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9. What features of this streaming service encourages you to choose this service over another? (E.g. Price, interface, curated playlists)

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9. What features of this streaming service encourages you to choose this service over another? (E.g. Price, interface, curated playlists)

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10. For those who have used Spotify, do you find it to be reliable as a music streaming service?

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10. For those who have used Spotify, do you find it to be reliable as a music streaming service?

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11. Compared to other streaming services, how well do you think Spotify performs as a music streaming service?

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11. Compared to other streaming services, how well do you think Spotify performs as a music streaming service?

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12. What do you think about Spotify in terms of their logo and application interface?

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12. What do you think about Spotify in terms of their logo and application interface?

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14. What do you think of Spotify’s price compared to other music streaming services? Do you think this is a reasonable price?

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14. What do you think of Spotify’s price compared to other music streaming services? Do you think this is a reasonable price?

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15. Describe the type of person you think listens to Spotify; Gender, age, income, lifestyle - Where and when would they listen to Spotify?

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15. Describe the type of person you think listens to Spotify; Gender, age, income, lifestyle - Where and when would they listen to Spotify?

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16. Would you recommend Spotify to your friends?

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16. Would you recommend Spotify to your friends?

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17. What sort of experiences do you associate Spotify with? (i.e. parties)

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17. What sort of experiences do you associate Spotify with? (i.e. parties)

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18. What two words for you use to describe the personality of Spotify?

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18. What two words for you use to describe the personality of Spotify?

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19. What sort of feeling does using Spotify evoke? (i.e. happiness, social-approval when using around friends)

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19. What sort of feeling does using Spotify evoke? (i.e. happiness, social-approval when using around friends)

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20. How do you feel about Spotify compared to other audio streaming services?

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20. How do you feel about Spotify compared to other audio streaming services?

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21. If you currently use Spotify, Would you change to another platform? If so Why?

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21. If you currently use Spotify, Would you change to another platform? If so Why?

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22. Do you think Spotify allows you to identify with others who use the service? 

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22. Do you think Spotify allows you to identify with others who use the service? 

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23. Do you engage with Spotify outside of its app (i.e. follow their social media)?

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23. Do you engage with Spotify outside of its app (i.e. follow their social media)?

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24. How often do you see ads for Spotify?

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24. How often do you see ads for Spotify?

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26. Are you aware of Spotify’s annual “Wrapped” campaign?

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26. Are you aware of Spotify’s annual “Wrapped” campaign?

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28. Do you listen to Spotify’s personalised playlists (i.e. What’s New)?

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28. Do you listen to Spotify’s personalised playlists (i.e. What’s New)?

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29. Do you recognise any of these Spotify Exclusive podcasts?

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29. Do you recognise any of these Spotify Exclusive podcasts?

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30. Have you found new songs and artists through Spotify’s playlist suggestions?

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30. Have you found new songs and artists through Spotify’s playlist suggestions?