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Uploaded by Georgia Crown on 2017-01-31.

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This is my first draft of my corporate video. When reviewing over my corporate video I am able to see what has worked and what hasn't worked. This then helps me to know what I can change for the future

When reviewing over my work with my fellow peers I am able to see that there was some good aspects of my corporate video. One good aspect of my corporate video is that I was able to use different camera shots when filming for my corporate video. A few camera shots I used were POV when entering the college, mid shots when having the interviews and long shots to get a full sight of the corridors and different levels. This was helpful for me because the allows the audience to get different sights of the college from different angle views.

A second good aspect of my corporate video is the one hag I had 2 interviews during my video. This is good to have because It allows me and the audience to hear fellows teachers and students opinions on the college and what their expectations are as well.

When creating this corporate video an error that I occurred is I couldn't find an audio tracked that was as long as my video which was roughly about 3 minutes and under. To resolve this issue I stretched my current track to as long as possible and then inserted my track again into my editing sofrware. I done this si so I could crop my track half way through and insert the audio in the missing gap where there was no audio. Although I could of just found another track I decided to do this because the audio flowed well with my video.

My second error I occurred when doing this was that the videos were very unsteady. This was because as we were trying to film point of view we filmed the college as if we was walking hence the distorted video. To resolve this issue I sped up the duration of the video to try and make my video less distorted and less noticeable. In the future to resolve this issue I can steady the video and just cut the certain clips that are unessary to get a result of a steady video of the college.

Overall when making this corporate video I found it quite easy to do. This was because I knew what I was filming and what cretieria I had to include so I just set out to complete the criteria. My criteria was to include at least 1 interview and a tour of the college which I was successfully able to do.

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In today's lesson we had to begin editing. This wasn't a challenge for this task because we had less clips which were longer we was able to cut them up into what Is necessary for out cooperate video and what isn't.

In the lesson I didn't really have to cut much of the clips because most of the footage was relevant and in the correct order therefore all I had to do is add a few effects and background music.

By the end of the lesson I was able to finish all my editing the end off the lesson. This means i was able yo export my video so that my corporate video could be complete.

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In todays lesson we had to start planning an filming for our corporate video. We first had to plan what parts of the college we are going to film because they had to be the most relevant for our corporate video.

To plan this we first sat down in our group and decided what we are going to film. In our corporate video we also had to include interviews as well. In my group we decided that we would film the most important parts for each level. For example for level 3 we just filmed the learning lounge because it is the most relevant part of level 3.

We than sat down and came up with a group storyboard of what we should film. Although we are doing individual edits a group storyboard and group filming would help us in our work because it shows our teamwork together in order to come up with our own unique corporate video.

Here is a picture of our groups storyboard explaining what would happen in each shot which then helps us to know what to film.

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In todays lesson we had to come up with our own logo for our corporate video. We was allowed to design it however we wanted it but there was some guide lines. Our corporate video will be advertising the performing arts department therefore our logo had to consist of objects to do with the music,media,dance,art and drama department.

Underneath and two images of my ideas for my logos.

My first idea that I had drawn is of a top hat with different objects popping out representing the music,media,dance,drama and art department. I decided to use each of these objects because they are easier to link with each department therefore you can easily recognize what my logo is about. Another feature of my logos is the colour scheme. I decided to keep my colour scheme green and pink because they are the colour theme of the college hence the colours of my logo would link with the college.

My second idea I drawn is of someone in dance position with stars around with either the text of Creative media with other objects associated with performing arts sticking out or just the initials EFC. I have kept the same colour scheme which is associated with the college so the logo blends in and can be linked.

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In todays lesson we was giving our next topic which would be corporate videos. In the lesson we found out that in groups we would be making our very own corporate video of the college. Since we didn't know what corporate videos are our task was to do gather research on what a corporate video is and an example of one.

