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Problems with our leaflet and what we would change next time

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Problems with our leaflet and what we would change next time

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We printed our leaflet on two separate pieces of paper which we later found out to be a mistake as we then realised we had to perforate the two separate pieces  and then vacuum them together. If they did not align, you would notice.

We perforated the inside of the leaflet first then vacuumed both pieces together and then finally perforated the outer section. We were planning on foiling specific strips and triangles for the front cover but they were too thin and fiddly to cut out and stick on so chose to scrap the idea.

What we would change:
- Get the leaflet printed double sided
- Use a thinner paper (When i folded my leaflet it was quite tricky to fold and created creases in the paper
- Find an alternative method to the foiling

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FINAL DESIGN - Square Based Pyramid Leaflet with the design ready for foiling

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FINAL DESIGN - Square Based Pyramid Leaflet with the design ready for foiling

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After our feedback session, we chose to change the shape of the leaflet to a cube but felt that this still wasn't working so changed to a square based pyramid. (Final Designs shown below) We then booked a laser cutting, foiling and vacuum session for us (which we all attended) to make our leaflets after printing them at the Print Bureau.

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Here are the results for using white spirit and oil paint for the marble technique

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When experimenting with texture I decided to test oil paints with a range of different tools. Below are some images of my final results

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Here are some images I took during the process of marbling

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Testing backgrounds for perforated holes

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Testing backgrounds for perforated holes

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As part of our leaflet we made a team decision and agreed that incorporating perforated holes into one of the activities would be a creative way of getting the audience to create a piece of art. The concept behind the idea was so that the audience would pierce holes and it would reveal a textured/printed image behind. Also this makes the idea original as not every person would have the same outcome as it all depends on which holes have been pierced and will create a different image all the time. I decided to experiment using oil paint, however focusing on texture and technique. For example I created two images using a range of tools to try and create a different texture. My main focus was to avoid using something as simple and straight forward as a paint brush. One method to test different techniques was to use a range of different tools such as a stick to scratch lines through the paint, the end of a spatular in dotted motion so that the texture would become rough. I also used a protractor in circular motions to test the outcome. Another method I tested was a marble technique. I enjoyed trying this technique as there would always be a different image. The marble technique consisted of white spirit (turps) and oil paint. After filling up a container with white spirit I then added a range of different oil paints and allowed the paper soak both the white spirit and oil paint. Each time I did this the end result would be unique. This was a interesting way of testing different methods of creating pattern and texture.

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A quick mock up of our leaflet in the shape of a cube inspired by the feedback received in Friday's lesson. The top left design would be the outer image which would be what everyone would see first; this would include things such as the front cover and contact information. The bottom right design is the inside of the leaflet. This would include all the practical elements such as the perforated holes and the sections inspired by the cards shown to me at the Silk Mill. Seeing as there was no need to have a net inside of the leaflet because the actual shape was a cube, this would mean that there is more space inside and would have to do back to our initial ideas of what to include inside.

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Friday 28th October 2016 - Presentation and Feedback

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Friday 28th October 2016 - Presentation and Feedback

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We were asked to present our idea for the brief to the class and lecturers and for it to also contain supporting work. The feedback we received was very interesting and helpful. It gave us an insight into what people thought of our leaflet and what we could think of and change.

Feedback we received:
- Seeing as our front cover includes geometric shapes, the cube net, they thought, wasn't really working and felt out of place (NTS - try the leaflet with a different net shape; a pyramid or square based pyramid maybe)
-Instead of having a net inside of a leaflet, could your leaflet be in the shape of a cube? (NTS - try our leaflet on a 3d net and think whether it would work or no; or just stick with the shape of the leaflet we have now)

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Found that now we have changed the size of the leaflet from A3 to A2, there is a lot of negative space on the back of the leaflet where the contact information etc. is placed.

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Layout with the Geometric Designed Front Cover

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Layout with the Geometric Designed Front Cover

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I feel that the font used in this layout looks better than the font in the layout to the right -->
Also, having the doodles/line drawings as an example really works for the leaflet.

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An example of what the perforated holes section would look like once you have punched out the holes you choose. For demonstration I have chosen the colours 'Rose Quartz and Serenity' from the Pantone Colour of the Year 2016 which would be on the opposite side of the leaflet.

