't offer discounts year-round, 82% of Gen Z are loyal to brands offering regular discounts.

Ready To Spend

Despite economic uncertainty, the time to win Gen Z's business is now: a new survey from ASOS revealed that over two-thirds of Gen Z (69%) will spend the same or more on clothes and fashion in 2023.

In order to seize this opportunity and ensure they continue to build loyalty with 18-24 year olds, brands must ensure they are offering consumers the full retail experience, meeting Gen Z online and in-store.

As the first digital-native generation, Gen Z is of course well-versed in the online shopping experience. However, the shopping experience doesn't end there for them. The in-store shopping experience still plays an important role when deciding what to buy. They want the best of both worlds, with nearly half of students preferring to shop both online and in-store.

Brands must find balance in their offer. Having the right combination of the two worlds is core to creating the desired experience for Gen Z. Research from Ayden found that 48% of Gen Zers expect to be able to return or exchange items bought online in the physical store.

And being the environmentally conscious generation that they are, our recent Sustainability report found that two-fifths of 18-24-year-olds would prefer to collect parcels from stores after shopping online rather than have them delivered directly to their homes.

Moving forward, going the extra mile to offer a fully integrated retail experience will ensure brands maximise their appeal to Gen Z customers as they get ready to spend on essentials in the year ahead.

A Year Of Opportunity

Through Gen Z, brands are without doubt facing the most demanding consumer generation to date; to earn their custom brands must join the conversations that matter to them. TikTok now leads the way as the stand out platform on which to engage Gen Z and better understand what they want as brands seek the perfect balance between their digital and physical offers.

Balancing this with the ever-present urge to increase business sustainability presents a major challenge for brands. However, while Gen Z's expectations continue to soar, their influence cannot be underestimated and also continues to grow. They are the present and future core consumers for all brands, setting trends that also impact Millennials and Generation X behaviours too.

The time is now for brands. By understanding these prevailing trends and adapting to them, they can unlock a powerful and lucrative new consumer base in 2023.

Learn from the youngest generation on Fashions Finest and receive the latest research on the most eco-conscious customers of all times with our weekly newsletter. Follows us on Instagram to support our work and to find more.

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The biggest Gen Z shopping trends of 2023

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2023 is officially here. A new year brings with it new opportunity as we all set out our goals for the 12 months ahead. These opportunities extend to fashion brands, who are (or at least should be) primed to seize this moment and evolve their businesses by connecting with their ever-evolving consumer audiences.

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-Metaverse, virtual showrooms, VR shopping malls

- BSB and B2C marketplaces are fast emerging in the fashion landscape, they are enabling pathways for retailers to address important issues regarding supply chains

-companies are incorporating AR into the manufacturing processes as well as their retail operations to engage customers like digitally trying on garments

-digital currency

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The fashion industry is on the cusp of a major transformation and will continue to do so in the next 10 years. While all through 2022, retailers talked about metaverse and NFT and even brands came forward to experiment with the idea, 2023 certainly seems promising in terms of deployment strategies, new concepts and innovations in the older ones. The technological shift will include new applications throughout the value chain, from design and manufacturing to marketing and sales.

Team FTJ has prepared top 10 tech trends that will leave great impacts on the fashion industry in 2023 and beyond.

Fashion companies invested between 1.6 and 1.8 percent of their revenues in technology. By 2030, that figure is expected to rise between 3.0 and 3.5 percent.

1. Metaverse will be the universe of fashion opportunities

(Trend in MarTech)
The 'metaverse' is a digital realm built on a single interconnected ecosystem and will allow digital fashion opportunities in the industry. By next year, there will most likely be many metaverse platforms with their own economies and the capacity to transport assets and objects between the metaverse and one's own world. Additionally, the enterprises will incorporate reality into the metaverse, going beyond virtual showrooms. The metaverse concept is predicted to expand dramatically, impacting all corporate activities, gaming industry as well as the real estate world.

If Web1 was about 'read' and Web2 was about 'read and write', then Web3 or Web 3.0 is about 'read, write and own' which will be the facilitator.

The next phase is to build a full 3D metaverse that is more immersive and lifelike and this is where Web 3.0 enters the picture. Web 3.0 will enable the establishment of a decentralised environment for metaverse by using the potential of blockchain technology. This will allow anyone to construct their own 3D world that others can visit and explore. Within it, virtual reality shopping malls, sports complexes and even entire cities will be developed.

Web 3.0 has the potential to revolutionise the fashion industry as this third version of the internet gives people more control over their data. Additionally, smart contracts and blockchain-based applications will allow for more customisation and personalisation of fashion items.

Similar to search engines and social networks that actively contributed to the growth of Web 1.0 and 2.0, marketing-driven advertising has the potential to hasten the mainstream adoption of Web 3.0 and metaverse.

The model is gaining the trust of the industries and there are already many firms participating in the virtual world through Web 3.0, including major worldwide financial sector leaders such as J.P. Morgan and fashion retailers like Gucci, Zara, Lacoste and Nike. A certain trend to watch out for!

The global Web 3.0 blockchain market accounted for US $ 1.2 billion in 2020 and is estimated to be US $ 87.7 billion by 2030 and is anticipated to register a Compound Annual Growth Rate (CAGR) of 45.20 per cent.

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2. B2B and B2C digital marketplaces will shape powerful fashion supply chains

(Trend in Retail Tech and Manufacturing Tech)
B2B and B2C Marketplaces are emerging fast in the fashion business landscape and they're enabling pathways for retailers and address many important issues that plague supply chains, from product development to merchandise allocation and planning. They represent much greater potential value than merely reducing purchasing costs through aggregation.

All through 2021 and 2022, B2B Marketplaces created a buzz in the fashion industry, onboarding a number of factories and brands on digital platforms; however, understanding of such a concept is still in the nascent stage. And, the same goes for B2C Marketplaces which are about to become a US $ 7 trillion industry worldwide by 2030.

B2B Marketplaces, when aligned with technology, give brands a one-stop online dashboard for all their apparel procurement needs. Brands can upload designs, get quotations, review supplier certifications and source hassle-free due to technology integration, a faster turnaround time, adoption of lower MOQ as well as reduced inefficient communication and process bottlenecks.

As we are rapidly approaching 2023, B2B Marketplaces can assist the fashion industry in overall increased coordination amongst buyers and suppliers, eliminate or reduce delays in critical steps in the supply chain, decrease the need for unplanned airfreight shipments and, ultimately, fewer markdowns. Improving information flow permits retailers and suppliers to better monitor the flow of goods through logistics systems. All this leads to increased revenue for retailers as well as suppliers.

Some B2B and B2C Marketplaces work like business facilitators instead of aggregators and partner with different stakeholders to provide the consumer with the best support. This is a sure trend to look out for in 2023!

75 per cent of B2B purchases are taking place online, so there is a strong need for a solid online presence. These platforms also enable to capitalise on existing buyer demand to expand the customer base nationally as well as globally.

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3. Immersive technology to be the best bet for the fashion industry

The future of technology in our digital lives will be social interactions taking place in online virtual world where people will live, play and work. As per reports, the immersive market will be worth about US $ 333 billion by 2025. Following the introduction of VR (Virtual Reality), AR (Augmented Reality), and MR (Mixed Reality), XR (Extended Reality) will now act as a supporting technology that overlays existing features. Extended Reality (XR) is a relatively new technology that is gaining traction in the commercial arena and includes both AR and VR. It refers to any technology that can create an immersive digital environment mimics real-world scenarios or enhance existing ones.

VR and AR (as well as its combination XR) are increasingly being used by companies for internal fashion business and marketing. Some companies are incorporating AR into their manufacturing processes as well as in their retail operations to engage customers like digitally trying on garments without having to enter a fitting room.

Whereas VR can be used for fashion runway shows and other events that need presence of digital models. Designers can use it to create a virtual environment that allows viewers to experience their creations in a whole new way. And with XR, such an environment can be made even more realistic and lifelike. With the fashion industry being one of the most promising applications of XR, the trend is going to catch up in 2023 and make a drastic impact on how shoppers buy.

Additionally, the price of the required hardware such as HMDs and smart glasses will drop substantially, which is one of the primary reasons that will hasten the adoption of augmented reality technology in general. Moreover, enhancements to augmented reality software will improve the user experience and make it easier to operate, thereby increasing its popularity.

Also, a number of fashion designers and apparel companies are now using 3D virtual sampling as increasing demand has caused them to become more flexible and use technology to bring new products to market much faster.