In this document bellow states a definition of what a corporate video is,how one is made and why are corporate videos beneficial for companies,businesses and organisation.

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This is my final edition of my film scene.

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In this lesson we had to present out work to the class and gather feedback from our fellow class mates on our film scene. We had to gather feedback via feedback forms which we created on our own. When looking at my first draft of my feedback form it wasn't very effective for me because I couldn't gather as much information as needed. To resolve this use I decided to create a new feedback form that was more beneficial and more informative for me.

The way how I made it different was by adding tick boxes for all the questions. I chose to do this because my fellow class mates sdo not want to be writing a lot therefore if the answers are right there in front of them all they have to do is tick the appropriate answer for them.

In this Image bellow it is of my new feedback form. As you can see I have added tick boxes which allows me to read the answers clearly and gather my feedback more effectively. As you can see I am clearly able to identify the answers for the following questions and my class mates opinions on my film scene.

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In this lesson I finally manged to finish my film scene. I reviewed over my footage for my film scene and added the nescarry clips available which fit with my audio. In my film scene I depend on the audio so much that I have to make sure the audio and the clips fit together in order for my film scene to work and flow.

I managed to fit all the clips together and make my film scene work but I found that my ending was a bit blunt. In order to change this and make my film scene flow I decided to go out and film one last scene. After speaking with my teacher and fellow other students I decided to go and have some sort of kidnapping ending  to create a mysterious feel for the end of my film scene.I planned what I was going to film and added it to my storyboard. I then went home and filmed later that night.

This is the clip I added at the end of my film scene. I decided to shoot my kidnapping scene like this because my film scene is filmed in the point of view angle therefore when a hand covers the camera is as if a hand is covering her eyes. The camera is a representation of the characters eyes.  Once I add this clip to my film  scene and add some sound effects the footage will become more realistic to watch.

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In this lesson I decided to go out and film my film scene. I actually filmed my film scene the previous night before so that when I come into college I have editing work to do.  During my filming I had to walk around the block several times as if I didn't have a camera. I had to do this because my shots are point of view so it had to look like I was just causally walking around the block on a normal day. I walked around the block several times so I had copies of my filming just in case anything got deleted.

Within my film scene there was traffic noises. I had these because I live next to a main road so the sound effects of cars coming up and down the motorway made my film scene sound more realistic. Another way how these traffic noises helped me way by allowing the audience to hear what I am hearing as I am on the phone. The traffic noises create a background noise which allows the audience to also understand my location and surroundings.

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In todays lesson I have created a new story board so i know what to film for my knew film scene and for how long I should film each scene for. When looking at my storyboard you can see that it is all filmed in point of view shots. I chose to do this because the scenes are all as if I'm walking and everything is happening to me, which it Is and its as if I am on the phone. I decided to film my film scene like this because I wanted to test it out to see how it looked on the camera and weather it appeals to my target audience or not.

I decided that when filming my film scene like this it attracts more to my target audience because it bring excitement into what is going to happen. I decided to have a phone call in the background as if I am on the phone. I decided to use this because if you can what I can see then why cant you hear what I can hear. It makes more sense to have all the relevant senses being used during my film scene so that it becomes more realistic and alive.

Here is now my new story board which I have created for this film scene. In this storyboard it clearly explains what is happening within each shot and there are explanations  underneath each shot as well.

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When reviewing my film scene for myself and looking over the feedback forms I mad decsion to start again with my film scene. I chose to do this because may actors didn't play the part as well which let my film scene down and turned my genre which was comedy into a drama/comedy. I didn't want my film scene to have this genre tagged onto it so i decided to scrap my idea and create a new film idea.

My second reason for doing this is because I really wanted to be able to achieve a distinction with my work. When looking at my feedback my peers thought that my work was only graded merit which i wasn't pleased with. By me recreating my film scene I am able to try my hardest to try and reach the grade I want which is a distinction.

