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Assessing the Factors Determining Customers' Choice of a Bank

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Assessing the Factors Determining Customers' Choice of a Bank

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By Atef Mohamed Taha Elsharkawy

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My wall will include different options that various banks offer, that make people choose their preferred bank. I will include websites, videos and images to help you better understand my content. Each of my Websites are in blue, my videos are in red and my images are in green boxes. I hope my Padlet helps you all to decide whether you are happy with your choice of bank. I hope you all enjoy :)

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In the video shown above it explains how the Dalal was able to immigrate to Canada and be successful due to banking with RBC. She enjoyed knowing she had access to free financial resources and advisors to help her along her new journey. She learned how important your credit history is, if you want to create a good future. She also learned that she needed to contribute to an RRSP as early as possible, and they showed her how easy it was.

I found it interesting that this bank helped her so greatly in being able to immigrate to Canada successfully. It is so inspiring to me that she created such a great future for herself by just choosing a bank. The amount of help and support they gave her is outstanding.

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The video above shows how TD truly appreciates their customers. The video shows an ATM machine, turned into an Automatic Thanking Machine. As each person approaches they are talked to and told how much they are appreciated, then they are given an appreciation gift that will change their lives.

This video truly touched my heart as they made so many people cry. They gave plane tickets to Trinidad, to a mother who got to go see her daughter who is suffering from cancer. They also gave two $1000 RESP accounts to a mother and tickets to take her children to Disney. I could only imagine if this happened to me and how thankful I would be.

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In this video it shows how Scotiabank is expanding to better help understand their customers. They have created a Digital Factory in Toronto, which is quite close to home. They are doing things such as expanding the idea field by connecting wirelessly to such places as Columbia, Peru, Mexico, and Chile. They have research sessions where they enable customer input on their work.

I found this video interesting because it shows how fast this bank is expanding with technology. This bank out of all three banks, seems to be showing the most technological advancement. This is great for customers as our society is only going to become more wireless and online.

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This post describes how TD bank helps aboriginal people in Canada by assisting in investing, trust, career opportunities, and overall banking services.

I think this post is interesting as it adjusts the focus to a smaller population, to better understand their financial needs.

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The second biggest bank in Canada is TD bank. People tend to choose this bank because they offer many conveniences. They are open weekends, allow pets, the employees are known to go above and beyond, they offer mobile banking, and they offer 24/7 365 live customer service.

I found it interesting that TD has over 1200 locations. They also shared that they are willing to accommodate to your needs as much as possible by allowing you to eat there, take their pen when you leave, and bring your pet.

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The third biggest bank in Canada is Scotiabank. This bank is chosen by consumers because of the feeling of security, convenience, comfort, understanding, and the many languages offered. Scotiabank is also the third largest bank in Canada.

One thing I found interesting is that they have around 4000 bank machines and over 1100 branches across Canada. They offer online services to which is quite useful today. Scotia bank has in total 55 spoken languages across Canada, which is very useful for our multicultural country.

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The first biggest bank in Canada is The Royal Bank of Canada. They are one of the most chosen banks because they have their own mobile app that helps you with your spending habits and helps you save. They also offer a Petro-Canada save 3 cents per litre when you use a RBC debit or credit card that gets linked to your Petro-Points card. One big advantage to having RBC is that if you ever lose your credit card, you can just lock your card on your own through the app without having to contact your bank.

I found it interesting that RBC offers many rewards for choosing them to bank with. Such as a reward point system, ticket offers for music, and a free My Advisor financial advice.

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This image shows how an RESP can be so simple and easy to achieve. Even for parents who do not earn a lot of money, they teach you how to still save for your children's education.

I found this image interesting as it is such a low price per child in order to save for their futures.

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This image explains how Scotia bank helps immigrants coming to Canada. Scotiabank helps immigrants who have a visa to come to Canada but haven't arrived yet,  by giving them a 3 year sponsorship, which helps them with CanPrep. Which is a pre-arrival program.

I found this interesting as it helps immigrants be successful in the Canadian job market and in society.