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I found this ad on the back of a receipt. Its purpose is to entice people by stating that there is "Free Fruit For Kids". This acts as a hook and catches your attention. It states in smaller text "let your kids enjoy a fresh piece of fruit while you shop". The target audience would be parents as it tries to show you that the supermarket if family friendly and good for kids. Next to the text there is a sticker like logo with the woolworths logo then the text "frech food". then underneath it reads"kids" in diffrent colours. this might catch the attention of children that will nag their parents to shop there

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I found this ad on the internet. The target audience of this ad are dads. The purpose of this ad is to get people to buy the burger. The medium is visual. It uses a imperative sentence. The ad used the rule of thirds and puts the product that it is selling right in the middle to get the audiences attention. The ad also uses the colour red to send out the message that you will be a energetic and fit dad after you take on this burger.

Ritish

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I found this ad when I was coming home from the city, in Flinders Street Station. The purpose of this ad is to get you to buy car for a "cheap" price. The target audience would be couples and/or expecting families. The rhythm in the words 13,990 drive away. The red car in the ad is there to make you feel excited. - Oscar

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I found this ad on the front page of eBay. The target audience is anyone who is interested in tech related items, jewellery, and more. The purpose of this ad is to get more users to buy these items while there is a 20% off sale. Just below the main text is a smaller font showing the deadline before the offer ends. There is a very short deadline which encourages people to go out and buy the items which fall into these categories before it's too late. The font they had chosen is large and stands out on eBay's white colour scheme. It makes it very easy to be seen and will attract the users attention. Displayed to the right of the text are instantly recognisable brands and logos which anyone who is interested in those item categories would notice straight away. The advertisement is also positioned right under the search bar and log in which would make sure anyone who visits the page will see it. -Alex Santilli.

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I found this ad scrolling through Instagram. Probably aimed at people who like to eat out, so possibly middle aged people around their 30+

The purpose of this ad is to obviously entice the reader to come over to project281 and try their food. The advertisement is a visual medium.

The advertiser I guess used some sort of vectors but they basically gave the picture a very subtle depth of field that makes you focus on the waffle fries before noticing anything else. Also the it looks like they’re trying to appeal as creative and fresh because they’ve used the purple coloured drink which can create a feeling of creativity also the fries have good colours as well, the orange brings a cosy warm feeling to the picture, the natural looking wood table also helps with this feeling. The shreds of lettuce or whatever they put on top gives it an even more natural and creative look. I also think the bowl and walls colour is meant to help that feeling of a relaxed home feeling. The rule of thirds was used rather well by almost filling the middle third with just the fries but having the colour of purple seemingly attached to the fries so that when the viewer first sees it they immediately get the creative feeling of the purple.

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I found this ad while browsing the internet, the purpose of this ad is to entertain and get the audience to buy the product. the target audience is dog owners. the ad uses association to compare the dog biscuit to a remote controller. it also uses the rule of thirds to balance it visually, as well as the humour engages the audience. the message suggests that the food is so good that the dogs will behave for it.

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This ad was on instagram. The purpose of the ad is to get people to buy food for school lunches at coles. The audience for this ad is children at school and their parents. “Already feeling uninspired about your school lunches?” Is an interrogative sentence. “Get everything you need for healthy; filling lunch boxes at Coles Local Surry Hills.” Is an imperative sentence.

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This ad I found on instagram. The purpose of the ad is to convince you to buy a pair of gaming headphones. The target audience are people who play video games or want good quality headphones. Some visual features are: rule of thirds with the headphones and space like image being in the centre third, association is used as well with the headphones being co-related to space. Also vector is used in this image drawing your eyes into the centre of the image with the space resembling photo to then expand and then look out to the similarly coloured headphones. The message of this advert is that these headphones are soo good that they come from space.

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I found this advertisement on Instagram. It’s purpose is to sell the new limited edition happy little vegemite lunchbox with a  jar inside. The target audience is probably parents who need to do shopping for their kids for back to school. The colour yellow is used quite a lot in this advertisement, as it is supposed to make you hungry and think of food. This ad has shown many examples of using imperative language such as, “#tasteslikeAustralia, #Lunchboxlove,” and even using an emoji. Repetition has also been used in this advertisement. There are two pictures of vegemite on the lunchbox that is being advertised, and also a jar of vegemite on top of it. The message of this ad is that this limited edition lunchbox is the best in Australia and people should buy it.

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I found this ad on Instagram. Its purpose is to sell apple airpods. The target audience is probably people in high school and uni, because they probably enjoy listening to music and don't have that much money. repitition is used a lot in this ad, as the airpods are displayed close to ten times in various colours at the bottom of the picture.
the slogan "what shopping malls dont want you to know" creates a sense of urgency to buy the product ,because you immediatly get the impression that shopping malls could stop the sale right away so you have to be quick. the second message "todays top 50 to 90% delivery discounts" appeals to peoples sense of laziness and time efficiency. not only is it cheap but you also can have it delivered for a low price aswell. the main message from this ad is that there is some dodgy cheap premium apple airpods on sale for a low delivery cost but you have to be quick because it could get shut down.

