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Chapters:
1. This Girl Can.
2. How You Can Run The World (Achieve & Succeed).
3. Be Your Own Woman.

My magazine will empower young girls/early teens to be who & what they want. I will cover topics such as things that don't typically get told to young teen girls. The age range is Girls from 12-15. I want it to talk about Influential women, giving advice on what we can learn from them, I want it to cover some hard-hitting topics and for it not to be soft.

How is the feminist movement affecting teens today? (hookresearch.co.uk)

Hook Research (Market researcher in London) attended the Women of the World Festival and sat on a panel with a group of teenage girls. They wanted to discuss their view on Feminism and what they do as teenagers to help. Hook Research claim that the atmosphere was positive. However, there was also a real sense of the amount of work that there is still left to do. One of the girls at this event said that one of her male classmates said that 'to get back in the kitchen' and this was just because she got an answer wrong. Many girls suggest that the teachers are also not doing enough to overcome this, they say that the teachers simply just ignore the issues. Male pupils were heard discussing the Feminist movement, describing it as girls being able to unleash their 'inner slut'. Plan International's report in 2016 found that sexual offences in school's have more than doubled in recent years, to nearly 10 a day, with two thirds of them being girls/women. Discussing the girls personal view on Feminism online is known as 'social suicide' they receive so much backlash, '46% of girls aged 13-21 say that social media empowers them to speak out about things they care about'. However, '44% of girls self-harm due to cyber bullying with 49% of girls aged 11 to 21 say the fear of abuse online makes them feel less able to share their views'.

This research shows the very real daily struggles that young girls go through, this is relevant to my project as it shows the issues that I am targeting, I hope to inspire young girls to keep going despite being told to 'get back in the kitchen' when learning.

Each woman has their own story and they each do their part to help the movement, I like how they have different backgrounds but all work together to reach a common goal. My magazine will cover famous feminist role models whilst also showing real women in my illustrations. This will hopefully reinforce to girls that they don't have to be famous to be treated fairly, whilst showing them what good role models look like.

​ Marketing feminism in youth media: A study of Disney and Pixar animation - ScienceDirect

Feminism's reemergence in the mainstream has forced businesses and media organizations to be aware of and even to promote gender issues relevant to the marketing of their products, services, and brands, especially those that target young female consumers.

A waitress, desperate to fulfill her dreams as a restaurant owner, is set on a journey to turn a frog prince back into a human being, but she has to face the same problem after she kisses him. There are over 19 Disney and Pixar films with female leads

Aladdin- In 2019 there was a new version of the film Aladdin released. In this film we see Princess Jasmine reject marriage a refuses men's attempt to silence her.

Frozen- When the newly crowned Queen Elsa accidentally uses her power to curse her home with an infinite winter, her sister Anna teams up with a mountain man, his playful reindeer, and a snowman to change the climate.

The princess and the frog-

I like that companies are starting to acknowledge where they have been going wrong and where they have been treating women unfairly and they are making the necessary steps to change. This is the first step towards changing younger girls views of how life and marriage will end up working out. Afterall, Disney Films are usually the first films girls watch.
How Feminist Movements Co-opt Graphic Design to Express Themselves - Eye on Design (aiga.org)
In 2016, at the Women's March in Boston, lots of academics came in a bus with empty portfolios. They went around the streets and picked up any handmade posters that had been left behind. They saw value in the things they found and wanted to digitalize and preserve them. They were all saved and now are used to look at the efforts that they put in. In the early 20th Century, designs were very conservative. Whereas now, in the current wave of Feminism there is more of a focus on intersectionality, on queer, non-binary, and non-white experiences, meaning that designs have emerged quite a bit from what they use to be like.

I like this as it is an old piece of art from a protest in 1911, it feels quite spiritual

The first piece of Art is from a suffragette protest and is a campaign poster and it feels quite serious and almost religious, I like how the art work is symmetrical to enforce tranquility whilst still promoting equality. The second poster is less serious and is a 'Rip-off' of the first poster style, it feels more modern and more defiant.

Teen Eye Magazine is an international online magazine created entirely by teens, for teens.
It has three main categories- fashion, art and culture. The topics that it covers are ones that are important to teens today. This because 'the members of our generation are truly the catalysts of change.' The first issue of this magazine was published in Spring 2015 and was over 100 pages long, it had over 850,000 views.

This magazine shows a typically 'perfect' girl on the front and this is all magazines of this type show. The girl has perfectly straight and white teeth, with beautiful blonde hair and bright blue eyes. I feel like this may promote insecurity to girls that do not look like this. If we look at the chapter titles on the front: 'crushes'- this indirectly suggests that everyone from the ages of 12-14 should have a boy that they like, that they are seeking after. The phrase 'Really 'gets' you' is trying to entice young girls into reading their articles, I feel like this could be harmful as when they are reading phrases such as 'yes to happy vibes and peace signs' this might make them feel as if they have to have their life together and that they can't have down days.

I really like the blurb of this book as it understands that teens need to be uplifted and empowered. It also gives mental health advice on tips which is something the Girls Life magazine did not do. This book covers some possibly sensitive topics that younger people might struggle with in a way that is enjoyable and attractive to them.

This book is focused mainly on women and is one of the most successful in it's category. This is probably due to it showing women and girls of all ages.
Young Feminist changing the game ​No one hears their voices
I have the right to choose
their voice is valued
​teens are often doubted
​they won't "matter" until we are older (talking about their personal opinions)
This campaign invite​s ALL women to tell their stories without censorship (could my magazine have similar views?)Positively Teenage A Girl's Guide to being awesome ​You're expected to get good grades at school, maintain an insta-worthy social life
​uplifting, unthreatening, empowering
hunger and a need for a positive view of adolescence
uplifting, unthreatening, empowering
Girls are powerful and radiant
power.
​I was always get frustrated by our lack of media representation.
the world deserves to hear what we have to say.
Potty-mouthed princess​es

'I'm not some fucking hopeless princess in distress'
'I'm pretty fucking powerful and ready for success'
'women are payed 23% less for the same fucking job'
'here are some other words more offensive than fuck, pay inequality'. ​ ​
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I find Stanley Chow's work quite interesting and I really like how it looks. He takes celebrities faces and makes them cartoon like (vector drawings). He makes the facial features the main focus. The eyes are always the feature that stands out the most and he often puts thick eyeliner on them. I really like the style of illustration that he works with and that's why I chose him to do my work in his style.
Stanley Chows illustrations show certain features that he is known for. These features include his illustrations always having a straight looking on image, they are almost always looking straight on (symmetry). His work is also quite minimalistic with a limited tonal range.

include original picture of Emma Watson

Michelle obama mock up
​reasoning for the colour used

I like Sumayin's work because it is quite simplistic and only shows a few features of the people he is drawing, he draws enough that so you know who the person is. I am wanting to create illustrations inspired by this work but with influential feminist icons.

To start my work inspired by Ruby Taylor I made exact copies of work to gain some understanding of what her style is like.

Ruby Taylor's style of work is colourful and also almost childlike. She uses lots of bright colours and fonts that look like they could be hand made. Many patterns are used in her work, the quotes that she uses are usually positive and under the topic of self care and sometimes even body positivity. The layout she uses has a sense of busyness due to the small illustrations she makes and puts around the outside. Due to her using many small illustrations, the background is always a plain colour. This makes her illustrations stand out. I think that her work will appeal to many girls/women. From the age range of maybe 12/13 due to the colour but also women aged 20-25 due to their being a real push on mental health and body positivity in more recent years. In my illustrations inspired by her work, I will use her style in the sense of colour and small illustrations but I want to experiment and try with a few different fonts to see what looks good. I also want to use harder hitting quits to 'adult' it up a bit.

These are inspired by Ruby Taylor.

change the wine glass to a milkshake cup because not fitting for age range. Enhance the colours on the below illustrations. Make some more mini illustrations-
hairbrush
bag
games control
phone
laptop
etc

For the first illustration I drew over this alphabet to make the font that I wanted and layered it to create the white and yellow.

Find a picture of him, two more of his work and some information on him.
List of objects to draw for the different industries:
creative-
camera
paintbrush
laptop
design software symbol?
pencils
machines
spray can

I like this image as it has a simplistic style which fits with the rest of my project, I want to create a few illustrations with girls that I know in real life so when young girls read my magazine they can see famous role models but they can also see people who are real, that they can relate too. I am also wanting to include their background and crucial information about them so they can really relate.
​ take pictures of some girls to use for this work.

I think that my quotes above are better than my first attempts as they are now closer to Ruby Taylor's style. However, I feel like the font could do with some improvement and so I am going to try making a hand-made font as I think this will replicate Taylor's work better.

I used Canva to make some illustrations in the style of Taylor as I wanted to gain some ideas for the mini illustrations around the quotes, I think that these worked quite well and so now I will try them with different fonts to improve the typography.

I did two illustrations of Michelle Obama and one of Emma Watson. I think that my Michelle Obama versions look the most like Stanley Chow's style of work and I am quite happy with the way these turned out. I also like my Emma Watson one. However, I do think that it could be improved and so I will be attempting another version with her face as I know that I can do it better. ​When I improve these illustrations I need to make sure that the blush gets blended into the cheeks and I also need to look at changing the nose to improve it.

Analysis of the book.

The portraits of Emma Watson and Michelle Obama that have already been done.

Take pics of girls and put them into the illustration with 4 women on.

My Zine is a mini version of what, at this stage I intend for my project to end up looking like. It will have a little bit of everything, information pages on women, body positivity with illustrations from my own images and quotes.

The front covers of these books fit in with the colour scheme I chose initially. I really like the shapes and the layout of these books so I wanted to make sure that this was brought into my artwork in my Zine. The middle image is some further inspiration for my zine, it is a magazine spread from an article about Emma Watson. After making my already starting to make the illustrations for my zine, when looking at this layout it shown me where i should put them.

These images are what I initially found on Pinterest and were my starting point for my zine.

This colour scheme has been taken from 'women don't owe you pretty' i think that it fits well with my project.

These fonts are the fonts that i decided to use. i wanted a font that was very cursive as I thought that would work well with my illustrations. I wanted to make sure that i didn't use more than 3 fonts at once as I think this would make it feel over-powered and too full. I feel like Lobster font has more of a serious tone to it where bernadette font is softer.

To develop I used the colour scheme more closely and changed the colours of my illustrations in order to see what looks better and to produce more than I originally had.

My front cover is inspired by the book 'Women don't owe you pretty'.I have used the the colours from the front cover of the book and the background shapes. I think the colours work really well together. I had to experiment with the colours quite a bit to make sure tha they worked well together and it didn't just look like i had thrown everything together.

​I have made a typography illustration and each letter there is a story about sexism. I have used the same colour scheme throughout. I used the style model above to achieve this, the word placement that i have used looks good. This was a good technique to learn as i think it could be used in a lot of illustrations. To make the letters have the text in the middle i had to use the knife tool and cut the middle out and then make the text fit the shape.

​Before I made this page of my zine I wasn't sure whether the colours was going work well together. However, after making it I think they do work but could definitely look better, I could develop this page a bit more. I put the word feminism down the side and some Emma Watson quotes across that start with the first letter of the word.

'well behaved women dont make history' This is one of my favourite pages that I made I think it works really well and it ended up being the back page. I made it the back page as it matches the front cover so it almost completed the zine. I used the same font (lobster) on this page as well. I used a famous quote and so the focus was on this only I kept the background relatively simple.

​The next two pages are pretty much the same. seen as i has used Michelle Obama and Emma Watson throughout the zine i thought that it would only be right to make an information page on them. The only thing that i would say that i could've done better is the text could be a bit bigger so that it is more readable. The text that I have used is an article about Emma Watson.

The difference between the Obama one and the Watson one is the article is an interview instead and I only used two illustrations as I wanted to change the layout slightly. I think that they equally work well. Once again, I would make the text bigger I could either shorten the article that I am using or could write my own text out.
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For my zine i needed to have a double spread illustration. I decided that I wanted to bring back the pattern/shape from the front and back cover. I trialed a few different fonts until i found the ones that i liked and wanted to keep. There are 3 different fonts on this illustration- which could be over powering in some situations. However, in this case i feel like it works quite well. The images of the person are mini illustrations that i made of my friend using images that i took of her. I used a pre-existing illustration for inspiration on how to edit the body and that's why there are mini illustrations inside of the big one.
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I will potentially use layouts like these ones for my information in my magazine. I want to have information pages like a helpy hand book for women to use. Each page having a different theme.

I am going to create a set of lips, a skull and a cloud.

I want to make them so that they look like this.

I decided to use these images-skull, lips and cloud for my stencils as towards the end of my project i am hoping to create a magazine/book which has a slight grunge feel to it. I would like to have areas where I spray paint stencils onto it, layering them onto each other in order to give a handmade feel.

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Chapters:1. This Girl Can.2. How You Can Run The World (Achieve & Succeed).3. Be Your Own Woman. My magazine will empower young girls/early teens to be who & what they want. I will cover topics such as things that don't typically get told to young teen girls.

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My theme is based around how human activity results in the extinction of some of Earth's finest creatures, specifically though the act of poaching, hunting and habitat destruction. I focused on...

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Animal testing is the idea of using non human animals in experiments that seek to control the variables that affect behaviour or biological systems under study. I want to focus my personal...

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Brandon Land is an Oklahoma-born Art Director, Illustrator, and Risograph Printmaker in Oakland. His style is very animated and almost childlike which is furthered by the hand drawn style he uses. He has worked with companies such as; Apple, Airbnb, Dropbox, Facebook, Garrett Leight, Google, Instagram, McSweeney's, Nike, Neenah Paper, Steven Soderbergh, Super Deluxe, and West Elm.
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I initially tried to create my illustrations using reference photographs but found this difficult to do due to the minimalistic style of the illustrations. Therefore, I decided to create my own scene taking inspirations from the aesthetic style.

Responses to Land are quite complex to create and don't have as much visual impact as the colourful illustrations. I really like the simplicity and bold colours of my Balac responses, but also the texture and handmade elements of my work based on Wodarz. I plan to combine these elements to find my own illustration style.

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Brandon Land is an Oklahoma-born Art Director, Illustrator, and Risograph Printmaker in Oakland. His style is very animated and almost childlike which is furthered by the hand drawn style he uses. He has worked with companies such as; Apple, Airbnb, Dropbox, Facebook, Garrett Leight, Google, Instagram, McSweeney's, Nike, Neenah Paper, Steven Soderbergh, Super Deluxe, and West Elm.

