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Tony Blair
As a respected political figure, Tony Blair's opinions and views often make a lot of impact. He usually tweets about the current affairs and expresses his views on the political scenario of the country. He also portrays patriotism and calls UK, a great country.

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Russell Brand
One of the most famous accounts is of Russell Brand, an actor who has a Twitter following of 12.1 million followers. He voices political opinions and controversial statements sometimes including promiscuity. He is considered to be anti-government and his fan following makes him influential.

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Trending Topics
Topics, issues, events and interests like the following are trending in the country right now:

-  Native events like Brexit, EPL,

-  International affairs like WikiLeaks

-  Election 2016

-  Shows like XFactor Fright Night, MOTD

- Celebrities like Jonathan Ross, Alan Shearer

Globalization

Globalisation has impacted the media in the UK in various ways. Global media consumption rates have gone extremely high. More and more people are tuning in to global media channels, subscribing to channels and producers from outside the country, and seeking information primarily via blogs and social networks. This was earlier restricted only to native TV channels, radio stations and OOH advertisements. People have also started taking varied interests on an active or passive basis on issues happening globally like the terrorist attack on France earlier or the upcoming national elections in the US. The media on the other hand has become personal, any individual can start his own channel and get people worldwide to subscribe to it. They have also been empowered in terms of airing their views to a huge audience with a relative ease and in some extreme cases, individuals have also had the power to influence the decisions of corporations or governments.

Source:
Threadgold, T. (2016). The Media and Migration in the United Kingdom (1999 -2009). Bellagio, Italy: Migration Policy Institute.

Google.com

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Sherlock is a fictional TV series based on the books written by Arthur Conan Doyle. The series was started as an anthology series with different stories and characters based in London.
The two main characters, Sherlock Holmes (Benedict Cumberbatch) and James Watson (Martin Freeman) are the leads and the story revolves around primarily around these characters.
The filming of the series has primarily taken place in Cardiff, Wales and some parts of London. Sherlock Holmes' address, 221B Baker Street is shown as the typical British household.
The portrays middle-income and high-income sector in the series, with characters playing very layman roles. The male characters dominate the crucial elements of the story, whereas the female characters take side roles. However, female characters in some of the episodes have been portrayed as strong, independent and mature.
The typical British stereotype of pompousness in the English has been portrayed in the TV series and there also are parts portraying the English culture in a major way.
The ownership rights of the show is owned by BBC, in association with WGBH. The broadcasting rights have been purchased by more than 180 countries.

Source:
Armstrong, J. (2016). How Sherlock Holmes changed the world. Bbc.com. Retrieved 6 November 2016, from http://www.bbc.com/culture/story/20160106-how-sherlock-holmes-changed-the-world

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Sherlock started airing on television in the year 2010 and is in the form of a British-American crime drama. The show has been known for the way the characters have been portrayed as well as the talent of the cast. The first season grossed exceptional Metacritic scores of 85/100 and the subsequent seasons also held a similar score.

Source:
Sherlock Holmes: a very British superhero. (2016). Times Higher Education (THE). Retrieved 6 November 2016, from https://www.timeshighereducation.com/features/culture/sherlock-holmes-a-very-british-superhero/2010108.article

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There has been a definite increase in the number of global channels that UK audiences have access to. A number of international channels are now accessible to the UK audiences and the UK channels have gone international by broadcasting news online and satellite.
Other factors affecting the media systems in UK is the way in which the political scenario has been supporting the rise of media as well as the economic scenario is benefitted by the media industry in the UK.
The Internet is presently one of the most important channels for news and media coverage which also changes the way in which information reaches the audience.

Source:
Beckett, C. (2010). Globalisation, the media and UK communities. York: Joseph Rowntree Foundation. Retrieved from https://www.jrf.org.uk/sites/default/files/jrf/migrated/files/globalisation-communities-media-full.pdf

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Location
United Kingdom is located in the North-Western part of Europe, bordering the European mainlands. The country encompasses a large number of islands and is surrounded by Atlantic Sea and other water bodies.

Demographics
United Kingdom has a population of 65.1 million inhabitants.  Among the ethnicities that live in the country, it can be seen that about 87% are whites, 7% of the population is Asian, about 3% of the population is black and rest are of mixed races.

Language
The official language of the country is English. While most of the population speaks only English, a number of South Asian languages including Punjabi, Gujarati, Hindi, Tamil, and Polish are also spoken due to the migration.

Economy
The GDP of United Kingdom in the year 2016 was observed to be $2.65 trillion. The main currency is pound sterling and the income growth has been rising as compared to the inflation rate. The poverty line is said to be 60% median of the household income. More than 14 million people are said to be living below the poverty line as of 2016.

Access to Communication Technologies
Over the years, the country has seen development some of the biggest television networks such as BBC and ITV. London is said to lead the media development in the UK. The publishing sector of UK has an annual turnover of £20 billion. The country is technologically developed and has been experiencing the shift from written media to digital media. About 95% of the households in UK have a working TV set as of 2016, and about viewership of TV averaged around 216 minutes per household.

Sources:
United Kingdom Demographics Profile 2016. (2016). Indexmundi.com. Retrieved 6 November 2016, from http://www.indexmundi.com/united_kingdom/demographics_profile.html

United Kingdom - Media Landscape | European Journalism Centre (EJC). (2016). European Journalism Centre (EJC). Retrieved 6 November 2016, from http://ejc.net/media_landscapes/united-kingdom