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19030241009 - Ashutosh Mishra
19030241021 - Kiran Semwal
19030241035 - Rohit Das
19030241049 -  Vibhuti Sharma

About the company

LG Electronics is 4th largest chaebol of LG Corporation. It was established in the aftermath of the Korean War to rebuild the nation with domestically-produced electronics and home appliances. LG Electronics’ LG SIGNATURE highlights its innovation and passion for consumer-centric insights. SIGNATURE lineup has been crafted by SMEs post in-depth evaluation process.

Idea (Product Innovation)

LG Display has launched a new version of its rollable TV. Unlike its last prototypes which were unrolling upwards out of its box, the latest TV instead rolls downwards from the ceiling, acting like a projector screen without the projector. Their existing rollable TV concepts have already minimized the amount of space they take up when rolled down, and the new innovative version takes that even further by not even taking up space on a TV stand. It uses the company's second generation Alpha 9 processor and it comes with Amazon Alexa, Apple AirPlay 2 and HomeKit integrated into it.

Uniqueness

1. Green technology: This TV makes use of OLEDs that are organic because they are made from carbon and hydrogen.

2. Portability: Much easier to use and move than a regular comparable solid TV.

3. Self lit pixels: Self lit pixels that do not make use of backlight on its TVs. It generates self adjusting high-quality pictures at low surround brightness.

4. Seamless Orientation: LG Rollable TV uses gyroscopic technology and hence it can be oriented upside-down.

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LG Signature OLED TV R

19030241009 - Ashutosh Mishra
19030241021 - Kiran Semwal
19030241035 - Rohit Das
19030241049 - Vibhuti Sharma

Feasibility-

The feasibility of LG’s exquisite creation liberates users from the limitations of the wall, enabling owners to curate their living environment without having to permanently set aside space for a large, black screen that is only useful when turned on:

Automation using ThinQ AI: Connectivity, we have the required ports including HDMI 2.1 on the rear. It runs on LG’s WebOS and supports assistants like Google, and get Amazon’s Alexa soon much more convenient.

Different View Experience: OLED’s natural flexibility and built a base that acts both as a storage facility (zero view), unfurling mechanism (full view) and, also, a 4.2 Atmos sound system (line view) all in one.  Additionally, the display can survive 50,000 roll-ups and downs as tested.

Technology – It has α9 Gen3 AI Processor 4K- With deep learning algorithms, 8K resolution, Self-lit pixels technology, filmmaker mode and best gaming experience for movie enthusiast, gamers etc.

Cost: The cost of the TV is in premium range as it is a product of LG SIGNATURE and the 65-inch will cost $87,000 approx. (more than 60 lacs) which is an elite range.

Success Rate: The product is just out in market last month and we need to give it more time to determine the same.

Scalability -

There are varied sizes right from 65 to 88 inch available as per the requirement. AI helped create a processor customized for LG OLED TV audio in variant ranges. The revolutionary α9 Gen 2 8K Intelligent Processor upscales 2 channel audios from 4.2 Atmos to virtual 5.1 surround sound.

Other than variable technology and models available can be installed anywhere at home, best for living area even can be used as a sound system whenever needed, malls, premium schools, gaming championship etc.

Target market -

Geographically, LG will release the premium TV in the Korean market in the initial rollouts and has been segmented to North America, Europe, APAC and row.

In terms of end users, it aims to cater to a very niche set of audience – Premium customers who would choose to have and are willing to pay a hefty amount for perfect color, perfect sound and built-in AI features in a television fit for a luxurious décor. It is also considered to be a prominent choice for technology investors.

SWOT Analysis –

Strengths:

Easily portable and can be set up anywhere.

Highest quality.

Added AI-centric features.

Built-in Amazon Prime Video and Netflix – differentiates its WebOS-powered smart TVs from the competition.

Brand equity.

Weaknesses:

High pricing - nearly six figures in dollar terms.

Not made for general audience.

Low durability.

Only available in Korean market as of now.

Opportunities:

Growing demand for flat screen televisions and enhanced taste for OLED screens in mobiles and televisions.

More penetration in global markets specially in emerging economies.

Threats:

The price of LCD panels for televisions continues to drop as Chinese manufacturers invest in expanding production capacity.

Industry watchers think LCD televisions will stay in the mainstream for the time being and OLED will take considerable amount of time to penetrate suitably.

Available in only few sizes i.e., starting from 65-inch model and above– other competing brands are trying to create more options with cheaper price tags.

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Spotify: Making Music Through Innovation
A Madhuwanthi       - 19030241001
Sapna Gangawane  - 19030241016
S Srilekha Reddy     - 19030241036
Shreya Koley            - 19030241040
Feasibility and Scalability
In 2011 Spotify decided to up its Agile game by dividing up its business into small clusters — which it calls ‘squads’. They realise and maintain requirements from concept to cash while an operations team continues to be available for specialised support (including developing self-service for development teams).
Core principles around Spotify’s Scaled Agile Framework (SAFe):

Alignment: which is largely around focusing on value delivery in terms of overall business goals

Built-in quality: to minimise delays due to rework, high value delivery velocity and maintain customer satisfaction

Transparency: sharing progress and facts openly across all levels establishes trust, which in turn enables fast, decentralized decision-making and higher levels of employee empowerment and engagement.

Program execution: SAFe provides extensive guidance to the roles and responsibilities on programme level, which is where it extends far beyond the team based approaches of classic Agile methodologies

Target market
The target audience that uses Spotify is undoubtedly millennials. According to Spotify, 72% of users are millennials, in addition, Statista reports that 26% of Spotify users are between the ages of 18 and 24.
Spotify Segmentation: People with smartphones, devices and internet connection.
Spotify Target Market: People looking for free quality music with various options and languages.
Spotify Positioning: Spotify offers millions of songs for free on various devices with option to upgrade.
SWOT Analysis
Strengths

1. Strong brand based on service popularity

2. Wide reach and easy accessibility of media streaming services based on technological benefits

3. Demand-side economies of scale for music streaming and related services

4. Spotify is also available for artists as well along with users to see the insights

Weaknesses

1. Payment agreements with rights holders

2. Dependence on Internet connectivity and its issues in various markets around the world

3. Dependence on other technology companies, including some competitors  like Apple and Google both of which have their own streaming services

4. Imitable business model involving computing systems and online service provision

Threats

1. Competition with major technology companies like Google Play music and Apple itunes

2.  Legal disputes and challenges - 30% revenues goes to the App store

3. Criticisms from artists and other stakeholders - limiting content available

Opportunities

1. Potential growth and expansion in new music streaming markets

2. Diversification of online services to include new or different products for the same or new target market and market segments

3. Growth through new partnerships with mobile device manufacturers and other firms

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Spotify: Making Music Through Innovation
A Madhuwanthi       - 19030241001
Sapna Gangawane  - 19030241016
S Srilekha Reddy     - 19030241036
Shreya Koley            - 19030241040
About The Company
Spotify is currently the world’s most trending music streaming subscription service, and has caused a disruption in the customer experience in music. It offers unprecedented convenience, easy accessibility and data driven personalization to promote customer engagement and drive user traffic. It was founded in 2006 in Sweden, by Daniel Ek and Martin Lorentzon.
Idea (Product Innovation)

Transforming the music industry: A major inflection driver of the music industry was Spotify 's streaming model. Global music sales hit their biggest annual growth rate in 20 years in 2016. Spotify is the world's biggest music streaming service, with Spotify accounting for 40 percent of subscribers out of 136.3 million music streaming subscribers worldwide

Streaming Adoption & Consumer Trends:

1. Access Over Ownership

2. Data Driven Personalization

3. Content Un-bundling

We use social media to increase distribution and drive network effects.

Spotify’s audience can create a two-sided marketplace linking both creators and users, benefiting them.

Uniqueness

Legitimized the "freemium" model

Spotify Premium Model offers four options – Premium Individual, Premium Student, Premium Duo, Premium Family

Podcasts

Ad-supported business

Curated Playlists

Spotify Studios allows Spotify to directly create relationships with artists.

Time Capsule playlist which will compile the 30 most nostalgic tracks from user’s teens and twenties

Listening together with microsite and playlists

Spotify Stories lets influencers to post stories to introduce their own playlists

Share own playlist globally with others

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Anand Vardhan Malla -    19030241005
Arra Sai Rohith - 19030241008
Akhilesh Vijay Potdar - 19030241030
Yash Khelkar - 19030241050

About the company:
Aspiring Minds, founded in 2008, is a global job skills credentialing pioneer built out with a mission of developing a merit-driven talent marketplace and allowing successful work capabilities to be tested by producing credible and insightful tests. AMCAT is its flagship program which is the largest commonly taken employability test in the world, helping over two million applicants find the 'right' jobs every year. It is enabled by state-of-the-art, adaptive technologies for evaluation and machine learning algorithms.

Idea (Process Innovation):
Innovating the Virtual Interview Process.

Auto view’s AI auto-evaluates candidate’s spoken content, facial expressions, voice tonality, and body language to provide scores on their social skills, workplace skills, and functional knowledge. Recruiters can set up video interviews for recruitment within minutes using an extensive library of pre-recorded questions or add their own questions in text, audio or video format. The questions are tagged to various competencies and available in multiple languages and accents. Recruiters can also pre-define evaluation parameters at question or aggregate level to standardize evaluation and reduce any chance of bias creeping in the hiring decision.

Uniqueness:
With AI powered interviews manpower allocated to the hiring process is decreased and allows companies to allocate the resources in other areas efficiently. This video interview tool delivers a candidate-friendly interview experience with an intuitive interface that offers question preview, quick system diagnostic check and option to pause and resume the test. It works in low bandwidth as well and the test resumes from the same point where it stopped. It is also available on multiple devices – mobile, desktop/laptop that enables candidates to take the interview anytime, anywhere.

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Aspiring Minds - Autoview

Anand Vardhan Malla -    19030241005
Arra Sai Rohith - 19030241008
Akhilesh Vijay Potdar - 19030241030
Yash Khelkar - 19030241050

Feasibility and scalability:

1. Cost Effective: The innovation works truly well. It saves money on the organization, time to hire and cost of welcoming possibility for on location interview, in addition to it’s a truly smart selection of natural web innovation to a business procedure.

2.No new Infrastructure Required: To use this latest innovation, no new infrastructure needs to be installed. The Interviewee just needs to login into the portal from their PC/Laptop/Mobile phone and participate in the interview
process.

3. Faster process: The
process is quick and easy when compared to that of traditional interviews. Studies show that there's an enormous efficiency when we look at a 10-15-minute
video interviewing with an hour and a half individual meeting.

4. Smarter Selection: The bias (if any) of the interviewer would be eliminated thereby resulting in the selection of potential candidates.

5. Greater Reach: When the candidates need to be interviewed in different locations, accessible dates for the meeting would be extremely constrained and the chance to meet great applicants might be missed. Presently, everybody will be in the meantime and Virtual Interviewing with AI has empowered to twofold the quantity of candidates to be interviewed.

6. Transparency: Each applicant is given the same direction.
The same inquiries are asked and every one of them are given the same time to plan so it empowers the organisation/interviewer to think about and evaluate applicants decently by looking at the recordings/results of the AI proctored interview.

