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As NTLS are from London and use a lot of London iconography in their video, we thought we thought a demographic from London would relate more to the video and want to support a home grown, artist, like the videos above.

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Ghostpoet -  Cash and Carry Me Home (Official Video)

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Ghostpoet - Cash and Carry Me Home (Official Video). Click here to subscribe: http://smarturl.it/BrownswoodRecordings Welcome to the official Brownswood Recordings YouTube channel. Brownswood Recordings is the independent label belonging to the DJ and broadcaster Gilles Peterson.

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"AMALGAMATION" Music by the amazing Abjo (14AM), check out his SoundCloud https://soundcloud.com/midnightabjo "14AM" was the perfect song for my short film, it's so haunting but so chilled. Love it. I wanted to capture colour and contrast. Adrienne's Fillipino fair skin contrasted with Noro's Nigerian dark skin so beautifully, and I wanted to capture the true essence of different races coming together in elegance.

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Kojey Radical - The Garden Party [Music Video] | SoulCulture.com

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Kojey Radical brings us the "The Garden Party" Music Video SUBSCRIBE and stay in tuned for more ► http://bit.ly/15AlLsU LET US KNOW what you think in the comment section Enigmatic London hailing spoken word and visual artist Kojey Radical dives back into his impressive debut EP effort, Dear Daisy : Opium, to gift us with a visual accompaniment to "The Garden Party" Directed By: The Rest x Kojey Radical Download Dear Daisy : Opium - http://soulculture.com/music-blog/newmusic/album-streams/kojey-radical-dear-daisy-opium-ep-stream-x-download/ http://twitter.com/soulculture https://www.facebook.com/soulculture http://instagram.com/soulculture

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Electronic/Alternative music is popular amongst 16-24 year olds and I feel it's sound represents this age bracket. Its edgy, daring and individual like a lot of British teenagers. Around this age they are experimenting and discovering themselves and so they will happily listen to and enjoy artists that are doing just that because they can relate.

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From audience researched carried out earlier in the project, it seems that according to Blumer and Katz expansion of the Uses and Gratifications theory, 16-24 year olds listen to music for Personal Identity and Diversion. A lot of people in this age bracket will form more emotional attatchments with the music they listen to, finding themselves in the text and using music as escapism.The abstract nature of Electronic/Alternative music leaves it open to interpretation so they can create their own relationship with the song. The futuristic sound is quite otherwordly and so allows them to get lost in  the song and its unique sound.

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Most 16-24 year olds either consume their music legally, through buying it on iTunes, creating a Spotify account, or listening on YouTube. If not, they most likely illegally download it for free off various sites on the internet.

However, last year vinyl sales were at there highest in 18 years, this may be because this age group have adopted this more physical way of owning music, as a way to gratify their need for a tangible album, which online mediums don't do.

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BRITISH, (LONDON PRIMARILY) 16-24 YEAR OLDS

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BRITISH, (LONDON PRIMARILY) 16-24 YEAR OLDS