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I believe that the combination of all the ancillary products were very effective because they all show how they are connected together, fit the genre of music by using its conventions and they all also show how they interact and connect to our specific target audience.

If I were to improve upon these ancillary products I maybe would have improved upon the inside left and right of the digipack, although it does match features of the front and the ad I don't think that its been designed to a professional standard. Things like getting the sizing right, using our own imagery and fitting a place to show were the CD will go. Another improvement I would make is the make the magazine ad and the digipack more similar to the music video. Although you can see the connection you wouldn't automatically assume they went together, but I think we did this because our song featured a diffrent artists and was not the one that owns the album.

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The front of the digipack has great link and connections to the magazine ad. For example the imagery, font and colour scheme is all the same. This has been purposely done for the audience, they will be able to see the link between the product and advertisement. Some key features that we have used to fit with the genre of music is the imagery of the boombox, this subject is a great symbol for drum and bass music, as well as the big bright writing to symbolise the big beats of drum and bass. Commonly drum and bass imagery is not focused on the singer and that's what we have done hear, similarly to the video. The desaturation is a reflection of Levi Strauss binary opposites that can also be seen in the music video. Similiarly to the video there is footage of buildings that links to the imagery on both the ad and the front of the digipack. The same style of font can also be seen in the beginning titles to the video.

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When connecting the digipack and the magazines ad as a whole I think that there are great similarities. Although the ad doesn't feature an image of the album cover you can still see the connection without it. The colourschemes and overall design have great similarities and and great link to our genre of music. I believe that all the products supports Levi-Strauss theory of binary opposites because they all have opposing colour schemes, text font and sizes, and use of imagery.

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The back of the digipack doesn't seem to have any resemblance to link to the magazine ad, in terms of layout and imagery. Although the colour scheme and style of font is the same as the ad which helps to make a link. Both these products are used for different reasons, so of course they are going to have differences but I think that we have created them well to have similarities. The only link to the video would be the end titles, there in the same position as the song list on the back of the digipack.

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Much like the inside left to the digipack the links to the right side and magazine ad are minor. The right only has the same imagery as the boombox on the cover and black and white colour scheme. This aspect to the anciliary product is not as effective and lacks brand identity. Whereas there is no real link between the inside left to the video in terms of style, but the imagery of the digipack links to the genre of music in the video.

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The left inside of the digipack has some similarities to the magazine ad. For example the colour scheme is evident, the use of the bright writing ontop of the black and white boombox also stands out as it does on the black and white imagery of the magazine ad. Although the imagery is different it does link to the boombox on the ad, except here its a close up which has been used to signify the music on the inside of the case; a good example of Stuart Halls encoding/decoding theory. Whereas there is no real link between the inside left to the video in terms of style, but the imagery of the digipack links to the genre of music in the video.

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Etherwood - Souvenirs ft. Zara Kershaw (A2 Media music video)

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Uploaded by Anna Izzy Hester Kelly on 2016-01-21.

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For our ancillary products we have tried to use our music genre of drum and bass to reflect in the design and imagery of both the digipack and magazine ad, as well as also linking it to our music video.

The digipack has been created to showcase the CD, hopefully representing the genre and style of music. And the magazine ad has been created advertise the music, it also has been designed to represent the genre and style of music. Its also been done to support Barthes semiotics theory.

To link our ancillary products I will be comparing aspects of each to see how effective they are as a brand ....