Here is my original film scene. This is my first edit/draft of which I made. I have decided not to use this as my final copy because I want to change my storyline so I can then get  a higher grade and make it more interesting for my viewers.

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upload original film scene and explain why id didn't work

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upload original film scene and explain why id didn't work

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upload feedback form as proof
explain why you need to film new scene
upload new scene
evaluate whole process

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In today's lesson I was finally able to make my film scene last for 2 minute's and 10 seconds. I needed to do this because my film scene had to last 2 minute and over and I managed to complete this.

After finishing my film scene I began to make feedback forms. I done this because it is always helpful to have to other people feedback so I know how I can improve my scene when creating a second . When looking a my feedback my peers said that they enjoyed my film scene, they would grade it a pass/merit but I need to adjust my sound effects. I needed to adjust my sound effects because it doesn't make my film more scary consequently the sound effects should be short and snappy so they create more of a jumpy feeling not long and loud so they  drag on.
When creating the feedback forms I didn't gather a lot of information. This is because people dont really like to write alot they prefer for the answers to be for themselves. In result of this I didn't gather as much information as I could to improve my film scene which is not useful for me. For next time I will allocate tick boxes for my audience to use. Tick boxes are better to use because the answers are already there so all the audience has to do is tick  the appropriate answers for the question.

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In todays lesson I carried on from last lesson and began to add all my scenes together. I then looked at the clips that needed shortening I cropped down so the clips didn't drag on too long. One problem I curred when editing is that I didn't have enough clips to add up to 2 or 3 minutes. The time allowance for this task was for my film scene to be up to 2 or 3 minutes but no longer or no shorter. To try and resolve this issue I began to bring back some of clips I had deleted. I done this by taking the copies from my hard rive and re uploading them onto Adobe Premier. I then began to add my clips into the  correct order so I can create my film scene

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In today's lesson I began to edit my clips. I downloaded all my clips from my camera onto my hard drive and then uploaded them onto my editing software which is Adobe premier. I began looking at each clip I had filmed and then seeing which clips are most necessary for my film scene. When looking at all my clips I noticed that they weren't as entertaining and I hoped them to be therefore my film scene had a boring start and just felt like it was dragging on. To resolve this issue I deleted a lot of my clips and just had the most intriguing and important ones.

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Today was my first day of filming. I decided to film the first part of my film scenes at my house. I chose to film it at my house because the location is right by me and is an easy place for me and my actors to meet and film. Another reason why I chose to film my film scene at my house because I am disturbing the public or causing harm to the outside environment. This is a good thing because I do not need to want the public that I am filming and nothing is being harmed in the meanwhile. My last reason why I am filming at my house is because it is less likely for the camera to get broken/stolen because we are not outside where the camera can get dropped and fall on the floor.

In today's filming we roughly filmed the whole of my film scenes. I chose to do this because the quicker I film with my actors the quicker I can edit and then see what parts are missing and what I need to add in. I decided to make a copy of every clip from my film scene. I done this by the actors repeating what they are saying two or three times so I have several copies of the scenes. This is an advantage to have because if my film scenes clips get accidentally deleted from the computer on my editing software at least I have back ups. This then saves me time asking the actors to re film the scene again. Another reason why this is a good idea is because it gets the actors into the characters that they are playing so the characters then come alive.

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In this lesson I knew that I would be filming at my house but I wanted to search and find out other location such as a river/leake that would be near to me. I went onto google maps and searched around my area to see other possible location that I could film at. In the document bellow is the possible locations I can use to film at.

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In this lesson I edited previous shots that I took over the weekend. These shots aren't for my actual film scene but it is a rough version of it. I decided to create a rough version of my film scene so I can look an see weather my scene is entertaining and what could be improved within it.

This is a rough edit of my film scene that I made. I attempted to film it the day before Halloween to give it that edgy and spooky feel but it didn’t really work out. This was because of everything that was going on during the film scene it just didn’t fit with the appropriate festival. I filmed one of the key points of my film scene. This was because I wanted to see how it would look and weather my idea would appeal to the audience or not.