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Change 'bubble' headings for an 'ink' looking header.
Look & experiment with how slanted text would work with keywords.
Carry text onto more slides and break conclusion down.
Print images of artists work onto tracing paper.
Find more links for the bibliography.
Change size of page numbers.
More interesting titles.

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1. good title

2. header image- not generic/should be your work

3. primary research- usually photographs of things you want to draw or photographs of design work/artwork/packaging etc that helps you with your project.

4. Secondary/supporting research (youtube video about subject or issue or brand are good for this)

5. artist 1 laid out as instructed- 1 big image analysed (up to 3 more smaller images to give a feel for artsist work)

6. All TEXT justified so no ragged ends (do not centre text)

7. headings for sections that mean something and help moderator understand project

8. small evaluations of your own work- making connections to research (end of each section)

9. Responses to artist 1- your work should be bigger than anything else on the weebly- Best should be big

10. Analysis of responses- refinements/variations/improvements to your responses

11. typography section- slogans/phrases X6 fonts X6 exaplined- style model for typography only responses

12. typography responses

13. combined typography and illustration section (can be done as layouts/posters/zines etc.

14. colour swatches from artist work.

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For people who self identify as being part of the LGBTQ+ community one of the most difficult things they may have to do is to 'come out' to their family, friends and society as a whole. Even though being LGBTQ+ has increasingly become more accepted over time, a threat of discrimination or even violence, against their identity is ever present for some. For my personal investigation I have decided to create a campaign around the idea of coming out. The main focus will be methods of spreading information and raising awareness such as leaflets and posters. However, I would also like to look into creating articles of clothing, badges and other accessories that people could wear to publicly show their support of/their own identities and sexuality or advertise the campaign as a whole.
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This is a very personal project to me because I have witnessed the abuse people can go through for deviating from our societies perceived normality. I aim to create a resource that will help LGBTQ+ people:

Explain who they and what they identify as

Answer any questions which people may ask about their identity

Provide strategies for them to be able to deal with bigotry aimed towards them

Provide information on organisations which will be able to support them

This section of my research looks into the LGBTQ+ community as a whole. This includes definitions which are important to understand, the history of LGBTQ+ rights, communities and people and the debate which surrounds the social normalization of the community.

Definitions: These are very simple definitions for complicated subjects, keep in mind these aren't definite depending on context~

For my final project I am aiming to create a campaign based around the idea of people coming out. The aim is to promote celebration of coming out but also everything that can and often comes with opening yourself up to a world that doesn't necessarily support your existence or your right to exists at all. These are very real things that happen to people everyday and more awareness needs to be brought to the forefront in our movement to a better and more accepting society.
This section aims to create:

A name for my campaign ​

A logo design which can be used for the campaign.

Exploring the use of typography I want to use along with my illustrations

Creating and using layouts to incorporate text and illustrations in the future for different promotional, educational, or accessorising purposes

After talking to other people and asking their opinions on which name they preferred to be used for the campaign, I have decided that 'UrPride' is going to be the campaign name. It is very simple to remember and fits the aim of the campaign which is to celebrate and help people when they come out and take pride in their identity, it also makes peoples pride more personal which is something which doesn't really get done when talking about the LGBTQ community as most campaigns call for larger systemic change rather than concentrating on a very personal and usually very different aspect of life that all LGBTQ+ people have to go through. However, I would also think that restricting the entire campaign to just one phrase won't work very well so I have also decided to use a variety of the other option when deemed appropriate.

Gilbert:
The 'gilbert' font is a free font which was designed in 2017 as a tribute to Gilbert Baker after his death, who first designed the Rainbow Flag which has become synonymous with the LGBTQ+ movement. NewFest and NYC Pride partnered up with Fontself to create this font which design was greatly inspired by the rainbow flag created by Baker. Originally it was intended to be used for striking headlines and statements that could be put on banners for rallies and protests but it is being expanded where it now has two styles; one standard vector font and another which is a colour font.

This part of my personal investigation is going to be focusing on the illustrations I am going to use throughout the project alongside the typography above. This part is very important as these illustrations are gonna be the main focus of all accessories, promotion and educational material I am going to be creating for this project. I have used a couple artists as direct inspiration for my project them being Marina Muun, and Jonny Wan.

This section aims to create:

Multiple full body and headshot illustrations to be used for the project

Practice layouts where we see how the illustrations may work with real products

Teaching Tolerance ( "ALL OUR TERRIBLE AND BEAUTIFUL HISTORY": TEACH AMERICAN HISTORY AS A HUMAN STORY)

New York Times (A SERIES OF ILLUSTRATIONS ON THE CHALLENGES OF PARENTING)

Marina Muun is a vector illustrator who uses large blocks of pastel colours to create usually backgrounds and people. The piece above was done by her for the New York Times which is apart of a series illustrations on the challenges of parenthood with the one above looking like lesbian parents. Here we can see that she mostly utilises bright pastel colours only using dark shades for the collars of the people and the hair which is meant to be behind the face of the women on the left, this is done so that we can properly define where these objects would be which creates a slight depth to the image which creates the feeling that the image is something you are facing head on.

The positioning of both the women in the illustration presents to us this equal power dynamic within the relationship which leads to them having a child, as the patterns she made between them leads down towards the baby in a crib which suggests there isn't actually a baby yet. This means that positioning in Marina Muun's illustrations maybe a very important part of her designs as they can communicate more about the illustration without making it obvious and messy.
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Her use of lines is very deliberate and is full of curves and smooth lines accentuate the features of the focus in her illustrations. In the piece above we can see this most clearly in the hair of the two women, the use of lines and colours makes us visualize two distinctive hair types and how their hair rests without detailing every single strand of hair and leaving large portions of the hair a block of colour.
Marina Muun Response: Headshots
This was the my final response where I only used a single headshot. I used the same colours which Muun used in hers as I thought they worked well with my personal investigation due to them being pastel colours which are very stereotypically queer such as pastel pink, it gives the whole piece a brighter feel which I thought worked well with the idea that being apart of the LGBT community is something to be proud off instead of ashamed off. I decided to add the transgender flag coming from the back of the head because I wanted to add specific representation for a group which is apart of the community and since it is coming from inside the person it shows that a person's gender identity cannot be dictated by other people except for them and that it is a deeply personal representation of who they are.
However, I think I should create a variety of these portraits, including ones which represent different queer communities, and also the different circumstances people can find themselves in as apart of my project aims to help people who may find themselves in different situations. I could also try creating a two person portrait where I could potentially show the flipped identity some trans people feel like they have to play (who they are inside and who society expects them to be).

I created this darker coloured version of my response design to be used for the more difficult sides of being apart of the LGBTQ+ community. By making the background these different shades of grey while keeping the main focus of the portrait the same bubble pastel colours as before its creates the feeling of isolation or loneliness in the image, this is something a lot of transgender people, especially children, feel due to them being outcasted by peers and society as a whole. I also introduced the creeping in of grey into the trans flag which is coming out from the back of the head to represent how large sections of society expect trans people to not be themselves and will try and repress the way they represent themselves publicly. This is something parents of transgender people will do especially prevalent in highly religious families or conservative/traditional areas.

This final piece I created I decided to revert back to the brighter colours of my first response as I felt it suited the theme of my campaign better, being more of a celebration of people's identities and their ability to come out in a more accepting world. I decided to use the same portrait reflected at each other to represent the idea of transitioning from societies perceived identity to the one the person truly feels, I decided to show this more by reflecting what a transwoman may see herself as so on the left hand side I decided to remove the Adam's apple which was precisely very prominent to create a more feminine outline compared to the right hand side. Using the example from Marina Muun I added a stylized barrier in the middle of the two faces however, I removed the imagery of the baby since it isn't particularly relevant to my theme. Below are all the artboards I used in making the final double portrait piece.
Marina Muun Response: Figure illustration
Above are the two final edits for my Marina Muun figure illustration, in both illustrations I used the same pose as we as using the same hair and skin tone as the original piece as to keep the artists link in my own piece. The amount of detailing used in the figure illustrations compared to the headshots is quiet sparse not really being used except in outlining some amount of shadow to create the perception of depth to the pieces, as well as separating some of the darker areas of hair where I used blocks of the same colour to add a bit of texture to the illustration. When creating the background I attempted to emulate the same design used in Marina Muun's original piece by using the same colours and a similar design theme, I changed it a little by added more flowers into the main focus of the piece as I wanted to give off the appearance of a hill top or something similar.
Figure 1, I decided to use a separate colour pallet for the suits colours using the eyedropper tool so that I could use the colours directly from my primary research image of myself so that I could see a simpler display in the design. While working well I feel as though it doesn't fit the aesthetic of either my project or Marina Muun as the colours are very plain and monotonous which isn't something particularly used by Muun so I decided to also create Figure 2 where I used the colours used in Muun's original illustration as the vibrant and slightly strange colours I think work well with the my theme as a point of celebration as when celebrating bright colours are usually used.
Below are the artboards which I used showing the the progression of the figure illustration starting at the bottom before moving up and to the side.

Jonny Wan is a UK based graphic artist who primarily creates commercial works for a variety of uses from advertising to fashion. He is another vector illustrator who primarily uses pastel colours in his illustrations. His illustrations are quiet detailed when it comes to people and their faces/clothing with individual patterns being used on their clothing to create a vibrant illustration with areas everywhere to draw the views attention to. He also doesn't usually create illustrations with just one focal point, instead using multiple layers of backgrounds, objects and people to create scenes or elaborate layouts which keeps a sense of focus on all the different sections used.
​His illustrations don't tend to be subtle in what they are made for, such as the 'Aperol Spritz Social Summer' which is very obviously a promotion of the drinks company Aperol and how they want to be seen as an exotic drink which you can socialise with easily. This is done simply with adding multiple people in a very close proximity which creates the illusion of them speaking together and making the background stereotypical holiday destinations such as a seaside town during a sun set, this gives the perspective of the drink being exotic as it is shown in these beautiful locations and not just a random bar or living room somewhere.

My response to to Jonny Wan is based on his Cannes Lion illustration in which he built up a large piece by creating individual elements and bringing them all together in at the end. The first individual section I worked on was based off a picture of me in a suit which I have used in other illustrations. I thought this was a good fit because Jonny Wans individual person illustrations in the Canners Lion piece have a separation between the arms and the chest where they are different colours or have different patterns on them, due to my photo including a waistcoat and a shirt it made creating that style a lot easier as they are two separate articles of clothing I can work on.
My response utilised one of the main figures in the original piece as inspiration for the colour scheme. By adding the stripes on the trousers I think it emulates Jonny Wans style quiet clearly as stripes and patterns are always added into his illustrations to create a feeling of vibrant break ups in his use of blocks of single colours such as on the chest in my response.
The main figure I am going to use in the final piece where I bring all the elements together.

A first response using one of my classmate which I also used in my primary research. This was an illustration of her headshot which while not often used in Jonny Wan's illustration widely, was used a couple times in his Cannes Lions illustration which I am basing my response around. This illustration is just a small addition to the final piece I am planning to do with its main purpose to be a representative of people who are members of the LGBTQ+ community through the movement away from people who identify as either gay, lesbian, bisexual or transgender and to ones people might not actually know about which would encourage research into the topic so they understand the differences between the wide number of identities. To do this I am thinking of adding the pansexual flag to somewhere on the illustration later on as pansexuality isn't very well know despite most people understanding the premise of the sexuality. I also tried this illustration with the eyes open to match with primary photograph however, I feel like it makes the illustration feel clunky and a bit off putting to look at so I am going to change it to the eyes closed which is used by Jonny Wan in the reference I used for this response.

In this response I created a profile illustration of Alan Turing who is very famous mathematician and often consider to be the father of modern computer science but he is recently gaining more fame from the fact that he was prosecuted in 1952 for homosexual acts followed by his chemical castration and death two years later in 1954. Due to his incredible contributions to the improvement of our society and the discrimination he faced despite his efforts I see him as a very important figure who deserves recognition and so being involved with the final piece. Keeping inline with the illustrations of Jonny Wan I created the head by using a lot of straight lines to especially between the neck and the chin to create a stark contrast giving the impression of sharp facial features such a the jaw, Jonny Wan does this a lot in his Cannes Lion piece. Also in an attempt to create sharp cheek bones which was influenced by the original illustration from Jonny Wan I used a smooth curve connected to the bottom of his hair which creates the shape of his cheek bone.
In this response I was not able to utilise patterns in the same way Jonny Wan does as my illustration didn't include the reset of the body which is where the patterns are usually utilized.

This was my final response using Alan Turing and will be the one I add to the final piece with them all together. In this one I had the idea of using the flags which represent their connection to the LGBTQ+ community as a way of honouring that part of their identity and especially in the case of Alan Turing the fact that during his life time the acknowledgement of that sexuality was only ever negative and juxtaposing it with the reality of our modern world which is that while there are still people who discriminated against those identities it has become accepted generally in wider society. Instead of using the traditional rainbow flag I decided to use the more specific gay men's pride flag, this was because the colours used for this flag are pastel colours which work with Jonny Wan's colour pallet while the LGBTQ+ pride flag (rainbow flag) uses primary colours which would clash with each other.

This response is based off the very famous trans rights advocate Marsha P. Johnson herself being a transgender woman. She was a founding member of the Gay Liberation Front and a prominent figure in the Stonewall uprising of 1969. Aged 46 she died with her death originally being ruled a suicide but in recent years her case was changed to undetermined. Due to her contributions to the improvement of LGBTQ+ lives in the USA I wanted to add her to my response to the Cannes Lion illustration. Just like the rest of Jonny Wan's illustrations the face tends to contain very sharp features which keeps inline with Johnson's facial features making her a perfect person to recreate in the style of Jonny Wan. I emphasised many of Johnsons feminine facial characteristics as exaggeration of the face is something done by Jonny Wan in many of his illustrations, so I created larger lips than which I made for my Turing response as well as using red and pink colouring for the lips to create the impression lipstick being used. The background I created uses the same shapes used in Wan's Cannes Lion illustration however, the actual colour used comes from a different illustration of done by Wan. As a result I don't think the background in my response fits well with the colours I used for Marsha P. Johnson.

This was my final response using Marsha P. Johnson. Here I added the trans flag to her sleeve, this idea came from my illustration of Alan Turing where I wanted to add a section to my illustration based on the flag which represented their identity best. I decided to add it to her arm which is out stretched to symbolise her importance in the progression of LGBTQ+ rights both directly in the USA and indirectly across the world, her out stretched arm reach for the next generation to come out of hiding and be who they are just like she did despite it potentially leading to her death.