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We have chosen to print our leaflet on an A2 piece of paper instead of an A3, as we want the net to be big enough for the visitor to cut out and build without it being too fiddly.

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I sketched several designs, using many different shapes and also experimenting with both a lot of negative space and very little

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I felt that the front covers i designed, once printed out weren't really working. So I looked back at the photos I took whilst at the Ikon Gallery and as a group we all agreed the geometric shapes and dynamic lines caught our eye.

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On the way around the exhibitions, I came across a room which had a table in full of materials including colouring pens and paper, boards on the wall above the table, chairs, and many more. On the boards above the table, there were the words 'My favourite Ikon moment...'. This type of activity space was something that I was very inspired by as it engages visitors to both create artwork for the wall and look at what other people have drawn and what their favourite moment was.

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' French design student Hamen presents a new hybrid piece of furniture in Ikon's Tower rRoom. It is inspired by David Lodge's short story, The Man Who Wouldn't Get Up (first published in 1966), about a man who is tired of getting up every morning to live the same joyless life, day after day, until one morning he decides to stay where he is. The hero, or perhaps anti-hero, decides not to get up - ever'.

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'Companies' work involves ungracious everyday objects and materials, and he is most renowned for using unwound videotape. It appeals to him not only as an 'abstraction' of moving imagery, but also because of its distinct physical qualities'

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'Sara Barker's artistic practice operates on the boundary between sculpture, painting and drawing, delicately tracing lines in space. Incorporating rods of steel and aluminium, Barker's artworks are sometimes wall based, sometimes floor based - and sometimes moving from floor to wall and back again - reflecting her interest in how space may exist in the mind, in stories and in memories'.

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Ikon Gallery Visit - Friday 21st October 16

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Ikon Gallery Visit - Friday 21st October 16

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On the 21st October, we went to Brindley Place, Birmingham as a University visit to the Ikon Gallery. We explored the current exhibitions; Sara Barker, Žilvinas Kempinas and Philippine Hamen. I found that this museum was very different to many such as the Birmingham Museum and Art Gallery. I feel as though the Ikon Gallery turned out to be a lot more influential.

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Decided that our leaflet would be double sided as if it wasn't, when the visitors would punch out the holes and cut out the net, they would ruin the content on the back so allowing it to be double, we could include an image on the back which they would then be able to see come through the holes they have punched out for example.

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- 3D Net
- Perforated holes ( Fer & Nora by La Caja de tipos inspired)
- Specific section allowing them to draw (influenced by the cards we were shown at the exhibition)
- Social Media (Twitter, Facebook and Flicker information)
- Contact Information for the museum (Email, Number and Address)
- Opening Times
- Museum Logo
- Front Cover

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The Derby Museum Logo colours were one of the first things I thought of but had second thoughts and didn't want our leaflet to fit in. Wanted our leaflet to stand out and be noticed, not to become a part of the existing logo which is also very distinctive.

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The AW11 Mulberry Show Invite was an inspiration for the colour of our leaflet. We also liked how they used white and gold foil; it was very effective. The 'fortune teller' format invite was designed by Sarah Thorne. As you unfold the invitation it reveals the details to the show.
'Ebony Colorplan, with illustrated woodland scene in white and gold foil. Packaged in rigid box with AW11 'feather' type foiled to lid. Feather type created by Craig Ward'.

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http://www.pantone.com/color-of-the-year-2016

This is the colour of the year for 2016 - Rose Quartz and Serenity. The colour of the year for 2017 comes out in December 2017

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Pop up sections which would give the leaflet dimension and more visually pleasing.

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A piece of rainbow scratch paper could be included in the leaflet. This would be completed at the end of the exhibition as you need a specific tool to scratch into the paper which is also very sharp and for health and safety reasons.

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The idea of dot to dot and being able to create artwork from different sized dots. Different visitors could have a different shaped dot to dot allowing a variety.

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A subliminal way of create art and marks as they would just be pushing out holes; this could be done randomly or they could creating a pattern.

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Could include acetate which allows then to draw over something without ruining it. Distortion. Visitors could even leave this part at the museum and once they all all collected, be layering and create one big piece of artwork.

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Walking around with a net would be a bit fiddly maybe, so we thought about using a simpler shape but perhaps including a net shape inside of our leaflet.

