# data[].attributes.body
Linked from website - needs killing

# data[].attributes.body
Social listening on RGS

# data[].attributes.headline
Vimeo account for serving videos to the website

# data[].attributes.subject
Vimeo account for serving videos to the website

# data[].attributes.body
All RGS
www.rgs.org -Y
www.21stcenturychallenges.org - Y
www.news.rgs.org - tumblr - going
www.geobyte.rgs.org - tumblr - going
www.thepowerofgeography.co.uk - N
www.globaleye.org.uk - ?
www.unlockingthearchives.rgs.org - ?
www.discoveringthearctic.org.uk - Y
www.hiddenhistories.rgs.org - ?
www.hiddenjournies.co.uk - Y
www.bfta.rgs.org - Y
conference.rgs.org - Y
discoveringbritain.org - Y
www.rgs.org/images (may be a view) - ?
www.policy.rgs.org - ?
www.rgsprintstore.com - Y

# data[].attributes.body
Twitter
Facebook
LinkedIn
Youtube
Instagram
Pinterest
Tumblr
Geography Directions
Vimeo

# data[].attributes.body
Administrators

# data[].attributes.body
Google Ad Grants
Google Apps for Non-profits
Google Earth Pro
Youtube non-profit programme

# data[].attributes.body
Administrative access
Standard access
Read only access
Email only access

# data[].attributes.body
Verified Owner - full access
Delegated Owner - limited access
User - Full or Restricted access

Other apps are Associate users

# data[].attributes.body
This is then associated with your Google Analytics Account and Google Adwords Account

# data[].attributes.headline
Each person within RGS has a Google Account based on their RGS email address for accessing Google Search Console

# data[].attributes.subject
Each person within RGS has a Google Account based on their RGS email address for accessing Google Search Console

# data[].attributes.headline
Each person within RGS has a Google Account based on their RGS email address for accessing GTM

# data[].attributes.subject
Each person within RGS has a Google Account based on their RGS email address for accessing GTM

# data[].attributes.body
Can be granted at Account level or container level.

At account level - accounts are admin or user

At container - permissions are Publish/Approve/Edit/Read

# data[].attributes.body
Created as required

# data[].attributes.body
Suggested name - RGS

# data[].attributes.body
Can be granted at Account/Property/View level as appropriate

Each user can be given specific rights to Manage Users, to edit, to view

# data[].attributes.headline
Each person within RGS has a Google Account based on their RGS email address for accessing GA

# data[].attributes.subject
Each person within RGS has a Google Account based on their RGS email address for accessing GA

# data[].attributes.body
All website traffic
Master view
Test view

# data[].attributes.headline
Properties for each website and microsite

# data[].attributes.subject
Properties for each website and microsite

# data[].attributes.body
Suggested name - RGS

# data[].attributes.body
www.rgs.org/images - live
webmaster
images@rgs.org

# data[].attributes.body
www.walktheworld.org.uk - some data
webmaster
discoveringbritain@gmail.com

# data[].attributes.body
discoveringbritain.org - live
webmaster
discoveringbritain@gmail.com
Remco.merbis@pixillion.com

# data[].attributes.headline
Annual International Conference - 54444221

# data[].attributes.subject
Annual International Conference - 54444221

# data[].attributes.body
conference.rgs.org - live
Just Webmaster

# data[].attributes.body
21ccgeography@gmail.com
AC2016@rgs.org
c.brown@rgs.org
education@rgs.org
go@rgs.org
grants@rgs.org
rhed@rgs.org
webmaster@rgs.org

# data[].attributes.headline
Royal Geography Society Account - 1978523

# data[].attributes.subject
Royal Geography Society Account - 1978523

# data[].attributes.body
Properties:
www.rgs.org - 1 - Two views - rgs.org/fieldwork - live
www.thepowerofgeography.co.uk - 2 - some data
www.globaleye.org.uk - 4 - live
www.eugeo.org - 5 - no data
www.studygeography.rgs.org - 6 - no data
www.unlockingthearchives.rgs.org - 9 - live
www.geobyte.rgs.org - 12 - live
www.discoveringthearctic.org.uk - 14 - live
www.hidenhistories.rgs.org -15 - no data
http://www.facebook.com/pages/Royal-Geographical-Society-with-IBG/257291551293 - 16 - no data
www.hiddenjournies.co.uk - 17 - live
www.geographicaljournal.rgs.org - 18 - no data
www.media.rgs.org - 19 - no data
http://bfta.rgs.org/bfta_onlinemap.html - 20 - live
www.news.rgs.org - 22 - live
www.21stcenturychallenges.org (2015) - 23 - No data

# data[].attributes.body
Trailfinders
Ordnance Survey
Rolex
Landrover
ESRI UK
Shell
Craghoppers
Silversea

# data[].attributes.body
American Association of Geographers (US version of 'IBG', the academic end of RGS-IBG. aag.org/)
Royal Scottish Geographical Society (Scottish version of RGS - we don't do things in Scotland because they do rsgs.org)
Geographical Association (org for geography teachers. geography.org.uk)
National Geographic
National Trust
British Academy
Royal Society
Royal Statistical Society
CIWEM (Chartered Institution of Water and Environmental Management)
Royal Town Planning Institute
Chatham House
Intelligence Squared and almost all other event organisers in London

# data[].attributes.body
Geography is the integrated study of the earth’s landscapes, peoples, environments and places – their nature, dynamics, interactions and change.

Bridging the natural sciences, social sciences and the humanities, it is the spatial discipline.