Since physical prototypes are now no longer needed, factories can experiment with many more designs than before, resulting in better product quality. So, 3D virtual simulation is having a huge impact on the apparel industry, making it more efficient and productive than ever before. Not just product development, 3D helps fashion become more sustainable too which is already accused of being one of the most polluting industries in the world. In this way, manufacturers can save time and money by optimising their processes before actually producing the garments.

Though 3D has been there for years, the acceleration has been witnessed only after the pandemic. 2021 and 2022 became two important years when a good number of factories adopted 3D simulation software and the trend will get even more attention in 2023 as brands are now asking factories to go for 3D sampling. This transformation will present challenges and opportunities for both retailers and manufacturers.

It's predicted that the global virtual fitting room market will grow from US $ 3 million in 2019 to US $ 6.5 million by 2025. That's a compound annual growth rate of 13.44 per cent! The immersive market is set to be worth about US $ 333 billion in three years

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3D Solution Providers:

4. Digitisation in fashion

(Trend in Retail Tech and Manufacturing Tech)

'Digital Twin' for apparel industry is no fancy approach. Every factory wants to - (1) reduce defect rate in the garment products; (2) reduce production costs; (3) see the processes on shopfloor take place without manipulation and are effectively tracked in real-time; (4) increase speed to market; (5) see their equipment and machinery last long; and (6) devise a strategy that can lead them to long-term business sustainability. With Digital Twin, all these expectations are achievable.

The concept allows factories the convergence of the virtual world with the physical world and that means they can create a near real-time digital image of a physical object or even a process to avoid any shortcomings before it even occurs. Moreover, not just 'Conceptualisation', Digital Twin's functions also work predominantly on 'Comparison' and 'Collaboration'. Conceptualise product info, compare virtual with real and collaborate to make relevant changes in the real system!

In addition, digital twins can be used to monitor consumer behaviour and preferences in order to tailor products and experiences. Due to the rise of Digital Twins, a hyper-automation trend will influence the market in 2023.

The forecast for the digital twin market sees an astronomical figure of US $ 48.2 billion by just 2026 and growing at a compound annual growth rate of 58 per cent. The adoption of digital twins is a key ingredient for businesses to be future-ready.

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Black Swan Textiles

(Trend in Wearable Tech)
The manner in which we shop and engage with clothing is evolving. In the future, clothing will be interactive, connected and tailored to our individual preferences. This transition is being driven by technological breakthrough in smart textiles. Smart textiles are fabrics with embedded sensors, electronic components and other digital components. This enables them to collect data, communicate with other devices and respond to external stimuli. One of the most exciting applications of smart textiles is in the field of wearables.

Wearable devices are already becoming increasingly popular, but their potential will be transformative when they are built using smart textile concepts. In 2023, smart textile-based wearable devices will become a major trend in retail. These devices will offer a new level of convenience, comfort and customisation that cannot be matched by conventional clothes.

Smart textile is a material that has been designed to incorporate technology into its very structure. This indicates that it can be used to build interactive clothing and other objects with a variety of functionalities. Smart textile has the potential to revolutionise the way we purchase and interact with our apparel, and consumers do seem very much curious and interested to foray into the segment and anticipate the retailers to launch products for commercial use at an affordable range.

The possibilities are limitless and smart textiles will significantly alter the consumer experience. Additionally, the potential uses for smart textiles are vast and it is expected to have a major impact on the retail industry in the coming years.

For example, imagine being able to purchase a garment whose temperature automatically changes with your body temperature. During a run, for instance, if your smart shirt indicates that your heart rate is too high, you will know to slow down or take a rest. Or, if you are lost, your jacket might provide you with directions to your destination. This is just a gist of how smart textile-based wearables are going to change our lives in 2023. They'll make people more connected, more informed and more efficient in everything they do.

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According to Global Data forecast, the global smart clothing market worth US $ 668 million in 2020 will expand to over US $ 4 billion in the next 10 years. The segment has the potential to even cross the bill mark of US $ 30 billion by 2040 with the help of technologies such as embedded sensors, actuators or conductive fibres.

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6. Micro Fulfilment Centres (MFCs) are supply chain's latest efficiency booster

(Trend in Retail Tech)
As the popularity of e-commerce and online shopping increases, the number of micro fulfilment centres (MFCs) are also growing proportionally. It is not wrong to say that MFCs represent the 'future of retail'. It is expected that by 2023, approximately 60 per cent of all fashion businesses will use MFCs in some form. Micro fulfilment centres offer numerous benefits that traditional warehouses cannot, including shorter delivery times, lower shipping costs and greater flexibility.

MFCs can enhance order accuracy rates because things are chosen and packaged with greater care when they are located closer to their final destination. They offer a much faster and more efficient method of order fulfilment. MFCs can utilise robotics and other innovative technologies to expedite the picking and packaging process, hence cutting order fulfilment times even further. This is crucial for fashion firms since customers increasingly expect quick delivery periods, and those who cannot match this demand will likely lose market share to the competitors.

In addition, brands can store a wider variety of products in their MFCs than in a traditional warehouse because there are no space constraints. This means customers will have better access to a wider range of products. Companies will also be better able to respond to changes in customer demand because they will be more flexible and able to quickly adjust their inventory levels.

Traditional warehouses are unable to keep up with ever-changing trends in the fashion industry, but MFCs can. This is especially important for fashion brands that often have time-sensitive orders.

MFCs also allow brands to store their goods closer to the end consumer, which is a significant advantage. This reduces shipping costs and delivery times, allowing for better customer service (for example, same-day delivery).

MFCs give brands greater control over their inventory and fulfilment process. With a traditional fulfilment centre, a brand has limited visibility and control over what actually happens. With MFCs, however, brands can track every stage of the process and make on-the-spot adjustments as needed

Also, with various tech-enabled solutions of Automated Storage and Retrieval System (ASRS), MFCs offer a number of benefits that prove advantageous to fashion brands looking to stay ahead of the competition by allowing them to quickly adapt to changes in demand and inventory levels.

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7. Digital Currency: a way forward for doing business
(Trend in MarTech)
Reserve Bank of India (RBI) has recently launched e-rupee at a time when everybody else is talking just about cryptocurrencies, bitcoin etc. E-Rupee is digital money that can be transferred directly from a customer's wallet to other wallet and they may not even require internet connection to make these transactions. Unlike UPI transfers, there won't be any intermediaries (banks) in this case.

The transactions are right now open only for select group of people and are conducted through CBDC app (Central Bank Backed Digital Currency). With successful registrations on the app, one should be able to load any amount of money in their wallet and start transacting with other wallets. The bigger objective behind launching this digital rupee is to bring online transactions as close to physical money transactions and address two things: (1) Instant transactions of any denomination from one wallet to other; and (2) No waiting time like in banks to transfer money to newly added beneficiaries.

As the industries continue to globalise and become more competitive, digital currencies offer a way for businesses to transact without having to rely on traditional banking systems. Notably, digital money can also be used to speed up cross-border transactions and trade, which is crucial to the development of our global economy. This means that central banks will need to keep spending money on creating their own digital currencies. To guarantee that their currencies continue to be competitive, they will also need to be up-to-date with the most recent fashion and technological advancements.

There are a number of advantages that digital currencies offer over traditional fiat currencies. For one, they provide a more secure and efficient way to transact. With digital currencies, there is no need to worry about exchange rates or inflation; all transactions are completed directly between two parties, without any third-party involvement. Overall, digital currencies offer a number of benefits that make them well-suited for use in the fashion industry.

8. Advanced Manufacturing Execution System (MES)
(Trend in Manufacturing Tech)
An Advanced Manufacturing Executive System (MES) serves as the factory's digital backbone, combining data from many sources and granting real-time production visibility. This lowers waste and boosts quality while enabling the fashion industry to react swiftly to shifts in consumer demand.

Additionally, an MES will provide visibility into inventory levels, allowing manufacturers to better manage their materials.

The fashion business, where trends can change quickly and product lifecycles are frequently brief, is a good fit for MES systems. MES systems can assist fashion businesses in keeping up with the newest trends and ensuring that their products satisfy the highest quality requirements by tracking every stage of the manufacturing process. The advantages of installing an MES system are obvious, but it can be a difficult and expensive task. An MES is a crucial tool for fashion businesses wanting to stay ahead of the competition.