Target Market:

- Job seekers
- Corporate Companies
-Entrepreneurs

Deploying technology makes the recruiting process more productive. One of the important drivers of the industry is a growing number of young job seekers and entrepreneurs. They also refer to the internet portal where new and diverse types of jobs can be found, which can provide adaptability and improve income-earning possibilities. Corporate eLearning enables companies to minimise HR costs associated with preparation, onboarding, recruiting, retention and appointment through automated processes, advanced reporting and a reduced need for talent recruitment.

SWOT analysis:

Strengths:
1) Cost and time effective - Saves money and time to hire.
2) No new infrastructure required for implementation.
3) Faster process when compared to that of traditional interviews.
4)Greater reach - not bound by location
5)Smarter selection - unbiased interviews.

Weakness:
1) New Way - recruiters may not be familiar.
2) Works well mostly for entry level jobs.
3)Some recruiters feel physical interviews are more effective.
4) Technology glitches.

Opportunities:
1) Large number of job seekers.
2) Traditional hiring is more cost and time intensive.
3)Standardized and fair selection process.
4) Most useful in the current pandemic time.

Threats:
1) Risk of replication
2) Competitors can erode the market share quickly if there is no constant innovation.
3) Low entry barriers - More competition.

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SpaceX's Autonomous spaceport drone ship

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SpaceX's Autonomous spaceport drone ship

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Anurag Pandey  - 19030241006
Pratik Gawali      - 19030241017
Sonali Gupta       - 19030241043
Bhumi Thakkar   - 19030241046

About the Company:

SpaceX is an innovative and ambitious private manufacturer of aerospace and space transport systems, founded by Elon Musk in 2002. It designs, produces the most sophisticated, innovative rockets and spacecrafts in the world. It has the vision and overall objective of making possible the lives of humans on other planets

Idea (Product Innovation):

Earlier during space launches, the stage 1 rockets called boosters had a one-time journey to push the ship to orbit and then fall back in the ocean—basically, their grave. In 2009, Elon Musk expressed his idea to shift the paradigm and make the booster rockets reusable. The idea he suggested for the same was the use of autonomous drones that will serve as a safe landing platform for the booster rockets. After separating from the space ship, the booster rockets will drop to the ocean, where an autonomous drone will calculate the drop location and safely catch the booster rockets.

Autonomous Spaceport Drone (ASDS) ships are vital components of the SpaceX Reusable Launch System Development Program, aiming to reduce the price of space launch services efficiently with more reusability.

Uniqueness:

ASDS paved the way for the reusability of booster rockets, which wasn’t possible earlier. This made SpaceX launches more efficient and cost-friendly compared to other space agencies

ASDS has made it possible to have many more rocket launches in a year, paving the way for a multi-year reusable rocket development program because booster rockets need not be reconstructed for every launch since they can be reused now.

ASDS is an autonomous ocean-going vessel which can be tele-robotically operated and also capable of accurate positioning using GPS location.

These unique features of ASDS made it possible to have cheap space flights and lead to SpaceX getting space flight contracts from likes of NASA.

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Part 2 - Neuralink- A Fitbit in Your Skull

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Part 2 - Neuralink- A Fitbit in Your Skull

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Venkata Sarath – 19030241010
Mahendra  Bhamu - 19030241023
Mridul Mandal  -19030241025
Vijaya Lakshmi - 19030241037

Feasibility:
The main aspect of Neuralink was using electrodes for Brain-machine interfaces to translate neuronal information into commands capable of controlling external systems such as a computer or robotic arm.
The team was well versed in the understanding and building Neurochips, which recorded brain signals, known as action potentials, from single cells for days at a time and could even send electrical pulses back into the skull of an animal. In a similar way they are using them to create artificial connections between brain areas and produce lasting changes in brain networks.

Experimentations:
From 1950 onwards, neuroscientists have been listening to the brain cells of awake animals.
In the 21st century, brain signals from monkeys were used to control an artificial arm.
In 2006, the team began implanting some electrodes into the paralysed people to enable basic control movements.
Currently the neuralink team is progressing towards wireless implantation of electrodes in the brain with help of a robot. Also this can help to improve performance of brain controlled devices especially for dissbled persons.
With rapid progress even the barriers can be overcome with the help of AI technology.
With this prior experience, the feasibility of implementing this idea is a viable one.

Scalability:
Neuralink can go far beyond the novelties of augmented reality Space Invaders.For example, telepathy is not that far fetched anymore. After all, the signals being received by the electrodes can be wirelessly transmitted to electronic devices, and the Link earpiece itself is an electronic device. At this point in time, Neuralink’s technology probably won’t be able to create full sentences from the little firings in your neurons, but it can be trained to translate certain firing patterns into, maybe, images. Or single words. And this type of feature can be improved over time.
Target Market
The potential in this technology lies in the variety of applications of Neuralink’s new brain chip implant, which could be used not just for daily tasks, entertainment and music but could be also used for enhanced bionics control, enhanced tele-presence and has multiple medical implementations too. Successful animal trials have been conducted yielding positive results where the company found out that a monkey was able to control a computer with his mind using the implant. Neuralink plans to seek FDA approval for the first clinical trial of the device by next year, making it clear that the device is targeted at patients with medical diseases such as Parkinson’s or epilepsy. With the intention to help people with serious chronic medical conditions this device could not only help improve the quality of life of many patients, but also pave the way for a future where we would be linked more closely to technology than ever before.
SWOT Analysis
Strengths:
Innovative parent organisation which is not afraid to take risks
Investor’s trust due to success of similar previous business ideas
Initial success rate predicts positive market trend
Weakness:
Wide release is not yet feasible
Niche segment, hence huge profits only possible with wide release
Continuous research and updation may require initial high inflow of investment
Opportunities:
With humans taking superficial roles due to technologies enabling digital twin and automation in industry 4.0, this will be the way going forward
Experience with processing Interactive data of humans from Tesla automobiles will be the differentiating factor in defining success of neuralink.
Threats:
Government restrictions and ethics policies may stifle innovation and jeopardise the whole project
Microscopic scrutiny by the market before accepting a new technology which further increases when involving human augmentation.
Unsurity about artificial intelligence leads to  Skepticism about linking AI with humans.
Conclusion
In the future, brain computer interfaces could ultimately allow the human brain to patch into artificial intelligences and other resources, giving the brain's computing power almost limitless upgrade potential. Neuralink is undeniably an innovative project — one expected of Elon Musk. His tendency to focus on the future, rather than the perceived limitations in existence today, guides others to see the strong potential of this technology or technologies like this one. We are very eager to imagine more of what it will bring for the future of human intelligence.

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Spotify: Making Music Through Innovation

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Spotify: Making Music Through Innovation

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A Madhuwanthi       - 19030241001
Sapna Gangawane  - 19030241016
S Srilekha Reddy     - 19030241036
Shreya Koley            - 19030241040

About The Company
Spotify is currently the world’s most trending music streaming subscription service, and has caused a disruption in the customer experience in music. It offers unprecedented convenience, easy accessibility and data driven personalization to promote customer engagement and drive user traffic. It was founded in 2006 in Sweden, by Daniel Ek and Martin Lorentzon.

Idea (Product Innovation)

Transforming the music industry: A major inflection driver of the music industry was Spotify 's streaming model. Global music sales hit their biggest annual growth rate in 20 years in 2016. Spotify is the world's biggest music streaming service, with Spotify accounting for 40 percent of subscribers out of 136.3 million music streaming subscribers worldwide

Streaming Adoption & Consumer Trends:

1. Access Over Ownership

2. Data Driven Personalization

3. Content Un-bundling

We use social media to increase distribution and drive network effects.

Spotify’s audience can create a two-sided marketplace linking both creators and users, benefiting them.

Uniqueness

Legitimized the "freemium" model

Spotify Premium Model offers four options – Premium Individual, Premium Student, Premium Duo, Premium Family

Podcasts

Ad-supported business

Curated Playlists

Spotify Studios allows Spotify to directly create relationships with artists.

Time Capsule playlist which will compile the 30 most nostalgic tracks from user’s teens and twenties

Listening together with microsite and playlists

Spotify Stories lets influencers to post stories to introduce their own playlists

Share own playlist globally with others

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Venkata Sarath – 19030241010

Mahendra  Bhamu - 19030241023

Mridul Mandal  -19030241025
Vijaya Lakshmi - 19030241037

About the company

Neuralink Corporation is an American neurotechnology startup founded by Elon musk and others in 2016. Its headquarters is in San Francisco. Neuralink is into developing ultra-high bandwidth brain-machine interfaces to connect humans and computers. By July 2019, it had received $158 million in funding and employed a staff of around 90 employees.

Idea(Process Innovation)

Idea:  Neuralink Device, an innovative brain-machine interface implemented in a pig called Gertrude.This product will allow people with neurological conditions to control phones or computers with their mind.

Process:

The BMI (brain-machine interfaces) device the company is developing consists of a tiny probe containing more than 3,000 electrodes attached to flexible threads thinner than human hair, which can monitor the activity of 1,000 brain neurons. Neuralink made its first designed flexible “threads” and inserter – tiny, thread-like probes, which are much more flexible than previous implants – to link a human brain directly to a computer. These were designed to minimise the chance of the brain’s immune response rejecting the electrodes after insertion during brain surgery.

Uniqueness

Interfacing the brain with technology helps in neuroanalysis. Neuralink to connect our brains to the internet would vastly increase the convenience and efficiency of life by  inserting nearly invisible electronic threads into the human brain to build a brain-machine interface .

Business Applications:

This technology will help people with paralysis to regain independence through the control of computers and mobile devices. The devices are designed to give people the ability to communicate more easily via text or speech synthesis, to follow their curiosity on the web, or to express their creativity through photography, art, or writing apps. In Future helps to treat the wide range of neurological disorders.

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Hyperloop : Revolutionising the mode of Transport

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Hyperloop : Revolutionising the mode of Transport

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Group Members:

1. Rushabh Suresh Balpande 19030241011

2. Swapnil Vilas Pagare 19030241028

3. Pulkit Tayal 19030241032

4. Rasika Pramod Patil 19030241034

Evaluation Component Number 2

Company: Hyperloop Transportation Technologies

Hyperloop Transportation Technologies is also known as HyperloopTT. It is a US-based  research company which was founded in November, 2013. It believes in ”time is precious”, so they're working on a high-speed transportation technology named Hyperloop which will provide a rapid mode of transport for passengers or cargo. They want to make their crazy pipe dream into reality.

Idea

The Hyperloop technology uses a tube like structure as tracks for the transportation of people as well as goods at a high speed of 800 miles per hour ( typical high speed trains which are currently running have a maximum speed of 150 miles per hour). In this hyperloop technology, they create depressurized tubes that will reduce air friction and also reduce the energy required to power the pods. These pods are also lifted above the ground which will provide smooth transportation and powered by solar panels present on the roof of the tunnel (tube like structure).

Uniqueness:

It has a controlled tube environment, which makes it resistant to rain, fog, ice and wind is powered by sun(solar energy) throughout its length of the tube.

Comparatively less polluting than other modes of mass transportation.

Smooth mode of transportation.

Approximately takes around 35 minutes for a one way long trip, when compared to cars it takes around 6 hours for the same distance.

Low construction and operational cost compared to the Bullet train.

