# data[].attributes.body
Referral: Recommendations, Social Shares & Tags

# data[].attributes.body
Retention: Lookbooks, Subscriptions, Exclusive Freebies

# data[].attributes.body
Revenue: Purchases, Referral Codes

# data[].attributes.body
Activation: Free Download, In-App Purchases

# data[].attributes.body
Acquisition: Discounts, Free Shipping, Subscriptions, Consultations

# data[].attributes.body
Awareness: Social Impressions, Engagements, Reviews, DAU/MAU

# data[].attributes.body
Continuous Fair Trade and Collaboration in the Retaining of Clothing Items

# data[].attributes.body
30-50 Happy Customers

# data[].attributes.body
5-10 Successful Collections Launches

# data[].attributes.body
100 Downloads

# data[].attributes.body
First Successful Collection Launch

# data[].attributes.body
First 15 Happy Customers

# data[].attributes.body
First 50 App Downloads

# data[].attributes.body
Successful and Fair Trade of Clothing Items

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Success of Beta Test

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Online Advertising

# data[].attributes.body
Referrals and Recommendations

# data[].attributes.body
Downloadable App

# data[].attributes.body
Social Media Platforms

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Founders’ Friends and Acquaintances

# data[].attributes.body
Start of Operations

# data[].attributes.body
Launch of First Collection

# data[].attributes.body
Online Advertising Costs

# data[].attributes.body
App Development Costs

# data[].attributes.body
Payroll

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Thrifting & Bulk Purchases

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Sewing Materials

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Operational Costs

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App Launch & Application of Marketing Strategies

# data[].attributes.body
Sorting Out

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Planning and Preparation

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Beta Testing of App

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Paid Collaboration

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Direct Sales

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Identifying the Price Range

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Appropriate pricing

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Trade/Purchase/Donations

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Collaboration for inclusive clothing

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Promote slow fashion

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Lends out a helping hand to those in need

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Collaboration with local women’s shelters

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Altering Services

# data[].attributes.body
Best results with minimal effort collaboration

# data[].attributes.body
Modiste Services

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Online Shops

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Thrift Stores

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Thrifting + Digital World = New Normal

# data[].attributes.body
Simple but effective services

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Comfortable & Personal

# data[].attributes.body
Comfort, style, trust, & inclusivity

# data[].attributes.body
Plus size women and men, elderly or infirm, and people with physical disabilities

# data[].attributes.body
Decluttering

# data[].attributes.body
Those interested in unique pieces

# data[].attributes.body
Thrifters & Sustainability Enthusiasts

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Cluttered Closet Space

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Non-Inclusive Clothing

# data[].attributes.body
Fast Fashion