It is said that manufacturing units are quite sluggish when it comes to integrating software solutions into the system. But the future seems bright with the transformational shift. The adoption of technology seems to be an added advantage for the manufacturers.

MES will be on the list of manufacturers as it helps to track and manage production data. In the fashion industry, an MES will be used to monitor the progress of garments through the manufacturing process, from cutting and sewing to final inspection. By tracking production data, an MES can help identify bottlenecks and inefficiencies in the manufacturing process.

With a plethora of advantages, MES as a trend is sure to pick up speed in 2023 certainly.
Solution Providers: Coats Digital, Zilingo Factory, STITCH MES, Jaza Software, Qapp, QIMA, Blue Kaktus
(Trend in Retail Tech)
9. Recommerce will curb the throwaway culture and encourage sustainable practices

The current economic climate signifies a fundamental shift in consumer behaviour for e-commerce companies. Consumers are less inclined to purchase 'new' products, instead, they are exploring the second-hand retail market and henceforth 2023 is going to be a big year for recommerce (the buying and selling of used goods). According to experts, this shift is driven by a number of factors, including the rising price of new products, the proliferation of online marketplaces and a growing awareness of the environmental impact of consumerism.

Additionally, three significant factors will drive the growth of recommerce: first will be the increasing availability of quality used goods - as consumer awareness of the benefits of recommerce increases, they are more willing to purchase used goods. This is especially true for luxury brands, whose superior craftsmanship allows used items to be sold close to the original price. Secondly, to catch up with the trend, many companies will launch better tech-enabled recommerce platforms for easy customer journey and transparency. The final driver of recommerce is a shift in consumer attitudes. Consumers are increasingly concerned about sustainability and the environment. They can reduce their carbon footprint and make a positive contribution to the environment by purchasing used goods. Additionally, many consumers view recommerce as a more moral form of shopping because it benefits local sellers. In 2023, recommerce will have a significant impact on the retail landscape. It will provide consumers with a more affordable and sustainable way to shop and will represent a significant growth opportunity for retailers.

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Recommerce to grow close to US $ 245 billion by 2025- Statista

80 per cent of Generation Z and 78 per cent of millennials have purchased pre-owned products in the past 12 months

10. ONDC to disrupt the future of digital commerce

New apparel retailers in India are often faced with the challenges of accessing the benefits of digital commerce because of the monopoly of existing big retailers. Whether it is to capitalise on larger markets; engage customers in superficially rich e-commerce experiences that transcend borders; or find new ways to deliver compelling shopping experiences, new retailers are at a disadvantage of being shackled to old processes and digital infrastructure. To overcome these concerns, an initial idea by Piyush Goyal and led by 9 members of the advisory board, a new network model named Open Network for Digital Commerce (ONDC) was curated that promises to break through these constraints and gradually unleash the transformative power of digital commerce in India. Some key stakeholders such as SBI, HDFC Bank, Axis Bank, BSEI & NSEI, Quality Council of India have shown faith in the system, which would help by plugging in small traders and retailers and providing them wide reach with set protocol for cataloguing, vendor match and price discovery on an open-source basis.

ONDC is expected to digitise the entire value chain in the upcoming year, help standardise operations, drive logistical efficiency and, most importantly, curb the monopolies of the platform-centric model that leads to market concentration. It can be beneficial to new entrants because ONDC is not controlled or owned by a single identity and also helps improve the discoverability and accessibility of products across the platform, provides equal opportunities for small retailers, follows transparent practices and offers lower order acquisition costs. More and more companies have planned to join ONDC to provide customers with better service.

Companies such as Dunzo, Loadshare and Shiprocket offer logistics services. Protean eGov Technologies Ltd (formerly NSDL e-Gov) is behind the gateway services. NowFloats and Plotch are technology service providers, Kiko Live is the industry's live video shopping platform and the e-commerce platform Snapdeal, which offers fashion and other services, will encourage buyers and sellers to join the ONDC network.

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11. Autonomous Delivery Robots (ADR) and Drones to play major roles in the product delivery mechanisms

With the expansion of the customer base for online shopping, retailers are focusing upon on-time delivery of products. Many e-commerce platforms now provide same-day delivery. An ADR helps sellers and logistics providers avoid losses incurred due to last-mile delivery failures. The need for high efficiency in logistics and supply chains and pressure to control carbon emissions is expected to propel its growth in the upcoming year.

Various governments have enforced strict regulations to reduce carbon emissions. As a result, many companies are looking for alternatives, such as autonomous vehicles (AVs), for transportation. ADRs can deliver products to consumers at their convenience, which reduces the number of delivery re-attempts and the associated emission levels. Hence, ADRs help in reduced carbon emissions and are becoming a popular delivery alternative.

Chinese retailer JD.com operates fleets of 30 autonomous delivery vehicles, and Amazon's scout delivery robots are becoming a common sight in US cities, including Irvine, California; Atlanta, Georgia and a few more cities.

Automating this step of the process not only increases efficiency by removing the need for expensive manual courier delivery for last-mile fulfilment, but it also enables businesses to minimise their carbon footprint because the vehicles are typically electric and can be powered by renewable source.

Additionally, it is anticipated that by 2023, drones would play a significant part in fashion product delivery systems and inventory management assistance as drones can deliver goods more quickly and efficiently than conventional delivery methods, such as by automobile or truck. In addition, drones are less likely to cause transit-related goods damage. Drones will be able to carry heavier payloads and travel farther as their technology advances. Moreover, the development of AI-enabled drones will boost the effectiveness of drone operations for fashion retailers.

For now, drones seem expensive and in the middle of a lot of restrictions in accordance with the FAA (Federal Aviation Administration) regulations and licensing, which restricts their broad use, but this will change in 2023 and beyond when they will become mainstream delivery methods. But seeing the quick approval being granted to companies across sectors by the governments in various countries, including India where it recently got approved for recording live cricket matches, the future of drones seems to be bright.

Secondly, in warehouse centres, drones sometimes may face visibility and navigation problems as the centres have diverse structural complexities, geographical locations and a variety of inventory items. However, improvements in computer vision integrated with neural networks can solve these visibility problems in drones of the future.

Since the pandemic, Starship Technologies' delivery robots have been in high demand like never before and have now completed over 100,000 autonomous deliveries in the UK, USA and Europe.

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Top Tech Trends that will disrupt the fashion industry in 2023 and beyond | Apparel Resources

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The fashion industry is on the cusp of a major transformation and will continue to do so in the next 10 years. While all through 2022, retailers talked about metaverse and NFT and even brands came forward to experiment with the idea, 2023 certainly seems promising in terms of deployment strategies, new concepts and innovations in the older ones.

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-Roblox shopping
-63% of Gen Z consumers express a strong interest in the metaverse
-fashion NFTs (non fungible tokens), virtual assets
-social shopping, customers turn to social platforms for support and guidance
-74% of people now more influenced to shop through these channels than they were before the pandemic

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Top trends shaping the future of fashion retail in 2022

Consumer demand for digital, sustainability and engaging experiences are driving new trends and creating new growth opportunities for fashion businesses to explore.

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Fashion executives are optimistic about the year ahead, with sales expected to pick up as consumers unleash their pent-up desire to shop. But in such a competitive market, retailers must explore new ways to differentiate themselves, with digital, sustainability and consumer engagement viewed as the greatest opportunities for brands to explore. From the emerging multiverse to augmented reality dressing rooms and green materials, discover the latest trends transforming fashion retail and how forward-thinking brands are already capitalizing.

Fashion executives are optimistic about the year ahead, with sales expected to pick up as consumers unleash their pent-up desire to shop. But in such a competitive market, retailers must explore new ways to differentiate themselves, with digital, sustainability and consumer engagement viewed as the greatest opportunities for brands to explore. From the emerging multiverse to augmented reality dressing rooms and green materials, discover the latest trends transforming fashion retail and how forward-thinking brands are already capitalizing.

Fashion sales are tipped to gather momentum in 2022 as consumers make up for lost time. This will be driven by Gen Z shoppers, who have demonstrated the strongest appetite for leisure spending during the pandemic recovery, with fashion at the top of their shopping lists.

Industry executives view digital (32%), sustainability (12%), and consumer engagement (11%) — which reflect the desires and values of these young consumers —  as the biggest opportunities for fashion in 2022, according to McKinsey’s ‘The State of Fashion 2022’ report.