When reviewing over this scene I think that it should be made shorter. This is because the audience will lose interest otherwise and then it will become boring. When filming this film scene, I used a range of shot types. One of the main shot types I used was extreme close up. I used this shot type because it allows the audience to see the character’s emotions and see what objects are being used.

During my film scene I used these shots to show the character’s emotions when she sees the ‘drugs’ and the close up of the drugs. The audience can then see the character’s reaction towards the drugs and establish what kind of drug it is clearly as well. When looking at the lighting prospective I can see that it was pretty bad. In some of the scenes there wasn’t enough lighting therefore next time time I will use a flashlight or touch to improve the lightening.

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Uploaded by Georgia Crown on 2016-11-04.

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In this lesson I researched on youtube she sound effects that will be featured during my film scene and I put the link beside the name of the effect. I done this research because it makes it easier for me when editing I know what effects to put in and where. In my opinion I think that effects are a good way to draw the audiences attention in because the effects can create the scene to be more dramatic which appeals to the audience more. This is because the sound effects engage the audience into whats going on therefore the audience what to find out more and carry on watching.

Pan falling on the floor: https://www.youtube.com/watch?v=7IClfBHSxec&list=PL2bEfT_chLg9w83KoyRfdtnKsKNE81S4g

Hit around the head : https://www.youtube.com/watch?v=00mhHd15ci8

Falls to the floor: https://www.youtube.com/watch?v=TeKbWKkH8IA

Gasp: https://www.youtube.com/watch?v=yQTs7XvgAOw

When receives text message: https://www.youtube.com/watch?v=rbusENG6hCE

Mouse clicking: https://www.youtube.com/watch?v=1kFXpgn-uns

Text message: https://www.youtube.com/watch?v=YW-gi3wEW4M

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In this lesson today we began to test shoot our location. As you can see it is an image of stairs outside taken from flats by The Broadway in Debden. I decided to do some test shots because I wanted to browse different locations and see whether they would fit into the scenery for my film scene. In this image you can see the surroundings of the stairs look rough. I can tell this because on the left of the stairs is graffiti which shows that the wall has been vandalized therefore the area is not treated well. Another thing is that the sky is very dark and grey which influences the environment to have that dull dark effect on people as they walk by. From this image you can see it looks abandoned and quiet. This may be because any people do not choose the be around that type of surroundings.

When looking at this image we can see it is a long shot. We can see this by looking at the image  we get a full view of the staircase from top to bottom rather than a close up shot which just features one or two stairs. One place where this shot could be used is when someone is leaving the building and walking down the stairs ready to go out. This would allow to audience to establish where the scene is set, what characters are being used and what is going on within the scene.

The second test shot I took is a location that will possibly be used within my film scene. The image is of a pond/lake which is located in Hainault Forrest. I chose to use this location because during my film the daughter will drop a bag into the river which is made out to be a bag containing a body. I chose to use Hainault Forrest because it has a car park which I can film the car pulling up and taking the bag out of the car. Another reason I chose to use this location because there is a lot of trees which make the scene dark and mysterious and because the area is very quiet you will be able to hear the sound effects as well.

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In this lesson today I began to write out my scripts. I done this because it allows me to know who's talking in what scene and what is happening. It also gives the characters stage direction on what to do and how to say their lines. In the document bellow is my script that I created for a mother and daughter who will be featured in my film scene. The reason there are no characters names is because I wasn't quit sure who were my actors therefore I dint put names in incase my actors let me down and I would have to change to whole script.

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In this lesson I began writing out my story board. I done this because it helps me visualise what is going on in each scene.

On my story board there are 4 squares where I can sketch what is happening in each shot of my film scene. This helps me to get an understanding of who is in each scene and what is going on. Underneath the drawing I wrote a brief synopsis of what is happening within the shot. This also helps me to elaborate and get a clearer understanding of what is going on within the scene.