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We were shown little cards that James from third year designed in his second year and thought this was a really interesting was of getting people to draw but not feel as pressured as they would if you just gave them a pen and a blank piece of paper and told them to draw something specific.

Coming up with my own little statements:
1. Draw your mood right now
2. Without lifting your pen, draw the first thing you see
3. Draw what you hear
4. Fill this page with several marks
5. using only dots, draw an object from memory
6. using harsh lines, drouth first thing to the left of you
7. using one shape, replicate how you think the artist felt whilst making this

This turned out to be a lot more difficult than I thought because my initial idea was to connect the statements to the exhibition pieces but seeing as we don't actually know what is going to be in the exhibition room

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My initial idea was to design front covers which mimic art such as brush strokes, materials in which you create art with etc...

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Experimenting with different ways of folding paper and influential leaflets. 

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Experimenting with different ways of folding paper and influential leaflets. 

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I wanted to try and experiment with folding my own paper different ways and see what worked better, whether they were too difficult or not and whether it would be the correct format for what we wanted to include and achieve. Leaflets such as 'V&A and me' designed in 2010 by the designer Johnson Banks for the Victoria & Albert Museum, I thought, was a good leaflet to look at for inspiration as the way that the designer folds this promotional piece was a very clever way to divert from a typical and boring format. For this leaflet, their initial idea was for the leaflets to represent trails across the museum.The designers drew up a list of people who both them and the museum thought "would select interesting and unusual journeys through one of the world's greatest museums". Their task was then for them to design a map representing each individual they had come up with. They had experimented several times in the folding process. They chose to do the map A2 which once folded "created the illusion of many pieces of paper, but just emanated from one". http://johnsonbanks.co.uk/exhibitions-and-3d/va-and-me/

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As we wanted something that the visitors could both take around the museum and take home, we decided to go with the interactive leaflet idea, as we also thought that we could engage visitors a lot more with this idea and include many more things for them to do.

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I came up with the idea of an activity station where people could sit together and create art inspired by the #findinglines exhibition. When we went to the Silk Mill, there was a room with a table in with a variety of materials for us to use. This inspired me to have a designated area of the exhibition which would hold various materials for visitors to use. Whilst we were at the Silk Mill, we were asked to come up with an activity which would encourage people to draw. We felt that if people are pressured into drawing something, they don't want so we came up with the idea of getting the visitors to create art without even thinking about it. This idea stuck with me, so for this idea I thought that with all the materials given on the table, they would be able to create marks but they are blindfolded or can't use their hands. This way they wouldn't think so much about what they are creating and the art would come very naturally.

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I also felt that the interactive leaflet would be a very good idea to explore further. Taking into consideration that leaflets are everywhere, especially in museums, whether they are telling you about the museum and/or the exhibition itself, they can seem very plain and simple. So I felt that making the leaflet interactive and/or allowing the visitor to draw within the leaflet. Referring back to the handout we were given explaining the brief, it said to create something that the visitors could use whilst walking around or to encourage them to draw when at home or at work. My initial idea was to create a leaflet that would include information about the exhibition and contact information but also sections in which the visitors could create their own marks as they were walking around; inspired by the artwork #findinglines. I initially thought of the wreck it journal and the whole concept behind the book. Also, there could be parts of the leaflet that they could tear off. This would allow them to leave their drawings at the museum, which could be put on display and inspire others. This would then allow them to take the contact information home so they would be able to follow the exhibitions journey and see their work soon display through social media such as the museums Twitter account.  https://twitter.com/derbymuseums?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor

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I narrowed down from my first thoughts 3 ideas in which to explore. My first one was as visitors walked around the museum, they would be able to pick up objects for example and at the end of their visit they would be able to create something with what they have collected. I was inspired by the stamp stations that are in museums and Warner Bros. Studios London. As you walk around, at specific sections of the exhibition, you are able to stamp the leaflet or passport you are given (in the case of the Harry Potter Studios). Incorporating the part of encouraging people to draw, I came up with the idea of having sections throughout the exhibition, but they would be able to collect different shapes with cut outs. At the end of their journey they would be able to sit down at a table and use the facilities supplied to create marks on a piece of paper (similar to what is shown below). They could use as much or as little paint, for instance, as they wanted.