This is the work Jonny Wan did for Cannes Lion on their new membership program. I wanted to resemble the work he did here as one of the main thing with this illustration is that it can be deconstructed down to a few base parts which represent different parts of the Cannes Lions membership program, I thought this idea of being able to deconstruct an illustration down into smaller parts would work well with my idea of a campaign as it aims at a lot of different groups inside the wider community. The other illustrations which I have done beforehand I have used to build my final piece up but I also thought that adding smaller bits which relate to the people I used in the illustrations of the LGBTQ+ community as a whole would make mine work better.

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For people who self identify as being part of the LGBTQ+ community one of the most difficult things they may have to do is to 'come out' to their family, friends and society as a whole. Even though being LGBTQ+ has increasingly become more accepted over time, a threat of discrimination or even violence, against their identity is ever present for some.

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For my project i will be looking at mental health, most importantly the awareness of it and the normalisation of how common these are. I will be focusing on body dysmorphia and eating disorders and bringing a light onto these issues by introducing body positivity. I plan to work on pushing away the idea of young people stuck in the mindset of dieting and restricting and the general dysmorphia of how young teenage girls view their bodies through the eyes of others. I intend to final piece to be a variety of posters to be given out to young people from high school up until university. Which will spread the message and get people talking about being happy in your own skin rather than dying to look like someone else, and also to get people talking about the detrimental effects of anxiety, in which 1 in 3 of all adolescents ages 13 to 18 will experience an anxiety disorder. With 81% of 10 year old girls are afraid of being fat. How can we normalise being comfortable in our body and not changing our bodies for other people's satisfaction and acceptance?

The reason why I have chosen this theme is simply due down to the fact that this side of mental health is largely discarded of. They are talked about however no action is ever really take, they are just a topic for discussion and even when they are discussed, only the stereotypical aspects of it are discussed such as the skinny white teenager who has family problems, body issues and is anorexic. Body image and eating disorders are largely linked, which is typically where body dysmorphic disorder (BDD) is introduced. Not only that, I also have first hand experience with an eating disorder and body dysmorphic disorder, which I would say gives me more of an insight and personal view on the topic, being able to give personal knowledge and experience too. You never really recover once you develop an eating disorder and no two peoples experience is the same. Everyone's story is different no matter what disorder they develop. I hope my experience can be put to some use through this project.

Kelli he uses vibrant colours, primary forms moving to the beat and a simple word or phrase. These are all the ingredients Kelli Laderer needs to conjure up an inspiring image that is simply bursting with positive energy. Her bold impactful designs surprise and delight viewers, making Kelli the go-to illustrator for campaigns that stand out by brands that hold nothing back.

Have a play on Canva to do some some illustrations for this - use their typography etc. Maybe upload some of your own illustrations?

Hazel Mead is an illustrator who loves combining beautiful imagery and diverse characters with meaning and story, and often create social commentary images that tackle taboos. ''As an ideas generator I enjoy the process of using illustration to solve clients' communication needs and have worked for Facebook, Netflix, Adobe, Amnesty, Ann Summers, Plan International, VICE, LoveHoney, Saatchi & Saatchi, Always, Rude Health, ASLEF, Bloody Good Period and a plethora of wonderful lovely social good causes and organisations. ''

Some interviews she has appeared in are:

Digital Arts - 'Hazel Mead on finding her niche in illustrating women's periods

​The Creative Condition - Cabin Cast - Illustrator Hazel Mead on taboos, WFH tips + changing sex ed

Some events and exhibitions she has also appeared in are:
Vagina Museum - solo exhibition as featured artist - 2021
'What Women Want 2.0', House of Commons, London, 2018
Mentor - University of Greenwich- 2021
​

half term targets:
- take photographs which i can link to my project and use as primary photographs for illustrations (photographs of related artwork in galleries)
- plan the end product i want to have (informative leaflet with text and illustrations) mental health campaign for Mind
- make at least 3 collages in Alyssa's style
- refine weebly and add work i have already done
​​

Here is my response, i used a similar technique of repeating and overlaying texts to create an effect that there are many thoughts racing through one's mind all at once.

choose 3 phrases that work for your project (use your own ideas, or Google some eating disorder campaigns for example)
​copy this style! Easy

These digital typography pieces make use of existing fonts but distort them to echo the theme of the words used. For example, 'melancholy' starts with a legible word, that very rapidly collapses in on itself and falls apart. The word appears to become almost liquid, which relates to its meaning of sadness, as though it is melting into a pool of tears.

'Paranoia' - the text distorts in on itself to create a visual illusion of lack of control. This suggests that the viewer is seeing the words 'wrong' or differently to everybody else. This links to the idea of paranoia, as it makes people feel isolated.

​I intend to use distortion in my text to create a sense of being out of control or not understanding the world around me.

Below are my responses i created from the typography ideas above.

choose 3 words that relate to your topic
Try distorting them in different ways - type text on a Photoshop doc
1. go to layer, then go to flatten image, then flatten image, then go to filter and then liquify.
Rasterise the layer (right click)
duplicate it
Filter - Liquify
Do this on lots of layers

choose a load of words related to your topic
Paint them in ink - try each word at least twice for different variations
possibly paint an entire alphabet? But only if time...
Photograph these ink paintings and upload
​Try laying these different words out (dno't put any illustration in at this stage - just play with the words)

Choose a word or two to use
Try cutting letters out of paper - be quite rough and quick with this. Do a few versions of each letter/word for variation
Scan these in and arrange on the page in different ways (changing size etc)

Hand draw some words and create stencils
spray paint through these
also photograph them, with light shining through (the idea of trying to hide/fade away to nothingness)

maybe create a moodboard (maybe a pinterest board?)
Maybe stick to B&W?
Look at http://maahamsgraphics.weebly.com/component-1-schizophrenia.html for ideas
Quite rough, chaotic hand drawn styles

Maybe something to do with light/shadow - again, that fading idea (paper cutouts? Shine light through cutouts of bodies that fade away to become nothing)

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For my project i will be looking at mental health, most importantly the awareness of it and the normalisation of how common these are. I will be focusing on body dysmorphia and eating disorders and bringing a light onto these issues by introducing body positivity.

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want to create a Christian music label which can become mainstream and compete with the other mainstream labels. In my opinion, the music industry is starting to sound repetitive and in some ways, Christian music is categorised into its own genre, with little diversity; I hope to create a record label that would potentially compete with labels/industries like Interscope. was originally a baby name given to me, so it felt natural to use this as the record label's brand name. This word has multiple meanings in different cultures - for example, in African cultures this word means 'good looks' and in Breton it means 'desire'. As for me, this name was somewhat of an identity given to me by my mother. The idea of the word having many different etymologies gave me an idea for something global and to emphasise this, it also reminded me of the word Luna/Lunar (the mythical Roman goddess personifying the moon), so the word gave me a sense of celestial inspiration. or something heavenly since ultimately this is a christian inspired label. I will be using various famous record labels to also gain some inspiration in terms of designs and layouts.
​
The name httprs://loretocollege.padlet.org/loretoartdept/ZPI

​

YOUR interpretation of the logo

1. Get research images of tops of microphones and spinning records/CDs to inspire your work

2. Use these to create drawings (hand drawn AND vector - include both to show both skills)

3. Find some fonts that resemble the Atlantic font

4. show the letter Y (for Yuna) in these different fonts

5. combine the different letter Ys and the different illustrations in the same layout as Atlantic

6. choose a couple of favourites and type Yuna (or Yuna Records) underneath

Hand Drawn Illustrations x 3:

Vector Illustrations x 3:

Fonts x 3 (show the letter Y):

draw some of your own letters here too - either hand drawn or on Illustrator

Y/Illustration combos (you could do up to 27 different ones with 3 Y, 3 hand illustrations and 3 vectors!):

Favourite 3 versions with YUNA typed underneath (like Atlantic logo):

Final (favourite) logo based on Atlantic:

Colour variations (try the same colours as Atlantic)
Then try some different colour palettes:

YOUR interpretation of the logo

1. Get research images of records and eyes to inspire your work. You could also use images of Saturn as you want a celestial theme.

2. Use these to create drawings (hand drawn AND vector - include both to show both skills)

3. Find some fonts that resemble the Columbia font

4. show the brand name Yuna in these different fonts (and include the name of each font and a link to it)

5. combine the different Yu nas and the different illustrations in the same layout as Columbia

6. choose a couple of favourites

Research Images (records/eyes):

Hand Drawn Illustrations x 3:

Vector Illustrations x 3:

Fonts x 3 (show the word Yuna):

Yuna/Illustration combos (you could do up to 27 different ones with 3 Yuna, 3 hand illustrations and 3 vectors!):

Yuna/Illustration combos (you could do up to 27 different ones with 3 Yuna, 3 hand illustrations and 3 vectors!):

YOUR interpretation of the logo

1. Get research images of swirls to inspire your work. You could also use images of nebula/Milky Way as you want a celestial theme.

2. Use these to create drawings (hand drawn AND vector - include both to show both skills) of spirals

3. Also do some hand drawn i letters

4. Find some fonts that resemble the Interscope font (where it says Interscope Records)

5. show the brand name Yuna Records in these different fonts (and include the name of each font and a link to it)

6. combine the different letter i and Yunas and the different illustrations in the same layout as Interscope

7. choose a couple of favourites

Research Images (spirals/nebulae):

Hand Drawn illustrations of spirals x 3:

Vector illustrations of spirals x 3:

combine the different spirals and i letters to see which works best:

Fonts x 3 (plus names/links to them):

different combinations of i illustrations and brand name x 6 or more:

NOW you need to decide which elements you like from each of your logos.

Try combining these different elements (should the record label name be included or not? will it run underneath or down the side etc?)
​
​find a design that works for your label

what is your colour scheme (and why)?

will these images be incorporated into your logo? Or are they additional illustrations?
If additional, this is a good place for this section now.

primary images of microphones

secondary images of microphones

find two illustrators whose style you like

take some primary research photos of microphones AND secondary images of microphones from internet

do 3 illustrations of microphones using these photos, in the style of research artist 1

primary/secondary research images

inspirational quotes from musicians here (include which musician, and year, if you can find out)

now you can start designing your zine - you have all of the images and logos etc to drop into it

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want to create a Christian music label which can become mainstream and compete with the other mainstream labels. In my opinion, the music industry is starting to sound repetitive and in some ways, Christian music is categorised into its own genre, with little diversity; I hope to create a record label that would potentially compete with labels/industries like Interscope.

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Branding, Design, and Creation for an Entertainment & Mass-media Publishing Company.
Throughout this topic, I have decided to focus on creating and designing an Entertainment & Mass-media Publishing Company, thought this in itself would be rather boring, so I have also decided to make it a specialist entertainment company, focusing on products and media which relate to the topic of the Human Condition, involving products and media that involve realist stories and themes.
​
I will be researching similar media companies, along with media products that fit in within the topic of Human Condition and the realist genre, and producing my own illustrations and designs for this brand.
Specialist Area - Human Condition
The genre/topic that my Publishing Company will focus on and specialise in is "The Human Condition" along with the realist genre. The Human Condition is something that isn't easily as defined, however it is considered to be...
​"The human condition is all of the characteristics and key events that compose the essentials of human existence, including birth, growth, emotion, aspiration, conflict, and mortality."
​

Illustrations or works that relate to the Human Condition. These will most likely be used as references for my outcomes within my project.
If this gets too big I'll move it all to a different page.

Music Video - Non-breath Oblige.The song revolves around not being able to fit in within society, being overwhelmed with expectations and rules which become suffocating, hence the name "Non-breath Oblige."

The name is also possibly a play on words of the term "Noblesse Oblige", a French expression from the times when the English nobility spoke French and maintains in English the meaning that nobility extends beyond mere entitlement and requires people who hold such status to fulfil social responsibilities.

Additionally, the artist/producer of the song had mentioned within a livestream that this song was made to be "unsingable" as the song gives off an illusion that there are no breaks or pauses to breath, and that it's non-stop constant singing, with pauses only being at the beginning, middle and end of the song.

​Moving onto visuals

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Branding, Design, and Creation for an Entertainment & Mass-media Publishing Company.

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The theme I have chosen to carry on to my final piece is about mosque architecture. A mosque, also called masjid, is a place of worship for Muslims. Any act of worship that follows the Islamic rules of prayer can be said to create a mosque, whether or not it takes place in a special building. I specifically decided to look at the exterior of mosques, because I found it more easy and suitable for me to respond to, and less time consuming.

I have chosen to study this topic because as a religious woman i have strong beliefs to carry out and follow. As a Muslim, I have been to many mosques around the UK, in addition to my home country (Sudan). i thought it would be fun to carry out a project where I'm able to explain the Islamic art more and show the process by creating illustrations using inspiration from all the mosques I've been to. However firstly I'm going to choose 3 artists to use their style in each my illustrations. Each illustration will be created through software's such as adobe Illustrator, Photoshop, and even create short inspiring clips through After Effects. Not only that, but also try out different techniques, such as handmade collages, painting, layering of paper, and spraying paint as well. Each illustrations or techniques that I choose to work with, will be developed as I go on.

The Manchester Art Gallery are curating an exhibition on Mosque Architecture, and they've asked me to create a marketing campaign for this. This exhibition will start on the following:

​
- 12/07/2022
Location - Manchester
​About- The architecture and Design of Mosques

1. research previous exhibitions on mosque architecture (could also look at other styles of architecture exhibitions). Any locations/galleries. This shows you what is already out there - what styles have been used, and if there are any conventions in the designs
- https://sawtalhikma.org/en/archives/14061
​

2. Research the previous exhibition marketing for the Gallery you choose. Is there a house style? Similarities between the posters etc? Ofr are they all different?

Rob Ryan was born in 1962 in Akrotiri, Cyprus. He studied Fine Art at Trent Polytechnic and at the Royal College of Art in London where he specialised in Printmaking.

Ryan has exhibited widely across the UK and internationally and has written and illustrated several books, 'This Is For You', 'A Sky Full Of Kindness' and a trilogy of children's books.

His Monograph entitled 'I Thought About It In My Head And I Felt It In My Heart But I Made It With My Hands', the first book of his collected artwork, was published last year with Rizzoli.
​
He lives and works in London, UK.

I decided to add simple details such as stars, clouds, and a big moon on the back to bring it out my illustrations more. Also to keep comparison with Rob Ryan's work.