# data[].attributes.body
1) Geography: promoting and sustaining a vibrant discipline To represent, promote and

advocate for geography as a leading discipline, so that it is seen as engaging and useful by the

public and it maintains a strong position in education, research, fieldwork & expeditions, and in

informing policy and business.
2. Knowledge and understanding: helping create a better informed world To advance,

interpret and share geographical knowledge more fully, so that the world is better understood

and more people benefit from using and enjoying geographical knowledge in their work, leisure

and communities.

3. Geography in practice: enabling professional and student communities To help meet

the needs of practising geographers and students, so that there are vibrant, well trained and

accredited professional communities, and highly employable students.

4. Growing our reputation: building on tradition, independence and contemporary

relevance To build further the Society’s strong profile and reputation, nationally and

internationally, reinforcing and publicising its role as a leader among learned societies and

a partner of choice.

5. Enhancing our membership: an important source of expertise, funding and

enthusiasm To reach and engage new supporters and retain the enthusiasm and expertise

of existing Fellows and members, across the UK and beyond, ensuring a strong and growing

membership of both professionals and enthusiasts who support our activities.

6. Securing the future: as one of the world’s largest and most active scholarly

geographical societies To enable a robust future for the Society, by increasing income

sustainably, using technology effectively, and enhancing staff capabilities.

# data[].attributes.body
Use event actions to track the different areas of content and downloads.

# data[].attributes.body
Design and implement marketing campaigns for specific products

# data[].attributes.body
Develop login protocol which assigns User ID enabling a link with CRM and more accurate audience profiling. Use login/registration to assign zones

# data[].attributes.body
Track user search and navigation usage to identify goals

# data[].attributes.body
Develop further customisations to bring data from other digital platforms into Google Analytics

# data[].attributes.body
Ensure all digital platforms are integrated with Google Analytics

# data[].attributes.body
Develop targets and objectives for measures tracked within Google Analytics

# data[].attributes.body
Import or link other measures with Google Analytics and/or use additional analytic platform to provide overall organisational reporting.

# data[].attributes.body
Identify all measures which can be tracked and reported on within Google Analytics

# data[].attributes.body
Develop full business model and objectives for each product

# data[].attributes.body
Ensure each active product has a clear conversion action within the Digital presence and ensure that conversion has a goal assigned.

# data[].attributes.body
Create further views for further goals
Assign costs and value to each goal, assign attribution model and start to develop an overall ROI financial model to marketing.
Also use Ecommerce tracking.

# data[].attributes.body
Create 20 goals in GA for all important conversions in master view.

# data[].attributes.body
Use content groups in Google Analytics to assign five different content groups - need to be quite high level.

# data[].attributes.body
Use adwords to define keyword groups with associated adverts.
Use AWRcloud to measure natural search listings.
Actively review and manage to ensure keywords lead to appropriate landing pages and content.

# data[].attributes.body
Use feature in GA to define channel groups. Needs correct definition of medium and source in all digital marketing activity

# data[].attributes.body
Track conversion goals to identify typical goals for each audience segment

# data[].attributes.body
Not actively measured but suggest market research to identify customer goals for each audience segment and document offline

# data[].attributes.body
Assign based on behaviour on site and tags through Tag Manager where possible.

# data[].attributes.body
Start building up user base through off the shelf use of Google Analytics

# data[].attributes.body
Find something fun to do
Find something fun to do with my family
Attend an event
Organise an event
Explore sponsorship opportunities
Get a grant for a project
Make a donation
Become a member
Find a job
Join a branch
Find out more about a subject

# data[].attributes.body
Attend an event
Speak at an event
Organise an event
Become a friend
Become an affiliate sponsor
Make a one off donation

Setup a Direct Debit
Make a gift aid pledge
Setup a legacy
Become a volunteer
Take part in a forum
Receive a grant

# data[].attributes.body
Grants
Volunteering
Donating
Legacies
Membership - split
Events
RGS Venue Hire
Picture Library
Foyle Reading Room/Collections
Geographical Magazine
Teacher CPD
Research Groups
Explore
Annual Conference
Discovering Britain

# data[].attributes.body
What am I?
Where am I accessed?
What action is needed to access me?
What needs to happen before that?
What content is relevant to purchasing me?
What benefit am I providing?
Where are my customers found?
Who are my customers and how many of them are there?

# data[].attributes.body
What category am I?
What problem am I solving?/What opportunity am I seeking?
Where am I online?
What am I searching for?
What content do I want?
What action do I want to take?
What products are relevant to me?
What keeps me in a relationship with your organisation?

# data[].attributes.body
Audience Engagement
Audience segments
Channel groups
Keyword groups
Content groups
Goal groups
Product groups
Micro conversions
Macro conversions
Measures
Objectives
Digital Platforms

# data[].attributes.body
Sign up to newsletter
Extensive browsing
Download key documents
Create account
Like on Facebook
Follow on Twitter
Subscribe to Youtube channel
Follow on Instagram
Comment on a blog post

# data[].attributes.body
Events
Subjects
Resources
Products
General RGS

# data[].attributes.body
Direct - Y
Organic search - Y
Social - Y
Email - Y
Referral - Y
Paid search - not active
Affiliates - not active
Other advertising - not active

# data[].attributes.body
Subjects

Teaching

Experts

Engaged

Interested

Events

News

Fundraising

Corporates

Location

Training

Volunteers

Jobs

About

# data[].attributes.body
Experts
Engaged
Interested
Disinterested

# data[].attributes.headline
Build relationships - Re-engage & transition existing audiences

# data[].attributes.subject
Build relationships - Re-engage & transition existing audiences