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Beauty advisors are traditionally attributed as a job for females. Consumers of beauty products are historically linked to women and thus it seemed normal for the advisors to be female as well. However, beauty products are now shifting towards a wide range of audience including women of colour, transgender and men. My prospect is to explore the development of a virtual chatbot - aiming to provide personalised beauty regime and care routines to a wide audience through inclusive conversations and experience.

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What to Know About the ‘New Beauty Consumer' - 2019

https://www.beautypackaging.com/contents/view_breaking-news/2019-05-20/what-to-know-about-the-new-beauty-consumer/

The Biggest Trends In The Beauty Industry - Forbes  2018

https://www.forbes.com/sites/richardkestenbaum/2018/09/09/beauty-industry-biggest-trends-skin-care-loreal-shiseido-lauder/#6b4818d36982

Transgender map - SkinCare
https://www.transgendermap.com/social/skin-care/

Understanding Beauty consumers - 2018
https://www.stellarising.com/blog/beauty-consumer-research-2018-infographic

The 10 Most Groundbreaking Beauty Campaigns of 2018

https://www.glamour.com/story/inclusive-beauty-campaigns

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- 69% of beauty consumers feel overwhelmed with the number of options available.
- Personalisation in skin care is one of the biggest trends in beauty industry.
- Millennials and Gen Z like to have their own style then follow trends
- Beauty campaigns are beginning to be more inclusive, more inspiring, and less singular in what "beautiful" constitutes.

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Adjectives: Friendly, humorous, inclusive, open, concerned, your mate, beauty-expert

Characters: sassy fashion editor, sustainable earth activist, sustainable lifestyle influencer

Choose one character that best embodies your chatbot:
Sustainable lifestyle influencer

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Gender-neutral, Color inclusive, Race inclusive