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Aditi Gupta- 19030241002
Akanksha Jangid- 19030241003
Akshat Pradeep -19030241004
Archita Das Gupta- 19030241007
Vaishali Upadhyay- 19030241048
Group9_Evaluation Part 1
About the company
Bosch (German company) is a leading supplier of technology and services in the areas of Mobility Solutions, Industrial Technology, Consumer Goods, and Energy and Building Technology. For Bosch, the secret here is to combine the best of people, data, and machines. It believes ground breaking innovation and discoveries  are just as important as socio-economic trends which focusses on  simplicity, efficiency and people's safety.

Idea ( Product Innovation)
Problem statement-The traditional sun visor equipped in current car are unable to handle the safety issues that come with driving in bright sunlight. According to a recent study by Bosch, car crash incidents increase while driving in bright sunlight .
Ideate-To solve this issue, Bosch leverages Liquid Crystal Technology to block a specific light source that results in decrease of dangerous sun glare, driver discomfort and accidents risks. Virtual visor is a clear LCD panel with a camera that faces the driver which utilizes artificial intelligence technology that would shade the driver's eyes allowing them to operate their vehicles without being impaired by bright light.

UNIQUENESS
1. Blind spot correction-  The virtual visor with its feature of transparent plate  only  darkens the required perimeter of driver's vision as and when required and gives a tough competition to the traditional opaque sun visor when it comes to looking into ORVM.
2. Increased visibility-  90% of the visor remains transparent at all times, so the driver can still see out far more effectively than she or he otherwise would with a conventional fabric-covered visor. This increase driver's visibility, comfort and safety.
3. Embracing technology- Since the inception of sun visor there was no technology aspect included in this feature. For the first time in past 95 years, there has been an adoption of efficient technology to ease out the problems faced by using traditional sun visors.

To conclude, this is one of the simplest innovations promising to create  a great impact and the idea of  Virtual Visor with its customer centric approach  promises to improve  the way the driver's have faced the road in terms of visibility, comfort and safety.

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Bosch Virtual Visor first look at CES 2020

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AliExpress – Making everyone a Shop Owner through Dropshipping

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AliExpress – Making everyone a Shop Owner through Dropshipping

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Prathamesh Mayekar - 19030241024
Raj Rajpurkar - 19030241033
Shruti Singh -  19030241041
Subhadra Sahoo - 19030241044

About the company

It is an online retail service based in China, started in 2010, owned by the Alibaba group. AliExpress began as a business-to-business buying and selling portal and since then expanded to business-to-consumer, consumer-to-consumer, cloud computing, and payment services. A person can buy anything ranging from a $0.30 iPhone case to an $86,000 forklift. As of July 2020, AliExpress has over 60 million active buyers.

Idea (Process Innovation)

With its drop-shipping system called “Alidropship”, Ali-express aims to process innovation by revamping the usual inventory management and logistics. Dropshipping simply means when your customer makes a purchase from your site, you order the item from your AliExpress and they ship the item to your customer. As a seller/shop owner, you don’t need to hold any inventory or worry about packaging and shipping. The seller/shop owner will be charged less or a wholesale rate while buying directly from AliExpress in bulk orders. The seller/shop owner can markup the price on his store website/app and keeps the difference in prices as profit.

Uniqueness

The uniqueness of this process is that the seller is free from the hassle of inventory management because the product is directly being shipped from AliExpress to the customer. Sellers get the advantage of low operating costs. AliExpress gets a better way to clear-up their stocks since sellers would be buying in bulk quantities, unlike usual individual shoppers. Here, the seller will have a competitive advantage by reaching and serving the customers faster and better than the current competition.

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Group6_Part2                   Hyperloop: Revolutionising the mode of Transport

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Group6_Part2                   Hyperloop: Revolutionising the mode of Transport

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Group Members:

1. Rushabh Suresh Balpande 19030241011

2. Swapnil Vilas Pagare 19030241028

3. Pulkit Tayal 19030241032

4. Rasika Pramod Patil 19030241034

Feasibility: According to some of the experts, hyperloop is not feasible to practically implement. As the high speed of 800 miles with a pressured tube/capsule will put immense pressure on the passengers and will be a huge risk on the lives of the people.

Since technologies only advances when faced by the challenges. In order to implement hyperloop we need to find a way to eliminate these challenges only then the revolution can come into transportation.

Target Market: For targeting the market, it has been segmented into 2:

Geography: Asia-Pacific, North America, Europe, Rest of the world.

Carriage type: Passenger, Cargo/Freight

Swot Analysis:

I.            Strength:

·         Reduced time travel

·         Less expensive and easier to build compared to other high-speed rail.

·         Reduced friction and drag.

·         Less area usage as compared to other transportation projects.

II.            Weakness:

·         Safety and security

·         Higher initial tickets cost

·         Land acquisition

·         Bends or turns could slow it down

III.            Opportunities:

·         Decongestion of cites

·         Business opportunities

·         Clean technology

·         Boost in tourism sector

IV.            Threats:

·         Bullet trains implementation could be a competitive disadvantage

·         Practically not feasible

·         Passengers might feel uncomfortable

·         Severe accidents can lead to sabotage.

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Group Members
19030241012 - Bharti Sinha

19030241013 - Hinal Chauhan

19030241014 - Deona Noble

19030241020 - Prajakta Kalambe

19030241027 - Niranjan Koorse
About the Company
Samsung Electronics , the electronics brand, believes that experiences are the next frontier for its strategy. The Internet of Things (IoT) is changing the way we engage with the world. From smart cities to industrial manufacturing to our own homes, our devices are becoming more connected every day. So Samsung is leveraging the technology it knows well – mobile, semiconductors, security – to build intelligent platforms for IoT.

Idea ( Product Innovation)

1. The product by Samsung features a touchscreen interface and ability to connect to the internet through Wi-Fi which also includes internal cameras, more flexible user-controlled cooling options, and the ability for you to interact with its features using your smartphone.

2. One of the Latest innovations which Samsung brought in was the Innovation of making Curd in the refrigerator itself. Steps are as simple as adding milk, a spoonful curd and placing the box in the given space inside the refrigerator. Here, the Product is being modified further to make it convenient for the Indian household systems.

3. View inside : We are able to see inside our refrigerator with the three built in cameras.

4. Shopping list : We are able to create and share the shopping list which can be made through checking items available in the fridge.

5. Smart recipes : We have instant access to various recipes, videos and photos and the rating or review for it.

6. Meal planner : Planning our meals based on the food available in the fridge is easy to do.

USP

The unique features about the Samsung Smart refrigerator are the following:

1. Ensuring smart interaction and smart tracking of refrigerators by users from any location.

2. Leveraging the smartphone technology and IOT sensors to utilize the intrinsic features of refrigerators remotely.

3. It eliminates the hassle of additional monitoring (like preparing curd) at different weather conditions and maintains quality consistency.

4. Create a smart inventory by creating grocery lists that sync to your smartphone in real-time.

5. Set expiration dates and receive notifications to use food while it's fresh.

6. Smart App using AI also suggests recipes to the customer based on the availability of the items in the refrigerator.

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Group5-Evaluation Part2           SAMSUNG  SMART REFRIGERATOR 

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Group5-Evaluation Part2           SAMSUNG  SMART REFRIGERATOR 

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Group Members
19030241012 - Bharti Sinha

19030241013 - Hinal Chauhan

19030241014 - Deona Noble

19030241020 - Prajakta Kalambe

19030241027 - Niranjan Koorse

Facts about Company:

Revenue in the Smart Appliances segment is projected to reach US$28,507m in 2020.

Revenue is expected to show an annual growth rate (CAGR 2020-2025) of 18.8%, resulting in a projected market volume of US$67,594m by 2025.

Household penetration will be 3.4% in 2020 and is expected to hit 11.5% by 2025.

The average revenue per installed Smart Home currently is expected to amount to US$405.99.

A global comparison reveals that most revenue is generated in China (US$7,195m in 2020).

THE IDEA

One of the latest innovations which Samsung brought in was the Innovation of making Curd in the refrigerator itself. Steps are as simple as adding milk, a spoonful curd and placing the box in the given space inside the refrigerator. Here the Product is being modified further to make it convenient for the Indian household systems.

Smart refrigerators feature a touchscreen interface and ability to connect to the internet through Wi-Fi which also includes internal cameras, more flexible user-controlled cooling options, and the ability for you to interact with its features using your smartphone. Features like:-

1. View inside: We are able to see inside our refrigerator with the three built-in cameras.

2. Shopping list: We are able to create and share the shopping list which can be made through checking items available in the fridge.

3. Smart recipes: We have instant access to various recipes, videos and photos and the rating or review for it.

4. Meal planner: Planning our meals based on the food available in the fridge is easy to do.

WHAT'S UNIQUE ABOUT IT

The unique features of the Samsung Smart refrigerator are the following:

1. It helps to prepare quick and fresh curd at any time.

2. It eliminates the hassle of preparing curd at different weather conditions and maintains consistency.

3. Often people are confused about what is inside the refrigerator while we prepare our shopping list. The refrigerator smart app has this unique feature wherein it prepares the shopping list for the customer automatically by monitoring the quantity of each item kept in the refrigerator.

4. Smart App also suggests recipes to the customer based on the availability of the items in the refrigerator.

FEASIBILITY & SCALABILITY

1. Convenience

Be it summer or winter, you can trust the technology to prepare curd in 6.5 to 7.5 hours* (approx.) by anyone in the house.

2. Automatic cooling
Say goodbye to the hassle of remembering to store the curd in the fridge after it has set.

3. Consistent taste
It guarantees consistent taste in any weather, and this takes the guesswork out of preparation.
4. Automatic monitoring
With this feature, no more cumbersome manual supervision is required.
5.Fresh and healthy
It ensures the availability of fresh and healthy curd at all times.
6.Energy saver
75% energy saving under home alone mode

TARGET MARKET
What does the consumer want?

Hinal, 22, Unmarried, Computer engineer

“I am a curd lover and would love to prepare quick and fresh curd at any time. ”

Sakshi, 28, Newly married, Entrepreneur

“I am an Entrepreneur and my timings are irregular because of a hectic schedule. Most of the time I am unaware of what is inside the fridge and unable to monitor it.”

Govind, 32, Married, Manager, Private Sector

“We both are working professionals and unable to decide what to prepare food based on the availability of the items in the refrigerator.”

The Big Idea:

Addresses the problems of curd making which are complex, time taking, and tricky, yet an essential food ingredient in an Indian household & eliminates all the hassle of curd making in different weather conditions.

STP ANALYSIS

Income: Middle Class and Above

Location: Tier 1 and Tier 2 Cities

Socio Economic Class: A, B

Product specialization with respect to the latest technology

Variants offered to different client bases, including B2C customers

Communication: Green technology and health campaigns for awareness using social media.

In the upper strata of societies, higher Willingness to Pay for such products

Higher rate of adoption in Tier 1 and 2 cities due to needing a better experience

SWOT ANALYSIS OF THE IDEA
Strength:

•Product innovation & design capabilities

•Strong Position in emerging market

•Award winning brand

•Huge R&D investment

•Price Player

Weakness:

•Heavily dependent on the US economy.

•Lack of deep customer segmentation.

