# data[].attributes.headline
Teacher/Nurse looking to follow High Performing pathway (AITSL PD), fairly low-paid profession so limited PD funds and opportunities, BUT needs to do PD to maintain registration. Online suits around crazy hours and means they don't have to do it during school hours.

# data[].attributes.subject
Teacher/Nurse looking to follow High Performing pathway (AITSL PD), fairly low-paid profession so limited PD funds and opportunities, BUT needs to do PD to maintain registration. Online suits around crazy hours and means they don't have to do it during school hours.

# data[].attributes.headline
Who do we want our students to be? Is there a market that we don't have, that we want?

# data[].attributes.subject
Who do we want our students to be? Is there a market that we don't have, that we want?

# data[].attributes.headline
What is their driver/motivator to study?

# data[].attributes.subject
What is their driver/motivator to study?

# data[].attributes.headline
How much time do they have? What is their lifestyle?

# data[].attributes.subject
How much time do they have? What is their lifestyle?

# data[].attributes.headline
What skills, knowledge and experience do they bring? How do we value this (course specific vs. general)?

# data[].attributes.subject
What skills, knowledge and experience do they bring? How do we value this (course specific vs. general)?

# data[].attributes.body
Flexible
Online
Self-paced
On-demand
Affordable
Equitable
Innovative
Recognised
Portable

# data[].attributes.body
Younger Australians and women in industries hardest hit by the pandemic.

Post-Bachelor market who wish to reskill or upskill to remain competitive.

Under-employed adults with increased capacity due to decreased employment hours.

Flexible workers with changed or changing working options.

# data[].attributes.headline
Alumni, may have an MBA. Professional and ambitious.

# data[].attributes.subject
Alumni, may have an MBA. Professional and ambitious.

# data[].attributes.headline
mid-40's, parent and full-time worker. Studying around kids' sports and bedtimes and/or during transit and/or lunch times. Might be short, intensive bursts of activity. (wants to know how long each activity/bit of content is going to take)

# data[].attributes.subject
mid-40's, parent and full-time worker. Studying around kids' sports and bedtimes and/or during transit and/or lunch times. Might be short, intensive bursts of activity. (wants to know how long each activity/bit of content is going to take)

# data[].attributes.headline
Busy professional, not necessarily sure about doing a postgraduate. Hasn't studied for awhile.

# data[].attributes.subject
Busy professional, not necessarily sure about doing a postgraduate. Hasn't studied for awhile.

# data[].attributes.headline
Wants support - personalised and individualised experience

# data[].attributes.subject
Wants support - personalised and individualised experience

# data[].attributes.headline
Want a quality, credible product they can "show off". Wants to differentiate. Wants to stand out. Cutting edge stuff. Maybe blockchain-related stuff.

# data[].attributes.subject
Want a quality, credible product they can "show off". Wants to differentiate. Wants to stand out. Cutting edge stuff. Maybe blockchain-related stuff.

# data[].attributes.headline
Passionate and interested in learning. Personally highly motivated.

# data[].attributes.subject
Passionate and interested in learning. Personally highly motivated.

# data[].attributes.headline
A professional with a qualification who is seeking a credential to enable them to specialise in something

# data[].attributes.subject
A professional with a qualification who is seeking a credential to enable them to specialise in something

# data[].attributes.headline
School leaver, wants to do something specific but there is no existing degree that covers their specific interests

# data[].attributes.subject
School leaver, wants to do something specific but there is no existing degree that covers their specific interests

# data[].attributes.headline
English as a second language. Might be an international student. Might have an overseas qualification and needs an Australian/English-based course/credential to position themselves in the job market.

# data[].attributes.subject
English as a second language. Might be an international student. Might have an overseas qualification and needs an Australian/English-based course/credential to position themselves in the job market.

# data[].attributes.headline
Might not be sure about going to university. An MC will allow him to "dip his toe in".

# data[].attributes.subject
Might not be sure about going to university. An MC will allow him to "dip his toe in".

# data[].attributes.headline
Might be looking to do some remote study but that might not be available for domestic school leavers.

# data[].attributes.subject
Might be looking to do some remote study but that might not be available for domestic school leavers.