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This is an advertisement for Lexus cars that I found in the paper. The ad is trying to target people that are looking into the new car market. They use colour by setting the cars up in a way that shows class and sophistication. In this advertisement vectors are used by drawing your attention to the cars in the middle straight away, it then pulls your eyes towards the slogan of the advertisement “It’s F-Sport time” and after this your eyes notice the extra detail about added value that is given if you choose to buy a car from this series. The message of the advertisement is, our cars are professional, well designed and are the best on the market.

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I chose this ad because I thought it used rule or thirds really well to centre and the information, It also uses contrasting colours from the text and the dark background, And The orange of the logo really sticks out to catch your attention. I found this ad on Instagram it was a sponsored ad. The purpose to this ad is to give information and tell you about their new store that opened in Preston. In my opinion the target audience would be people that enjoy camping, bushwalking and adventure because that it what. The brand is about. This ad is a declarative sentence to inform you of their new store.

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I found my lite and easy ad while watching my favourite show married at first sight (during the ad break).it’s target audience was definitely middle aged to elderly adults who need to lose weight. It’s main idea was that you could lose weight while still enjoying the food and having good food. What really appeals to me would be the music and showing the people doing active things in the ad

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This is a great ad as it uses the colours red and yellow to make you feel hungry

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adobe ad:
Found it online while on emails. the purpose of the ad was to get students to buy adobe software as they're granted 67% off usual prices. The targeted audience were students of a university level, as adobe already does stuff with schools.
Language features: Imperitive sentence, vectors by highlighting te main message in bold, navy colour to show trst in te product
The message of the ad is that if your a student you can get adobe for 67% off

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I found the ad with a google search of “good ads to analyse” and it’s from www.grapichdesignjunction.com. The purpose of this ad is to convince people that everyone can donate their organs and for them to do so. The target audience is adults with healthy organs as any adult with healthy organs can donate them. 3 visual features of the ad: colour - the use of red shoes that donating organs is important and good. Connotation - through the use of connotation, the audience can associate the image of hitler and the text “everyone has something good” so it means that even the worst people on the outside, have something good on the inside (their organs). Rule of thirds - all the images/text are in the middle third of the ad, focusing the attention tot he image and text. The message the ad is trying to achieve is that no matter how bad a person you may be, you still have good organs inside you and you can do good by donating them.

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I saw this ad while I was in McDonald’s. The ad shows a deal for a very low price. They use colours to catch people’s eye and so people know it’s McDonald’s. The colours also make you feel hungry

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This’s a restaurant and cafe chalkboard, it’s common in many places like this as its purpose is to let people know that the place is currently open. This can be noticed clearly on the chalkboard which the sentence “we are OPEN” and “OPEN” appears in the biggest font. This is a declarative sentence with an inclusive pronounce in it to make the audience feel they are being spoken directly. Besides, the chalkboard represents the restaurant’s style - a BBQ restaurant by the drawing of a dish with the word “BBQ” on it. Coffee and Milkshakes are the most popular drinks as it tells on the board. There’re also a hamburger and a small basket of chips. The target audience of this could be anyone. “Welcome to BBQ” makes people to feel friendly and welcomed. There’re two sides of the chalkboard with the same content but different arrow directions. The board is meant to be put in the correct position in order to indicate the correct directions to the restaurant for people depends on the ways they look at the chalkboard.

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This’s a restaurant and cafe chalkboard, it’s common in many places like this as its purpose is to let people know that the place is currently open. This can be noticed clearly on the chalkboard which the sentence “we are OPEN” and “OPEN” appears in the biggest font. This is a declarative sentence with an inclusive pronounce in it to make the audience feel they are being spoken directly. Besides, the chalkboard represents the restaurant’s style - a BBQ restaurant by the drawing of a dish with the word “BBQ” on it. Coffee and Milkshakes are the most popular drinks as it tells on the board. There’re also a hamburger and a small basket of chips. The target audience of this could be anyone. “Welcome to BBQ” makes people to feel friendly and welcomed. There’re two sides of the chalkboard with the same content but different arrow directions. The board is meant to be put in the correct position in order to indicate the correct directions to the restaurant for people depends on the ways they look at the chalkboard.

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I found the ad on the krispeykremesaustralia Instagram page. The target audience for this  advertisement would be for people who like krispey Kreme original glazed doughnuts. The message is saying to buy a dozen of krsipey kreme original glazed doughnuts before the special sale comes to an end. The contextual features are the position that the photo is taken from to to try to make the doughnuts more appealing. The doughnuts in the photo look fresh. The advertisements purpose is to get the public to buy as many doughnuts as they can before the sale comes to a close.