•Poor customer service

Threat:

•Competitors: LG, Sony

•China market threat

•Risk in cannibalization

•Patent loosening

Opportunities:

•Rural Segment

•Green technology & Health Business

•Customer demands for the latest technology

•Digital Marketing

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NinjaCart: Revolutionizing the Fresh Produce Supply Chain

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NinjaCart: Revolutionizing the Fresh Produce Supply Chain

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Hemam Julun Singh - 19030241018

Neel Shah - 19030241038

Shreya Shetty - 19030241039

Siddhesh Morajkar - 19030241042

About the company

Ninjacart is India's largest fresh produce supply chain company connecting producers of food directly with retailers, restaurants, and service providers using in-house applications that drive end to end operations. The supply chain of Ninjacart is equipped to move 1400 tonnes of perishables from farms to businesses, every day, in less than 12 hours.

IDEA (Process Innovation)

Their idea is to solve the inefficiencies in the existing food supply chain through technology and analytics to add value to stakeholders (farmers, retailers, and supply chain partners) and change the way for consumers in terms of quality, affordability, and accessibility. The farmers get better prices and deal with consistent demand and on the other hand, the retailers procure fresh vegetables at competitive prices directly from farmers. All this is done effectively at a lower cost, better speed,  and larger scale, using an integrated supply chain, powered by technology, data science, infrastructure, and a logistics network. Their long term target is to make safe food affordable and accessible for millions of people of this country.

UNIQUENESS

1. Reduction in the amount of food wastage as they ensure delivery within 12 hr.

2. Crop forecasting using the latest analytical tools help the farmers to understand the demand of the crops and harvest accordingly

3. 100% traceability using RFID solutions enables the company to trace the produce to their respective farmers.

4. Ninjacart eliminates the retailer’s hassle of procurement and they can concentrate on delivering customer experience.

5. Hygiene and quality standards are ensured using the “one-touch” method and transported hygienically in clean crates.

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Oculus Quest 2- VR Headset (Evaluation 1)

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Oculus Quest 2- VR Headset (Evaluation 1)

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19030241015 - Dushyant Gupta
19030241019 - Asmita Jain
19030241026 - Naman Kharbanda
19030241031 - Prateek Patri

About the Company

Team Oculus enables people to experience a virtual world using its high-end VR hardware and software. The organization was founded in 2012 and later acquired by social media giant Facebook for US$ 2.3 billion. The Oculus comprises of a suite of hardware and software which includes rift, touch controllers, and high-end headsets.

Idea (Product Innovation)

Oculus Quest 2 is a hybrid VR headset which fuels the state of VR with a revamped design consisting of all in one form factor, the latest touch controllers, and the highest resolution display ever. Quest 2 comprises a powerful Snapdragon XR2 chip with 6GB of RAM which will boost the processors speed and provide a competitive edge over other processors. It also consists of an LCD display with a resolution of 1,832 x 1,920. Moreover, it also has an integrated gaming library which provides users free access to the games as per their desire.

Uniqueness

Unique feature of the Quest 2 are as follows:

Standalone device:  Quest 2 makes itself a standalone VR headset available in the market i.e. unlike other VR headsets it does not require a PC or a smartphone since it has its own onboard processor. This also helps the users to customize their boundaries as boundaries are no more restricted to the room parameters.

Handsfree: It has an integrated handsfree feature here headset tracks the finger and palm gestures and eliminates the need for extra controllers.

Exclusivity deals with gaming studios: Oculus has signed multiple exclusivity agreements with gaming studios and has teamed up with Steam. The competitors of Oculus i.e. HTC and others do not have any such agreements with gaming studios with gives Oculus a competitive edge over others.

3D Audio: In the virtual reality gaming audio plays a huge part and Oculus used its own proprietary 3D audio to provide a realistic experience to its customers.

Advance Processing Power: Qualcomm Snapdragon processor and 6 GB Ram enables the users to attain a seamless experience.

Easy Setup: The Oculus mobile app, combined with Oculus pass-through and Guardian, makes setup simple.

Double battery life and thumb rest spaces: This feature allows users to operate device in a convenient manner for longer duration of time.

Conclusion
Super data estimates show that stand-alone VR headsets accounted for 49% for all VR headset sales last quarter which has enabled the Facebook to corner the market of the standalone devices. Low price tag and pent-up demand has enabled the Facebook to enjoy a first mover’s advantage.

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spaceport drone ship
Anurag Pandey  - 19030241006
Pratik Gawali      - 19030241017
Sonali Gupta       - 19030241043
Bhumi Thakkar   - 19030241046

About the Company:
SpaceX is an innovative and ambitious private manufacturer of aerospace and space transport systems, founded by Elon Musk in 2002. It designs, produces the most sophisticated, innovative rockets and spacecrafts in the world. It has the vision and overall objective of making possible the lives of humans on other planets
 
Idea (Product Innovation):
 
Earlier during space launches, the stage 1 rockets called boosters had a one-time journey to push the ship to orbit and then fall back in the ocean—basically, their grave. In 2009, Elon Musk expressed his idea to shift the paradigm and make the booster rockets reusable. The idea he suggested for the same was the use of autonomous drones that will serve as a safe landing platform for the booster rockets. After separating from the space ship, the booster rockets will drop to the ocean, where an autonomous drone will calculate the drop location and safely catch the booster rockets.
Autonomous Spaceport Drone (ASDS) ships are vital components of the SpaceX Reusable Launch System Development Program, aiming to reduce the price of space launch services efficiently with more reusability. 
 
Uniqueness:
 
ASDS paved the way for the reusability of booster rockets, which wasn’t possible earlier. This made SpaceX launches more efficient and cost-friendly compared to other space agencies
ASDS has made it possible to have many more rocket launches in a year, paving the way for a multi-year reusable rocket development program because booster rockets need not be reconstructed for every launch since they can be reused now.
ASDS is an autonomous ocean-going vessel which can be tele-robotically operated and also capable of accurate positioning using GPS location.
These unique features of ASDS made it possible to have cheap space flights and lead to SpaceX getting space flight contracts from likes of NASA.


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Spotify: Making Music Through Innovation
Spotify: Making Music Through Innovation
A Madhuwanthi       - 19030241001 
Sapna Gangawane  - 19030241016 
S Srilekha Reddy     - 19030241036 
Shreya Koley            - 19030241040

About The Company
Spotify is currently the world’s most trending music streaming subscription service, and has caused a disruption in the customer experience in music. It offers unprecedented convenience, easy accessibility and data driven personalization to promote customer engagement and drive user traffic. It was founded in 2006 in Sweden, by Daniel Ek and Martin Lorentzon.

Idea (Product Innovation)
Transforming the music industry: A major inflection driver of the music industry was Spotify 's streaming model. Global music sales hit their biggest annual growth rate in 20 years in 2016. Spotify is the world's biggest music streaming service, with Spotify accounting for 40 percent of subscribers out of 136.3 million music streaming subscribers worldwide
Streaming Adoption & Consumer Trends:
Access Over Ownership
Data Driven Personalization
Content Un-bundling
We use social media to increase distribution and drive network effects.
Spotify’s audience can create a two-sided marketplace linking both creators and users, benefiting them.
Uniqueness
Legitimized the "freemium" model
 Spotify Premium Model offers four options – Premium Individual, Premium Student, Premium Duo, Premium Family
Podcasts
Ad-supported business
Curated Playlists
Spotify Studios allows Spotify to directly create relationships with artists.
 Time Capsule playlist which will compile the 30 most nostalgic tracks from user’s teens and twenties
 Listening together with microsite and playlists
 Spotify Stories lets influencers to post stories to introduce their own playlists
 Share own playlist globally with others
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Neuralink - A Fitbit in Your Skull
Neuralink - A Fitbit in Your 

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LG Signature OLED TV R
LG Signature OLED TV R
19030241009 - Ashutosh Mishra
19030241021 - Kiran Semwal
19030241035 - Rohit Das
19030241049 -  Vibhuti Sharma

About the company 
LG Electronics is 4th largest chaebol of LG Corporation. It was established in the aftermath of the Korean War to rebuild the nation with domestically-produced electronics and home appliances. LG Electronics’ LG SIGNATURE highlights its innovation and passion for consumer-centric insights. SIGNATURE lineup has been crafted by SMEs post in-depth evaluation process.


Idea (Product Innovation)
 LG Display has launched a new version of its rollable TV. Unlike its last prototypes which were unrolling upwards out of its box, the latest TV instead rolls downwards from the ceiling, acting like a projector screen without the projector. Their existing rollable TV concepts have already minimized the amount of space they take up when rolled down, and the new innovative version takes that even further by not even taking up space on a TV stand. It uses the company's second generation Alpha 9 processor and it comes with Amazon Alexa, Apple AirPlay 2 and HomeKit integrated into it. 


Uniqueness
Green technology: This TV makes use of OLEDs that are organic because they are made from carbon and hydrogen. 
Portability: Much easier to use and move than a regular comparable solid TV.
Self lit pixels: Self lit pixels that do not make use of backlight on its TVs. It generates self adjusting high-quality pictures at low surround brightness.
Seamless Orientation: LG Rollable TV uses gyroscopic technology and hence it can be oriented upside-down.

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Spotify: Making Music Through Innovation
Spotify: Making Music Through Innovation
A Madhuwanthi       - 19030241001 
Sapna Gangawane  - 19030241016 
S Srilekha Reddy     - 19030241036 
Shreya Koley            - 19030241040

About The Company
Spotify is currently the world’s most trending music streaming subscription service, and has caused a disruption in the customer experience in music. It offers unprecedented convenience, easy accessibility and data driven personalization to promote customer engagement and drive user traffic. It was founded in 2006 in Sweden, by Daniel Ek and Martin Lorentzon.

Idea (Product Innovation)
Transforming the music industry: A major inflection driver of the music industry was Spotify 's streaming model. Global music sales hit their biggest annual growth rate in 20 years in 2016. Spotify is the world's biggest music streaming service, with Spotify accounting for 40 percent of subscribers out of 136.3 million music streaming subscribers worldwide
Streaming Adoption & Consumer Trends:
Access Over Ownership
Data Driven Personalization
Content Un-bundling
We use social media to increase distribution and drive network effects.
Spotify’s audience can create a two-sided marketplace linking both creators and users, benefiting them.
Uniqueness
Legitimized the "freemium" model
 Spotify Premium Model offers four options – Premium Individual, Premium Student, Premium Duo, Premium Family
Podcasts
Ad-supported business
Curated Playlists
Spotify Studios allows Spotify to directly create relationships with artists.
 Time Capsule playlist which will compile the 30 most nostalgic tracks from user’s teens and twenties
 Listening together with microsite and playlists
 Spotify Stories lets influencers to post stories to introduce their own playlists
 Share own playlist globally with others
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Aspiring Minds - Autoview
Aspiring Minds - Autoview
Anand Vardhan Malla -    19030241005
Arra Sai Rohith - 19030241008
Akhilesh Vijay Potdar - 19030241030
Yash Khelkar - 19030241050

About the company:
Aspiring Minds, founded in 2008, is a global job skills credentialing pioneer built out with a mission of developing a merit-driven talent marketplace and allowing successful work capabilities to be tested by producing credible and insightful tests. AMCAT is its flagship program which is the largest commonly taken employability test in the world, helping over two million applicants find the 'right' jobs every year. It is enabled by state-of-the-art, adaptive technologies for evaluation and machine learning algorithms.