​I've added these borders to my work because all rob Ryan's work have one. however i'm not fully liking how it looks with my illustrations as it feels a bit off and not suiting the illustrations style. yet I'm still going to carry on using it and see how the final outcome will look like, and if I don't like it, it will be removed.

Hari & Deepti are a husband-wife artist duo based in Mumbai and previously based out of Denver. Their collaboration with paper and light started as an experiment in 2010.

Known internationally for their specific papercut and backlit style they moved to India from Denver in the fall of 2014. During this period they travelled to Asia and Europe collecting inspirations and stories for their art and showcasing their work through solo shows and workshops. They are storytellers who bring their stories to life through their intricate paper cut light boxes & have always been drawn towards the imaginative aspect of storytelling. Stories have so many shades and depth in them, and paper as a medium has the exact qualities to reflect and interpret them.

They believe that "Paper is brutal in its simplicity as a medium. It demands the attention of the artist while it provides the softness they need to mold it into something beautiful. It is playful, light, colorless and colorful. It is minimal and intricate. It reflects light, creates depth and illusions in a way that it takes the artist through a journey with limitless possibilities."
​
They have been featured in many publications including Colossal, Juxtapoz, Hi-Fructose, Bored Panda, Supersonic Art, Laughing Squid, My Modern Met Blog, ArtFido and published in books like Paper Play & The Wolf of Paper Art.

They are currently nominated for "Shorty Awards in Art, Social Media Awards" and have been curated to show at the prestigious art fairs like Context Art Fair, Select Art Fair & Scope Art Fair which is a part of the ART Basel show in Miami and New York and have exhibited there for 3 years in the running.

Hari & Deepti have also shown at galleries like Black Book Gallery (Denver), Svper Ordinary (Denver), Spoke Art (San Francisco), Lequivive (Oakland, SF) and did their first solo show in Europe at Blank Space Gallery (2015, Oslo, Norway) and had their first solo show in Asia - Taiwan at Pier 2 in Kaohsiung. In April 2016 they were invited by the Dubai Culture to be a part of the Dubai Art Season and to create a 6ft X 6ft paper cut installation.

They have also painted 4 murals including one of their largest murals in Denver, Colorado - a gigantic 125ft mural for New Belgium Brewing in the heart of the city. Their Globeville mural commissioned by the Denver Urban Arts Funds was also voted as the Best New Mural in Denver for the year 2014 by Westword.
​
In the fall of 2015 they finished painting a mural at a rural village school run by the NGO - Gram Vikas in Kankia, Odisha. This was a part of a art workshop they conducted at the art space - Kalpanadham for the local kids, promoting art and creative thinking.

papercuts based on this research.
Create some hand drawn and digital illustrations (scan hand drawn in to use on cricut)
Then a photoshoot based on these

try some illustrations in this style

1. collage (cut very geometric shapes out of origami paper and stick down)
2. Photoshop - hand draw outlines or do in Photoshop and colour in
3. try turning some of Yerkanian's illustrations B&W in Photoshop to simplify them - then you could do papercut illustrations based on this style (maybe again some digital cutouts on the cricut?)

1. What sort of typography has been used in the research you did at the start (Manchester Art Gallery posters etc)? Try out some fonts like these
2. What sort of fonts have been used in other exhibition posters? Try some of these
3. do you want to create any of your own fonts in fontstruct and calligraphr?

Start combining illustrations and typography.
Find some research examples you like of layouts (posters? magazine spreads etc)
Use these to inspire your layouts

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The theme I have chosen to carry on to my final piece is about mosque architecture. A mosque, also called masjid, is a place of worship for Muslims. Any act of worship that follows the Islamic rules of prayer can be said to create a mosque, whether or not it takes place in a special building.

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Target grade=C
I want to get a B or an A
After college i want t o look for an apprenticeship in the tattooing industry, also i want to look for a job to do on the side to maintain a income.

This is the muji logo. They have used a very bold, simple font for their brand name. I think they have used this to create a very clean and streamlined aesthetic.
In addition, they have also used some japanese characters to create a cultural connection to the brand. The characters at the end of the logo stands for "brandless quality goods."
The logo layout is very simple and minimalistic, it uses no logo as the brand is promoting the idea of brandless goods. In today's world where we see brands everyday, some brands are extremely overpriced however people still purchase them due to the brand that is on it.
Muji's target market was japan and europe these products that are simple in design, simply packaged, low cost, and produced to be energy efficient and environmentally friendly this create a wide range of people that there brand appeals to.
As well as clothes muji also creates a number of things such as household items, furniture, kitchenware and food products.

In today's marketplace full of brands screaming for attention, Muji represents the antithesis of consumerism. Founded in 1980, Muji is a global Japanese retail company selling a wide variety of household consumer items, furniture, clothing, and food products. Muji is most well-known for its philosophy of functional, quality design with a Japanese minimalistic aesthetic, offered at a reasonable price. The brand's relentless focus is on the product and does away with any unnecessary decoration or ornamentation. Muji is obsessed with minimalism, reflected in all its brand elements which embody "'Less is More".

The brand name BAPE is short for A Bathing Ape, in lukewarm water and has two meanings, the first and most obvious is a reference to the film planet of apes. The second meaning refers to the Japanese method of bathing which involves water at a temperature above 40 degrees, Celsius.

The logo is of a ape which uses minimal shapes and colours to make it stand out. BAPE clothing is loud, brash and colorful. The brand is responsible for some of the most iconic pieces in streetwear history, and that's not a description we bestow lightly. There's the full-zip shark hoodies complete with 'World Gone Mad' (WGM) varsity patches. And the distinctive shark design takes its inspiration from military artwork featured on fighter jets and battleships.
​Then there's the instantly-recognizable Cloud Camo print which injects BAPE with the cartoonish element of Japanese fashion. The signature print has featured on everything over the years.
The brand is very flashy and "in your face", due to the demand being very high for bape the prices are extremely high ranging from £400 upwards for a jacket however people still pay these prices due to the brand and the intricate designs it makes.

The two brands i have chosen have a few similarities but also have a few differences, I like elements of both. Muji has a very simplistic feel which can also be seen in the bape logo however the pattern on the bape can be seen as both simplistic and flashy depending on the colour that is on the pattern. For example the black and white hoodies have a minimalistic feel to it but the coloured ones have a different feel. The price range on muji compared to bape makes muji stand out a lot more to the average person as they would not have £400 plus to waste of a single item of clothing whereas muji you could fill a wardrobe for the same money. The furniture i really like as the muji brand focuses on the minimalistic aspect and a quote it uses which i like and agree with "less is more". bape has a good balance of both for example the image of the wooden plain chairs with cushions with coloured patterns contrast very well together as it balances out the flash and simple feeling.

I am choosing to do a fashion brand. I'm going to use perception and branding to show how different people see the brands that are frequently work. For example some people see fashion and automatically judge the person for what they are wearing. Some people think that by wearing really expensive designer clothes they have a higher social standing and others see spending ridiculous money on clothes is stupid.

The names I have come up with are:PermanentパーマネントPāmanento
Rebel. 反逆者Hangyaku-sha
Perception 知覚Chikaku

Tattoo入れ墨 Irezumi

Every city around the world has some kind of small opening in the ground allowing access to the sewer system below. Often, though, these holes are grey, metallic vaults that serve nothing more than a functional gateway into the underground for further inspection. But as Thomas Couderc found out on his first trip to Japan two years ago, this wasn't quite the case for the country - a place that pays close attention to the design and artistic execution of these coverings

if you have any primary reference images that link to these, pop them in here

could you add the pattern design you made on here?

I have added pattern to these vector designs. The idea of this was to increase the complexity of my designs in a similar way to Couderc. I think that the addition of pattern works well to create a more intricate design that is in keeping with Japanese aesthetics.

This design works particularly well because there is a contrast in size between the patterns in the background and on the snake/other elements. The smaller scale of the patter on the snake looks like scales.

I have used the different scaled patterns on this design to create a contrast between background and figure.

The simplicity of the figure against a patterned background works well.

I created a range of lino cut designs taking inspirations directly fro the illustrations in the book. I printed these in black ink on a white background to emulate the black and white colour scheme of the research.

I also experimented with printing on to red backgrounds, because red is associated with Japanese art and design. It is seen as a way to scare or ward off evil spirits and features heavily in Japanese art, as well as the Japanese flag.

This design uses negative space to create the logo.

Here I have used more negative space. I like the way that all of the lino hasn't been cut away, leaving marks in the print. This gives a scratchy, handmade sense when applying the paint, which adds character and texture to the image. The simple logos on the vibrant backgrounds i think works very well with each other and i'm happy with the way this turned out.

Here I have used my prints to create repetitive pattern designs and layouts. These might be effective in creating designs for business cards, leaflets etc.

use this same 3-circle design and experiment with where the JApanese font goes - at the side? over the top? running downwards (like JApanese writing)? even inside one of the circles? Do quite a few different versions of this design

Use the lino designs in circular borders (liek Couderc).
1. incorporate the lino designs as patterns in the Couderc logos you have already made
2. Use the lino designs on their own in the circular borders - combine different lino designs (so without the digital stuff you did earlier)

Here I have hand drawn designs based on Japanese cultural motifs, using sharpie.

I scanned my images in to Illustrator and used the Image Trace function to create digital vector drawings

I used some of my fineliner drawings and digitised them using Image Trace. I have combined these images with the Japanese font for 'Chikaku' (perception)

When deciding the logo i used simple designs with different colors to see what works well. I found that the simple designs look very tidy and link in tio the research artist of muji which i looked at and found that i liked.

can you have a play with centralising this design on the tshirt? Try adding a little more white space on the right hand side of your illustration

An Oni mask is used in the Japanese culture and is a common tattoo choice for those who believe in good and evil forces, as well as different power that surrounds us. This mask is a symbol of protection for those who believe in the spiritual world. I used 2 different color schemes however i prefer the first one as it is easier to read the image. The other colour scheme i used i felt had a heavy pastel feel which i didn't think worked.

I have made stencil designs so i could use the cricut to make a stencil which i then went on to spray paint over the top to make some different logos.

I realised that some of my more complicated designs wouldn't work as a stencil for spray painting over so i simplified them down and this is what i produced. I think some worked better than others.

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Target grade=C I want to get a B or an A After college i want t o look for an apprenticeship in the tattooing industry, also i want to look for a job to do on the side to maintain a income.

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sirius fm Beatles channel line animation

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Stall selling body positive merchandise
Plus mirror exhibition piece

Merchandise
mirrors (hand mirror with cute message)
tote bags
sticky notes

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Louis travels to Limpopo Province to stay in a hunting lodge.

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annotation and analysis of videos- explain the importance and the understanding you get from these- put key terms in italics and bold.

dont switch sides with images and writing- the mind research at the beginning does this- its visually annoying- too much space around the writing.

separate primary- your photography from secondary edit the photographs so they look consistent- make them all the same size.

Saki - Artist 1- illustration style (title of that section)
explain why you have chosen that style- who its for why it works for your target audience.

close all white gaps on weebly- they are all over the place.

dont put all responses same size- have colour variations quite small then put best one bigger

then try croppin into and using scale as a variation

always show original vector as line art first then adding colour-
colour should link to artist research first off.

justify all text!- side profile annotation

sat down view-remove the smaller style model research - your looks too close to research- your primary photography is the only thing needed here.

again all responses same side- one needs to be big- colour variations

miacat layout of weebly is cluttered- simplify this section- the annotation is horrible- drawings are lovely.

collage work can be removed- it wont improve your grade.

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complete 3 more malika favre portraits form your photographs
upload new typography work
use your new vectors and your old ones in simple layouts with typography.

Decide if this is going to be an event or an exhibtion or a print base- articles?

I think event is best

"Black is the colour" celebrating the beauty of black culture and people.

choose a location/time/place

make posters/lanyards/tickets/flyers etc

maybe some merchandise.

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need an artist for your illustration style

photography+ ink and paint?
use Raphael vincenzi-
own photography/fashion magazines/graphics elements/torn paper/ink

needs three models-ideally who are slim.

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show me your planning for final piece/pieces

move typography/logo work to very beginning of the weebly

have a sit down tutorial with both mr trahar and miss goss- order of weebly - how to order everything.

your weebly is very strong and the work you have completed is excellent- I have little other advice than keep doing what youre doing.

Well done.

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complete 6 typography only posters using phrases or lyrics from christian rappers
upload all the outcomes to your weebly

improve the YUNA logo

annotate your weebly explaining all the ideas you have

add locations to poster designs for YUNA launch party and artists tours?

draw portraits for 3 christian rappers using a clean vecotr black and white style model.

see me about halftone portraits with abstract shapes.

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How to Create Halftone Effect Art (Filter Effect) in Adobe Photoshop

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post the list here that iss Goss has given you.

Generally-
make sure your work goes on the weebly every week.
work faster
ask for help if you get stuck
attend monday 4-6 sessions and extra classes to catch up as drop in sessions.

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Define the project super clearly- it should be an event promoting body confidence?
- easy posters/bags/merchandise
I think you should be promoting a

make new drawings + adapt old drawings

use the line technique over the solid colour illustrations to show a combination of styles

respond to Alva skog using photographs that have been shot in super wide angle. see below

combine the cheeky text with your illustrations- try and avoid too much swearing but i like the attitude your project has now.

define soem strong cheeky messages about body/being a woman/owning your confidence etc.

you have to imagine you are speaking directly to your audience

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make recent illustrations all fit the black background style and add typography elements to indicate thoughts or feelings

try to find some positivity for the viewers- daydreaming-meditation/mindfulness

the project feels dark and a little scary just now- do you want to go further into that? or can you balance the mood with some more positive work

do a new shoot with better range of poses this week
plan the poses very clearly.

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use all the outlines in the same way as your most recent piece to make 3 more scenes? think of how you can vary the scenes-
you have a desert style one make another one of these
make two city style ones too?

use the cricut to make 3 scenes using just white watercolour paper or cartridge paper

combine tpyography in simple page layouts /posters
use the drop shadow/cut through technique with your typograpphy too.

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To do list over term holiday:

Focus on an artist research for typography (seeing as i haven't done any yet)

Follow steps to develop first artist response (Experiment, Colour themes,)

Research colour themes (visit websites related to my theme, get inspiration of colours and adapt it to the development)

Review steps to finish artist 2 & 3. ( Holly Chastain)

In my personal investigation, I will explore the issues of fast fashion and how it is impacting the environment. People should be aware of the environmental impacts and social impacts such as child labour and the increase of the carbon footprint. Capitalism care about their businesses and their economic boost, but there are solutions to this such as turning to Urban fashion and reducing the landfills of clothes. My final aim is to create a leaflet aimed at the younger generation, teaching them better habits of fashion so they can implement it and show the oncoming generations. However, it could be aimed at older, business men and women who are involved in selling fast fashion.