While digital and sustainability have been priorities for fashion retail for a number of years, consumer engagement represents a new opportunity, reflecting the growing importance of customer experiences — both online and offline — as a way for brands to differentiate themselves in the competitive fashion market.

With a focus on meeting increased demand for inclusivity and personalization through technology, ethical and eco-friendly business practices, and engaging customer experiences, these are the trends set to shape the future of fashion retail.

Metaverse

Our digital environments are beginning to evolve from 2D, linear spaces into multi-dimensional, 3D worlds. With young consumers spending vast amounts of time exploring these emerging online spaces — from virtual reality environments to popular online games such as Roblox — the metaverse is tipped for exponential growth in the coming years.

As these online worlds materialize, users will desire to personalize their online personas, offering new opportunities for fashion to explore.

Image source: 3DLOOK

With 63% of Gen Z consumers expressing a strong interest in the metaverse and among those the most likely to spend on digital garments, according to Sina, many brands are already starting to explore this trend, partnering with leading video game developers to bring their garments to the online world.  Fortnite players can now dress their avatar in trendy Balenciaga outfits, while Roblox players spend thousands on virtual Gucci accessories.

Others are venturing into fashion NFTs (Non-fungible tokens) — virtual assets, which govern ownership of digital items such as images, videos, or in-game items — with brands such as Dolce & Gabbana generating millions from exclusive digital collections. Meanwhile, emerging trendsetters such as DressX and The Fabricant, are showcasing the potential of digital garments that customers can ‘wear’ through augmented reality (AR).

Social shopping

Today, many consumers turn to social platforms in search of support and guidance, analyzing the outfits of influencers on Instagram and TikTok, combing through user-curated boards on Pinterest, and sending snaps through Snapchat asking for advice.

The pandemic has accelerated reliance on social media, with 74% now more influenced to shop through these channels than they were before the pandemic, according to Business of Fashion (BOF) and McKinsey, while 70% highlighted clothing as the product they shop for most.

As consumers explore new social shopping channels, annual social commerce sales are expected to surge by 51% in the US over the next two years, reaching $56bn. By 2027, worldwide social commerce sales are estimated to total $600bn.

Image source: Sked Social

Experiential retail

The demand for personalized retail experiences is growing. Some 80% of consumers now expect retailers to accommodate their preferences, with brands turning to technology to reshape their customer experience (CX).

Artificial intelligence, in particular, is playing a leading role. In stores, trendsetters such as Amazon are exploring the potential of cashier-less checkouts that streamline the buying process. This technology tracks customers, recognizes the products they select, and bills them automatically as they leave.

Online AI technology is providing new, efficient ways to communicate with customers. Chatbots, for instance, can now answer customer queries and help them find products instantly without the support of a customer service operator. Through the KIK messaging platform, H&M’s chatbot asks customers questions about their clothing preferences and provides personalized recommendations based on their responses. With 40% of Gen Z and Millennial customers preferring to speak to a chatbot over a human representative when in a hurry, according to Zendesk, the demand for these solutions is growing.

Image source: Intelistyle

Likewise, the number of voice assistants in use globally is set to double from 4.2bn in 2020 to 8.4bn in 2024, with 43% of those with access to the technology using it to shop, according to Review42. Last year, Amazon began to allow a select few industries to create their own intelligent assistants powered by its Alexa voice technology. In the fashion space, the leading retailer envisions an online clothing shopping experience where customers can seek styling advice and recommendations through voice features created by brands. Voice e-commerce could be big business in the coming years, with transactions reaching $19.4bn by 2023, according to Juniper Research.

Fit technology

Mobile body scanning technology is also having a transformative impact on businesses of all shapes and sizes. Solutions such as Mobile Tailor, which allows businesses to collect body measurements contactless and remotely using just two photos of the customer, are enabling made-to-measure businesses to expand their reach and provide a safe and comfortable in-store measuring process. Likewise, solutions such as YourFit are overcoming fashion e-commerce’s sizing challenges by matching online shoppers with their perfect size and fit.

With 71% of consumers willing to shop more with brands that incorporate AR into the customer journey, retailers are exploring this too. Soon, magic mirrors could become the norm on shop floors, allowing customers to visualize garments on their bodies without getting undressed. Likewise, solutions such as YourFit are bringing the fitting room to the online world, providing tailored size recommendations combined with an engaging, photo-realistic try-on experience, powered by highly accurate body measuring technology.

Circular textiles

Fashion’s struggles with sustainability are well documented: A leading cause of harmful emissions, shocking water consumption, and approximately 40 million tonnes of textile waste each year. With half of young consumers planning to buy fewer, better quality garments, the industry must explore slow, sustainable and circular manufacturing processes and materials.

Sustainability-focused retailers such as the Pangaia are exploring the potential of alternative textiles. The London-based apparel brand recently introduced two 100% bio-based alternatives to its material line-up — “PlntFiber” and “FrutFiber” — made from renewable and biodegradable plant blends and agricultural waste. Many are beginning to work with natural fibers, such as hemp, bamboo and ramie as cotton alternatives. Meanwhile, brands such as Stella McCartney have pioneered closed-loop solutions using innovative materials such as bio-based fur, which requires up to 30% less energy to produce and causes 63% less greenhouse gas than conventional synthetics. Likewise, leather alternatives, such as muskin, are helping to reduce the use of environmentally-damaging chemicals during production.

Image source: Pangaia

In 2022, plenty more will look to improve their sustainability credentials, with 60% of fashion executives planning to invest in closed-loop recycling next year, according to McKinsey.

Regulatory action will only increase the sense of urgency. In January, the New York State Senate unveiled the ‘Fashion Sustainability and Social Accountability Act’, which, if passed, will require global apparel and footwear companies with revenues exceeding $100m doing business in the state to map their supply chain, disclose their environmental and social footprint, and set out plans to reduce their impact. Likewise, businesses would also have to disclose their material production volumes and make this information available online, providing many companies with the push they will need to clean up their supply chains.

Product passports

In order to improve sustainability and transparency while tackling long-standing issues such as counterfeiting, brands plan to invest in solutions that will help maintain and share product information digitally.

Known as ‘product passports’, these solutions leverage technologies such as blockchain, radiofrequency identification (RFID), QR codes and near-field communication (NFC) to assign a unique identifier to each garment, store valuable information, and enable access to that information over the web.

Product passports can store information on materials, how and where a garment was made, and working conditions in said factories, offering greater transparency to eco- and ethically-conscious partners and customers.

Using systems such as Eon’s Connected Product Platform, retailers such as Net-a-Porter are assigning ‘Digital IDs’ to their products, which customers can scan to access information on provenance and design, and instructions on maximizing the longevity of the garment. Over the next 12 months, this application will become far less niche, with 40% of fashion executives planning to adopt product passports in 2022.

Image source: Retail & Leisure International

Diversity and inclusivity

Some 42% of insiders rate fashion’s performance as ‘poor’ or ‘very poor’ in prioritizing diversity and inclusivity (D&I) as a core value, according to BOF. However, there are signs of positive change — A recent Council of Fashion Designers of America survey found most industry employees believe fashion’s attitudes towards D&I are ‘evolving’ and ‘improving’.

But there’s still plenty to improve. In 2021, plus-size clothing made up just 21% of the US fashion market, despite 70% of women wearing size 14 and up, according to Coresight Research. This represents a huge growth opportunity for brands. However, in the years ahead, improving D&I will be less about growing profits and more about sustaining them. According to McKinsey, 75% of young consumers will boycott brands that they judge to discriminate against races or sexualities, for instance.

Brands such as 1822 Denim are leading the way in creating a more inclusive fashion industry, offering 100 different styles in sizes ranging from 00 to 24W. Using 3DLOOK’s YourFit, 1822 Denim customers can scan their body and receive a tailored size and fit recommendation, helping those that have long been overlooked  to find garments they love.

Image source: Shutterstock

Why technology in fashion retail is crucial to future success

Gen Z shoppers aren’t easy to please — According to a recent Qualtrics study, just 47% of these young shoppers are likely to rate a retail experience as positive, compared to 60% of consumers overall. And they’re more than willing to turn their backs on those retailers that fail to meet their high standards.

With Gen Z now making up 40% of global consumers, according to McKinsey, accounting for $150bn in spending in the US alone, appeasing their demands for greater personalization, inclusivity, transparency and sustainability is crucial – and technology will be key.

From digital retail experiences that make every customer feel valued and included, to product passports that allow them to track the impact of the products they buy, technology in fashion retail can create a customer journey that engages and encourages the modern consumer.