In the 3 boxes on the left of one of the squares there are the shot number, shot type and duration of each shot. The shot number is the order of what the shots are happening. This helps me know what shot is happening first and last. The shot type is what shot is going to be used. For example, am I opening my film scene with an establishing shot then going into a close up or am I opening with a different type of shot. It helps me understand where I am going to position the camera. The last box is the duration of the shot. This tells me how long each shot should be so I know how long to film each shot.

It is helpful to have a story board because when filming and editing I know what should be happening within each scene and how long it should last for.

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In this lesson I began to pin out my scenes from shot to shot. One reason why i done this is because I need to know what is happening in each scene. This is important for me to know because I know what I am filming and what characters are being used in each scene. After writing my ideas onto rough A3 paper I finalized them and wrote them neatly onto a pad. I chose to write all my ideas in a pad because the pad holds all my information about my film scene. This allows me to keep my work organised so I know what I am doing.

In this pad I wrote out all of the shots and what’s happening in each one. I done this because it helps me get a better understanding of my story line within my film scene and helps me plan out my shots as well. Another reason why I planned my shots out because when editing this helps me understand how long each shot should be so then I can play my film scene out and it will run smoothly. I then put my shots into a storyboard. I done this because I know how each scene should look like and what briefly should happen within each scene. Another reason why I wrote out a story board is because I know what shot types to use for how long each shot should be. This then helps me know what shots are being used so when filming I know how each shot should look like.

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In this lesson I started to finalise some of my ideas. The first option I started to finalise was the title of my film scene. To do this  I wrote down 5 or 6 ideas of possible titles I could use in my film scene. These Ideas were The women that never came back, The never ending night, Mistake/The mistake, Love MUM and The bitch is back. After looking at what titles are appropriate for my film scene and what title relates the best to what my genre is about I made my final decision. My final decision for my film title was The mistake. I decided to choose this title because my film scene all relates back to everything being a mistake.

A second option I started to elaborate on and finalise was my healthy and safety. This is key when creating my film scene becausee there are so many incidents that could happen when filing therefore I need to be peeped for each one. I began to think about health and Safety. This a very important to think about again because it involves everybody’s safeness throughout filming and making sure the public doesn’t get harmed during this either. When expanding on this topic I had to think of all of the appropriate situations that could occur when filming. For example, if it began to rain when filming a possible option would be to wait until it stops raining, place the camera under some sort of shelter or film on another day. This is because the cameras are not waterproof therefore we do not want them getting wet/damaged through filming.

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In today’s lesson we had to plan for a film scene we were going to be creating. Our film scene could be on any genre and about anything we wanted it to be. Firstly, we had to plan what genre we were going to make out film scene about. For this I grabbed a piece of paper and created a spider diagram on what genre I could do my film scene about.  I wrote the word genre in the middle an then elaborated on that and wrote the words Drama, horrors and action. From these 3 genres I could elaborate even more to try and think of a baseline story for each one. For the action genre I thought of doing a fighting scene with top class business men from London who are in debt and owes dodge people money. My second idea for Horror was to do my film scene about a girl who had been kidnapped and thought to be dead who is resurrected and bought back to her home city to gain revenge from the person who did this too her. Lastly for my drama genre I thought of doing a drugs/murder investigation. This would be about a mum who finds drugs in her daughter’s room and they argue a lot. Then the daughter gets frustrated and whacks a pan around the mum’s head and the mum dies. Then then mums body is chucked into a river but unbeknown to the daughter she is being watched the whole time.

I chose to begin with these 3 genres because I appeal to these genres the most therefore I would know what the target audience appeals to more within these genres compared to a different genre such as romance or comedy. In the end I looked at all 3 ideas and decided which one would be the most practical. My final decision was to do the drama idea. I chose to do this idea because I have all the locations near to me which is good and it is practical to create. Once making this decision I had to plan out what and how I was going to make this film scene happen. I then created another spider diagram and began elaborating ideas off of that.

