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These are only screenshots of the actual media which recorded the audience feedback. You can view them in this blog post under this tablet.

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The front cover of the digipak challenges the conventions as the artist does not look at directly to the audience. I did not thought it would be a problem but just in case I did a quick audience feedback which I explain in the video. The outcome stood next to me, people really liked the original idea and they did not think it matters, they thought it is a very nice cover. From this a learnt that breaking conventions can turn out good and we have to be brave enough to try and do something that is outside the box.

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The next audience feedback was on the magazine advert  drawn flat plans. The overall opinion was positive, they did not say to make any changes. They really liked the mirroring effect and that all the relevant and useful information is there. However I learned that if the image on the advert does not match with the image on the digipak, we have to put the digipak’s front cover onto the poster. Based on that I made some changes to the magazine advert in terms of construction.

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After finishing the music video, we moved onto the ancillary tasks which was to produce a digipak and a magazine advert connecting to the music video. I got the first audience feedback on my drawn flat plans. From the feedback I learned that people like if they see a visual link between the ancillary products and the music video such as the artist and similar colours. Also, that they want more attention on the artist than the actual album. I know this because the “A” at the back of the digipak stands for “Amusements” which is the album title however it was very confusing for others, they did not understand why is there a huge “A” when it should be “B”  because the artist is called Bella B. Based on the feedback they given me, I changed the size of the bar code (to smaller), I  made the artist’s name bigger than the album name and I changed the “A” to a “B” at the back of the digipak.

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The 4th audience feed back was on our final music video. we created a short video filming the audience’s natural reaction (applause) to the music video and the individual feedbacks as well. The overall opinion is 100% positive, everyone loved the colours, the choice of mise-on-scene, the energy an the editing of the video. I learned that it worth to make changes based on audience feedback because at the end they are the ones that are watching it and if they like it, the product will be successful.

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We got the first audience feedback on our Pitch presentation baed on our main idea for this project. The overall opinion was positive however there were some questions which we could not answer at that time. Based on the feedback I’ve learnt that our presentation was not fully clear at some stages and that we need to double check that everything is spelt correctly before we present something to others. After the feedback we set down together as a group and we discussed all the things that we could not answer. For example about the promotion of the restaurant space and we also made another blog post explaining why and how we changed the song. The main act  we did based on the audience feedback was that we changed our idea of using the green screen. Before, we did not want to use green screen, however the audience strongly recommended it, saying that it would make the video much more interesting. So we used green screen.

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The third audience feedback was on our rough cut 3. They watched our rough cut and we filmed them while they were giving us feedback. Their feedback was positive but a bit negative in a way. Everyone thought that the whole video is really energetic. They liked the vibrant colours, lighting and outfit as well as the editing  and the way we filmed the singer’s reflection. However they said that there was not a clear structure to the music video, there was not any closeups and that there is one base track out of sync. Based on that the audience cannot enjoy a music video as much when it has not got a structure and when the images are not going with the rhythm and the music. To improve on our music video and to clearly separate the verse and the chorus, we decided to use the graffiti tunnel location for the two verse as we had two different outfits at that location. Also to make it clear when the chorus starts and to include more closeups, we decided to put a closeup base track overlaid on the actual footage to introduce the chorus. We also corrected the lip-synching.  We had another very interesting and important notice about the very first shot of the artist singing. It was her sitting next to rubbish. It is obviously not a great start and not representing the artist in a positive way so we had to change that imminently.  They suggested to start with the shot of her standing front of the “B” wall as her name is Bella B. We thought that it is a great idea and we did it just how they said it.

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The second audience feedback was at the production stage. We showed our rough cut to some people and most of them did not like the footage filmed at the graffiti tunnel. They thought it was too dark and grainy specially between the other footages. From this I learnt that it is key to use lighting and/or having good lighting conditions when you are filming. Also that the audience does pay attention on the quality of the footage and if it is poor, they can clearly see it even if they are not specialist in media. Lastly, that all the footage has to be on the same level in terms of quality. To correct this, we went to the same location again but this time with lightings and re-filmed all the base tracks. We also filmed some extra base tracks with a different outfit to make sure we have enough footage. The shots were much clearer, colourful and alive, the artist was clearly visible and it lifted up the quality of the video a lot.

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In my opinion it is very important to get feedback from other people, the audience because it is the best way to estimate wether the product that I am producing will be successful as real media or not. The audience are the ones that will buy and use the actual product. If they would not like it, they would not buy it and the product would not be successful at all. This is why it is key to act on audience’s feedback in order to produce the most successful product as you possibly can.

In this blogpost I will go trough all of the audience feedback on several stages and I will explain what I have learnt from them and how I have acted on them.