A sustainable, inclusive & personalized future of fashion: Embracing digital transformation in fashion retail

These trends will shape the future of fashion retail, but why wait to make changes that will help to make the industry more green, personal and inclusive?

Using tools such as YourFit, businesses can implement positive digital transformation in fashion retail today. Combining personalized size recommendations with virtual try-on technology and body data analytics, retailers can overcome the consumer sizing challenge, provide a fun and engaging shopping experience, and lead the way in sustainable practices — all through one easy-to-implement solution.

Tackle inefficiencies in fashion and do your part to create a better tomorrow — Speak to a 3DLOOK expert to find a solution that supports your brand goals and objectives.

YourFit

A simple, user-friendly, and intuitive fit personalization platform that helps shoppers find the best size clothing while also providing an engaging try-on experience.

YourFit

A simple, user-friendly, and intuitive fit personalization platform that helps shoppers find the best size clothing while also providing an engaging try-on experience.

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The future of fashion retail: Key trends for 2022

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From the emerging multiverse to augmented reality dressing rooms and green materials, discover the latest trends transforming fashion retail and how forward-thinking brands are already capitalizing.

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-personalisation

-AR/VR and the meta verse e.g. dressing rooms, virtual try on

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The economic outlook for much of the world looks set to be a rocky path over the next year, and retail has traditionally been among the first industries to feel the bumps in the road. This is likely to cause further headaches for bricks 'n' mortar retailers that are still in the process of recovering from the disruption caused by the covid-19 pandemic. But it's also challenging online e-tailers to continue to innovate, to ensure that customers' more limited disposable income continues to flow in their direction.

Rising inflation is pushing up the prices of both everyday necessities, such as groceries and clothing and the luxury desirables sold by multinational conglomerates. At the same time, supply chain disruption is negatively impacting operations as stocks run low, encouraging some retailers to push prices up even further.

The answer? Leverage the power and potential of technology to provide customers with new and exciting ways to browse, buy and save. Both online and offline, retailers are turning to technology in a number of innovative ways. So here's an overview of some of the top trends on the radar for 2023:
Hybrid and omnichannel customer journeys
Online shopping offers huge convenience, as it can be done from anywhere, at any time, making just about anything available to us without us having to leave our homes. It also enables retailers to learn a lot about us as they track our customer behavior and combine it with data from any number of other online sources in order to build a detailed view of who we are and what we want from our shopping experiences.

At the same time, offline shopping means we can get what we need right now (if the store is open) and gives us the tactile experience of being able to look at, feel and even taste or smell products before buying them.

Hybrid shopping is about bringing the best of both of these worlds together - either online or offline - to create customer journeys that tick all of the boxes.

In the case of offline shopping, this means understanding who we are and what we want as we walk into the store - just as an e-tailer would when we arrive at their website. In the world of online retailing, it means developing methods of delivering the same experiential shopping experiences we enjoy in the real world. This could be through innovative technology enabling personalization or virtual and augmented reality solutions (see below for more on all of these).

Offline outlets can tap into the innovations made by online retailers in logistics and inventory management to offer flexible methods of payment, home delivery options, and loyalty programs (for example, Amazon's Style stores). At the same time, online retailers can learn about building personal relationships with customers and providing immersive shopping experiences from bricks 'n' mortar retailers. In 2023 adopting this hybrid mindset will be a key strategy for retailers looking to continue to build brand awareness and customer loyalty.
Conscious consumers continue to define retail habits
To succeed in retail in 2013, businesses have to continue to adapt to the fact that the crux of consumer buying decisions increasingly lies around questions of ethics, environmentalism, and sustainability.

Two out of three of us consider ourselves to be " belief-driven buyers ", with a strong desire to know that the products and services we buy are created in an environmentally-friendly way by organizations with solid environmental, social, and governance (ESG) principles. Rather than an obstacle or hindrance to industry, organizations that successfully adapt to this trend will find that they quickly build stronger bonds of trust and loyalty with their customers while often also developing more efficient operations and processes. This can be achieved by reducing wastage associated with excess packaging and reducing overall energy consumption. Korean retailer Coupang serves as a good example of a company that eliminated packaging from 75 percent of its deliveries, resulting in higher brand loyalty and reduced logistical expenditure.

As more and more of us become aware of the increasingly critical nature of threats facing our environment and the planet, technology that enables companies to both find new solutions to these problems, and to do it in a way that's transparent and accountable, will be a key trend in retail throughout 2023.
Personalization throughout the customer journey
Stitch Fix is a California-based fashion retailer that uses algorithms and online surveys to pick clothes that, in theory, will perfectly match customers' tastes as well as their sizes. And global sportswear giant Nike launched its Nike By You service that allows anyone to create a completely customized pair of sneakers that completely matches their own personal taste. These are both examples of lifestyle-oriented brands moving to capitalize on the growing demand for personalized, unique products that in some way reflect our personality or individual sense of style.

This trend doesn't just apply to fashion and footwear products. Consumers have been shown to respond well to personalization throughout the consumer journey - from sales and marketing, where email and e-commerce portals will serve up personalized recommendations, to upselling and after-sales support. Businesses that successfully react to this trend in 2023 will understand how to take the myriad of data points that are available to them today and create products and services that appear "special" or uniquely tailored to individuals. They will create personalized touchpoints across the customer journey, making customers feel that they are made not just for people like them but that they are uniquely relevant to themselves as individuals. Applying technology to enable "personalization at scale" is key to capitalizing on this trend.
AR, VR, and the metaverse drive immersive, experiential shopping
Today's consumers crave great customer experience above all else, according to recent research. This means great service provided in a hassle-free, efficient, consistent, and memorable manner. This is why there is so much excitement around the concept of the metaverse - immersive, experiential, digital environments where users can work, play, and - yes - shop - on one persistent platform. Although no one is exactly sure what shape the metaverse will eventually take, retailers have already embraced it with enthusiasm as a new and exciting channel through which they can connect and do business with customers. Adidas, Nike, Tommy Hilfiger, Samsung, and Burberry are among the well-known names that have either already established a presence or stated that they plan to do so.

VR is a big part of the metaverse, providing the most immersive method currently available for consumers to connect to these worlds. It and the related technology of AR (both rely on head-mounted displays) are also making inroads with retailers via innovations such as the virtual dressing room trend, which is also going to become more prevalent during 2023. Retailers, including Hugo Boss, Walmart, and Amazon, allow customers to virtually try on clothing using digital representations of themselves. This trend builds on earlier use of AR by companies like Ikea and Home Depot that lets us see what the furniture they sell will look like in our own homes. As customers seek more immersive and fun ways to shop and spend money, we can expect to see more companies adopting these technologies and continuing to innovate during 2023.
Cashless, contactless, and autonomous shopping and delivery
This trend also revolves around the convergence of hybrid and omnichannel innovations but focuses on the all-important "last mile" of the retail experience. Consumers are demanding more streamlining and efficiency in the way they pay for goods and services and how they make their way into our hands. Convenience trends such as buy-online-pickup-in-store ( BOPIS), buy-online-return-in-store ( BORIS), and buy-online-pickup-at-curbside ( BOPAC) are quickly becoming expected as standard. Artificial intelligence and advanced analytics make these a possibility by automating the complex inventory management processes required. It's also essential for the new methods of autonomous delivery that retailers are increasingly trialing, piloting, and rolling out in real-world deployments.

Starship, for example, has experienced unprecedented demand for its delivery robots since the pandemic, which have now completed over 100,000 autonomous deliveries in the UK, USA, and Europe. Chinese retailer JD.com operates fleets of autonomous delivery vehicles, and Amazon's Scout delivery robots are becoming a common sight in US cities, including Irvine, California; Atlanta, Georgia and Franklin, Tennessee. As well as making efficiencies by reducing the need to rely on costly manual courier delivery for last-mile fulfillment, automating this step of the process allows companies to reduce their carbon footprint as the vehicles are typically electric and can be powered by renewable sources such as solar. However, managing this switchover in an ethical way, considering the impact it will have on the lives of thousands of human delivery drivers, is a challenge retailer will face up to in the coming year.

To stay on top of the latest on the latest business and tech trends, make sure to subscribe to my newsletter, follow me on Twitter, LinkedIn, and YouTube, and check out my books ' Tech Trends in Practice' and ' Business Trends in Practice, which just won the 2022 Business Book of the Year award.