When creating my spider diagram, I had to take into consideration a few things. These were my target audience, title of my film, stock elements, key shots, health and safety and locations. To make sure I took into consideration all of these key factors I mapped them out onto the spider diagram as shown in the image above.  These factors are important to me because it helps me to understand where and what I will be filming and for how long and what type of shots need to be taken.

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In this task we had to write about and compare 3 different scenes from 3 different films. The films I chose was Paper Towns, Nerve and The Maze Runner. For each of the films we had to write a brief synopsis of the film/whats going on within the scene, the target audience and what class group they are in, weather the scene is appropriate for the target audience and why and lastly where you would expect to see the film scene.  At the end of the write up we had to compare each 3 of the films by looking at the genre and target audience of each one.

FFEEDBACK: Well done Georgia this was a great attempt. You were in great depth and have relayed back to target audience using appropriate key terms. Using the class socio economic groups and relaying this back to your analysis was very impressive. In future  you could compare and contrast each sequence and discuss why they are similar / differ in respect to their given target audience. You can also look at niche / secondary target audience and how they apply to each given piece of footage. Overall this is a great attempt Georgia, WELL DONE!

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In this document I have 3 screenshots of the orginal version of Saturday Night Fever and our version. In the images you will see that we tried to get out version of the camera angles as best as we could to the original version.

In the first image you can see the train leaving the platform with the name JOHN TRAVOLTA in bold red letters in the Center. We have decided to copy this idea for our fil;m scene as well. This is because we want the film scenes to look as similar as possible.

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For this assignment we had to take a scene from a film and re act it. We had to think of the camera shots being used,props,background and how we are going to film it. I was put into a group  with Summer,Riley,Alfie and Kasper and we chose to do Saturday night fever for our film scene. We chose this scene to do this because it is easy to film because we are central to a tube station and a highroad full of many shops and busy people.

In our group Alfie decided to write out the scene bit my bit and write next to it the camera shots and how long each shot is. This is helpful to us because we know what we are filming near the camera has to be to the actor and how long each shot should be. This is then allows us to be more organized within our group so then when we come to editing it is easier and more structured for us as well.

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In this assignment we was told to make a brief advert for about 30 seconds on whatever product we want. One thing that the advert had to consist is a number of different shots. This is  so we can show a range of techniques being used in our advert. I paired up with Summer and we decided to base our product upon my phone.

During this advert our main message was to show the audience that the Samsung Galaxy S7 edge is waterproof. We presented this message through a range of shots showing the actually phone working underwater. This was show by the phone being dropped into the water, the phone laying in the water with the lock screen on whilst current messages were coming through, water being poured onto the phone through a tap and lastly by me getting an incoming call whilst the phone  was completely  being under the water. This advert then showed Mia  being able to answer the phone once she took it out of the water.

When making this product we decided our target audience should be aimed at 16-21 and 32-40. We decided to choose 2 target audiences because 16-21 year olds are more likely to break their phones more easily therefore if they drop it into water it wont break. The second reason why we chose the 32-40 year olds are because Samsung is mainly for smart business worrkers who need to acsses different files more quickly so this product is most suitable for them.

When doing this advert a number of things that Summer and I done well was being able to work together to accomplish an advert. We was both able to work together and decide on the product, how it was going to be filmed and who films what. This was a key topic for Summer and I to agree on because then we know what we are filming and whose doing what. This was so we can both take turns equally filming and editing to accomplish an advert.

Another thing that me and Summer done well was being able to film and edit earlier  then the deadline. By accomplishing this we had to take turns and work together to film the product and edit the shots so we can complete the task and still have time to make changes to the advert just in case something went wrong.