From TED, this is a talk by Myron Benn who explores his ideas about fashion but also the big issues that come along with it. Myron explains how fashion is made for us to "feel good", however it doesn't leave every individual feeling good. The industry plays a huge part in environmental issues such as water and air pollution and even worse, disregard the workers rights. However there is a change in attitude, and people are becoming more aware of the poor situation and this is why some brands have decided to alter their ways and become more sustainable by not turning a blind eye on the workers, in poor conditions and developing countries, and reducing pollution. His statistics show a great amount of negative impact it has in the environment, just as he says in the video that we spray over "84 Million pounds of toxic chemicals onto our cotton fields" just to help the process of the crop grow more efficiently. The most important message that should be conveyed is that, if anyone makes a change, they should start with themselves. Every individual has the power, the knowledge and a voice. We should be self aware of what we wear and HOW they are made. This is why campaigns such as #WhoMadeMyClothes come into action as they demand sustainable fashion by asking and speaking out.

Research into campaigns that have already looked at sustainable fashion - what has already been done? What is your competition?! Are there any prevalent styles that are used across different campaigns or are they all different?
What elements do you like from them? What don't you like?

For my artist research, I chose Malika Favre as I have used her as a reference before and I enjoyed her simplistic pop art as it told strong emotions within one artwork and that is what I'm aiming to do in my work too. Malika Favre is a French graphics designer who creates simple yet spectacular illustrations which includes a wide amount of thought and meaning behind her work as she says 'You can make an illustration say a lot'. The key element to her work is that she uses a limited colour palette yet the colours are very similar and stick to a calm colour theme which makes her work look serene.

Malika Favre has a unique illustration style which I want to work towards and the why I have chosen her as my first artist research. She produces simplistic and minimal illustrations but includes a variety of bold colours which range from 3-8 colours. She uses clean and smooth shapes to present her work by using simple shapes such as circles and ovals. Favre's work has a huge contrast as she works with positive and negative space in some of her work. In her work called "Spring To Mind" she comes out of her comfort zone and uses multiple colours but they are still used repeatedly which keeps her minimalistic style in place. The fresh, vibrant colours may represent the coming of spring and the new nature that is born during the new season. Favre has always liked maths and this has influenced her style of illustration as she includes many geometric shapes in her art. Her vectors are very smooth and even her simplistic drawings tell a full story. In the floral image, she uses a vibrant palette filled with 'looser strokes' and explosions of colours. She uses darker colours to enhance the shadows and this gives the illustration dimension.

I want to create a front cover of an information booklet/leaflet to show people what kind of impacts fast fashion can have on the environment and on people's' social lives. As Malika Favre has done front covers for vogue fashion and many other companies, I decided to use her style for my own and then develop it further. I chose this style model because she is wearing an outfit covered with a "nature" theme: grass, leaves, plants, flowers and this leads to representing my theme on fashion sustainability.

As Favre uses plants and floral background in some of her artwork which is relevant to my theme, I decided to take some primary photos of my own plants. Note: This was done at home as I was isolating. The technique I used for this was to place a white sheet of paper behind the plants I wished to take pictures of and took pictures from my phone.

This colour scheme has been inspired by Favre's work. As I am using her work as a base for my fast fashion leaflet project, I am also looking into her minimalistic colour palette with bold and vibrant colours.

The reason I chose this specific picture was because, this celebrity is posing in a similar style to the style model that I chose of Malika Favre's. I used this picture from the celebrity's shoot to use as a reference image for my own work.

Put in an illustration WITHOUT any typography first

vector drawings from these portrait photos - with plain backgrounds to link to other Favre research pic (dotty dress/red background)

experiment with different colour schemes - maybe take ideas from the different research images above

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To do list over term holiday: Focus on an artist research for typography (seeing as i haven't done any yet) Follow steps to develop first artist response (Experiment, Colour themes,) Research colour themes (visit websites related to my theme, get inspiration of colours and adapt it to the development) Review steps to finish artist 2 & 3.

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3 more illustrations in the waterfall style of diffeent scenes to do with water

underwater?
river?
tap-giving fresh water to the waterfal?
you need to broaden your ideas out to communicate

2 more typography outcomes using the blue colour schem and different phrases or slogans combined with the two new scenes .

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make at least 3 more japanese illustrations (5-10 would be best)
pagoda
samurai sword
another mask or two (noh theatre masks would be good)
bonsai tree
snake
dragon
koi carp
fan
etc

three more typography outcomes- using the best style you already have. the turquoise and pink colour scheme-.

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I have decided to research and respond to Islamic architecture. This is because I want to promote these sites, which are sacred to Muslims, to people of different cultures and religions. I want to showcase the beauty and tranquility within Islam through its architecture. My main goal is for people to visit these place and show interest in learning more about Islam and its architectural origins. This is because I have grown up as a muslim and like any religious individual, my faith is very dear to me. Furthermore, with the bad press that Islam get in the media, the good and peaceful nature of this religion get called into question. Therefore, I chose to represent Islam in a creative manner so the people can observe the physical beauty of Islam though the illustration of these sacred sites, as well view islam as a peaceful and welcoming religion. To do this, I will promote these sires through advertising mediums e.g., posters, magazine, badges brochures, lanyards. leaflet and my final outcome will consist of a mix of these.

These are the primary photos of Mosques around Manchester. Some of these are of my local mosques and some of these are other areas. As you can see the photos are taken from different angles of the mosques.
I plan to use some of these photos and create illustration of them in Illustrator. I will experiment with the colour pallet from my artists work and create variations of these illustrations.

This in one of the architectural illustrations by Nvard Yerkanian. In the illustration the basic elements which are visible at first glance are the 3d view, the shadow and the twilight theme colour scheme. The small details within this work such the stairs on the left and the little brick pattern at the base of the illustration, which are not boldly visible, however do add to the overall structure of the illustration. The illustration look very clean and smooth due to most of its curved edges. In addition, the background. consisting of dim low colours also adds the the visibility of the center of focus which is the observatory. The observatory's bright colour scheme allows it to be dominant and the focus point of the illustration.

The observatory is located on the slope of Mount Aragats in the village of Byurakan in Armenia. Its actual location is pretty similar to the background in this illustration. The real location of the real observatory is also barren and up in the mountains. The actual observatory was constructed in 1946 and was recognized as one of the world main centres of investigations on flare stars, like a space research base. Soviet modernism was an art movement that was formed 9 years later in 1955 and went on till 1991. It was during the time of the soviet union, which powerful people were planning on a revolution. This was the time in which artist decided to also give rise to soviet modernism and attempt to evolve the art within russia. Yerkanian mention the influence of soviet modernism and states that she, through this illustration wanted to "reveal the beauty and value of soviet-modernism".

I have used Yerkanian's illustration of the Byurakan observatory to create my illustration of the Faisal Masjid (Mosque). As visible, the colour scheme is similar to that of Yerkanians. For my work I took the reference from pinterest where found a secondary image of Faisal Masjid and using illustrator, I drew over the image.
I think that I have produced a good piece of illustration in response to Yerkanian. I have based it on the colour scheme of Yerkanian's Byurakan observatory illustration, as well as the front view perspective. In order to improve and develop these illustrations, I think I have to add more elements from the artist work and also add small details such as the shadow effect and the more use of the gradient tool which, as a result will improve the quality of my work and make it look similar to the work of the artist.

I experimented with the illustration of this mosque by having different background. The background are directly linked with the time of day at which muslims perform their prayers. Fajr (sunrise prayer), Dhuhr (noon prayer), 'Asr (afternoon prayer), Maghrib (sunset prayer), and 'Isha (night prayer). Each prayer has a specific window of time in which it must be completed. These timings are based upon the sun. I used the gradient tool in order to add the shift of one shade of colour to the other.

I got the colour scheme from this reference.

Th slideshow above show the time of the 5 prayers for Muslims in Islam. In my opinion, the details within the illustration is are the trong point. However the illustration could be improved by incorporating it within mockups and adding typography to it to give a purpose for its placement within the final outcomes.

For the second and third responses i made an illustration of Badshahi Masjid (Mosque). This is the second response with some basic colours taken out from the colour scheme of Yerkanian's work. There is nothing to details in terms of colour scheme, gradient or texture. I am going to add to this illustration to increase the detail, so that it resembles Yerkanian's work more closely.

This is an experimental response based on the work of Yerkanian. This one is a bit more detailed as the use of gradient tool, texture tool and a slightly different colour scheme are visible.

I decided to produce an illustration of Shahpron Masjid. This is an unfinished outline of the Mosque. I will be experimenting with the colour scheme of Yerkanian's work. and producing several variaiton of this mosque.

Above are the typography that I added to my my illustration. I choose to do this this through image trace. These images are directly linked to the theme of my personal investigation. The word on the left read the name of our holy Prophet Muhammad (S.A.W). The sentence in the middle read (I bear witness that there is go but ALLAH and that Muhammad (S.A.W) is his prophet and messenger) the first declaration of faith for a muslim. The image on the left reads ALLAH, who muslims worship. As you can see these words are present in the original image of the mosque, on the top left, right and middle.

I have decided to experiment with different colour schemes. I have chosen these three colour swatches from a website and decided to incorpreate them In my illustration. Using the gradient tool I have created these gradual blend between two colour. two different colours. The technique is visible more in the second and third illustration.

I decided to change up the style of response and do collage. The collage piece above is a combination of 2 of the mosques from my primary research, Shahporan and Islamic academy. I decided to vary the perspective of the images and added a front and side view of the two mosques. The idea for this type of collage came to me through the reference image above of earth resting in the palm of a person.

This one is similar to the one above however, I only used Manchester central mosque as the main focus point for this collage. As you can see the background is a moon, and the idea for this collage came from the belief of muslims that we should consider mosques, in general, as places where we should always strive to go, just like the moon. Furthermore, the mood hold great value for people in this world and they wish to travel to it. Similarly, the mosque for muslims is a place of high regard.

Henry Rivers is an artist born in the Isle of Wight. As a child, River lived in his farmhouse in the countryside, where he was exposed to beautiful landscapes and a life full of nature. During his childhood Rivers would often go to a watercolour group class that was held in town, with his grandma. This is where he began to explore art and develop his love for it.
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At University, Rivers studied architecture because he wanted to combine his love for maths and art. However, his interest in illustration was much more vibrant as he would often help out and create posters for drama production and events as well as doing photography. After finishing University, River started by creating illustrations of buildings and urban spaces because he was familiar with the proportions and the technical aspect however, he then decided to minimise the details and perspective and remove the complex constraints. His travel posters were of the big main cities such as London Paris and Barcelona. The process of poster making is a very long one because Rivers starts with a rough drawing of the buildings or urban spaces and to develop that into a fully finished poster takes him around a year.
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As you can see the poster above is an example of Rivers work. In his work, Rives aim to give an essence of the city being represented. In this work 'Lisbon', different illustration aspects were used such as the gradient on the buildings as well as the use of rough paper-like texture blended within the whole poster. Furthermore, Rivers has also carefully considered the placement of the pieces to make sure they don't look odd or out of place by showing some buildings in front and some at the back, as well as keeping the size proportional.

In addition, Rivers also aim to keep the majority of the poster illustrations minimal because he wants to "capture the special atmosphere of the place" only present it in the most eye-catching perspective. He does this with this poster illustration because in Lisbon, the hill houses are very common and part of the reason for its fame. In addition, the dome at the highest level on the poster is the Church of Santa Engrácia, which is a site where many famous Portuguese figures are buried.

Using the Illustrations that i produced, I created a zine where the work I have done would be displayed. In this zine, I incorporated my typography, illustration and the text from articles that i found on the internet..
REFERENCE IMAGES FORM PINTEREST
Above is the quote and the reference image merged together to produce a page layout for the zine. As you can see, the colour swatch used is also from the reference as well as the overall layout .

This mockup was created using the artboard studio mockup generator. I decided to use a billboard for this mockup in order to show how the poster would look out in the streets and in areas where many people can constantly and repeatedly view it as they are going about their day. This is the basic of promoting the travel brand of islamic architecture.

Above are the two mockups that i produced using the mockup templates from PSD MOCKUPS. I used the poster mockup it is something which is used to promote brands, and new ideas. As my project is about promoting Islamic architecture, the poster seemed like the right choice of mockup. In the one of the poster pair I have used the same colour gradient and on the other I have kept the original colour. This was to show the variety, range and the mix of colour in which the posters could be published.

I have used these reference images to produce a front and back page typography illustration. I have used the special ramadhan font from dafont and used urdu on the front page layout and english on the back page layout.

I used one of my own illustration that I produced o the Abdullah Fahim mosque in the style of Sebastien plassard's work.

This is also one of illustration of Hassan II masjid, in the style of Plassard.

Completed Zine digital layout

You need to come up with a brand name - what sort of ideas do you want to get across with this brand?
Do a mind map here of different branding ideas - exciting, dynamic, futuristic, tradition... words associated with the architecture and places

Experiment with size (are all the letters the same size?), layout (is it going to run left-right or top-bottom)

Next - try these words in Arabic (use a translator if you need to). Do the letters look beautiful in any way? Can you create designs from these>

Perhaps you could create a design that incorporates the . English word plus some Arabic letters that create a visual design?

The font I used is arabic. I screenshotted the letters and used image trace to isolate the letter. Than I used the knife tool to cut the letter and added sections from Islamic architecture articles.

Above is an arabic transation of Islamic architecture. The words that I edited below are from the words above. (I, S, L) translated into arabic.

As a class, we mande some layouts on InDesingn, using the text from articles that we researched and our illustrations. Above is a layout that I designed using the layout example.

From a webiste, I downloaded this mockup. As my brand will be presented on magazines, posters, borchures and leaflets, I decided to combine the the two and get a sense of how the layout looks on real materials.

I had a couple of ideas for brand names, however I decided to pick these 2 and will use these for experimentation. The first name is pretty simple, 'Islam' and the 'arch' of architecture. As for the second one, the first word 'Guzel' is Turkish word for beautiful. The link with turkey is simply the history of the ottoman empire and the ottoman styles architecture, which is greatly present in some Islamic architecture.

These are the names that I have chosen to represent my brand. In the images above, the names are in the different arabic style fonts. I plan to create a logo and then experiment with the colour scheme, positioning and the style of the name and logo.

