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Bus ad: Balloon
Radio: Balloon
DM: Cheat day box
Press ad: Candle

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balloon and pump.
candle, and burn.
being ripped vs being torn.
elastic
dave and his blu tack and stretching (?)

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cheat day box
balloon radio based on the crit

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- Eyemask
- Blanket and pillow
- Controversial cheat day box, Fridays are known as cheat days, achievement etc etc.
- Noise cancelling earphones or earbuds to block out the world for an hour.
- Something to make up not exercising that day, nutrition bar, protein drink vibes etc. When people stop doing exercise they begin to feel slobbish. This would emphasise they are still making progress even when they are not actively exercising and will be better for it in the long run. *Georgettes favourite*

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Possibly stretch to 4 if we can! Aka a simple press ad? Could reincorporate the fiddle for that!

1x Bus shelter (6 sheet)
1x Dm
1x Other media

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Potential radio? Aka just a thing Georgette wrote 

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Potential radio? Aka just a thing Georgette wrote 

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Pumped up (could reiterate the balloon imagery)

Maxing out, the fact you’ve  put too much weight on a bar

Bulking season

Reps

Ripped

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Does it need imagery?

Too polite for the target audience

Needs to hold attention for longer, which could be done with the slang …
Get into the nitty gritty gym  slang and aggressive tone

Needs to highlight the function more, we’re highlighting that it shows when to take a break and relax, either emphasise this or show the product as a whole