A negative side towards the advert was that how we planned it and wrote on the story board is not how our advert actually went. In the end we decided on changing the idea of the advert because we both thought that the message wouldn't get across as clearly. In the future to resolve this issue we could spend more time on planning the advert so we don't end up changing our ideas last minute.

Another negative side towards the filming was that we spent a lot of time filming the phone but then a lot of the scene were cut. This Is because our advert was only allowed to be 30 seconds  and our scenes were much  longer than that even if we cut them down therefore next time we shouldn't  waste much time filming and more on the editing and planning side. This is so we know exactly what to film next time.

When having feedback from fellow students about our advert one improvement we could make is add a logo onto the end of the advert. This is because the students and consumer knows what brand we are advertising for and who we internally work for. Another reason why we should add an logo onto the end of the advert is so its  some kind of trade mark onto the advert showing that its an actually Samsung advert not just some random shots thrown together advertising the phone.

One other improvement that we could make towards he advert is showing more key features of the phone. This is because in our advert we just owed how the phone was waterproof and aimed the whole advert about that key feature. We should of showed more key features of the phone such as the figure scan, camera and screen display. By showing these features we are advertising the phone more compared to just showing that its waterproof.

One last improvement that we could make for the advert is adding a price and location on where to buy the phone. We could of added this information at the end of the advert instead of having just  a blunt picture at the end saying what colours the phone comes in. This is because it gives the consumer information on where to buy the phone. The consumer is then able to take this information and order the phone straight away.

Overall I think that Summer and I was able to complete the task and create an advert on a product we wanted. We was able to work together to create this and In my opinion the task went well.

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In today's lesson we was given an assignment to create our own advert. It has to be 30 seconds long but can me about anything we want it to be.

I paired up with Summer and we decided on making our advert about my phone which is the Samsung S7 edge. We chose to use this product because it has many features we are able to advertise. We made a list of all the key features about the phone and then chose which features we would use in our advert. Some key features about the phone is its size,weight,HD quality on the screen,finger print scanner to open the phone and the fact that it's water proof. These features are good to promote about because it shows how good the phone is also of you drop it in water it doesn't matter bevaause the phone still actively works.

For our advert we planned out would we would advertise and in what order. We created a rough story board about how each shot would plan out and what would happen in each shot. We then redone the story board and created it in a neater version. In each shot we drew out what would happen in each shot,wrote about the each shot,wrote about how long the shot should be and what type of shot it is.

This is helpful because we know what we need to film,how we need to film it and how long each shot should be.

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In this task our assignment was to create our own perfume bottle from scratch. In order to do this we had to first think of a target audience for our perfume bottle. We had to do this because we need to know who to aim and what age range to aim our product at.

Firstly we had to think of a target audience so it gives us an idea on how to design the product and what are the target audiences interests so we can make the product appealing to them. My group decided to choose a typical teen girl from Essex as our target audience. She is around 16-19 years old, and is into makeup and shopping. Our target audience enjoys going out with her friends and having fun but she wants a boyfriend because she is in need on love and romance in her life.

We chose this target audience because we can relate more to this age range compared to any other age group because we are teens. Another reason why we chose this target audience is because teen girls are interested in perfume and make up because they like to get ready for parties and going out with friends therefor our  product could be a key essential for them for when they go out.

From deciding the target audience we was then able to work around it to design a bottle, title and slogan for our target audience. My group decided on aiming our product about a teens inspirations, hopes and dreams hence the name of the bottle 'Your dream." We chose to use this idea because the title reflects a place here the teen girl would rather be since she is a student. For our advert we chose to have a waterfall as 'our dream.' We chose this background because this is where we would like to be, in a dreamy waterfall in the peace and quite compared to the student life which Is busy hallways and loads of homework.

From the idea of 'Your dream' as the title we then had to come up with a slogan. My group decided the slogan to be called 'Believe in your dreams.' We thought of this slogan because any teenager has dreams of who they want to be when they are older and where they want to live. We chose this idea because my group thinks that all teenagers should believe in their dreams so that they can go far in life and reach their aspirations.

