# data[].attributes.headline
2. I value trust, security and safety of my family 

# data[].attributes.subject
2. I value trust, security and safety of my family 

# data[].attributes.body
1. Needs identified: trust, security, safety.   Needs based contents.  Share a Behind the scene video of how MO disinfect the room after every check-out (a 1min video)
- Transparent approach, increase trustworthiness

2. Researching: Why MO is better - identify family activities.

3.  Buying
3.1 Provide added Value - special privileges. Professional to look after the children while the adults can relax.
Make the online booking easy to select the activities and the time slots.

3.2. Booking via various channels with additional perks.
Family Package - Spa / Swimming / Games
To show customers that MO are adhering to Govt guidelines of Cleaning and Disinfection of Common Area.

# data[].attributes.body
Existing customer base

# data[].attributes.headline
2. We did a search on take-out across Mandarin Oriental and Four Seasons where we noticed the interest for take-out is relatively high. So we propose to have a series of take out discounts and packages for the restaurants in MO to offer this.

# data[].attributes.subject
2. We did a search on take-out across Mandarin Oriental and Four Seasons where we noticed the interest for take-out is relatively high. So we propose to have a series of take out discounts and packages for the restaurants in MO to offer this.

# data[].attributes.headline
1. We did a search on  Father's Day, Mandarin Oriental and Staycation, we realized Father's Day and Staycation are highly searched for, we decided to come up with a special Father's Day Staycation Package for families to plan something special for their dads.

# data[].attributes.subject
1. We did a search on  Father's Day, Mandarin Oriental and Staycation, we realized Father's Day and Staycation are highly searched for, we decided to come up with a special Father's Day Staycation Package for families to plan something special for their dads.

# data[].attributes.body
1. Takeaway
2. Father's Day Staycation

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Ad measurement, analytics, and brand safety | Oracle Moat

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Discover the advertising measurement solutions that measure viewability, attention, and brand safety across digital devices including display, video, mobile, and TV.

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SpyFu - Competitor Keyword Research Tools for Google Ads PPC & SEO

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Search for any competitor. Download their keywords. It's that simple. Learn competitors' PPC & SEO tricks and avoid their mistakes. Try it free. No CC Required.

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1. Father's Day Staycation
2. Takeaway Brunch
3. Country Themed Staycation
4. 360 package (SPA, Dining, Pick up & Drop off)
5. Work From Hotel: corporate rate with in-room dining
- promote through own website, database, hotel booking sites
6. Hotel Rooms for events (Fendi, Mercedes-Benz)

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- CRM to build customer loyalty
- to increase engagement
- special discount packages

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- Klook for reviews and advertising
- Billboard advertising
- Influencers using the tagline "I'm a Fan"  + social post

# data[].attributes.body
- Vouchers
- Celebrities / Influencers reviews
- Customer reviews