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The Top Five Retail Technology Trends In 2023

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The economic outlook for much of the world looks set to be a rocky path over the next year, and retail has traditionally been among the first industries to feel the bumps in the road. This is likely to cause further headaches for bricks 'n' mortar retailers that are still in the process of recovering from the disruption caused by the covid-19 pandemic.

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-second hand clothing boom
-clothing rental rising
-cruelty free and vegan fashion
-90% want to buy less but better

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Ethical fashion is gaining importance in the global apparel industry and for many good reasons. Socially conscious and responsible fashion is more important today than ever before.

Small and large clothing companies are turning to sustainable and eco-friendly products to stay competitive in the marketplace where consumers are becoming aware of many environmental and social issues.

Even large publications such as Forbes, The New York Times, and Vogue are covering sustainable and ethical fashion. Sustainability is one of the biggest challenges the industry is facing today.

The rising interest in clothing made according to sustainable and ethical principles creates new opportunities. And those that don't capitalize on these emerging fashion trends will be left behind.

Panaprium is proud to be 100% independent, free of any influence, and not sponsored. We carefully handpick products from brands we trust. Thank you so much for buying something through our link, as we may earn a commission that supports us.

1. Recycled plastic waste

Traditional technical apparel such as sportswear, outerwear, and swimwear is highly polluting, usually made from oil-derived materials such as polyester, nylon, and spandex.

Garments made of these fabrics have enormous environmental footprints: high energy consumption, carbon emissions, hazardous chemicals, and plastic waste.

Since oil is also a finite natural resource, it's crucial to move away from the conventional linear model "take-make-waste" as soon as possible. It's time to prioritize a more inclusive and regenerative circular economy.

Luckily, many apparel brands manufacture comfortable, affordable, quality, and sustainable clothing from recycled plastic waste such as PET water bottles.

Recycled polyester, such as Repreve by Unifi, is a more environmentally friendly alternative to the raw material from oil.

Repreve polyester creates up to 35% less waste and reduces carbon dioxide emissions by up to 20%.

For each kilogram of Repreve material produced, up to 62% less energy and 99% less water are used compared to virgin polyester.

Read up my article on Repreve polyester for everything you need to know about this innovative and high-performance material.

2. Second-hand clothing boom

Buying second-hand clothing is becoming cool again. There are many benefits of shopping for used clothes, and many consumers are taking advantage of the growing market.

Thrifting helps your wallet but also the planet. It's a great way to deal with textile waste and save a little extra money. Second-hand clothes also help look amazing with unique pieces that nobody else is wearing.

The second-hand apparel market is valued at 32 billion USD in 2020 and is expected to reach 51 billion USD in 2023, according to recent research data on used fashion.

Many fashion brands, designers, entrepreneurs, and organizations are promoting second-hand clothing as a solution to the fashion industry's disastrous impact.

Even Walmart just partnered with ThredUp to offer second-hand clothing on its website. It's a fantastic step towards sustainable and ethical fashion.

Thrift shops are expected to double in the next five years. Some popular places to buy vintage clothing are second-hand stores, consignment shops, antique markets, garage sales, flea markets, auctions, and fashion fairs.

Read up my article on the 60 best online thrift stores for affordable fashion for a list of the best destinations to shop for second-hand fashion.

3. Clothing rental rising

Clothing rental is another solution to expensive sustainable fashion. It's an emerging and fast-growing market. More and more people resort to renting new clothes for special occasions or renewing their wardrobe.

Renting is a better option, especially to find maternity clothing, wedding dresses, kids' clothes, or even ball gowns. Some fashion rental companies also offer a subscription for customers wanting to refresh their clothes more regularly.

Renting new clothes to refresh your wardrobe instead of buying them can save you money, protect the environment and workers in the fashion supply chain.

Rental businesses and fashion libraries are opening up all over North America and Europe. Many designers partner with rental companies to offer consumers the possibility to wear their clothes for a fraction of the price.

Clothing rental is one of the most practical and sustainable solutions to ever-changing trends in the fashion world. Today, lots of options are available to suit each ethical fashion lover's needs.

Renting clothes is a more environmentally friendly alternative to buying into fast-moving fashion trends. It increases the number of times the average piece of clothing is worn before it becomes too old.

Read up my article on the 10 Rs of sustainable fashion for more ways to build a beautiful and functional wardrobe that also respects people and the environment.

4. Clothing giants betting on organic cotton

Gigantic clothing labels are betting on organic cotton to appeal to conscious consumers and regain their trust after implementing an exploitative f ast-fashion business model.

Certified organic cotton has been in the center of sustainable practice in the global textile and apparel industry for a while. And giant fashion retailers are the largest buyers of organic cotton worldwide.

Organic cotton is much better than conventional cotton because it's non-GMO and grown organically, without the use of hazardous herbicides, pesticides, or fertilizers.

About 80% of all organic cotton is grown with water from rainfalls, which reduces pressure on local water sources.

Large retail chains, such as H&M, Zara, Uniqlo, and Gap, process the largest proportion of organic cotton worldwide. This ethical fashion trend is a major one in the industry and will likely stay so for a while.

Read up my article on why gigantic brands are betting on organic cotton to understand what is at stake.

5. Recycled cotton over organic cotton

Recycled cotton is an eco-friendly fabric and even more ethical and sustainable than regular cotton, better cotton, and organic cotton.

Organic cotton is costly, requires certifications that take time, effort, and money, and offers a lower yield overall, resulting in more resources consumed in some cases to produce the same amount of cotton.

Cotton fiber consists of cellulose extracted from the cotton plant. It's used in the global clothing industry to make apparel, footwear, and accessories.

Recycled cotton has similar qualities to conventional cotton but offers the advantage of converting post-industrial and post-consumer waste into new materials.

About 20,000 liters of water are needed to produce one kilogram of cotton, the equivalent of one T-shirt, and one pair of jeans, according to the World Wildlife Fund ( WWF).

And recycling one ton of cotton can save up to 765 cubic meters (202,000 US gal) of water. It minimizes the environmental impact of cotton production drastically.

Read up my article on everything you need to know about recycled cotton for more information.

6. Cruelty-free and vegan fashion

The global textile and apparel industry kills billions of animals every year for fashion. Animal pelts and skins are used to make clothing materials such as fur, wool, leather, down, and silk.

Fortunately, more and more conscious consumers choose to buy clothing that doesn't contain animal ingredients. They understand that fashion can be stylish, high-quality, affordable, and animal-free.

They shop for cruelty-free and vegan alternatives such as recycled fabrics, organic fibers, or semi-synthetic textiles made from natural resources.

Animal-derived materials are unethical and cause irreversible damage to the environment.

Apparel production has doubled over the last 15 years to meet consumers' demand. And it will increase five folds by 2050.

To meet the textile fiber and other needs of the Earth's growing population, fiber production must triple globally by the year 2050.

It's time to get rid of animal-derived materials in your wardrobe. Animal farming requires an enormous amount of resources, pollute the environment with toxic chemicals, and contributes massively to global warming.

One sheep alone can produce about 30 liters of methane each day, one of the most potent greenhouse gases, warming the planet as much as 80 times more than carbon dioxide.

Read up my easy guide to clothing NOT made from animals to discover the many ethical fashion alternatives.

7. Luxury solving fast fashion

Consumers all over the world turn to luxury fashion to move away from excessive consumerism. They buy from luxury brands as they offer many advantages, such as pieces designed and distributed for longevity.

Today, plenty of luxury fashion brands focus on sustainability, especially those with a strong online presence such as Selfridges, Browns, Matches Fashion, and Net-a-Porter.

More than 60% of customers want to shop sustainably, and 90% want to buy less, but better, according to Selfridges. 60% of shoppers at Matches Fashion are trying to live as sustainably as possible.

Prominent luxury fashion brands such as Chanel, Ralph Lauren, and Prada recently signed the Fashion Pact to stop global warming, restore biodiversity, and protect the oceans.

The Kering Group, the parent company of the global luxury brands Gucci and Yves Saint Laurent, appointed Emma Watson as Chair of the Sustainability Committee of its Board of Directors.

Emma Watson has been a creative adviser for People Tree since 2009, a Fair Trade fashion brand, and was appointed a " United Nations Women Global Goodwill Ambassador" in 2014, an entity for gender equality and the empowerment of women.

Luxury fashion brands can make a difference, address social, economic, and environmental concerns. And many fashion brands are taking their sustainability initiatives to the next level.