# data[].attributes.headline
Looking to make a career change/role change. Might feel stuck.

# data[].attributes.subject
Looking to make a career change/role change. Might feel stuck.

# data[].attributes.headline
Asynchronous, some non-sequential, well-planned and scheduled synchronous opportunities (not mandatory to attend) with back ups (i.e. recordings).

# data[].attributes.subject
Asynchronous, some non-sequential, well-planned and scheduled synchronous opportunities (not mandatory to attend) with back ups (i.e. recordings).

# data[].attributes.headline
A synchronous "coaching" opportunity with the content expert (i.e. live Q&A)

# data[].attributes.subject
A synchronous "coaching" opportunity with the content expert (i.e. live Q&A)

# data[].attributes.headline
Synchronous "coaching" or other one-on-one support with content expert, to check their understanding/interpretation of content/concepts.

# data[].attributes.subject
Synchronous "coaching" or other one-on-one support with content expert, to check their understanding/interpretation of content/concepts.

# data[].attributes.headline
Synchronous networking - making connections with other students. 

# data[].attributes.subject
Synchronous networking - making connections with other students. 

# data[].attributes.headline
Synchronous networking - making connections with other teachers/students. May want to study with colleagues at the same time. Might want group discount.

# data[].attributes.subject
Synchronous networking - making connections with other teachers/students. May want to study with colleagues at the same time. Might want group discount.

# data[].attributes.headline
Opportunity to connect with Industry. Showcase on LinkedIn.

# data[].attributes.subject
Opportunity to connect with Industry. Showcase on LinkedIn.

# data[].attributes.headline
Qualified Engineer with a Diploma, already working in the industry. Wants to move to defense where there is looking to be more available work. Industry 4.0 - transition and upskill / future capability.

# data[].attributes.subject
Qualified Engineer with a Diploma, already working in the industry. Wants to move to defense where there is looking to be more available work. Industry 4.0 - transition and upskill / future capability.

# data[].attributes.headline
Might want to do a micro-credential to test it out, differentiate himself, make himself a more attractive potential employee.

# data[].attributes.subject
Might want to do a micro-credential to test it out, differentiate himself, make himself a more attractive potential employee.

# data[].attributes.headline
Looking for online, self-paced to avoid taking time away from work.

# data[].attributes.subject
Looking for online, self-paced to avoid taking time away from work.

# data[].attributes.headline
Arrived as a Refugee, English as a second language, fairly proficient but maybe not academically. Plagiarism may be an issue as a strategy employed to meet assessment needs.

# data[].attributes.subject
Arrived as a Refugee, English as a second language, fairly proficient but maybe not academically. Plagiarism may be an issue as a strategy employed to meet assessment needs.

# data[].attributes.headline
May be employed in a low paid/low skilled job but now requires a qualification or certification (i.e. aged care, disability care, community services) to meet industry requirements/to maintain job.

# data[].attributes.subject
May be employed in a low paid/low skilled job but now requires a qualification or certification (i.e. aged care, disability care, community services) to meet industry requirements/to maintain job.

# data[].attributes.headline
Cannot afford a MC unless employer pays or has some other support.

# data[].attributes.subject
Cannot afford a MC unless employer pays or has some other support.

# data[].attributes.headline
Close guidance, encouragement and support. One-on-one coaching, support. Needs guided and facilitated learning.

# data[].attributes.subject
Close guidance, encouragement and support. One-on-one coaching, support. Needs guided and facilitated learning.

# data[].attributes.headline
Education tourist, retiree/pre-retirement, bored and looking for something interesting to do and/or wants to remain employable (i.e. Blockchain). Can afford it because they've already paid their mortgage off.

# data[].attributes.subject
Education tourist, retiree/pre-retirement, bored and looking for something interesting to do and/or wants to remain employable (i.e. Blockchain). Can afford it because they've already paid their mortgage off.

# data[].attributes.headline
Might have a collection of degrees OR might have been awhile since studying a qualification.

# data[].attributes.subject
Might have a collection of degrees OR might have been awhile since studying a qualification.

# data[].attributes.headline
Pre-retirees have funding support to study.

# data[].attributes.subject
Pre-retirees have funding support to study.