These are screenshots of my stencil development. You can see that at the beginning, I have done the basic vector outline of the mosque (which is a primary image which i photographed) and the moon crescent (image from the internet).Then I began to attempt to simply the illustrations by changing/removing parts which would smooth out the overall view of the stencil. As well as the individual images, I also experimented with the placement of the moon and the mosque to see where it would suit best and in which position would it be paced best.
Above is the sprayed stencil version of the Mosque+Qur'an illustration. REFERENCE IMAGES FOR LOGO DEVELOPMENT
The images are what i used to develop my logo. As you can the images of Islamic patterns are used within my logo through clipping mask. I used these patterns in order to give my development a sense of variety as well as the link to Islamic traditions. Then there is the other 2 images which as a colour pallet.

On the images above I have shown my development of the logo. I decided to stick with a singular font and focused more on the logo. The screenshot of the references images are the first thing visible in this section. The logo has been developed using the reference images. The second screenshot is where I was just trying different colours on the logo to get an idea of how I wanted it to look visually. The second screenshot is where I used a colour swatch from the internet. I used the gradient tool to provide the aesthetic pleasing view of the logo with the fade effect on it. I adjusted and tried different colours from the images that i found of mosque related patterns and just general images of mosques.

The above two mockups are also from artboard studio mockup generator. The first one is a basic promotion on the card/business card. This is just to visualise how the logo look on the card and whether it would look professional or not. In my opinion, as the illustration of the logo was minimal, its visualization on the card look very professional.. The second mockup is more people of all ages, frm kids to adults. As you can see, the logo is present on a little ping badge mockup. This is another way of promoting the brand (travel). In my opinion it looks very clean and right.
Tasks:

Update weebly with illustration from padlet​

Research and write about one of the artist in bold from below (different technique)

Different techniques (try drawing of mosques at different angles-perspective-search artists-do 3). or (do paper cuts of mosques)-search artists-do 3).

Few more collages(digital and handmade) with of a mix between primary mosque images and secondary mosques (try 3). henry river, alex asfour, remko heemskerk, boe lundburg

typographers- A.M. CASSANDRE

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I have decided to research and respond to Islamic architecture. This is because I want to promote these sites, which are sacred to Muslims, to people of different cultures and religions. I want to showcase the beauty and tranquility within Islam through its architecture.

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use the amy winhouse/angelina jolie/beyonce and ariana grande portraits with some typography

objects section needs some outcomes- posters X 3 that link to style model .

patterns- would be such and easy quick win.

like a bomb is CMYK- needs to switched to RGb and brightened up

make all outcomes the same size and bigger than the research.

make the fonts used section smaller- put the examples in a row next to each other.

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use people will always need plates with the first set of illustrations

remove guzelarch text from yellow design work- these pieces need to be presented differently.

move typography  and logo section all to the beginning of the weebly. refine the logo a little moe into the  3d style.

remove the responses called - front page/back page islamic architecture with the pattern around the outside

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I changed Weebly because it was much easier than deleting all of the charity stuff 

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I changed Weebly because it was much easier than deleting all of the charity stuff 

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For this project, I will be creating and branding a wildlife conservation zoo. To do this I will be creating illustrations to be displayed around the park and also in the gift shop. I will also be...

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lesson 1- understanding weebly requirements

1. good title

2. header image- not generic/should be your work

3. primary research- usually photographs of things you want to draw or photographs of design work/artwork/packaging etc that helps you with your project.

4. Secondary/supporting research (youtube video about subject or issue or brand are good for this)

5. artist 1 laid out as instructed- 1 big image analysed (up to 3 more smaller images to give a feel for artsist work)

6. All TEXT justified so no ragged ends (do not centre text)

7. headings for sections that mean something and help moderator understand project

8. small evaluations of your own work- making connections to research (end of each section)

9. Responses to artist 1- your work should be bigger than anything else on the weebly- Best should be big

10. Analysis of responses- refinements/variations/improvements to your responses

11. typography section- slogans/phrases X6 fonts X6 exaplined- style model for typography only responses

12. typography responses

13. combined typography and illustration section (can be done as layouts/posters/zines etc.

14. colour swatches from artist work.

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For my personal investigation, I have branded a project called "Seventh Sense", which encourages self-expression through fashion.

Fashion is an integral part of day-to-day life. It's a trillion pound industry, dominating the high streets - producing as many jobs as it does products. In addition, it's easily accessible, due to the vast amount of both physical and online stores.
Fashion has many benefits to the individual. For those within third world countries it provides a safer and more stable workplace whilst the biggest benefit for the first world individual is the ability to use fashion as a medium of self-expression.

Clothing can be used to de-stress, where the more conventional methods are unavailable due to busy lifestyles we live today. The simple act of wearing something that makes you happy, that represents you, is enough to bring joy. It allows people to vent the built up emotions and frustrations they've been keeping to themselves without feel as if they're burdening anyone.
Many people just use fashion to appear presentable. However, fashion is a medium of speech, it allows people to illustrate how they feel with ease and positivity. It has an impact on mentality and the ability to enhance confidence. As easily as an outfit can make someone feel insecure, it can make someone feel empowered. This feeling of empowerment is best obtained when the individual is expressing themselves. Self-expression through fashion also reduces waste as the individual grows to love their clothing and their style.

I strive to create a brand which encourages the individual to find their style using Street Fashion ideologies as a motif.
Street Fashion is eclectic. It derives ideas, style and taste from a broad and diverse range of sources. This helps people develop their individual style and should encourage ethical fashion decisions, such as buying a piece of clothing for multiple outfits. Fashion isn't a negative practice; it can help with emotional health by giving people a method of self expression, making the individual happier.

Through this investigation, I shall develop an alternative and confident fashion brand, who's primary message is finding your style.

My brand promotes the following core values: confidence, individuality, ambiguity, prominence, alternative, independent and inclusive.

These are Seventh Sense's core values as I believe they best reflect the message I wish to convey. My desired Target Market are teens and young adults of all backgrounds, as I want the brand to be as inclusive as possible.
Seventh Sense is bright and bold; it presents self-confidence and individuality positively. The brand provides the youth with a sense of freedom and independence through the medium of fashion. To further the sense of individuality and independence, the branding is ambiguous as it leads curiosity and allows people to fill in the gaps with their own imagination.

Seventh Sense is akin to a street fashion brand. It promotes an eclectic belief - brand names aren't important, if you like the article of clothing and can justify using it in multiple outfits, it can be bought. I want Seventh Sense to gain the respect of its target audience. There isn't a particular brand that is similar to my project, which is ideal as I wish for Seventh Sense to stand out as an alternative brand. However, TK Maxx can be considered to be rather similar to Seventh Sense in the process, that as a store, TK Maxx is extremely eclectic due to reselling the old stock of numerous big brand names. Despite this, TK Maxx seems to have a slightly older target audience than my own.

My brand will not adopt trends unless it hopes on integrating it into its branding, this reflects ethical fashion ideals to the target audience. Seventh Sense embodies what it wishes to tell its target market; to be willing to stray from whatever is considered to be "normal" in order to find a style which they would prefer as well as having the confidence to project it to others with pride. Fashion is such an everyday thing, the audience can use it to express themselves rather than allowing it to control them. Dress the way you want, not how others want. Find yourself and have the strength to remain that way.

The project can reach my target market in a number of ways such as: poster, billboard and digital advertisements and editorial articles.

Understanding what makes an effective fashion brand logo.

To begin this project, I will design the logo for my brand. In order to create a relevant logo, I analysed logos of existing brands, who share a similar audience as my brand.
I determined which brands were popular amongst teens and young adults by looking at the brands worn by students at college and young people in public.

The logos are primarily script or sans-serif fonts, with a thick width. This width gives them a strong impression. Some of the logos also have some sort of symbol which can be used on its own as an identifier of the brand. Such is seen in the adidas and champion logos. Every layout has a clear baseline and very consistent proportions - excluding the stussy logo, where the kerning is a little more inconsistent then the rest of the collected fonts. The stussy logo is also the only collected logo that overlaps the characters of the font. It is likely the other brands try to avoid this as it creates a weaker silhouette hence making recognition harder. However, the argument can be made that because everyone avoids such a small kerning, that the stussy logo has a unique silhouette, making it recognisable.

The type of script used changes the impression given by the brand. The sans-serif fonts portrays the brand as modern and hence more likely to appeal to the youth. It also gives the viewer a sense of reliability. Furthermore, the majority of these sans-serif logos are quite thick - making them bold, suggesting the brand is powerful and will empower. Whereas, the handwritten script fonts are present a more rebellious mood, suggesting "this is the brand for the misfits". It's also far more youthful and hence will only appeal to the target audience of teens and young adults in contrast to the sans-serif logos which also have the ability to appeal to a slightly older audience.

Hence, it would be ideal to use a mix of sans-serif and script font. As this represents the "rebellious", eclectic nature of the brand whilst allowing it to remain quite bold and confident.

I began to look at similar fonts on dafont and pinterest for further research.

Using the fonts I have discovered, I experimented with them to produce simple single words in derivative fonts. They were drawn traditionally and then edited in illustrator. At this point, I hadn't decided on a name for the project.

I then collected some fonts from Dafont and began experimenting with how I could use layout, colour and type.

I have taken features from my analysed typographies and combined them to create derived fonts.

In order to create a fun and effective logo, I want the logo to reflect the core value of street fashion. Street Fashion is eclectic, it derives ideas/style/taste from a broad and diverse range of sources. This will make the logo more visually interesting, unique and non-conforming.

To achieve this, I began experimenting with layered typography.

When utilising layered typography, It is vital that the foreground font is solid as otherwise it is difficult to make out from far away. The background font works well with/without the fill. However, it would be better to use this technique in posters/page layout instead.

This is the final logo.

In the end, I decided to scrap the idea of layered typography for the logo, as in my research I never found anything akin to it. Now, this can be interpreted in two ways, much like the stussy logo, either this will make the logo unique or will make it difficult to recognise due to the silhouette. Perhaps the argument that could be made is that stussy is a famous brand name where my project, Seventh Sense, is just starting and would likely be relatively unknown. Therefore it would be preferable to have a clear logo that is easily recognisable. Personally, I do enjoy the aesthetic obtained via layered typography therefore I may use this technique within posters/ads.
I decided to use this brush script typeface as the final logo as it still connotes the same desired message: creative freedom, rebellion. This is obtained via the unclear baseline, inconsistent line width and type size. The case of the letters also changes in the middle of the words, much like the "sunrise" font found in my additional research. This helps to maintain the idea of an eclectic brand.

Experimentation with Typography and Texture.

I decided to create a poster to advertise the launch of Seventh Sense. I opted for an extremely minimal and somewhat ambiguous design as I wanted to lead people's curiosity to cause them to search about the brand.

I had then decided to add a grain to the poster in Photoshop. I had experimented with different methods until I settled with the method which produced the best result. Initially, I had set the grain texture layer to multiply however this made the type dull and reduced contrast. Thus, I changed the grain texture layer's mode to hard light - this brightened the image though the texture was a little too intense. Therefore, I changed the layer mode to screen and lowered the opacity to obtain the final result.

I then created an altered version of the launch poster to use the logo. I changed the background colour from plain black to rich black to increase contrast between the text and the background. I also changed which text was neon styled.

To begin, I gathered Fonts and Slogans that fit the intended message of the brand. This consists of bold fonts and statements to convey a confident feeling to the viewer.

Experimenting with edgeless illustration and vectors.

James Noellert is an independent, Detroit-based illustrator. I decided to choose his work as a style model as it is different to what you would typically see within a fashion related brand and it has a very strong style to it.
​His works make use of a limited colour pallet, they tend to consist of similar hues with one complementary hue for contrast. His use of lines is limited as well - they're only added for detail. Shapes are primarily used to convey objects in the image. The lines that are used in the pieces vary in thickness. The pieces have strong and clear silhouettes for easy recognition.

I derived the following colour pallet from one of Noellert's pieces.

Obtaining a more fitting illustration style.

I felt as if Noellert's illustration style has an air of sophistication, which clashes with my desired aesthetic of bright and bold. In order to prevent the illustration style from not appealing to my audience, I have opted to utilise one which is more popular amongst teens and young adults - the style commonly refered to as "anime". By basing my illustration style off of this, I have a style which is not completely cartoonish, which allows me to retain necessary detail in the illustrations, but also not too realistic too seem unfitting with the branding aesthetic I have in mind. Hence, I will be taking inspiration from the popular Japanese illustrator/animator, Sidu.
It can be argued that using an "anime" illustrative style may deter some members of the audience from the brand, much like Noellert's style. However, I feel like this proportion is smaller and if someone has a prejudice again the illustrative style, they wouldn't stop following trends just because the brand suggested it. Noellert's illustrative style would drive the audience away due to disinterest. Whereas using Sidu's style would appeal to a larger amount of the target market and the people that would be detered wouldn't be interested in the project's message to begin with.

After creating the sketch traditionally, I used a thin fine-liner to trace over my sketch on tracing paper. I completely copied the sketch to create a full line art, to assist with creating the necessary vectors within illustrator.

Now that I had the base vectors in place, I began to experiment with an array of different methods to better mimic Noellert's usage of linework. I varied the amount of lines to see what gave the illustration the most visual impact. I experimented with the use of thin fine-liners and calligraphy liners, this allowed me to obtain linework consistent of varying thickness; providing me more control over the weight and impact of the illustration.

To better mimic Noellert's style, I tried to increase the fluidity of the lines so that they'll appear more natural and not forced and stiff.
Whilst experimenting, I found that neglecting the eyes and nose helped the character to become more ambiguous.

After scanning in the linework, I placed them over the base colour vectors.

Finally, I concluded that the linework with the largest contrast between the thinnest and thickest line widths looked the most appealing. Additionally, having the lines and vectors not line up perfectly helped the illustration to look less forced and perfect, making it appear more natural and presenting some of the project's ideology.

I had then utilsed my illustration to create patterns.

Obtaining a better fitting Colour Scheme.

I feel as if the colour pallet obtained by the James Noellert piece "Night" is too delicate for my intended image, the hues are not very saturated making the piece soft. This is a stylistic choice by Noellert therefore I experimented with a number of different colour pallets, obtained from images found on pinterest, to find one which was better suited.

Personally, I believe this is the best out of all the limited colour pallets, as purple and turquoise and quite ambiguous and they're the most saturated. I also like the contrast created by the analogous shades of purple and the single shade of turquoise .