Read up my article on 5 epic ways luxury is solving fast fashion to understand its advantages over excessive consumerism.

Was this article helpful to you? Please tell us what you liked or didn't like in the comments below.

Alex Assoune (MS) is a global health and environmental advocate. He founded Panaprium to inspire others with conscious living, ethical, and sustainable fashion. Alex has worked in many countries to address social and environmental issues. He speaks three languages and holds two Master of Science degrees in Engineering from SIGMA and IFPEN schools.

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7 Ethical Fashion Trends You Need To Know In 2022

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Ethical fashion is gaining importance in the global apparel industry and for many good reasons. Socially conscious and responsible fashion is more important today than ever before. Small and large clothing companies are turning to sustainable and eco-friendly products to stay competitive in the marketplace where consumers are becoming aware of many environmental and social issues.

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-circular fashion, designing clothes to be reused, recycled or repurposed,
the circular economy in fashion could be worth $4.5 trillion by 2030
-upcycling, repurposing existing materials to create new clothing
-69% of consumers are willing to pay more for products made in a sustainable way

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In 2023, sustainable fashion trends will continue to focus on reducing the fashion industry's environmental impact. This includes using eco-friendly materials, such as organic cotton, hemp, and bamboo, and implementing sustainable production practices using less water and energy. Additionally, there will likely be an increased focus on circular fashion, which involves designing clothes to be reused, recycled, or repurposed. Another trend that is expected to gain popularity is the use of upcycled materials, which involves repurposing existing materials to create new clothing. Finally, transparency in the supply chain and ethical manufacturing practices will also be important trends to watch in a sustainable fashion.

In 2023, sustainable fashion trends will continue to focus on reducing the fashion industry's environmental impact. Here are some key sustainable fashion trends to watch for in 2023, along with some relevant statistics:

Sustainable production practices: The use of less water and energy in the production of clothing is becoming increasingly important. Brands are implementing sustainable production practices such as using low-impact dyes, recycling water and reducing carbon emissions. According to the Environmental Protection Agency, the textile industry is responsible for more than 8% of global greenhouse gas emissions.

Circular fashion: This involves designing clothes to be reused, recycled, or repurposed. Brands are also exploring ways to make clothes more durable so that they can be worn for longer. According to a report by Global Fashion Agenda, the circular economy in fashion could be worth $4.5 trillion by 2030.

Upcycling: Repurposing existing materials to create new clothing is becoming more popular. Brands are using a variety of upcycled materials, such as vintage textiles, to create new clothing. According to a report by the Ellen MacArthur Foundation, upcycling could reduce the environmental impact of the fashion industry by up to 30%.

Transparency and ethical manufacturing: Consumers are becoming increasingly interested in knowing where their clothes come from and how they were made. Brands are responding by being more transparent about their supply chains and implementing ethical manufacturing practices. According to a survey by CGS, 69% of consumers are willing to pay more for products made in an ethical and sustainable way.

Overall, sustainable fashion is not just a trend, it's a crucial step in addressing the environmental and social impact of the fashion industry. Consumers are increasingly looking for sustainable options, and brands are responding by incorporating sustainable practices throughout the entire lifecycle of their products.

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In 2023, sustainable fashion trends will continue to focus on reducing the fashion industry's environmental impact. This includes using eco-friendly materials, such as organic cotton, hemp, and bamboo, and implementing sustainable production practices using less water and energy. Additionally, there will likely be an increased focus on circular fashion, which involves designing clothes to be reused, recycled, or repurposed.

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-strong branding
-global presence
-lower price point than parent company

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-restricted to the US
-identity issues in UK

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-concept stores
-'re-launch'
-sustainability focus

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-counterfeit products
-inflation/cost of living crisis
-competing brands

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1892- Abercrombie Company founded in 1892 by David Abercrombie as an outdoor specialty retailer, carrying high quality camping and fishing gear

1904- The company becomes Abercrombie&Fitch when Ezra Fitch becomes a partner in 1904

1988- Limited Brands acquires A&F and a new vision emerges for the brand

2000- Hollister launches, a new concept on the California lifestyle

2005- first flagship store opens in New York

2007- first London store

2021- new brand Social Tourist with social media D'amelios

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-the loss of third party cookies will make it harder for advertisers to track users across the web and service them targeted ads
-less effective advertising and could reduce the overall size of the digital advertising industry

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By Vlad Gozman, a serial entrepreneur and the founder & CEO of . Follow @vladgozman on Twitter.
In 1992, Netscape made history by inventing the cookie, enabling websites to remember user information and preferences. This simple invention sparked the digital advertising revolution, and cookies quickly became the lifeblood of the online ecosystem. Today, the digital advertising industry is worth over $600 billion, and cookies are responsible for a large part of that.

But the cookie is dying. In response to user privacy concerns, Apple, Google and Mozilla have all announced plans to phase out support for third-party cookies in their web browsers. This will have a profound impact on the digital advertising ecosystem and could lead to the slow death of the cookie.

The loss of third-party cookies will make it much harder for advertisers to track users across the web and serve them targeted ads. This will lead to less effective advertising and could reduce the overall size of the digital advertising industry. In addition, the loss of cookies will make it harder for publishers to monetize their websites, as they will no longer be able to sell targeted advertising.
Privacy Concerns
This could lead to a decline in the quality of online content, as publishers move to other forms of monetization such as subscriptions or paywalls. So why are cookies coming to an end?

From Edward Snowden's revelations about government surveillance to the Cambridge Analytica scandal, there is a growing mistrust of Big Tech and its handling of personal data.

These concerns have even created a niche of privacy-preserving products, such as the Brave web browser, which blocks third-party cookies and other tracking technologies by default. Further, DuckDuckGo, a search engine that doesn't track users, has seen its market share grow in recent years as privacy-conscious users flock to it.

In addition, privacy regulations such as the General Data Protection Regulation and the California Consumer Privacy Act are making it harder for companies to collect and use personal data. These regulations could have a chilling effect on the cookie ecosystem, as they make it more costly and risky for companies to collect and use data.
How Businesses Can Adapt With Zero-Party Data
The writing is on the wall for the cookie. In response to user privacy concerns, and in compliance with new regulations, browsers are phasing out support for third-party cookies.

Cookies are often seen as a non-negotiable part of the digital advertising ecosystem, but that doesn't have to be the case. In fact, cookies are not necessary for online advertising.

There is an alternative to cookies called " zero-party data." Zero-party data is data that is voluntarily shared by users with businesses. This data can include things like preferences, interests and contact information. Zero-party data is collected directly from users, typically through interactive data collection methods such as surveys, polls and quizzes.
Making The Shift Away From Cookies
Zero-party data is more valuable to businesses than cookies because it is more accurate, specific and reliable. In addition, zero-party data is collected with the user's consent, so there are no privacy concerns.

Businesses that rely on cookies for digital advertising will need to make the shift to zero-party data if they want to stay relevant in the post-cookie world. After all, millions of internet users are now using ad blockers, which block cookies and other tracking technologies.

Additionally, new browser features such as Safari's Intelligent Tracking Prevention and Firefox's Enhanced Tracking Protection are making it harder for businesses to track users with cookies. And, as mentioned earlier, major browsers are phasing out support for third-party cookies altogether.

The good news is that there are other ways to collect data on your website visitors and customers. One tip is to create engaging surveys that let customers express their preferences. You can also offer incentives, such as discounts or free shipping, in exchange for customer data. For instance, an e-commerce store selling clothes might create a style quiz that collects data on customers' size, color and pattern preferences.
The Future Of Digital Advertising
Another tip is to use interactive calculators whenever possible. For example, a home improvement store could offer a calculator that helps customers estimate the cost of their project. This type of tool collects data on the specific needs of each customer, which can be used to create targeted marketing campaigns.

Digital advertising is at a crossroads. Cookies have long been the foundation of the online ecosystem, but they are no longer viable due to privacy concerns and browser changes. Businesses that want to stay relevant in the digital world need to make the shift to zero-party data.

Zero-party data is more accurate, reliable and privacy-friendly than cookies. It is also becoming increasingly necessary as browsers phase out support for third-party cookies. Businesses that don't make the switch to zero-party data will likely be left behind in the post-cookie world.

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Council Post: The Slow Death Of Third-Party Cookies

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By Vlad Gozman, a serial entrepreneur and the founder & CEO of . Follow @vladgozman on Twitter. In 1992, Netscape made history by inventing the cookie, enabling websites to remember user information and preferences. This simple invention sparked the digital advertising revolution, and cookies quickly became the lifeblood of the online ecosystem.