Idea (Process Innovation):
Innovating the Virtual Interview Process.
Auto view’s AI auto-evaluates candidate’s spoken content, facial expressions, voice tonality, and body language to provide scores on their social skills, workplace skills, and functional knowledge. Recruiters can set up video interviews for recruitment within minutes using an extensive library of pre-recorded questions or add their own questions in text, audio or video format. The questions are tagged to various competencies and available in multiple languages and accents. Recruiters can also pre-define evaluation parameters at question or aggregate level to standardize evaluation and reduce any chance of bias creeping in the hiring decision.

Uniqueness:
With AI powered interviews manpower allocated to the hiring process is decreased and allows companies to allocate the resources in other areas efficiently. This video interview tool delivers a candidate-friendly interview experience with an intuitive interface that offers question preview, quick system diagnostic check and option to pause and resume the test. It works in low bandwidth as well and the test resumes from the same point where it stopped. It is also available on multiple devices – mobile, desktop/laptop that enables candidates to take the interview anytime, anywhere. 









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SpaceX's Autonomous spaceport drone ship
SpaceX's Autonomous spaceport drone ship
Anurag Pandey  - 19030241006
Pratik Gawali      - 19030241017
Sonali Gupta       - 19030241043
Bhumi Thakkar   - 19030241046

About the Company:
SpaceX is an innovative and ambitious private manufacturer of aerospace and space transport systems, founded by Elon Musk in 2002. It designs, produces the most sophisticated, innovative rockets and spacecrafts in the world. It has the vision and overall objective of making possible the lives of humans on other planets
 
Idea (Product Innovation):
 
Earlier during space launches, the stage 1 rockets called boosters had a one-time journey to push the ship to orbit and then fall back in the ocean—basically, their grave. In 2009, Elon Musk expressed his idea to shift the paradigm and make the booster rockets reusable. The idea he suggested for the same was the use of autonomous drones that will serve as a safe landing platform for the booster rockets. After separating from the space ship, the booster rockets will drop to the ocean, where an autonomous drone will calculate the drop location and safely catch the booster rockets.
Autonomous Spaceport Drone (ASDS) ships are vital components of the SpaceX Reusable Launch System Development Program, aiming to reduce the price of space launch services efficiently with more reusability. 
 
Uniqueness:
 
ASDS paved the way for the reusability of booster rockets, which wasn’t possible earlier. This made SpaceX launches more efficient and cost-friendly compared to other space agencies
ASDS has made it possible to have many more rocket launches in a year, paving the way for a multi-year reusable rocket development program because booster rockets need not be reconstructed for every launch since they can be reused now.
ASDS is an autonomous ocean-going vessel which can be tele-robotically operated and also capable of accurate positioning using GPS location.
These unique features of ASDS made it possible to have cheap space flights and lead to SpaceX getting space flight contracts from likes of NASA.


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Spotify: Making Music Through Innovation
Spotify: Making Music Through Innovation
A Madhuwanthi       - 19030241001 
Sapna Gangawane  - 19030241016 
S Srilekha Reddy     - 19030241036 
Shreya Koley            - 19030241040

About The Company
Spotify is currently the world’s most trending music streaming subscription service, and has caused a disruption in the customer experience in music. It offers unprecedented convenience, easy accessibility and data driven personalization to promote customer engagement and drive user traffic. It was founded in 2006 in Sweden, by Daniel Ek and Martin Lorentzon.

Idea (Product Innovation)
Transforming the music industry: A major inflection driver of the music industry was Spotify 's streaming model. Global music sales hit their biggest annual growth rate in 20 years in 2016. Spotify is the world's biggest music streaming service, with Spotify accounting for 40 percent of subscribers out of 136.3 million music streaming subscribers worldwide
Streaming Adoption & Consumer Trends:
Access Over Ownership
Data Driven Personalization
Content Un-bundling
We use social media to increase distribution and drive network effects.
Spotify’s audience can create a two-sided marketplace linking both creators and users, benefiting them.
Uniqueness
Legitimized the "freemium" model
 Spotify Premium Model offers four options – Premium Individual, Premium Student, Premium Duo, Premium Family
Podcasts
Ad-supported business
Curated Playlists
Spotify Studios allows Spotify to directly create relationships with artists.
 Time Capsule playlist which will compile the 30 most nostalgic tracks from user’s teens and twenties
 Listening together with microsite and playlists
 Spotify Stories lets influencers to post stories to introduce their own playlists
 Share own playlist globally with others
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Neuralink - A Fitbit in Your Skull
Neuralink - A Fitbit in Your Skull 
Venkata Sarath – 19030241010
Mahendra  Bhamu - 19030241023
Mridul Mandal  -19030241025
Vijaya Lakshmi - 19030241037 

About the company  
Neuralink Corporation is an American neurotechnology startup founded by Elon musk and others in 2016. Its headquarters is in San Francisco. Neuralink is into developing ultra-high bandwidth brain-machine interfaces to connect humans and computers. By July 2019, it had received $158 million in funding and employed a staff of around 90 employees. 

Idea(Process Innovation) 
Idea:  Neuralink Device, an innovative brain-machine interface implemented in a pig called Gertrude.This product will allow people with neurological conditions to control phones or computers with their mind.
Process: 
The BMI (brain-machine interfaces) device the company is developing consists of a tiny probe containing more than 3,000 electrodes attached to flexible threads thinner than human hair, which can monitor the activity of 1,000 brain neurons. Neuralink made its first designed flexible “threads” and inserter – tiny, thread-like probes, which are much more flexible than previous implants – to link a human brain directly to a computer. These were designed to minimise the chance of the brain’s immune response rejecting the electrodes after insertion during brain surgery.

Uniqueness
Interfacing the brain with technology helps in neuroanalysis. Neuralink to connect our brains to the internet would vastly increase the convenience and efficiency of life by  inserting nearly invisible electronic threads into the human brain to build a brain-machine interface .
Business Applications:
This technology will help people with paralysis to regain independence through the control of computers and mobile devices. The devices are designed to give people the ability to communicate more easily via text or speech synthesis, to follow their curiosity on the web, or to express their creativity through photography, art, or writing apps. In Future helps to treat the wide range of neurological disorders.
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Hyperloop : Revolutionising the mode of Transport
Hyperloop : Revolutionising the mode of Transport


Group Members:
Rushabh Suresh Balpande	19030241011
Swapnil Vilas Pagare		19030241028
Pulkit Tayal			19030241032
Rasika Pramod Patil		19030241034


Evaluation Component Number 2

Company: Hyperloop Transportation Technologies

Hyperloop Transportation Technologies is also known as HyperloopTT. It is a US-based  research company which was founded in November, 2013. It believes in ”time is precious”, so they're working on a high-speed transportation technology named Hyperloop which will provide a rapid mode of transport for passengers or cargo. They want to make their crazy pipe dream into reality.

Idea

The Hyperloop technology uses a tube like structure as tracks for the transportation of people as well as goods at a high speed of 800 miles per hour ( typical high speed trains which are currently running have a maximum speed of 150 miles per hour). In this hyperloop technology, they create depressurized tubes that will reduce air friction and also reduce the energy required to power the pods. These pods are also lifted above the ground which will provide smooth transportation and powered by solar panels present on the roof of the tunnel (tube like structure).


Uniqueness:
It has a controlled tube environment, which makes it resistant to rain, fog, ice and wind is powered by sun(solar energy) throughout its length of the tube.
Comparatively less polluting than other modes of mass transportation. 
Smooth mode of transportation.
Approximately takes around 35 minutes for a one way long trip, when compared to cars it takes around 6 hours for the same distance.
Low construction and operational cost compared to the Bullet train.
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Virtual Sun Visor by Bosch
Virtual Sun Visor by Bosch
Aditi Gupta- 19030241002
Akanksha Jangid- 19030241003
Akshat Pradeep -19030241004
Archita Das Gupta- 19030241007
Vaishali Upadhyay- 19030241048

About the company
Bosch (German company) is a leading supplier of technology and services in the areas of Mobility Solutions, Industrial Technology, Consumer Goods, and Energy and Building Technology. For Bosch, the secret here is to combine the best of people, data, and machines. It believes ground breaking innovation and discoveries  are just as important as socio-economic trends which focusses on  simplicity, efficiency and people's safety.

Idea ( Product Innovation)
 Problem statement-The traditional sun visor equipped in current car are unable to handle the safety issues that come with driving in bright sunlight. According to a recent study by Bosch, car crash incidents increase while driving in bright sunlight .
 Ideate-To solve this issue, Bosch leverages Liquid Crystal Technology to block a specific light source that results in decrease of dangerous sun glare, driver discomfort and accidents risks. Virtual visor is a clear LCD panel with a camera that faces the driver which utilizes artificial intelligence technology that would shade the driver's eyes allowing them to operate their vehicles without being impaired by bright light.

UNIQUENESS
1. Blind spot correction-  The virtual visor with its feature of transparent plate  only  darkens the required perimeter of driver's vision as and when required and gives a tough competition to the traditional opaque sun visor when it comes to looking into ORVM.
2. Increased visibility-  90% of the visor remains transparent at all times, so the driver can still see out far more effectively than she or he otherwise would with a conventional fabric-covered visor. This increase driver's visibility, comfort and safety.
3. Embracing technology- Since the inception of sun visor there was no technology aspect included in this feature. For the first time in past 95 years, there has been an adoption of efficient technology to ease out the problems faced by using traditional sun visors.

To conclude, this is one of the simplest innovations promising to create  a great impact and the idea of  Virtual Visor with its customer centric approach  promises to improve  the way the driver's have faced the road in terms of visibility, comfort and safety.




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AliExpress – Making everyone a Shop Owner through Dropshipping
AliExpress – Making everyone a Shop Owner through Dropshipping
Prathamesh Mayekar - 19030241024
Raj Rajpurkar - 19030241033
Shruti Singh -  19030241041
Subhadra Sahoo - 19030241044

About the company

It is an online retail service based in China, started in 2010, owned by the Alibaba group. AliExpress began as a business-to-business buying and selling portal and since then expanded to business-to-consumer, consumer-to-consumer, cloud computing, and payment services. A person can buy anything ranging from a $0.30 iPhone case to an $86,000 forklift. As of July 2020, AliExpress has over 60 million active buyers.

Idea (Process Innovation)

With its drop-shipping system called “Alidropship”, Ali-express aims to process innovation by revamping the usual inventory management and logistics. Dropshipping simply means when your customer makes a purchase from your site, you order the item from your AliExpress and they ship the item to your customer. As a seller/shop owner, you don’t need to hold any inventory or worry about packaging and shipping. The seller/shop owner will be charged less or a wholesale rate while buying directly from AliExpress in bulk orders. The seller/shop owner can markup the price on his store website/app and keeps the difference in prices as profit.

Uniqueness

The uniqueness of this process is that the seller is free from the hassle of inventory management because the product is directly being shipped from AliExpress to the customer. Sellers get the advantage of low operating costs. AliExpress gets a better way to clear-up their stocks since sellers would be buying in bulk quantities, unlike usual individual shoppers. Here, the seller will have a competitive advantage by reaching and serving the customers faster and better than the current competition. 

