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For the first week of Introduction to Digital Media, I get the knowledge of what am I going to learn in this class. Also, I have involved in a little group project to determine what we should do in order to finish the assignment.
During the class time, I have done the exercise through padlet, which is to think of 80 items or events that I want to promote.

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During the lesson in week 2, I have present to the class with one of my favourite advertisement. Which is iPad, Apple. This ad is filmed, edited by iPad Pro and the entire ad is showing the audience how easy it is to use an iPad Pro to take notes, draw sketches and other tasks.

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During week 3's holiday, I have complete 5 academic references and the mind map for my promotional video. I chosen to promote Apple, iPad Pro. Because I have access to one, also I have the accessories for iPad Pro. The academic references I did is also about iPad Pro.

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During the lesson, I have learn to use Cod Editor to make a website. With the instruction from UniSA Lecture, I have successfully change the information of the website template, add my email address, add a word document.

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During the lesson on week 5, I learnt how to create a call to action card with Adobe Photoshop. I created a demo with the resources provided in the moodle. I learnt how to merge the photo with background.

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During lesson on week 6, I tried to take a demo video at home as a practice for my promotional video. I used my iPad Pro to take the video. As I am going to record my promotional video with my iPad as well.

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During lesson on week 7, I learnt how to edit video with premiere pro. I found it quite difficult to use. Luckily, the teacher said that we can use iMovie. As I found iMovie is much easier to use, so I decided to use iMovie to edit my promotional video.

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I took my promotional video during week 8 and edited it with iMovie. After that, I post it onto YouTube and embed onto the HTML website. I also created a color palette about iPad Pro.

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I learnt how to create the banner for my HTML website.
It is easy to create the banner. However, it is hard to put the banner into the HTML.

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During the lesson, I learnt how to use CSS to change the color and font of the word in my HTML. It was easier than what I thought it would be. I changed the color of the word and background to match the color palette I created during week 8.

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During the lesson, I learnt how to add photos in to the photo gallery in my HTML website. But I am not quite understand how to do that.

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During the lesson, teacher separated the class into pairs. In order to allow us to share our video and website to one another. After sharing the video and website. I have the entire lesson to finish up my website. However, I am still working on how to add the video and banner. Therefore, I ask the teacher to give me an extension and will attend the extra lesson next Monday

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The target audience of my promotional video is high school students, university students and adults. Since I am going to promote iPad Pro along with the apple pencil and the smart keyboard. This combination is perfect for my target audience to use with their assignment, projects, note taking and many other works.

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The audience will be seeing a pair of hands using the iPad Pro, draw sketches and editing with apple pencil, taking notes with the keyboard, multi-screen at the same time. This video will be taking above the iPad Pro in order to let the audience to see the entire screen of the iPad Pro.

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For this promotional video of iPad Pro, I am going film with iPad Pro, edit with iPad Pro, design with Apple Pencil and smart keyboard.

The audience are going to see how iPad Pro works and how convenient it is to use the iPad Pro instead of a laptop or a desktop.

Hopefully, after the audience watch this promotional video, they will be attract by the product and will consider to buy an iPad Pro when they need to get a new 'tool' to get their work done.

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I am feeling comfortable about this course. As I have learnt to about promotion and target audience when I was in year 12. Also, I have a basic knowledge of how to create a website and how to use photoshop. But I am concern about making the promotion video, because I have no experience of making any video or video editing.

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5 Academic Resources and Referencing (Google Scholar iPad)

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5 Academic Resources and Referencing (Google Scholar iPad)

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Color Wheel 1 for promotional video

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Color wheel 2 for promotional video

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1. https://www.youtube.com/watch?v=PkVouc84MRg (Tesla)

2. https://www.youtube.com/watch?v=oKA9xPmusfw (Road Bike)

3. https://www.youtube.com/watch?v=JlItYKCtQ-8 (Nike)

4. https://www.youtube.com/watch?v=NvDotCzFbKk (Nike)

5. https://www.youtube.com/watch?v=G9TdA8d5aaU (Apple)

6. https://www.youtube.com/watch?v=Moq2SyuljnA&list=PLHFlHpPjgk71PWgLPtTl51crrA2dp777g (iPad Pro)

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1. Sneakers (yeezy)

2. Clothing (Off White)

3. Cars (Tesla)*!

4. Music

5. Speakers*

6. Coachella (Music Festival)!

7. Drum

8. Red Bull

9. Watches (Omega)*

10. Wine (Tempranillo)*

11. Bartending (cocktails)

12. Cooking

13. Dessert

14. Photography

15. Movie (Sherlock Holmes)*

16. Comics (Marvel & DC)*

17. Books (Hercule Poirot)*

18. Table Tennis (racket)

19. Cycling (road bikes)

20. Hiking (hiking equipment)!

21. Handball (matches / competition)

22. Skateboard (festival)!

23. Pool / Snooker (matches / competition)

24. Darts (matches / competition)

25. Playing Card (cardistry)

26. Poker !

27. Perfume (Tom Ford)

28. Diffuser (Jo Malone)

29. MacBook (Apple)

30. Ipad (Apple)

31. Air Pod (Apple)

32. Nike

33. Apple Music

34. Spotify

35. Adelaide fringe (garden）

36. Public transport

37. Coffee