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Employees:         10,135              128,637
Countries:             47                      70
Stores:                  449                   4.4k
Valuation ($):        11b                  149.9b
Revenue ($):         2.7b                 42.6b
Gross profit:       £1.9b               €27.9b
Facebook likes:  17.4 m              252.5 k
Twitter
followers:           8.6 m                80.9 k

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Market - luxury apparel and accessories

Similarities -
1) High end fashion
2) Target group - upper class
3) Top quality
4) World wide recognition
5) Iconic brand
6) Retail & manufacturing

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BURBY - Burberry Group PLC Stock quote - CNNMoney.com

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Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer. Morningstar: © 2018 Morningstar, Inc. All Rights Reserved. Factset: FactSet Research Systems Inc.2018. All rights reserved.

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Market Capacity - $9.4 billion
Net revenue - $3.6 billion (2018)
Growth rate - USD +0.61/+2.70%
EPS - $0.91

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1. LVMH
2. Dior
3. Ralph Lauren
4. Gucci
5. Coach
6. Prada
7. Hugo Boss
8. Versace
9. Armani
10. Valentino

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                               COMPETITOR ANALYSIS 

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                               COMPETITOR ANALYSIS 

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Burberry operates in a market packed with other similar brands, that can offer substitutes for their products. Therefore, in order to succeed Burberry has to know their competition.

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Juergen x Adwoa Take New York | Juergen Teller And Adwoa Aboah For Burberry

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1. LEGACY - Burberry are consistent in their brand, style and quality - all the reasons why it was recognised in the first place.

2. CELEBRITY ENDORSEMENT - The brand is recognised as a celebrity brand. Often times Burberry will use well known faces to showcase their newest products.

3. INTERNATIONAL MARKET - Even this it is UK based, Burberry is available all over the world, in both stores and online shops. This broadens the market and increases the customer count.

4. INVESTMENT IN MEDIA - Burberry is no stranger to using different types of media to promote the brand. Not only do they have strong social media presence with over 12M followers on Instagram alone, but they utilise television and radio as well.

5. NEW DEVELOPMENTS - In 2017 the company set a new multi-year plan in hopes to improve the brand. This involves designing new products, using the newest technology and improving the materials that are used.

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                                                          BURBERRY BIO

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                                                          BURBERRY BIO

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Who is Burberry? That classic plaid scarf around a wealthy woman's neck  - that's Burberry.

This British luxury brand is recognised all over the world for its high quality clothing, accessories and exclusive makeup. Burberry is known as a "celebrity brand", and for a good reason, as it is easy to spot countless A-list celebrities flaunting the iconic red black and cream plaid pattern in various forms.

Founded in 1856 by Thomas Burberry, the brand was focused on creating clothing that would protect costumers from the "British weather". Hence, the focus on trench coats, boots and scarves.

Burberry prioritises quality, luxury and therefore operates in Luxury Apparel and Accessories and its target group is upper class middle age men and women.

This international brand has taken over the fashion world step by step and has reached market cap of 9.4 billion USD.