# data[].attributes.body
Eggo grabs the viewers attention through promising crispy waffles, satisfying physiological needs. Initially the main advertising tactic was the appeal for autonomy which emphasized the products' ability to be enjoyed by any age at ease. Throughout the years though, the focus has shifted to the appeal of affiliation.

# data[].attributes.body
Audience: hungry people
primary appeal: physiological
Underlying message:  A tan in our society is a symbol of "beauty". The ad suggests eggo waffles are beautiful and will  not only satisfy your appetite but also the human want for beauty.

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Audience: newspaper readers
Primary appeal: autonomy
Underlying message: this product is so easy and quick anyone could make it and enjoy a nice breakfast instead of just having coffee.

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Audience:  families
Primary appeal: affiliation
Underlying message: breakfast will be fun and lively with your family or friends when you have eggos

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Audience: kids and families
Primary appeal: autonomy
Underlying message: With their slogan "make your own damn breakfast", the ad is saying that eggo is so easy to make that kids can make their own breakfast without needing their parents

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Audience: kids specifically and netflix users
Primary Appeal: affiliation
Underlying message: if you love stranger things, which is a really popular show, then you'll like eggo waffles

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Stranger Things  Eleven stealing Eggos Scene

# data[].attributes.body
- need for sex
- need affiliation
- need to nurture
- need for guidance
- need to aggress
-  need to achieve
- need to dominate
- need for prominence
- need for attention
- need for autonomy
- need to escape
- need to feel safe
- need for aesthetic
- need to satisfy curiosity
- physiological needs