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SAMSUNG SMART REFRIGERATOR
SAMSUNG  SMART REFRIGERATOR
Group Members
19030241012 - Bharti Sinha
19030241013 - Hinal Chauhan
19030241014 - Deona Noble
19030241020 - Prajakta Kalambe
19030241027 - Niranjan Koorse
About the Company
Samsung Electronics , the electronics brand, believes that experiences are the next frontier for its strategy. The Internet of Things (IoT) is changing the way we engage with the world. From smart cities to industrial manufacturing to our own homes, our devices are becoming more connected every day. So Samsung is leveraging the technology it knows well – mobile, semiconductors, security – to build intelligent platforms for IoT.
Idea ( Product Innovation)

The product by Samsung features a touchscreen interface and ability to connect to the internet through Wi-Fi which also includes internal cameras, more flexible user-controlled cooling options, and the ability for you to interact with its features using your smartphone.
One of the Latest innovations which Samsung brought in was the Innovation of making Curd in the refrigerator itself. Steps are as simple as adding milk, a spoonful curd and placing the box in the given space inside the refrigerator. Here, the Product is being modified further to make it convenient for the Indian household systems.
View inside : We are able to see inside our refrigerator with the three built in cameras.
Shopping list : We are able to create and share the shopping list which can be made through checking items available in the fridge.
Smart recipes : We have instant access to various recipes, videos and photos and the rating or review for it.
Meal planner : Planning our meals based on the food available in the fridge is easy to do.

USP

The unique features about the Samsung Smart refrigerator are the following:

Ensuring smart interaction and smart tracking of refrigerators by users from any location.
Leveraging the smartphone technology and IOT sensors to utilize the intrinsic features of refrigerators remotely.
It eliminates the hassle of additional monitoring (like preparing curd) at different weather conditions and maintains quality consistency. 
Create a smart inventory by creating grocery lists that sync to your smartphone in real-time.
Set expiration dates and receive notifications to use food while it's fresh.
Smart App using AI also suggests recipes to the customer based on the availability of the items in the refrigerator.


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NinjaCart: Revolutionizing the Fresh Produce Supply Chain
NinjaCart: Revolutionizing the Fresh Produce Supply Chain
Hemam Julun Singh - 19030241018
Neel Shah - 19030241038
Shreya Shetty - 19030241039
Siddhesh Morajkar - 19030241042

About the company

Ninjacart is India's largest fresh produce supply chain company connecting producers of food directly with retailers, restaurants, and service providers using in-house applications that drive end to end operations. The supply chain of Ninjacart is equipped to move 1400 tonnes of perishables from farms to businesses, every day, in less than 12 hours.

IDEA (Process Innovation)

Their idea is to solve the inefficiencies in the existing food supply chain through technology and analytics to add value to stakeholders (farmers, retailers, and supply chain partners) and change the way for consumers in terms of quality, affordability, and accessibility. The farmers get better prices and deal with consistent demand and on the other hand, the retailers procure fresh vegetables at competitive prices directly from farmers. All this is done effectively at a lower cost, better speed,  and larger scale, using an integrated supply chain, powered by technology, data science, infrastructure, and a logistics network. Their long term target is to make safe food affordable and accessible for millions of people of this country. 

UNIQUENESS

Reduction in the amount of food wastage as they ensure delivery within 12 hr.
Crop forecasting using the latest analytical tools help the farmers to understand the demand of the crops and harvest accordingly
100% traceability using RFID solutions enables the company to trace the produce to their respective farmers.
Ninjacart eliminates the retailer’s hassle of procurement and they can concentrate on delivering customer experience.
Hygiene and quality standards are ensured using the “one-touch” method and transported hygienically in clean crates. 


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Oculus Quest- VR Headset
Oculus Quest- VR Headset
19030241015 - Dushyant Gupta
19030241019 - Asmita Jain
19030241026 - Naman Kharbanda
19030241031 - Prateek Patri


About the Company  

Team Oculus enables people to experience a virtual world using its high-end VR hardware and software. The organization was founded in 2012 and later acquired by social media giant Facebook for US$ 2.3 billion. The Oculus comprises of a suite of hardware and software which includes rift, touch controllers, and high-end headsets.

Idea (Product Innovation)

Oculus Quest 2 is a hybrid VR headset which fuels the state of VR with a revamped design consisting of all in one form factor, the latest touch controllers, and the highest resolution display ever. Quest 2 comprises a powerful Snapdragon XR2 chip with 6GB of RAM which will boost the processors speed and provide a competitive edge over other processors. It also consists of an LCD display with a resolution of 1,832 x 1,920. Moreover, it also has an integrated gaming library which provides users free access to the games as per their desire.

Uniqueness

Unique feature of the Quest 2 are as follows: 

Standalone device:  Quest 2 makes itself a standalone VR headset available in the market i.e. unlike other VR headsets it does not require a PC or a smartphone since it has its own onboard processor. This also helps the users to customize their boundaries as boundaries are no more restricted to the room parameters.
Handsfree: It has an integrated handsfree feature here headset tracks the finger and palm gestures and eliminates the need for extra controllers. 

 

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spaceport drone ship Anur
spaceport drone ship
Anurag Pandey  - 19030241006
Pratik Gawali      - 19030241017
Sonali Gupta       - 19030241043
Bhumi Thakkar   - 19030241046

About the Company:
SpaceX is an innovative and ambitious private manufacturer of aerospace and space transport systems, founded by Elon Musk in 2002. It designs, produces the most sophisticated, innovative rockets and spacecrafts in the world. It has the vision and overall objective of making possible the lives of humans on other planets
 
Idea (Product Innovation):
 
Earlier during space launches, the stage 1 rockets called boosters had a one-time journey to push the ship to orbit and then fall back in the ocean—basically, their grave. In 2009, Elon Musk expressed his idea to shift the paradigm and make the booster rockets reusable. The idea he suggested for the same was the use of autonomous drones that will serve as a safe landing platform for the booster rockets. After separating from the space ship, the booster rockets will drop to the ocean, where an autonomous drone will calculate the drop location and safely catch the booster rockets.
Autonomous Spaceport Drone (ASDS) ships are vital components of the SpaceX Reusable Launch System Development Program, aiming to reduce the price of space launch services efficiently with more reusability. 
 
Uniqueness:
 
ASDS paved the way for the reusability of booster rockets, which wasn’t possible earlier. This made SpaceX launches more efficient and cost-friendly compared to other space agencies
ASDS has made it possible to have many more rocket launches in a year, paving the way for a multi-year reusable rocket development program because booster rockets need not be reconstructed for every launch since they can be reused now.
ASDS is an autonomous ocean-going vessel which can be tele-robotically operated and also capable of accurate positioning using GPS location.
These unique features of ASDS made it possible to have cheap space flights and lead to SpaceX getting space flight contracts from likes of NASA.


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Spotify: Making Music Through Innovation
Spotify: Making Music Through Innovation
A Madhuwanthi       - 19030241001 
Sapna Gangawane  - 19030241016 
S Srilekha Reddy     - 19030241036 
Shreya Koley            - 19030241040

About The Company
Spotify is currently the world’s most trending music streaming subscription service, and has caused a disruption in the customer experience in music. It offers unprecedented convenience, easy accessibility and data driven personalization to promote customer engagement and drive user traffic. It was founded in 2006 in Sweden, by Daniel Ek and Martin Lorentzon.

Idea (Product Innovation)
Transforming the music industry: A major inflection driver of the music industry was Spotify 's streaming model. Global music sales hit their biggest annual growth rate in 20 years in 2016. Spotify is the world's biggest music streaming service, with Spotify accounting for 40 percent of subscribers out of 136.3 million music streaming subscribers worldwide
Streaming Adoption & Consumer Trends:
Access Over Ownership
Data Driven Personalization
Content Un-bundling
We use social media to increase distribution and drive network effects.
Spotify’s audience can create a two-sided marketplace linking both creators and users, benefiting them.
Uniqueness
Legitimized the "freemium" model
 Spotify Premium Model offers four options – Premium Individual, Premium Student, Premium Duo, Premium Family
Podcasts
Ad-supported business
Curated Playlists
Spotify Studios allows Spotify to directly create relationships with artists.
 Time Capsule playlist which will compile the 30 most nostalgic tracks from user’s teens and twenties
 Listening together with microsite and playlists
 Spotify Stories lets influencers to post stories to introduce their own playlists
 Share own playlist globally with others
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Neuralink - A Fitbit in Your Skull
Neuralink - A Fitbit in Your 
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NinjaCart - Revolutionizing the Fresh Produce Supply Chain
Hemam Julun Singh - 19030241018
Neel Shah - 19030241038
Shreya Shetty - 19030241039
Siddhesh Morajkar - 19030241042

TARGET AUDIENCE

1) users who prefer shopping on mobile platforms. The prices offered by Ninjacart are lower, they offer doorstep delivery and the quality and level of hygiene is higher. The working class is the audience that Ninjacart is targeting.

2) farmers: Ninjacart assists farmers in selling vegetables and fruits directly to the retailers and restaurants. it provides farmers with 15% more income and helps them harvest based on demands of the market.

3) small vendors: Ninjacart reduces the cost of purchase for small vendors by 12% and saves around 3 to 4 hours every day. The produce that these retailers receive through Ninjacart are high in quality and hygiene which makes them more probable to selling

FEASIBILITY

Ninjacart aims to set and adhere to hygiene and quality standards while delivering the fresh produce. trained personnel are used for the procurement and delivery stage that ensure one touch delivery, which is the need of the hour in present times. the delivery from the farm lands to the end customer is ensured within 12 hours from the time of harvest. this reduces the amount of food wastage and fresh products are delivered to the consumers. proper training and awareness sessions amongst the workers is needed.

Using data analysis, crop forecasting will enable the farmers to get an idea of the requirements of the market and the quality of their soil and produce crops accordingly. this will ensure higher profits to the farmers. the use of RFID solutions will let the consumer get complete knowledge of the entire lifecycle of the product they are going to consume. with adequate use of technology, ninjacart ensures higher returns and profits to the retailers and the farmers

SCALABILITY:

Ninjacart is revolutionizing the traditional supply chain and helping farmers as well as retailers.

They are changing the lives of many people and people like their services so we can say that this idea is highly scalable.

Ninjacart started in 2015 and by 2018 it had marked its presence in 7 major cities of India and they were moving 1000+ tonnes of vegetables & fruits daily. They completed 1300 tonnes by 2019. Ninjacart delivers fresh supply within 12 hours.

They analyzed the pandemic situation and started their operation in other 20 cities so now they are operating in more than 27+ cities. More than 50000 farmers and 60000 retailers are part of their supply chain. Recently major ecommerce platform Flipkart invested 30 million USD in Ninjacart.

SWOT Analysis:

# data[].attributes.body
Group Members:
Rushabh Suresh Balpande	19030241011
Swapnil Vilas Pagare		19030241028
Pulkit Tayal			19030241032
Rasika Pramod Patil		19030241034


Evaluation Component Number 2

Company: Hyperloop Transportation Technologies

Hyperloop Transportation Technologies is also known as HyperloopTT. It is a US-based  research company which was founded in November, 2013. It believes in ”time is precious”, so they're working on a high-speed transportation technology named Hyperloop which will provide a rapid mode of transport for passengers or cargo. They want to make their crazy pipe dream into reality.

Idea

The Hyperloop technology uses a tube like structure as tracks for the transportation of people as well as goods at a high speed of 800 miles per hour ( typical high speed trains which are currently running have a maximum speed of 150 miles per hour). In this hyperloop technology, they create depressurized tubes that will reduce air friction and also reduce the energy required to power the pods. These pods are also lifted above the ground which will provide smooth transportation and powered by solar panels present on the roof of the tunnel (tube like structure).


