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SG -A clear understanding of the purpose of social action has been demonstrated.

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SG -A clear understanding of the purpose of social action has been demonstrated.

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SG - The detail on this is fantastic. It has been presented beautifully. Correct media and documentary terms have been incorporated throughout.

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SG - The detail on this is fantastic. It has been presented beautifully. Correct media and documentary terms have been incorporated throughout.

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The target audience for this video would be aimed at people over the age of 17, over the age of the legal driving age. But would be shown to young teenagers to make them understand the dangers before they begin driving lessons, so that they are already aware.
The video and the story is aimed at all genders, since the topic of this video is about drink driving it has a wider target audience to make more people aware. There is no law in what genders can drive so there would be no specific target audience based on Gender or ethnicity. However the audience classifications could be different, the video is aimed at a wide audience but it would be aimed at people who can afford a car and the insurance to drive one, so it would more be aimed at working class all the way up to higher class, people who work full/part time to afford a car.

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A social action means that this project for example is to raise awareness, it has been created to make sure that the public especially the main target audience, understand the reasoning behind the documentary and that it makes them understand the dangers of drink driving. This video especially is really effective, even though it is a student project it still managed to look real and make people understand the dangers.

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The documentary ends with the final shot of Melissa going inside with her daughter, which then fades into a black background which then includes a logo from a Think! advertisement, which has the logo and also a slogan about campaigning against drink driving. "Fifty years of campaigning against drink driving"

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When Melissa finishes telling the story of the accident, the next few shots include her in the present day with her daughter becoming the person Charlotte always wanted her to become. This part of the documentary is very affective since it shows Melissa, after the accident and it shows that she does regret that night, but she has learnt from that mistake and has changed her life around for the better and now focuses her life on her daughter. "I see a bit of Charlotte in her"

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The audio is a mixture of slow upsetting music and sirens from the wreckage, which is then placed over a piece of white text on a black background with a fact about Melissa and what happened to her after the crash. "Melissa was arrested and charged, she got a 4 year suspension"

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Towards the end of the story when Melissa is telling the part where Charlotte passed away, the reconstruction clip is an over shoulder shot of Melissa and Charlotte in the car, you can see from this shot that the car is speeding up and the last thing you hear is Charlotte screaming Melissa's name and then the screen goes blank. The shot then goes to a black and white archive shot of the wreckage. With police vans and cars shown in the background and investigation tape around the wreckage.

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When Melissa is telling the story there is a lack of music. Which adds more effect to the story and the reconstruction shots.

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There are a variety of shots shown during the reconstruction. Including a close up shot of the phone, during the part of the story when the girls are attempting to call a taxi. And when the girls are in Melissa's car and driving home from the pub, there is an over-shoulder shot of the girls in the front of the car. This kind of shot is very effective when it comes to this type of documentary, because when this shot is used multiple times during the documentary, it shows the girls before the accident it also shows how fast the car is going just before the accident.
Even during the shots of Melissa telling the story there are different types of shots used, especially a close up of her eyes as she still tells the story, with the dialogue of Melissa playing over this shot. This shot is very effective since even from this angle you can see the emotion in her eyes when the story is being told.

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As Melissa is telling the story of the night, another shot is shown but the dialogue is carried onto this shot, the shot is a reconstruction of the story Melissa is telling, with her voice being carried over and playing over the shot, makes it look like Melissa is narrating.

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The shot then changes to a talking head shot, of Melissa as she begins to tell her story of drink driving. This shot shows Melissa as she tells the story and has a nice background in the shot.

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The next shot then shows a girl being saved by paramedics after a car crash. The camera starts of with an extreme close up of the girls face which then zooms out to show the current scene. Blood shown on the floor near the girls head, with paramedics trying to revive her. The lighting in this shot is very bright, like an angel light showing that the girl had died from the crash

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This documentary, is to raise awareness about drink driving and the dangers of it. By a young girl called Melissa telling her story of how her best friend Charlotte, died when Melissa crashed the car that the both of them were in. The documentary starts with a fact about drink driving. With audio of paramedics at a car crash scene playing over the top of the shot.

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"390! The number of 17-24 year olds killed or seriously injured due to drink driving" - White text on a black background, which makes it simple but affective.