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-Acquisition
-Conversion
-Retention

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EU's Corporate Sustainability Reporting Directive 

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EU's Corporate Sustainability Reporting Directive 

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-passed in January 2023
-require nearly 50,000 organisations to report in ESG metrics
-the strategy aims to take a holistic approach and change the way clothing is produced, sold and disposed of

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The EU's Corporate Sustainability Reporting Directive (CSRD) was just passed in January 2023. Encompassed in the EU Strategy for Sustainable Textiles which itself is anchored among other wider schemes such as the Circular Economy Action Plan (CEAP) and The European Green Deal, the new CSRD will require nearly 50,000 qualifying large organisations and SMEs in various sectors, including fashion, to report on ESG metrics following defined standards that can be verified with external audits.

After years of little concrete action aside from international pacts like the UN Alliance for Sustainable Fashion and company-led voluntary initiatives, the EU Strategy for Sustainable Textiles signals that the EU intends to pass laws to tackle the fashion industry's overproduction crisis, and drastically reduce the waste, pollution and labour rights infringement it is responsible for.

In the short term, the new EU rules are forcing a crackdown on greenwashing

The EU Strategy aims to take a holistic approach and change the way clothing is produced, sold and disposed of and includes, among others, proposals to levy a tax on carbon emissions and imports, the introduction of legal minimum EcoDesign requirements, the roll-out of an EU-wide framework of Extended Producer Responsibility (EPR) effectively holding charging fashion brands and manufacturers responsible for the waste they generate. These measures would encourage repair, reuse and circular fashion through better design, sourcing and recycling practices.

EU Strategy for Sustainable and Circular Textiles: Overview of Proposed Policies

Image: Source: Euromonitor International based on European Commission

In the immediate term, the new directives and proposals are already having an impact on what is being communicated to consumers, as the policymakers signal they are working on aligning definitions of "sustainability" and which standardised criteria must be met to qualify to make such a claim without misleading consumers.

This has already led to more scrutiny and investigations by governments to crack down on greenwashing. In August 2022, the Norwegian Consumer Authority (NCA) and Netherlands Authority for Consumers and Markets (ACM) issued a joint document outlining how the Higg Materials Sustainability Index (MSI) tool developed by the Sustainable Apparel Coalition (SAC) - one of the most well-known sustainability rating systems - should improve the underlying data behind its claims, otherwise it would breach the countries' marketing legislation and therefore become illegal. This has prompted Decathlon and H&M, among other retailers, to stop using the SAC label to avoid sanctions by the ACM. Meanwhile, France is working on a new law that would require brands to add "carbon labels" to fashion products indicating an environmental "score" from A to E.

Beyond the EU, the tide has turned too

The EU policymakers are hoping that the EU Strategy for Sustainable Textiles could reverberate through global value chains, as brands wishing to continue selling in the Single Market will have to set up their operations accordingly and are likely to adopt such practices in other regions to maximise the return on their investments.

Moreover, sustainable regulation is already shaping up in other parts of the world beyond the EU. Indeed, in the UK, the Competition and Markets Authority (CMA) has been investigating the green claims of retailers Boohoo, Asos and George at Asda, and ESG disclosures have become mandatory for a wide range of qualifying companies. In the US, California's Garment Worker Protection Act, New York's Fashion Sustainability and Social Accountability Act and the Federal Fabric Act all signal a significant regulatory shift.

Image: Euromonitor

Moreover, providing access to insights and data about one's social and environmental impact is set to become a key part of the shopping experience because, globally, consumers increasingly want fashion companies to be purpose-driven, as illustrated by Euromonitor's Voice of the Consumer: Lifestyles Survey 2022.

Proactively mapping out one's supply chain is becoming a strategic imperative

As the EU and other governments are trying to tackle the lack of regulated framework when it comes to sustainability, it is becoming strategic for fashion companies to proactively map out their supply chain. Traceability is indeed a requirement to identify risks in terms of green claims or forced labour and will help prove compliance with relevant environmental or employment laws, in due time. Traceability is also the first step towards transparency that more and more consumers expect from corporations.

In the short term, this is likely to drive the adoption of blockchain technology and end-to-end supply chain mapping among fashion players. For example, in anticipation of the new EU green requirements, Spanish fashion retailer Mango recently dropped its Committed label, launched in 2017, to identify garments with "sustainable characteristics". Instead, it will gradually replace it with a QR code that will redirect customers to information on the garments' composition and the place where they were produced, so consumers can make their own informed decisions as opposed to the retailer making claims which could potentially be challenged as the regulation evolves. This measure is anchored in the company's wider move towards full traceability of its value chain as it plans to publish a list of its Tier 3 factories by mid-2023, after releasing details of its Tier 1 and Tier 2 suppliers in 2021.

More such initiatives are expected in the near future, as the pressure from both consumers and regulators increases, and companies need to set a roadmap today with measurable sustainability objectives to prepare for tomorrow.

This article was written by Marguerite Le Rolland, industry manager, apparel and footwear at Euromonitor International. Free white papers, webinars, podcasts, articles, and videos can be found on Euromonitor's insights page. For more information or to get in touch, click here.

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New environmental regulation and a greenwashing crackdown: So what does that mean for fashion?

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The EU's Corporate Sustainability Reporting Directive (CSRD) was just passed in January 2023. Encompassed in the EU Strategy for Sustainable Textiles which itself is anchored among other wider schemes such as the Circular Economy Action Plan (CEAP) and The European Green Deal, the new CSRD will require nearly 50,000 qualifying large organisations and SMEs in various sectors, including fashion, to report on ESG metrics following defined standards that can be verified with external audits.

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music video
emails
tiktok
instagram
seo
Madison Sarah
Bryon
upcycle

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-shops through her favourite influencers/marketing campaigns involving click through

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-quick, seamless payment process as usually in a rush
-buy now pay later option

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-on a budget but wants good quality
-likes to stay on trend

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-too much promotional email

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-mainly mobile, on an app
-laptop is they have one

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26 year old Male

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-will research a brand before purchasing
-opens and responds well to promotional emails

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-personalised marketing, targeted directly at Marcus
-brands with positive values

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-irrelevant advertising

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-computer/laptop
-app if it's convenient

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-social media
-SEO
-PPC

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-blogs
-landing pages
-influencers
-reviews

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-mobile
-app
-E-commerce

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-email
-live chat

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-promotions
-loyalty programmes

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-PPC
-SEO
-social media
-display ads

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-website
-reviews
-word of mouth

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-website
-app

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-email
-app
-live chat

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-loyalty programmes
-email
-articles

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-$1.1 billion 2022 revenue

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Work At Hollister Incorporated?

Hollister Incorporated Similar Companies

Hollister Incorporated Similar Companies

Hollister Incorporated Similar Companies Jobs

Zippia gives an in-depth look into the details of Hollister Incorporated, including salaries, political affiliations, employee data, and more, in order to inform job seekers about Hollister Incorporated. The employee data is based on information from people who have self-reported their past or current employments at Hollister Incorporated. The data on this page is also based on data sources collected from public and open data sources on the Internet and other locations, as well as proprietary data we licensed from other companies. Sources of data may include, but are not limited to, the BLS, company filings, estimates based on those filings, H1B filings, and other public and private datasets. While we have made attempts to ensure that the information displayed are correct, Zippia is not responsible for any errors or omissions or for the results obtained from the use of this information. None of the information on this page has been provided or approved by Hollister Incorporated. The data presented on this page does not represent the view of Hollister Incorporated and its employees or that of Zippia.

Hollister Incorporated may also be known as or be related to Hollister, Hollister Co. and Hollister Incorporated.

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Hollister Incorporated Revenue: Annual, Historic, And Financials - Zippia

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Work At Hollister Incorporated? Hollister Incorporated Similar Companies Hollister Incorporated Similar Companies Jobs Zippia gives an in-depth look into the details of Hollister Incorporated, including salaries, political affiliations, employee data, and more, in order to inform job seekers about Hollister Incorporated.

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Women&Men's clothing:
Day to day
Loungewear/Sleepwear
Swimwear
Activewear
Underwear

Accessories:
Hats
Shoes
Bags

Fragrance&Body

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Instagram: 5 Million
Tiktok: 305.6K
Twitter: 646.2K
Facebook: 12M