Uniqueness:
It has a controlled tube environment, which makes it resistant to rain, fog, ice and wind is powered by sun(solar energy) throughout its length of the tube.
Comparatively less polluting than other modes of mass transportation. 
Smooth mode of transportation.
Approximately takes around 35 minutes for a one way long trip, when compared to cars it takes around 6 hours for the same distance.
Low construction and operational cost compared to the Bullet train.
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Virtual Sun Visor by Bosch
Virtual Sun Visor by Bosch
Aditi Gupta- 19030241002
Akanksha Jangid- 19030241003
Akshat Pradeep -19030241004
Archita Das Gupta- 19030241007
Vaishali Upadhyay- 19030241048
Group9_Evaluation Part 1
About the company
Bosch (German company) is a leading supplier of technology and services in the areas of Mobility Solutions, Industrial Technology, Consumer Goods, and Energy and Building Technology. For Bosch, the secret here is to combine the best of people, data, and machines. It believes ground breaking innovation and discoveries  are just as important as socio-economic trends which focusses on  simplicity, efficiency and people's safety.

Idea ( Product Innovation)
 Problem statement-The traditional sun visor equipped in current car are unable to handle the safety issues that come with driving in bright sunlight. According to a recent study by Bosch, car crash incidents increase while driving in bright sunlight .
 Ideate-To solve this issue, Bosch leverages Liquid Crystal Technology to block a specific light source that results in decrease of dangerous sun glare, driver discomfort and accidents risks. Virtual visor is a clear LCD panel with a camera that faces the driver which utilizes artificial intelligence technology that would shade the driver's eyes allowing them to operate their vehicles without being impaired by bright light.

UNIQUENESS
1. Blind spot correction-  The virtual visor with its feature of transparent plate  only  darkens the required perimeter of driver's vision as and when required and gives a tough competition to the traditional opaque sun visor when it comes to looking into ORVM.
2. Increased visibility-  90% of the visor remains transparent at all times, so the driver can still see out far more effectively than she or he otherwise would with a conventional fabric-covered visor. This increase driver's visibility, comfort and safety.
3. Embracing technology- Since the inception of sun visor there was no technology aspect included in this feature. For the first time in past 95 years, there has been an adoption of efficient technology to ease out the problems faced by using traditional sun visors.

To conclude, this is one of the simplest innovations promising to create  a great impact and the idea of  Virtual Visor with its customer centric approach  promises to improve  the way the driver's have faced the road in terms of visibility, comfort and safety.




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AliExpress – Making everyone a Shop Owner through Dropshipping
AliExpress – Making everyone a Shop Owner through Dropshipping
Prathamesh Mayekar - 19030241024
Raj Rajpurkar - 19030241033
Shruti Singh -  19030241041
Subhadra Sahoo - 19030241044

About the company

It is an online retail service based in China, started in 2010, owned by the Alibaba group. AliExpress began as a business-to-business buying and selling portal and since then expanded to business-to-consumer, consumer-to-consumer, cloud computing, and payment services. A person can buy anything ranging from a $0.30 iPhone case to an $86,000 forklift. As of July 2020, AliExpress has over 60 million active buyers.

Idea (Process Innovation)

With its drop-shipping system called “Alidropship”, Ali-express aims to process innovation by revamping the usual inventory management and logistics. Dropshipping simply means when your customer makes a purchase from your site, you order the item from your AliExpress and they ship the item to your customer. As a seller/shop owner, you don’t need to hold any inventory or worry about packaging and shipping. The seller/shop owner will be charged less or a wholesale rate while buying directly from AliExpress in bulk orders. The seller/shop owner can markup the price on his store website/app and keeps the difference in prices as profit.

Uniqueness

The uniqueness of this process is that the seller is free from the hassle of inventory management because the product is directly being shipped from AliExpress to the customer. Sellers get the advantage of low operating costs. AliExpress gets a better way to clear-up their stocks since sellers would be buying in bulk quantities, unlike usual individual shoppers. Here, the seller will have a competitive advantage by reaching and serving the customers faster and better than the current competition. 

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Group6_Part2 Hyperloop: Revolutionising the mode of Transport
Group6_Part2                   Hyperloop: Revolutionising the mode of Transport
Group Members:
Rushabh Suresh 

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Product - Oculus Quest 2 (VR Handset)
Submitted by:
Dushyant Gupta (19030241015)
Asmita Jain (19030241019)
Naman Kharbanda (19030241026)
Prateek Patri (19030241031)

About the Organization
Team Oculus enables people to experience anything with anyone with its high-end VR hardware and software. The organization was founded in 2012 and later acquired by social media giant Facebook for US$ 2.3 billion. The Oculus comprises a suite of hardware and software that includes rift, touch controllers, and high-end head-sets.
Idea (Product Innovation)
Oculus Quest 2 is a hybrid VR headset that fuels the state of VR with a revamped design consisting of an all-in-one form factor, the latest touch controllers, and the highest resolution display ever. It pushes the state of VR forward with a redesigned all-in-one form factor, new Touch controllers, and our highest-resolution display ever. Quest 2 comprises of powerful Snapdragon XR2 chip with 6GB of RAM which will boost the processor's speed and provide a competitive edge over other processors. It also consists of an LCD with a resolution of 1,832 x 1,920. Moreover, it also has an integrated gaming library which provides users free access to the games as per their desire.

Unique Features
The unique features of the product are as follows:

Exclusivity deals with gaming studios: Oculus has signed multiple exclusivity agreements with gaming studios and has teamed up with Steam. The competitors of oculus i.e., HTC and others do not have any such agreements with gaming studios which gives oculus a competitive edge over others.

Standalone: Oculus rift 2 does not require any other device for its computing power.

3D Audio: In virtual reality gaming audio plays a huge part and Oculus used its proprietary 3D audio to provide a realistic experience to its customers.

Advance Processing Power: Qualcomm Snapdragon processor and 6 GB Ram enables the users to attain a seamless experience.

Easy Setup: The Oculus mobile app, combined with Oculus pass-through and Guardian, makes setup simple.

Double battery life and thumb rest spaces: This feature allows users to operate the device conveniently for a longer duration of time.

Target Market

Sectors (B2B)

Video Games

Live Events

Video Entertainment

Real Estate

Retail

End Users (B2C)

Main age demographic for VR is male, aged 25–39, with the highest usage rates aged 30–34 and second highest 35–39.

Also, children aged between 13–17 years old are particularly interested in interactive entertainment, with 80% of them more likely to visit a store that offers it

Feasibility
The feasibility of the organization has been divided into 3 parts:

Technical Feasibility

To use Oculus Link, the players need the Oculus PC app which is easily available. Once they've downloaded the PC app, make sure that the Oculus PC software version is up to date and that their Quest is running the latest operating system.

System Requirements:

1. Windows: 7/8/10

2. macOS: 10.10+ (x86 only)

3. 2.0+ GHz processor

4. 2.0 GB system ram

5. Intel i5-4590/AMD Ryzen 5 1500X or greater

Oculus Quest 2 is compatible with almost every electronic device, however, a person using a laptop with an i3 processor might face some hiccups while using the device.

Consumer Feasibility

Oculus Quest 2 provides an immersive gaming experience in a place of your choice as it can act as a standalone device.

Device battery back-up can last up to 3 hours which is can optimal for majority of the gaming users.

It provides the best video resolution 1832 x 1920 pixels per eye with a 90Hz refresh rate that is the best in its class and it has its own proprietary audio experience i.e. 3D audio for a realistic VR experience.

Oculus Quest 2 uses a touch-controllers for a more realistic for a grab, shoot and hold experience for gamers.

Commercial feasibility

Cost of the product (landed) for the Oculus rift is $200 and it retails for $300 dollars

Oculus has sold $100 million of VR content on its store for the quest users as due to the pandemic consumers have moved for better digital experiences.

Scalability
As compared to its previous model, Quest could chew through batteries with a week or two of solid use, but Oculus promises the Quest 2 controllers have been optimized to last four times as long.

Attached USB & Headset Port: It enables the device to interface with the outside world.

Broad Landscape: The device is also suitable for immersive VR games, 360-degree movies, virtual workstations, real-life teaching of skills

Agility: The device can be easily connected with devices with decent processing speed.

Transforming the Workplace: Oculus for Business platform transforms the workplace, allowing large-scale implementations and broadening the markets for a rising VR culture.

Additional deployments of VR content can make the oculus a great scalable business

SWOT Analysis
Strength

Sharp screen provides a natural theatre experience to its users.

Cheap cost makes it a preferred VR device for its customers.

The device consists of a strong ecosystem than its peers.

Advance processing power and increase in the RAM capacity make it a more efficient and user-friendly device.

Financial support of Facebook helps Oculus to stay competitive in the stock market.

Weakness

User is supposed to sign in Facebook before using the device.

Despite of reduce size device still seems to be bulky and socially awkward.

Extra cost for link cable and device strap.

Opportunities

Broad use in sectors like real estate, gaming and interior designing.

It can be useful for people of other profession like doctors, astronauts and solders.

Combining VR with AR games and merchandise will be a great way to get Gen Z’s attention and have a bigger impact.

Huge ROI is expected.

Threat

Strong peer competitors.

Malfunctioning VR hardware can result in a lack of sales.

VR is probably new but not a stable market.

Given the expansion of technology, could be made obsolete in the coming years.

Conclusion

Super data estimates show that stand-alone VR headsets accounted for 49% of all VR headset sales last quarter which has enabled Facebook to corner the market of standalone devices. The low price tag and pent-up demand have enabled Facebook to enjoy a first mover advantage.

References

https://www.oculus.com/quest-2/

https://www.theverge.com/21433030/oculus-quest-2-vr-headset-specs-comparison-htc-valve-microsoft

https://360rumors.com/oculus-quest-2-vs-rift-s-oculus-link-wireless-pc-vr-tutorial/

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SpaceX's Autonomous spaceport drone ship

Anurag Pandey    - 19030241006
Pratik Gawali      - 19030241017
Sonali Gupta       - 19030241043
Bhumi Thakkar - 19030241046

Feasibility:

SpaceX aimed to build and test the reusability of the Falcon 9 rocket. According to founder Elon Musk, fully reusable rockets would reduce the cost of launching Earth orbit by a factor of 100. It requires huge investments to develop each part of the rocket and by reusing it can be reduced and a greater number of rockets can be launched in comparison to the earlier ones. After four failed attempts, SpaceX finally landed its Falcon 9 reusable rocket on its autonomous drone ship off the sea. It takes a special kind of ship to catch and return them to the launch site.

Technical Feasibility: Technical feasibility for SpaceX ASDS is quite low as a lot of its trials have failed earlier. It’s upscaled Star ship Prototype recently blew up on landing. Due to the technology being very complex currently and due to lack of essential resources available, the current technical feasibility is low

Economic feasibility: Though the entire project promises to drastically reduce costs of space travel (an estimate of $30 million per flight), the initial investment is quite high and in this current situation, the desirability for space travel is quite low.

Scalability: The reusable ASDS rockets are highly scalable as initial tests have shown as they can be used for both small scale satellite launches as well as large scale human transportation. The rockets are designed to be scaled to transport as many as 200 humans per flight.