Combining Illustration and Typography.

I have used my illustrations to create a series of posters to advertise a fashion week in Manchester.

The initial layout consisted of having the illustration at the foreground. However this covered up almost half of "Fashion", affecting the eligibility. Therefore I moved the illustration to the background and added some more information to the poster as I would imagine it being on a poster at signs where urgency isn't always required, like at bus stops, rather than on a billboard.

I moved the positioning of the date to make the layout seem cleaner and changed the colour of the font in order to make it stand out. I also added a grain texture to parts of the illustration to make it more visually interesting.

The second poster in this set utilises a second illustration, which was created in the same method as the first, whilst presenting the same information in a slightly different matter.

Initially, the poster seemed a little too simple. Therefore I adjusted the layout, used a different colour palette and type. The use of overlapping the text and illustration increased the visual interest of the poster. However, the image still seemed a little empty and so vectors were added into the background.
​It would be best to experiment with a dark variation of the poster to make it sit better with the other posters in the set.

I chose to adjust the tone of the skin so that it looks colder to prevent it from standing out too much from the background.

The third and final poster in this set is based on typography and uses the illustrations to create a pattern.

I wanted to experiment with a method of implementing the pattern I made earlier on into this poster.

Despite the intention to display this poster at an ad placed at a bus stop, I felt as if the pattern made the text difficult to read. So I applied a white overlay to brighten the darker colours in the pattern - this made it easier to read.

Though I do feel as if I've managed to mimic the techniques used by Noellert, I believe the illustration is more appealing if there are more creases present in the clothing. So due to this reason, the first character illustration came out better than the second. I did not obtain style models for the initial two posters as I had a certain image I wanted to achieve when I was creating their illustrations. The layout of these posters are not the worst, however, I do believe it would be a good habit to analyse a poster and then refer to it as I created the posters. This is likely to improve the quality of the layout as it would've been thought through more.
In terms of layout for the typography-based poster, I do feel as if it would have been more effective if the text was filled with a solid colour. The pop of colour behind the white overlay is nice but I feel as if, its a detail no one would notice and therefore you may as well have just entirely used typography.

Addressing the critiques of the original poster set.

After review, I decided that the posters should advertise a "bring your own" fashion week, where people are encouraged to bring their own fashion and create their own fun. In addition, I decided to change the colour schemes to be brighter.

I changed the layout of the second layout as I was dissatisfied with it. I felt as if the posters didn't sit together as a set, so I changed the layout to mirror the first poster.

The layout of the typography only poster also looked slightly too sophisticated to match the aesthetic of the brand. So I simplified it by getting rid of the perspective and only used one font. The one flaw with this layout is that it may be difficult to see the name of the venue "Manchester Convention Centre". However, upon closer inspection, it can be found. It can be argued that a typography poster of this type is difficult for quick eligibility to begin with as all the text is so close together, so the viewer would always be expecting it closely.

Obtain a more fitting illustration style.

Patrick O'Keefe is an Art Director for the 2018 film, Spider-Man: Into the Spider-Verse, which was well received and was awarded numerous awards.
I decided to use this style as a reference as it's bold, bright and very appealing - much like the desired aesthetic I would like for Seventh Sense.
The art direction for spider-verse took inspiration from the comic book aesthetic, whilst also giving its own twist to aspect of the style. Its use of lines is extremely minimal; in the still piece illustrations, they are only used to add detail to facial features. Whereas in the film itself, there is a greater use of lines. Grain textures are used on segments that would otherwise me visually plain. Textures are applied to the shading in order to mimic the comic book aesthetic. The shading usually decreases to 0% opacity for a smooth transition. Multiple textures can be used in a given area at once. There are subtle filters applied which shift the hues to divert attention, the effect is weaker on the areas where your attention is wanted.

To increase the compatibility between the illustrations, I will continue to use Sidu as an illustrative style model despite O'Keefe's style being appealing to my audience for the sake of continuity.

I made slight adjustments to the colour scheme to better match one of the style models as O'Keefe chose these colours due to working well with the colour halftones.

I then created a second illustration and followed the same method.

Colour-picked a colour pallet from one of the style models in order to better match the desired aesthetic.

Overall, I am happier with the outcome this time. Obtaining and analysing a style model before creating the poster was helpful. However, I do feel as if these posters have no aim, therefore it may be better to implement them into page layout and make variations.

Combining Photography and Illustration.

Kervin Brisseaux takes fashion photography and re-illustrates the model's clothing, usually also adding details to the background to interact with the model to increase visual interest. These images are from "Acid Fashion" image collection on Behance. The name is likely derived from the bright colour palette and patterns. Brisseaux tends to follow the natural shapes of clothing, producing a number of curves and angles. His line work has different weight to produce the perception of depth; i.e. edges of the object and lines that are be closer to the front of the composition are thicker. In addition, his lines are affected by pen pressure, making them softer and smoother as they flow better. There is no texture applied to the vectors, which allows them to retain their saturation. However, the patterns are very simple and modern such as polka dots and zig-zags.I feel as if these bright colours weren't used, the images would have a much different impact on the feelings felt upon viewing them. Being so saturated and vibrant is what makes them so playful so begin with, if the colours were duller, the images would be far more mundane and less interesting to look at, even with the outlines and patterns present. The composition is affected by the placement of the vectors, as due to how they standout, your attention is diverted to different aspects of the images.
Kervin Brisseaux usually obtains stock photography images and then adds the line work and colours within Adobe Illustrator or Adobe Sketch, as seen from this livestream with adobe and on his Behance.
I believe Brisseaux's work does well to illustrate the idea of individuality and self-expression through the medium fashion in a visual and extremely fun way. This is likely due to a number of factors which add to the idea of abstraction present in his images. These are:
The images from "Acid Fashion" were personal works as stated on his Behance, I believe he wanted to try to implement his illustrative style with photography. However, it does an amazing job at communicating self-expression through fashion.

The inclusion of lines, which makes the vector bold and helps to better define shape.

The usage of bright colours, which cause the vectors to stand out against the often mundane backgrounds.

I will be taking Brisseaux method of implementing photography and illustration together. However, I will make some changes as the line work could be more bold and consistent and the placement of the patterns could be better structured.

Before creating the Kervin Brisseaux styled illustrations, I wanted to gather an array of highly saturated colours that I may use within them and from this point onwards. I opted to gather so many as the brand identity can be built upon the brightness of the colours rather than associating one or two colours to the seventh sense brand as most brands do. Using a wide array of bright colours also encourages the message that each outfit conveys a different feeling and image, allowing the message of individuality and self-expression be accurately depicted.

Combining illustration and photography.

First, I created an outline of the outfits.

I then blocked out colour and added patterns and shapes.

I then implemented elements in the background which interact with the model.

Added basic shading to the outfit to give it more dimension so the element in the background doesn't take attention away from it. I also added the stripe texture to the shading from O'Keefe's illustrations,

For experimentation, I shall create bitmap variations of the images and use them along side the edits as well to increase the level of abstraction.

To ensure that the fonts are still relevant to the aesthetic of the brand.

After developing the identity of the brand, I decided to review the selected fonts and change them as required.

I opted to use these fonts as they're strong and unique - allowing them to capture the image of the brand better.

Using the Hauptbahnhof font and the warp effect, I implemented type as a pattern within the illustrations.

Combining Illustration and Typography.

Initially, I began with the layout to the left. However, I felt as if the yellow was too bright and changed it to pink. Though this shade of pink didn't complement the rest of the colour palette as well as I had anticipated. Additionally, the pink also made it hard to read the logo. As a result, I changed the layout.

I then animated this poster within after effects to increase the amount of visual interest.

Increasing visual interest through digital mediums.

Brisseaux tends to animate some of the patterns in his work, Hence, I will experiment with that. I will begin by creating patterns to use with the animation.

I then implemented them into simple animations, much like Brisseaux.

Experimentation to develop an original style.

Increasing visual interest through digital mediums.

To ease myself into motion graphics, I decided to try animating the logo in after effects which produced the following outcome.

Implementation with photography.

Now, using the same technique used to achieve this writing animation, I shall animate some of the background elements that were added to the original illustrations.

Oui Kim's work consists of video footage which has been digital edited to make it appear as if the footage has been drawn over. This txype of editing is typically used within Music Videos. The advertisements that he has directeddo not implement this editing style. However, I believe this will allow Seventh Sense to appeal to their youthful audience better.
The technique is used to express a message, within the TXT Crown MV it's used to express that sense of individuality and the bright and happy image of growing into yourself. In BTS' "Shadow" MV, it is used to assist the music with visualising the distraught of the lyrics. Within WayV's "Take Off" MV, it displays motifs and visualises sound. In this MV, Oui Kim doesn't use the technique in his typical applications. Instead of the usual "scribbles" the technique is used sparingly to display text between the person and the background or used in a pixelized style. Finally, with NCT 127's Cherry Bomb MV, Oui Kim's first use of this technique, it reminds the viewer of motifs and to introduce transitions between scenes.
There is usually a limited colour palette which Kim works with. In the main reference (TXT's Crown) a selection of vivid colours is used such as orange, pink, blue and yellow. The colours are usually used within isolated incidents apart from there multiple scribbles are included and then the colours used are complementary. The lines of action are generally smooth whilst a variety of shapes are used. All the scribbles of each MV were not texturized. Patterns are rarely used within the scribbles themselves however when they're used in the Crown MV, they tend to be of polka dots. Each MV has been recorded in the standard 1920x1080 resolution at 24 frames per second.
The video would've been recorded using a digital camcorder with the footage then edited and scribbles implemented in adobe after effects. I can assume this is how it has been made as this is an industry standard and the image quality is very high. Each scribble animation would have been drawn frame by frame within after effects or implemented using a tracker.
I believe that Oui Kim's work increases visual interest and helps to convey the idea of individuality and self-expression though a joyful medium. This is likely due to the concept of the technique. The scribbles on the video are akin to a child scribbling in their books or even on the walls, proving the joyful connotations. I feel as if the type of colours used can affect the mood. For example, WayV's Take Off MV using grimier colours, like red, black and accents of neon green, giving them a darker mood than TXT's Crown MV which has lots of brighter colours making it appear happier and more joyful.
The composition is affected by the placement of the scribbles as they standout against the real-life elements; they grab the viewers attention. This is emphasised when the scribble is animated as it leads the viewers eye to a certain aspect of the frame.
I believe Oui Kim wanted to use this technique to reinforce the motifs and messages of the MVs in a fun and creative way.

I began by making animations using similar images as Oui Kim had done so throughout the "Crown" MV.

I then noticed that the images are quite over-exposed, giving them a sort of aged feeling - in a similar fashion to film photography. So, to mimic this I will try experimenting with exposure and grain to produce that weathered feeling.
​
The following gifs have a grain filter over them.

I continued by adding a levels layer to make them over-exposed.

Taking inspiration from Kim's "BTS Shadow" MV, I applied scribbled to these animations.

To develop the animations I have created, I will move away from the frame by frame animations I have been using and will use After Effects to implement the scribble animations.

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For my personal investigation, I have branded a project called "Seventh Sense", which encourages self-expression through fashion. Fashion is an integral part of day-to-day life. It's a trillion pound industry, dominating the high streets - producing as many jobs as it does products.

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My personal investigation is a project about animals where I will produce upbeat and cheerful illustrations of different animals, which I intend to be printed as various different items of merch. I...

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My body of work will be based around zoos, I will initially create a zine and a poster targeted at teenagers and young adults, introducing the topic and initiating discussion around it based on the vivid geometrical work of Justin M. Maller. Next, I will develop my project to create a rebrand of the zoo 'Zoo 360' allowing me to creatively explore layout and image schemes while providing information to the viewer. I will cater this to my target audience by using a more sophisticated colour scheme but still keeping colours ranged and saturated enough so as not to create a 'boring' theme. I will design pieces based on 3 artists: Kazumasa Nagai, known for his double-entendre styled abstract art which incorporates a minimal colour scheme and double-entendre styled work; Sebastian Iwohn, who's pastel colours and minimalist pieces based on geometric shapes will have a heavy influence on my project and lastly, Chris Ede as his gradient work allows for a more detailed exploration of black and white illustrations. I will design responses based on these artists and further develop the styles and the skills I have learnt from each one to aid with my overall zoo rebranding project.

My aim is to design a zine that gives readers information on zoos, exhibiting pros and cons of the system to allow the reader to form an opinion on whether they are for or against animals being raised in captivity then giving my personal opinion on it. My zine will target teenagers/young adults to provoke a discussion about the treatment of animals in zoos and how ethical they are. I also plan to include images on each double page of an endangered animal as it is still important to remember how zoos benefit the safety of endangered species. I will also endeavor to include extra history, info and statistics about zoos to give the reader accurate knowledge about the topic to be able to come to a conclusion about whether they are for or against zoos. ​ I think this zine would be useful for people that are interested in endangered species and animals in captivity and are not sure where to start from.

These images are part of a project 'Animalactic' by Justin M. Maller, they focus on exploring the natural beauty of animals compared to the harsh modernism of neon 'cages'. I have taken inspiration from these with my design by focusing on finding real images of endangered animals and vectorising them to fit with my zine theme.

I chose to use secondary source images as I am unable to currently go out and grab these photos due to the Covid-19 pandemic. Each picture is a face on portrait of the animal to make the polygonal designing process easier and each of these animals are endangered to keep my future illustrations correlate with my project.

I polygonised my images in illustrator by drawing multiple shapes over the picture using the pen tool. I first picked more muted colours, similar to that of the animal, however after trying it out with other aspects of my zine I chose to create a theme of using mainly separate colours for positive impacts and negative impacts of zoos

I experimented with outlines of my illustrations by making the fill white and outline black, allowing me to create an architectural and 'constructed' feel to the piece giving a transparent feel to the viewer. For my second variation I used the blend tool between a larger and smaller version of the elephant and set specific steps to create the effect of an almost endless amount of elephants.

I wanted to find a colour scheme to go along with my idea of opposing sides of the arguments about zoos, hence why I changed the hue of each side to be closer to blue or red respectively to signify this split. This created a clear divide for the reader to further emphasise the differing points I will present in my Zine.

Tim Bradford's work is colourful and incorporates custom typography along with some movement. The colours work well together within the piece and its lack of uniformity gives off a more quirky and original tone than most other vector based projects. I have taken inspiration from these with my design by opting to split up the text used in my titles into multiple colours based on vector shapes, similar to Tim's work.

