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The problem I want to address is to take local handlooms or handicrafts to the global market.  Many artisans are skill fully working in craft sectors of India and producing the environment friendly products.  I also want to address the unnecessary waste of textiles

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Dream: Sustainable Clothes & Work Environment

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Dream: Sustainable Clothes & Work Environment

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I want to create a brand of local craft and textiles with artisans from  my city. I want to empower these workers with safe working conditions, fair pay, and teach them skills on how to produce sustainably while embracing their creative ideas. I'd work with them to produce items with recycled & natural fabrics/dyes. Product will be timeless & bohemian, with personal touches and homages to local craftsmanship

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I'd host workshops that producers/consumers/artists can attend. The local artisans will teach them new skills (naturally dyeing, weaving with organic/recycled materials, etc.). This empowers our artisans. It teaches consumers about shopping/producing sustainably. These workshops would be hosted as trips with other local experiences involved. This creates an educational value and an aspiration to travel. Furthermore, the company would have a brick & mortar store (along with website/social media) that is bright, cozy, eclectic & fashionable. This is aesthetic value. As the producers are paid fairly, it creates economic value.

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Circular: as we would use natural dyes/fabrics, biodegradable finishing, & recycled fabrics.
Community: relies on local community of artisans for production.  Also building a community of producers/consumers through educational workshops in addition to community of online shoppers, and taking up the local craft to global platforms

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This business has a positive lasting impact, affecting the producers, the consumers, and the environment.
- Lower levels of chemical waste due to using all-natural dyes.
- Lower use of water/textile/chemical waste by using natural, organic, and recycled fabrics.
- Fair wages and working environments for artisans, increasing their standard of living
- Closes the gap between consumer and producer, familiarizing people with who made their clothes and learning from these artisans
- Teaches consumers about how to shop, create, and live sustainably long-term.

Trade-off: Still an international business model, meaning there will be some emissions with international shipping/travel.

Time-frame: 10 year plan, started with my own personal funding to travel and learn from these artisans before starting the business with them.

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Consumers value their clothes more when they have a connection to the artisan.
- Educational value: consumers can learn from artisans about sustainable production by attending workshops and visiting local sites on our hosted trips.  Can also learn useful tips and info about our production methods on our website and social pages.
- Valuing the livelihoods of those who produce our garments
- People gain pride in shopping to affect positive social and environmental change
- Aesthetic value is created through our marketing and our store.

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We would be working with the Recycle R strategy as we utilize recycled materials where possible.  We'd also Rethink, as our workshops would turn our brand into somewhat of a "travel & learn" program, so when they go home they can continue to buy/create sustainably and Refuse to shop synthetics/and non-fair trade. In addition, a strategy would be cultivating a store/workshop space that's attractive and using social media to connect with consumers.

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We would be working with the Recycle R strategy as we utilize recycled materials where possible.  We'd also Rethink, as our workshops would turn our brand into somewhat of a "travel & learn" program, so when they go home they can continue to buy/create sustainably and Refuse to shop synthetics/and non-fair trade. In addition, a strategy would be cultivating a store/workshop space that's attractive and using social media to connect with consumers.

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People who want to shop sustainable/fair-trade; local artisans who will produce clothes; consumers/producers who want to go to the workshop to learn local techniques & sustainable production, textile/textile recycling companies who can provide organic & recycled fabrics, municipality to provide initial funding for this local community-based business, & real estate agent to help find location for shop & production space.

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My strategy would be community-building around natural and recycled fabrics/dyes through artisan workshop/mentor ship programs as well as connecting customers to the artisans who made their clothes. I would include personal photos/bios of the producers of each purchase

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I interviewed 50  people of varying occupations ages 23 - 53.  Reviews were positive. Insight gained:
- Similar brands: Mrignaynee
- Focus on the travel/workshops is key to connecting artisans with consumers face-to-face; allowing consumer to learn new skills & have a stronger passion for sustainable produce.
-Need to cultivate accommodations for workshops to personalize experience
-Ideal: UN Ethical Fashion Initiative
-NGO's that empower women artisans
-Paperwork and visas required