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2. a wide range of products and services by acquisition.
3. choose the right approach to strategy and execution for each part of business.

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it means there are lots of different businesses, brands, products, services. And individual plays their unique role in this system.

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it means there are lots of different businesses, brands, products, services. And individual plays their unique role in this system.

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According to the two main indicators: Market growth rate and market occupancy rate to distinguish the situation of different products and services. And depends on stars, cash cows, question marks and dogs  categories to provide corresponding strategies. For example, google advertising business not only keeps its running but also improves other businesses. 

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According to the two main indicators: Market growth rate and market occupancy rate to distinguish the situation of different products and services. And depends on stars, cash cows, question marks and dogs  categories to provide corresponding strategies. For example, google advertising business not only keeps its running but also improves other businesses. 

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substitutes: self-media
existing competitions: Tik Tok, Facebook.
potential entrants: self-media, blog in other social media.
customers bargain: choose watch videos for free, for charge or give up. If for charge, how long and how often they want to choose.
supply chain: people who uploaded the films on here or other social medias. if it can provide enough flow to support them and keep them stay here.

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Google search
Google Search is a website search service provided by Google Technologies firm。 According to case study, the threat of substitutes is very low for Google Inc. This is because Google's search algorithm is constantly developing and the constantly updated product reduces the threat from substitutes. Secondly, the bargaining power of buyers is also relatively low for Google Inc. As Google Search and Google Glass, Google Fiber are part of a range of products and are unique.

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1. Google separates its main business from other businesses through corporate reform. Google's involvement in different businesses has increased the company's ability to resist risk.
2. Developing the right strategy and execution methods.
3. Google Inc. is a highly innovative company. Continually develops core strengths and differentiates itself.

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Google's ecosystem means that products from multiple Google companies work with each other to serve customers. Google has developed many other businesses in addition to its core business, which are interlinked to provide a full range of services to customers without barriers.

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Design matrices to analyse the different products in terms of both sales growth and market share respectively. The analysis is followed by a comparison of the different products. The final decision is made in a comprehensive manner.

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Google Search Engine
Alternatives:Books, expertise sites
Existing competition:Firefox, Wikipedia
Potential contestants:More market-specific APPs
Customer bargaining: when ads appear or page design is not comfortable enough, customers can easily choose another search engine. Most customers will not open a membership for a separate search function.
Supply chain: more partnerships with more systems to expand the information base.

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1. it is using its massive retained profits to diversify into a wide range of seemingly unrelated industries.
2.Google offers its products to practically everyone around the world.
3.This uniqueness is achieved because Google is a highly innovative company.

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It means that by making other businesses in other industries and sectors dependent on Google's services and products, it further monopolizes these technology-dependent consumers.

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The type of product is judged by the market growth rate and market share. Determine strategies for different products according to BCG.

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Five Forces Analysis of Google LLC
Competitive Rivalry or Competition:

1. Large number of firms in the IT and online services industry

2. High diversity of technology firms

Bargaining Power of Google’s Buyers/Customers:

1. Small size of Google’s individual customers

2. High and increasing demand from buyers

Bargaining Power of Suppliers:

1. High availability of supply

2. Large population of suppliers

Threat of Substitutes or Substitution:

1. Moderate switching costs between Google and substitutes

2. Moderate to high availability of substitutes

Threat of New Entrants or New Entry:

1. Moderate cost of doing business

2. High cost of brand development

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Google has always been innovative and remains competitive, setting itself apart from other companies.
Google Inc. has numerous industries which not only mentions to reduce the risk of the company but also to expand the scope of revenue.

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Google Inc. also has other related products that are paired with each other to provide a more convenient service to customers.

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Products are analysed based on market growth and relative market share.

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Google Search
Threat of new entrants: lower. Because of the high barriers to entry in the industry, there are extremely high requirements in terms of accompanying financial skills and information sources.
Bargaining power of suppliers: Moderate.
Bargaining power of buyers: low
Threat of competition from existing companies: low
Threat of substitutes: low

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Because Google acquired Youtube and acquisition, it has a high market share. Furthermore, Google used massive profits to enter into other industries, the market growth for Google is also very high. Therefore, Google is a star company in the BCG matrix. This reveals that Google is a strong and powerful company, therefore, Google might invest for growth in the future.

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Android and Chrome OS are Google’s ecosystem. Initially these two operating systems were independent of each other, but now Google has intertwined the two systems. They publish APIs publicly, so they can use their services without visiting their website. Google provides apps for most of its services on iOS and other operating systems.

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Google's ecosystem means a system that provides customers with a wide spectrum of products and services which are all interlinked to each other as to make a potted service system.