We decided to have a multiple of colours on our bottle for design so It would be more eye catching and visible. We chose the heart shaped cupid bottle because most teen girls want to find the perfect guy and have love in their life therefore we chose this design for the bottle because it represents the idea of love. In the end we decided to have a multiple of colours on our bottle for design so It would be more eye catching and visible. We chose the heart shaped cupid bottle because most teen girls want to find the perfect guy and have love in their life therefore we chose this design for the bottle. Once placing the bottle onto the waterfall back ground it presents it self to look like the fragrance will take you to your dream island possibly with your dream boyfriend.

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For this assignment we was given several videos about bikes and racing them. Our task was to edit each individual video and link the clips together in order to get a steady flow of clips of the vehicles and the narrator speaking about them. We clipped each individual together so you see the narrator talking about the bikes and the live footage at the same time.

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Cannondale Retro Climbing Bike Project Sram Red & XX

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Aerial shot- This shot is taken from a helicopter or plane to show the height of an object. An example of this is a tall building.

In this image you can see the height of the building is very tall in comparison to all of the other buildings which are smaller. By using this effect allows the viewer to see how tall the building actually is within the city. This is because you can see the height of the rest of the buildings within the city and you can also see that no other buildings match this height.

Dolly Zoom-This shot is when the person or object stays still whilst the background or the angle of the background is moving

In this moving image you can see that the background behind these two figures is zooming out whilst the figures are standing still.This effect makes the audience think that the figures are moving towards them/the camera because of the background zooming out. This then tricks the audiences mind in a way because were so focused on the figures that we don't realise that the background has changed.

Dutch Tilt- This shot is when the angle is tilted/slanted on purpose on one side.This is a dramatic effect to create the sense of disorientation or  madness within the scene.

In this image we can see that the angle of the camera is tilted to create a sense of disorientation towards the viewer.By having the ground and mountains smudged out shows the viewer that the shot is not visible which adds to the effect of the disorientation. This also tells us that do not need to focus on the smudged out bits at this moment in time.This also creates a sense of madness because we don't quite no whats going on in the background of this shot. By having the shot all blurred and the centre of the shot more clear  tells the audience that whatever is visible is what we need to focus on because that is what the scene is about.
Establishing shot- This shot is the first shot of a new scene. This is  designed to show the audience where the action is taking place.

By looking at this image we can begin to get a sense of wear the film is set,what the city is like and a sense of whats going on. We can see this by having the Eiffel Tower on the left which tells the audience that this film is set in Paris. Another way we can tell whats going on in this shot is by looking at the city centre. This tells the audience that the scene is based in the centre of Paris which tells us that the city will be busy because its the main centre of Paris therefore there will be lots of people running around and traffic.
Low angle shot- This is when the camera is on the ground and faced upwards to make someone look powerful and dominant.

By looking at this image we can see that the camera is on the ground and facing up at the character. This is because it makes the character seem powerful by them over towering the camera. The character is this image looks fierce and strong by his bulge muscles and broad showers therefor by having this shot as well makes the character out to be all big and fierce towards the audience.

Birds eye view- This shot is a general shot from above to show a town or city Centre looking down from the sky as if it was a birds view hence the name of the shot.

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On my induction day we was given our first assignment. Our task was to go around in groups on 4 or 5 and make a 2 to 3 snapchat story of the school. We had to film the key and most attractive parts of the college such as the front entrance and hair and beauty salon.

My group started from the first level and worked our way up to the top of the college filming every part of the college that we could. We was allowed to add text,emojis and filters to make our story engaging to all of our snapchat friends.

We found out that this was our tour of college and we learnt where all the class rooms where for each subject and made new class mates. We also learnt how to work in a team together and combined our ideas so we can get a completed project.