# data[].attributes.body
Strengths:
Unique product range and service
Customer care quality
High reputation

Weaknesses:
Poor finances
Products, some in declining stages
Poor organisation structure

Opportunities
Diversification
New products
Recruitment of new staff

Threats:
Competition
Brexit
Financial uncertainty

# data[].attributes.body
Strengths:
L.Location
2. Range of services
3. Compatibility w/
intended market
Weaknesses:
1. Small market share
2. Very few properties
3. Noo uptodate w/
innovative ideas
Opportunities:
f. Personalized
Service
z. Use of years
of experience
-3. Part of a
Bigger company
portfolio
Therets:
J. Bigger chains
dominance
2. Staff are
sometimes poorly
gained
3. Breyit

# data[].attributes.body
Strengths

Have higher room occupation than other hotels in area. 93% occupation all year round.
Excellent monthly training programme for employees.

Weaknesses
Limited facilities to offer to guests.
Poor management when the restaurant was closed for renovation.
Employees not being paid correctly.

Opportunities
Using more reservation platforms to promote hotel.
Opportunity for mobile app development.
Possibility of partnership with bigger brand hotels.

Threats
Larger hotel companies taking over competitive market.
Visa restrictions.
New hire of employees- eligibility to work in states.

# data[].attributes.body
Strengths:

Only company offering in chalet childcare- USP

Offer quality services

Weaknesses:

Poor organisation

Reliance on resort staff

Opportunities:

Expand products and services- more chalets/destinations

Threats:

Larger companies/Market leaders- Esprit

BREXIT

Posted workers directive

Working time directive

# data[].attributes.body
Strengths:

Good reputation to customers

Quality products and service

Weaknesses:

Leadership skills

Poor organisational structure

High staff turnover

Opportunities:

Expand their destination/product list

Partnership work

Threats:

Market leader

Brexit

# data[].attributes.body
Strengths
- 5 star hotel;
- high percentage of European and no- European tourists;
- partnership with Asian - American and Russian markets
- reception with high level and years of experience

Weakness
- poor management structure;
-  low employment

Opportunities

- opportunities with famous football teams;
- use of social media;
- advertising

Threats
- lack of staff usually in high season;
- lack spirit of innovation ;
- position of the hotel.

# data[].attributes.body
Strengths
Global reach
Well trained staff
Strong IT skills
Strong company culture

Weaknesses
Low brand awareness in Europe
More expensive commission for suppliers than other OTAs
Outsourced customer service

Opportunities
More people booking through mobile apps
BRIC countries
Advertising

Threats
Hotels investing money for customers to book direct and not through OTAs
Brexit less people inclined to travel to the UK
Strong competitors

# data[].attributes.body
Strengths:

Market leader
Reputation
Service quality

Weaknesses:

High cost
Poor leadership skills
Climate
High staff turnover

Opportunities:

Competitor weakness
New services
New markets

Threats:

Environmental impacts
Problems with hiring staff

# data[].attributes.body
Strengths;
- A niche hotel that specialises in football
- Offers a range of facilities; restaurant, spa, conference and events department, football training centre
Weaknesses;
- Accommodation is a lot more expensive than competitors
- Poor management structure
Opportunities;
- Partnership opportunities with the FA
Threats;
- New hotels in the area

# data[].attributes.body
Strengths
Excellent loyalty program
Global reputation
Excellent service quality
A large customer base

Weaknesss
High staff turnover
Expensive compared to better quality competitors
Poor Hr management

Opportunities
Hotel renovation
Revamp hotel services  E.G kids club
Increase partnerships

Threats

# data[].attributes.body
Strengths:
- personalised customer service quality
- unique packages
- location

Weaknesses:
- seasonality
- inexperienced staff

Opportunities:
- refurbish the establishments
- focus on new markets

Threats:
- competitors
- fake reviews

# data[].attributes.body
Strengths:
Many years of experience in the business field
High profile of product for the customers
Great partnerships abroad
Weaknesses:
High cost of the product
Poor communication skills between company’s departments
Opportunities
Expanding business in other continents
Developing more business relations
Threats:
New visa restrictions
Market share

# data[].attributes.body
Strength:

Unique brand
Global presence
High profit margins

Weakness:

Poor HR management
Low wage
Location

Opportunities:

Increase in domestic tourists
Increase in princes
Improve social media awareness

Threats:
Competitors performing better
B&B increasing around the area
Brexit-less international travellers

# data[].attributes.body
Strengths:

Award winning spa
Unique restaurants celebrity chef for both gusts and external customers
Good customer retention
225 rooms, 58 suites, 7 penthouses

Weaknesses:

Location
High employee turnover
Poor management/leadership

Opportunities:

Events and weddings
Increase brand awareness
Increase in Chinese inbound tourists

Threats:

Opening of new 5* hotel in location
Brexit
Cannot meet customer demands with lack of staff