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In the call to action page, I used the original image as the background. Then, I recreated the image and made it blur. After that, I chose a similar font for the name and tag line to show consistency.

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The film begins with the character opening the door and background music. The camera focuses on the shopping bag in the character's hand. Then, the character looked into the room, and the camera was brought to the direction of the character's gaze. The camera captured the second character using a laptop computer to do a task. Then the camera returns to the first character to take out the product from the shopping bag to the second character. The final shot focused on the second character, opened the product and poured it into the cup, enjoying the drink.
At the end of the video, the scene was transferred from the actor to the product. Then the name and information appeared.

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I decided to use 'Loki Cola' Font as the heading at the top of the website home page because it gives people a sense of luxury. After that, I wanted to use different fonts for the subheadings and main text s. 'Carentro' font for the subheadings and 'Karrik' font for the main text. For these two types of font is that they are simple and easy to read.

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All genders, aged 18 - 25 who has the financial ability, especially university student.  The target audience may have many projects that make them feels pressured and tired. They don't have time to relax, and I  plan to given the feeling of energy that Coca Cola can bring to them.

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Campbell, C, Cohen, J & Ma, J 2014, ‘Speaker's box: advertisements just aren't advertisements anymore: a new typology for evolving forms of online "advertising"’, Journal of Advertising Research, vol. 54, no. 1, pp. 7–10.

This research article explains consumer-generated advertising, social media and consumer engagement. The reason this article is so useful is that it explains how the Internet affects consumers’ responses to online advertising. From this research, I can learn about the influence of the Internet on advertising and also allow me to make improvements based on this research when making my videos.

Gertner, David & Rifkin, Laura 2018, ‘Coca-Cola and the Fight against the Global Obesity Epidemic’, Thunderbird International Business Review, vol. 60, no. 2, pp. 161–173.

This research article mentioned Coca-Cola's impact on health and was severely criticized. It looks exciting because Coca-Cola is an iconic brand with a century-old history and is associated with bringing happiness and harmony. However, it has a huge health hazard. From this source, I was able to understand the important things that the audience want to know was the negative effect of the product.

Serôdio, Paulo M, McKee, Martin & Stuckler, David 2018, ‘Coca-Cola – a model of transparency in research partnerships? A network analysis of Coca-Cola’s research funding (2008–2016)’, Public Health Nutrition, vol. 21, no. 9, pp. 1594–1607.

This research information reports on the institutions and sources of funding for the Coca-Cola Company. This article is beneficial because it helps me to consider the relationship with different organizations when considering product promotion. From this source, I was able to understand that being a decision-maker has to consider different aspects when working on a product promo, and that can affect the point of the audience.

Lacy-Nichols, Jennifer, Scrinis, Gyorgy & Carey, Rachel 2020, ‘The evolution of Coca-Cola Australia’s soft drink reformulation strategy 2003–2017: A thematic analysis of corporate documents’, Food Policy, vol. 90, p. 101793.

This research has explored the change of Coca Cola company policies in Australia and the health issue caused by the ingredient in Coca Cola. This source was useful as it as made it clear that the world’s largest soft drink company is adapting to pressures to reduce the sugar in its products as well as the tensions and barriers it faces in negotiating different consumer and public health interpretations of healthy beverages. From this source, I was able to carefully consider the negative part of the product that may be brought to the audience.

Atkinson, G, Driesener, C & Corkindale, D 2014, ‘Search engine advertisement design effects on click-through rates’, Journal of Interactive Advertising, vol. 14 no. 1, no. 1, pp. 24–30.

This article reported the relationship that specific elements of search engine advertisements have with click-through rates within Google AdWord Campaigns. This source was helpful because it explained that some elements have both positive and negative relationships with click-through rates depending on where they are placed within the advertisement. From this research, I was able to consider the information when I was working on my own video.

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Synopsis: In this video, the actor plays as an exhausted student. After returning home, he opened the refrigerator, took out Coca-Cola and drank it, which relieved his fatigue. Use this expression to make the audience feel the energy that Coca-Cola brings to you. In the end, the shot will be transferred from the actor to the product, and the name and information of the product will appear.

Treatment: First, the black on the screen gradually disappears. Then, the video switched to a very tired actor and opened the door to enter the family. Then I opened the refrigerator and took out the product, opened it and drank it. At the end of the video, the scene shifted from the actor to the product and its name and information appeared.

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This is a fun experience to study in a new course that I haven't study before. We have been asked to write our own thoughts and feelings about the course and this particular task. Personally, the lecture atmosphere is relaxed and the tutor is also very friendly. The task has to record  80 possible things that I could promote.

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1. Soccer

2. Basketball

3. Volleyball

4. Badminton

5. Swim

6. PingPong

7. Ski

8. Dodge ball

9. Jogging

10. Marathon

11. Bus

12. Trains

13. Plane

14. Car

15. Bike

16. Laptop

17. Computer

18. Smartphone

19. Apple Watch

20. TV

21. Watch

22. Headphone

23. Microwave

24. Freezes

25. Dish washer

26. Keyboard

27. GPS

28. Homeless

29. Orphanage

30. Cancer

31. Microsoft

32. Apple

33. Google

34. Facebook

35. SpaceX

36. Nike

37. McDonald

38. KFC

39. Adidas

40. Coca Cola

41. Pepsi

42. Hp

43. Starbucks

44. HungryJack

45. Woolworth

46. Coles

47. Tesla

48. Sony

49. Amazon

50. Canon

51. Samsung

52. Asus

53. Dove

54. IOS

55. Android

56. Instagram

57. Twitter

58. WeChat

59. Messages

60. FaceTime

61. TikTok

62. Water Bottle

63. Nintendo Switch

64. Microphone

65. Bag

66. Book

67. Apple Juice

68. Ring

69. Diamond

70. Gold

71. Iron

72. Electric scooter

73. Motorcycle

74. Skateboard

75. Rice cooker

76. Fried pan

77. Wok

78. Instant Noodle

79. Clothes

80. Sport Shoes