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Logan Selle Caleb Geiger tyier
Lombardi

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Technology- the improvements in production
Other goods- businesses consider their price of goods
Number of Sellers- the number of firms in the market
Expectations
Resource cost- costs to purchase factors of production

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There is a new technology to make cameras production faster.

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The public views a recent review for a modern Nikon camera and it says the modern camera is easy to break.

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It stands for:
Buyers- the # of consumers
Income- the consumers income
Taste- changes in preference
Expectations
Related goods- compliments and substitutes