Target Market:

The Target Market will consist of organizations/ entities that needs to perform space operations such as:

1. Satellite launching in the space orbit

2. Cargo delivery to space stations for resupplying

Hence, the target market will include:

1. Telecommunication companies in the private sector such as ViaSat, SES etc.

2. Intelligence agencies of governments such as NASA

3. Initiatives for scientific programs (both private and government sponsored).

SWOT Analysis:

Strengths:

No Competition

Reusable Rocket system

Cost competitive

High Self-Reliance since everything is made in-house

Weaknesses:

Technology is complex

High investment

Space sector is undesirable right now

Lots of government constraints

Opportunities:

Cheaper satellite delivery

Space Tourism

Good relationship with NASA and other government funded space agencies

Threats:

No Patents

Constraints on essential resource utilization

Misuse by Terrorist groups

Unstable Government interests

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AliExpress – Making everyone a Shop Owner through Dropshipping

Prathamesh Mayekar - 19030241024
Raj Rajpurkar - 19030241033
Shruti Singh -  19030241041
Subhadra Sahoo - 19030241044

Feasibility and Scalability

A proper ecommerce business needs to satisfy the customer. But when it comes to dropshipping business, we see that customers are often neglected for profit. In fact, most dropshippers are using Shopify stores for their products. They don’t focus on maintaining high standards of their stores as they are selling the items through social media advertisements.

Feasibility Analysis

Some of the reasons that might be a risk to a dropshipping businesses:

High shipping duration

High cost of goods

Lack of customer support

Refunds take a lot of time

Product quality is too low

Unprofessionalism of sellers

On the other hand, if done rightly, dropshipping as a business would keep thriving for as long as we follow the benefits:

The world has embraced ecommerce

More people are buying online than ever before

Merchants understand the concept of dropshipping and are willing to work with them

Sending online payments is easy

Can help with online paid marketing campaigns

The upfront cost is almost zero

Profitability Analysis

Dropshipping businesses are still profitable in 2020 because of the number of ecommerce activities taking place around the world. It is not only profitable but thriving! Ecommerce and dropshipping profits have reached over $4 billion, which is a 7 percent year on year increase for the last 10 years.

Moreover, small retailers are seeing an almost 30% increase in conversion rates through smartphones. Below example shows us the calculations:

You get a product of $15 from AliExpress and you sell it for $30. After cutting the shipping costs and the cost of advertisements, your actual profit over the product is $10.
So, in order to make $100,000 per year you need to sell at least 1000 product per month.
$10 profit x 1000 orders = $10,000 per month
$10,000 per month x 12 = $120,000 per year
So, if your idea of a successful dropshipping store is to earn $100,000 per year, then you need to sell at least 34 orders per day.

Scalability

The most significant criticism directed at the dropshipping industry stems from its apparent lack of good customer experience. That’s because the factory ships the goods directly to the customer, by nature of the business model. As a result, they incur high shipping durations and the quality assurances possessed by a local fulfillment center are often absent. Due to the low barrier of entry to getting started, many dropshipping businesses are run by single founders, with an (almost) infinitely scalable supply of goods. Poor customer support, poor product quality and reduced overall digital infrastructure often translate into a worse customer experience. Some of the ways to increase customer experience are as follows:

Sales teams (cold emailing and cold calling in B2B)

Facebook lookalike audiences

Google similar audiences

Expanding to new advertising platforms

Recruiting a team of affiliates that promote for you

Working with big influencers on a regular basis

Increasing the ad spend for a winning ad campaign in small increments

Duplicating winning ad sets and targeting the same audience

Duplicating winning ad sets and targeting a new audience

Franchising or creating duplicates of your store in different places or countries

Target Marketing

1. Who is the target audience?

The most important feature about the dropshipping business is its global reach. That means the audience can be present anywhere across the globe. The customers can be anyone who is interested. Customers’ age, gender, occupation, marital status, etc. can be extremely varied.

2. Understanding Customers’ needs

This is still vastly varied.

For example, some might be looking for an Iphone  to someone looking for cheap and durable tripods or someone looking for clothing and accessories. So this also cannot be restricted.

3. Can we meet Customers’ needs?

This is the most important factor, the ability of the company to meet the customers’ needs.

As customers’ needs are varied and understand their motivation, it is time to think that if the company can cater to their requirements (how?).

The company relies heavily on the suppliers. They are the starting point to think about the  creation of a webstore. So it becomes important to understand the needs of the target audience can be met with the current resources.

4. Reaching Customers

For the best marketing strategy, the most efficient way is to understand where the potential clients of the company “hang out”. The social media platforms, blogs and news’ websites they are most active on and many other things.

In this way, the company gets a clear idea as to where to post the advertisements to achieve the biggest reach.

Reaching customers on the social networks for promotional activities, it becomes relatively easier to manage the marketing activities. Instead of manually doing the job, the company can go for ‘automated dropshipping solutions’ to save time and energy.

5. How can we target the customers ?

Once understanding how to reach the target audience and the various platforms that they are active on, then the next step is to understand how exactly the audience of the channels will be segmented to target only the potential customers.

For example, if we get to know that the potential customers mostly use Facebook, the company won’t aim the advertisements on THE WHOLE Facebook community. Instead, will try to only target the people who might be interested in your offers.

SWOT Analysis
Strength

Easy to conduct financial transactions online through electronic payment systems from anywhere.

Large clientele base. Option to expand the business globally

Cost effective marketing through social media marketing, target emailing and SEO

Low Startup cost and low risk Competitive advantage by reaching and serving the customers faster and better than the current competition

Weakness

High shipping cost may discourage customers from buying

As no direct interaction, less influence over customer’s judgement and perception over a product

As customers’ personal preference and expectations might differ, It is difficult to target customers who prefer  store shopping.

Opportunity

Availability of a large variety of products provides customers more options to choose from.

As the E-commerce industry is growing at a high rate, dropshipping will have a high benefit margin.

The business will have a global market as almost all customers have access to internet

Threat

Due to stiff competition, setting the business stand out might be difficult.

Low margins might lead to selling a significant volume or increase product price to make a decent profit.

The onus of delivery lies with the business owner even if there is no total control over business as shipping is done by 3rd party.

Online theft and fraud, Privacy breach issues might dissuade customers from doing online financial transactions.

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Group9_Evaluation Part 2- Virtual Sun Visor

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Group9_Evaluation Part 2- Virtual Sun Visor

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Aditi Gupta- 19030241002
Akanksha Jangid- 19030241003
Akshat Pradeep -19030241004
Archita Das Gupta- 19030241007
Vaishali Upadhyay- 19030241048

1. FEASIBILITY STUDY

Technical Feasibility – Bosch has adopted pre-existing technology to develop this innovation like cameras, vision tracking, and LCD Screens. Since it adapts pre-existing technology for a newer purpose, it’s technologically feasible. The use of liquid crystal technology to block a specific light source decreases dangerous sun glare, driver discomfort and accident risk; it also increases driver visibility, comfort and safety. The AI system ensures that the eyes are protected at all times.

Social Feasibility – The National Highway Traffic Safety Administration says that thousands of people die on the roads every year across the world due to temporary blindness caused by direct sunlight. Using technology like the Virtual Sun Visor will help decrease this number in a big way. This also solves the problem of the visor blocking the view of the road. In view of all this, the solution is socially feasible.

Economic Feasibility – The components and the technology used behind it is expensive. Hence, at least till the product reaches maturity in its life cycle, the solution will be expensive, and add a huge premium to the vehicles cost. This would force the Manufacturers to initially offer it as only a value added optional feature, and not as standard. It would take years before this critical innovation is seen as a need and not a want. One more point to be noted here is the maintenance, as this won’t be easily maintainable, and would require expert hands to maintain it, driving up the cost of maintenance of the vehicle.

Operational Feasibility – The installation of these is similar to the existing sun visors. Also, of note here are premium sun visors that can be electrically controlled instead of manually, as done by manufacturers like Daimler, Mercedes and BMW. Thus, incorporating such a technology would be seamless, and involve minimal alterations to the existing set up.

2. SCALABILITY FOR VIRTUAL SUN VISOR

Cost: The Virtual Visor uses algorithms and a camera to analyze what the driver is seeing through its liquid crystal display. Although its electronic parts are expensive but if in future we need to upgrade this technology it will require expertise and the benefits we achieve through this product will be worth the investment.

Quality: The AI algorithms recognize the parts of the face such as the eyes, nose and mouth, as well as the shadow cast by the sun on the driver's face. They constantly analyze where the driver is looking and only darken a small area on the display so that only a shadow is cast in the area of the driver's eyes. So, driver’s field of vision is large and hence this technology provides  visibility, comfort and safety all at same.

Time:  The installation time to build on existing system is less. So, in future it will be scalable to upgrade on this technology and bring a revolutionary change to the automobile landscape.

3. TARGET MARKET FOR SUN VISOR

For virtual sun visor, we would be targeting car manufacturing companies at the initial stage of production. Among the car manufacturing companies, the target companies would be companies manufacturing luxury and premium cars. Along with this, we would also be focusing our attention on the feature driven car manufactures where Virtual Sun Visor can be provided in the top feature loaded version.

As a company we would also be targeting the car manufacturing companies having presence in developed countries where there are stringent laws and government initiatives directed towards the safety of the car owners.

In the later stage of the production, the commercial vehicles would also be targeted. The car rental companies like Drivezy and “Vehicle for Hire” companies like Uber will also be targeted where they would be providing our Sun Visor as an added security feature for the drivers.

4.  SWOT ANALYSIS

SWOT stands for Strength, Weakness, Opportunities and Threats. A SWOT Analysis is an incredibly simple, yet powerful tool which has been used by us to understand Bosch’s business strategy while performing innovation analysis of their most recent innovative product.

STRENGTH

·       Huge international corporation

·       3rd Largest auto part producers in the world occupying 40% of the Indian auto component industry.

·       Global strong brand awareness

·       Wide product offerings.

·       Superior quality products

·       Operational flexibility

·       Infusion of latest technologies including liquid crystal technology bringing in intelligence into a simple board.

·       Extensive use of innovative culture to come up with such a bottom up approach.
WEAKNESS

·       Implementation is complex as it involves simplifying the existing product concept and fuel the design of the technology.

·       Compatibility issues with low price cars due to the absence of robust quality screen panels on which the system can be integrated.

·       Not a 100% transparent display, promises up to 50 % transparency. No immediate plans for investment-as company is focusing more on internal measures.
OPPURTUNITIES

·       A primary focus on driver’s safety improvement thereby preventing car accident’s due to the temporary blockage.

·       The first ever offered revolutionary product to replace the 95 years old traditional sun visors having no development over the years.

·       Improvisation of overall customer satisfaction.

·       Extensive collaboration of the in-house innovation team along with the auto part manufacturing division.
Technology synergies with Syntegon and HERE technologies.
THREATS

·       Stiff competition from the other players in automotive Sun Visor industry producing LCD Sun visors and conventional sun visors.

·       Loss of reputation of organization in case of failure in providing the claimed level of safety from vision obstruction during driving.

·       Buyers can also attribute the higher bargaining power to low switching costs.

·       Changes in the government policies and regulatory automotive standards.

Expensive electronic components

Virtual Sun Visor