I began by taking the text 'ZOOS' in the font 'Gobold Bold' and converting it to outlines in illustrator, i then used the knife tool to create sections within the text which would allow me to have multiple internal colours without having to draw many external shapes. In addition I drew a circle and some triangles to add variation to the typography.

I added more shapes and created more sections with the knife tool so I could add a larger range of colours to the text. I began starting to experiment with circles and placing them in different positions , shapes and sizes to further increase variation in the text.

I took inspiration from the rolling plains seen in the savannah, those landscapes produce feelings of openness and freedom which I want to be prevalent throughout my personal investigation. I designed each layer by taking actual images of animals you would find at zoos and drawing over them with the pen tool and pencil tool in illustrator, I did this for multiple animals till a landscape was formed then I repeated the process again until I had created multiple layers.

I took the same idea as in my layout style model by placing the main title above the animals and the subtitle under them. In addition I added layers of landscape silhouettes of animals you would find at the zoo, such as tigers, elephants, giraffes, etc to continue the main theme of my zine.

I chose to use a range of colours you would find in a sunset in my poster, this is to contrast the bright colours found in my text and create a balance of tones on the front page.

I also used similar colours in the "For and Against" text as in the landscape silhouettes to begin creating a coherent colour scheme within the pages of my zine.

I continued with my theme and chose two colours from my animal landscapes to use as my foreground and background of each page. I also chose to place the layers used in my front cover to further reinforce the zoo theme within the zine and fill up gaps in the page, reducing negative space.

In addition, I split up my illustrations in half and adjusted the hue of the left and right side to cold and warm tones respectively. This was done to create a tonal shift between the left and right side as each side represents an opposing argument for or against keeping zoos.

Finally, to fill up gaps in the pages and remove negative space I took images relating to zoos and animals and 'vectorised' them using the image trace tool in Illustrator. I then took the vectors to photoshop and adjusted the colours, placing them in the foreground. And by also adding animal vectors to the page an effect is created of a zoo environment around each page, further developing my theme within the zine.

I elected to use the back page to give my opinion on being for or against zoos to align with the statement made in my proposal and provide a more coherent zine than just providing facts for or against zoos.

After taking a full look at my project I wasn't happy that the bright, vivid colour scheme from my front page didn't follow through in my pages so i changed the colours for the pages to create a more coherent piece for the viewer and I am much happier with the turnout as it reflects my overall theme much better.

My new theme includes the major burgundy and mustard tones seen in my poster background, this choice colour scheme helps to link the two elements together and promotes feelings of organisation within the viewer.

This poster was created using the original layers from my front cover and placing the "ZOO" text in a much larger font size across the page. I changed the hue of the layers to reflect the tones of night time to reduce over repetition with my sunset theme. The hue of the text was also changed to match this however the sections of animal print were kept the same by creating a copy and using the polygonal lasso tool to select each animal print and put them in a layer unaffected by the hue to keep them looking realistic in the piece.

Introduction.
Timescale and challenge:
I chose to design a zine based on zoos and arguments for or against keeping zoos and a poster based on the same subject. I was given 4 weeks to complete this project.
Overall idea:
I wanted to design a zine that gives readers information on zoos, exhibiting pros and cons of the system to allow the reader to form an opinion on whether they are for or against animals being raised in captivity then giving my personal opinion on it.
Intentions:
I succeeded in creating a design a zine that provides arguments for and against zoos and giving my personal opinion on it, It also includes silhouette landscapes of zoo environments and silhouettes of several other vectors to further flesh out my zoological theme.

In terms of typography, on the main page I intended on creating text that was simple and uniform, however after testing this out I decided it didn't fit with the theme I had set out in my proposal and instead opted to use more bright and colourful tones I had extrapolated after researching colours you may find at animal habitats and zoo enclosures .
Design Choices:
In my zine, the main text is a variety of colours, with the font 'GoBold' used. I also re implemented this font for the title of my last page. The supplementary colours are pink and blue, with the font 'Cocogoose Pro' used.
Research/Style Model:
I was focused on developing my ideas through sustained and coherent investigations, showing a clear understanding of my sources and my style model. Nevertheless, my links to my style model could have been improved by using an 'Analysing Art' sheet to compare different artists and link back to my original idea.

Adding more elements to my zine to reduce the amount of negative space in my pages.Layout.
How I would improve/simplify:
I would improve the layout of my zine by:
Adjusting the size of my polygon illustrations compared to the text.

Using a variety of colours to stop my pages from looking too minimalist. Research/style model
Creating an initial draft on paper could have improved my links between my zine and the style model as it would have resulted in less errors in organization and layout as I would have managed myself better with an exact template of how I planned to layout my zine.
Colour scheme
In my poster, the main colours outside of the text are seen in the background with my silhouette landscapes. I chose to use those colours as they were reminiscent of a sunset and the illustrations had heavy connotations to zoo imagery. The fact that I based my landscape colours on the page colours shows coherence and consistency in my zine.

Final piece
In my final zine, I believe one of my biggest improvements was the addition of the silhouette vectors into my zine pages. This has reduced negative space within the pages of my zine and further built up my zoo environment theme . My largest strength was my colour and text choice, as I focused heavily on making sure I picked the correct font and the correct range of colours within my zine, I made a wide range of colour schemes and picked one that worked best with my theme and the tone I wanted to emphasise. I believe my final choice was the best one I could have made within my zine.

​

After completing this project my favourite element from it is the colourful multi layered design i used on my main title text, i think i can explore this aspect of my work much more further along in my personal investigation and look to combine some parts of this piece with other illustrations in the future.

Sebastian's work often reduces visual ideas and concepts down to their simplest forms giving his clients a clear and bold way of communicating with their customers. With a select amount of colours used, each shade has a brighter and more striking impact on the viewer and results in a very coherent piece as a colour scheme can be chosen and followed through with other pieces of work.

By studying patterns in nature , we gain an appreciation and understanding of the world in which we live and how everything is connected. Therefore I have chose to explore animals and patterns in the next section of my personal investigation. They can be a representation of how closely organisms can relate and be connected while being vastly different and directly present diversity and multiformity in the animal kingdom which will allow me to continue the development of my zoo redesign.

For my first draft, I took pictures of common zoo animals and illustrated heavily simplified silhouettes to allow for more exploration in the future.
I did this by first drawing outlines over each animal, then simplifying them using object>path>simplify. This gave the the starting 4 patterns I needed to build and develop from to create posters, landscapes, e.t.c

I initially decided to create a poster for each silhouette to explore the striking and direct effects of the consistency of a continuous motif. The patterns provoke a sense of meaning to the viewer, 'forcing' them to take in each icon multiple times over. This type of pattern could be useful when developed with a specific message to give a focal point to associate the message with.

After my initial pattern experimentation, I went on to combine all of the silhouettes I had created in a much more random fashion. I made multiple copies of each icon then moved them about the page, increasing and decreasing scale and changing rotation. This created much more contrasting themes of light heartedness and lack of structure & uniformity. Which means this form of pattern could be useful for more landscape style backgrounds behind other elements, allowing me to create a balance between uniformity and disorganisation.

I wanted to explore the use of patterns further with the theme of nature as it links closely to my zoo topic and can be used when I move onto the branding section of my investigation. I took a photo of a leaf into photoshop and converted it into a pattern using edit>define pattern. I then opened a new page to create my pattern in.

I liked the silhouette idea from one of my kazumasa nagai responses and wanted to take more detailed silhouettes and create patterns with them to produce a more mature feel to the designs. I could use these as backgrounds for leaflets and posters to target an older audience. I will also experiment with different ranges of colours to produce different responses from the reader.

I took my initial pattern and experimented with it, incorporating the design into multiple indesign layouts I had created based on style models which work well with the article I had chosen to use for text in the layouts. The articles are based on Animals and symbolism in historical art. I wanted to use this article as it is very similar to my related study - An exploration on the use of animals in art - where I explore how a multitude of animals are represented in historical art compared to how they are symbolised now.

I wanted to explore how my work would look in the real world if they were actually printed out so I found some magazine mockups and added my layouts to them.

Referring back to my proposal, my personal investigation is a rebranding of a zoo. I have begun by producing an informational piece on the pros and cons of zoos using illustrations in the style of Justin Maller as his polygonal work and use of multiple shapes can symbolise how many facets there are to how zoos are viewed, and the clear symmetry can be utilised to symbolise the divide between opinions. This project has been created to appeal to people who are conflicted about how ethical it is to visit and support zoos. I then added my own personal opinion about it and created a poster relating to the subject. I liked the design I used for the poster and I plan to incorporate it further into my work in the future. I then looked at 2 artists: Kazumasa Nagai and Sebastian Iwohn to explore how to begin branding my zoo. Nagai's work is very vivid and always includes a message. I wanted to take this idea to make posters with messages about zoos which can be used to advertise the zoo and its modern look at animal conservation as it would target people that might have a negative view on zoos and encourage them to want to check 'Zoo360' out. Next I looked at the simplistic illustrations of Sebastian Iwohn, his colourful, distinct style gives off a more vibrant look towards the zoo, I think including illustrations like that in branding and advertising material would allow me to appeal to a younger audience, allowing me to bring families to the zoo. Next I explored the use of patterns into my project, I explored brighter and more muted patterns which can be used as backgrounds for further branding or informational pieces in the future as they can appeal to a very wide audience.

I next want to explore full branding of a zoo by creating a logo, general colour scheme my zoo will be encapsulated around and uniforms/letterheads that will use designs based on graphical ideas I've produced previously which I can make promotional material around.

I like the look of these logos as they are simple so they can be very versatile in terms of colour and scale. This is exactly what I want in my logo because it will allow me to be able to capture the spirit of the "zoo360" brand. As it is a graphic icon it carries more visual weight so viewers can easily recall it after a quick glance. Its use of negative space makes it highly visual and easily recognisable and keeps the colour scheme simple and cohesive.

I plan to recreate this effect by creating a collage of images to explore the composition within a logo and to decide what elements to include within my icon. next i will explore fonts for the zoo name and the hierarchy and layout of the piece to come out with a complete logo.

I like the use of motion in the logo shown below:
https://vimeo.com/278109240
​
I want to incorporate this into some posters and advertising material in the future.

After experimenting with multiple variations of a logo similar to the style model. I was unhappy with the final result as I feel it does not accurately capture the '360' theme I aimed for and I want it to surround my project around that motif. I might revisit this piece in the future to use

I want to make sure my new logo is more simple and distinct, with colours and designs that follow my zoo theme and are versatile enough to be used on various merchandise and other paraphernalia.

I like the design of this logo as there is a limited use of colours, keeping the logo uncomplicated.

After experimenting with this logo draft, I found that it was more functional than the previous version. However I felt it wasn't as connected to my zoo theme as I wanted. it also doesn't incorporate any of my previous designs which I want to involve with my logo. My next draft will utilise a previous piece of work.

I have picked a more uniform piece of text as it allows for more variation. The circular design of the text symbolises the '360' theme of my zoo, Implying that the zoo 'circles' around you.

My new zoo draft is based on a previous design I created of a 'zoo' title. I have simplified it to fit the new font. I picked animal patterns in certain sections to imply that animals are intertwined with the zoo environment.

After settling on a design, I experimented with colours and backgrounds that would symbolise the natural and modern feel of the zoo while also incorporating bright colours that appeal to my audience of families.

I settled on this design as the colours suit the patterns used, giving off a safari theme due to the animal patterns I chose to use in my logo.

merchandise you would expect to find as a zoo gift shop or online store designed incorporating the zoo 360 logo.

coffee cup designed using zoo 360 logo.

Although I much prefer this logo variation over my previous versions, I still feel like it lacks iconography. The use of the text as the sole logo takes away from the benefits of having an icon as a logo, which could be used in multiple scenarios to convey the same message that the text does while being more understated and easier to brand over pieces of work. For my next draft I will make sure to incorporate these aspects of design into it, creating a logo that conveys my 360 theme and appeals to my family target audience.

variations of animal patterns to use in logo

variations of logo designs

settled on 3 rounded sectors

more soft feel to logo than previous draft - more welcoming to target audience

more natural feel as not as angular as previous logo

Posters and banners designed to be used as advertising and branding for target audience.

used zoo logo text to keep poster more simple in terms of colour scheme

'every animal, every angle' tagline - describes how animals can be viewed in different, more immersive ways than any other zoo

animal silhouette in background of poster is taken from elements used in pattern from earlier design - coherent theme & recurrent motifs

animal design taken from Sebastian Iwohn artist response

design of animals appeal to target audience

website and social media handle included in poster to make it more realistic

adjectives 'largest' and 'tallest' to add extra emphasis - persuasive language - you can only find these at our zoo

poster design taken from front page of previously designed zine

different colour schemes - appeal to larger part of target demographic

service at zoo that allows you to print off canvas you can take home

banners found around zoo and around the city to express theme of the zoo - keeps motif of '360' in target audience's minds

posters that can be sold to target audience

posters found around zoo on digital boards that can be used to advertise other products related to zoo

logo included on board - further branding

map designed to be given to visitors that contains designs of habitats which represent specific habitats in the zoo.​

drawn initially with pencil

overlaid with fine liner

scanned into illustrator

image traced in illustrator

lines edited and modified to look more smooth and professional

4 habitats chosen: arctic, forest, savannah, and jungle

colours chosen in relation to each environment

bright colours - appeal to younger component of target audience

further development to each element such as animals, mountains, and foliage

animals simple but still distinctive - appeals to older target audience

elements used in foreground and background to add more depth to design

logo added to map to keep branding for products clear and obvious

maps handed out to visitors to find their way around the zoo or have as posters

elements of map imported into after effects for animation

layered effect of map design developed and animated to fold up and fold back down - similar to pop up books

pop up design of animation appeals to younger target audience

animations can be used as advertisements due to incorporation of logo

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My body of work will be based around zoos, I will initially create a zine and a poster targeted at teenagers and young adults, introducing the topic and initiating discussion around it based on the vivid geometrical work of Justin M. Maller.

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dont change your weebly- use the on above
come at 3pm on mondays til 5:45 if needed
choose charity name-
no more pets/use

switch to conservation themed zoo
find 6 really good zoo logos to analyse
choose one to base your idea on
name for your zoo?
Zootopia

phrases and slogans that work with conservation and protecting

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By friday 4th march
also come into graphics all day monday/tuesday.

Make 3 illustrations= use at least 3 photographs from portraits shoot and illustrate inner feelings on top-
follow style from artwork in artstore

bring in any and all work form home/laptop save into artstore.

type out phrases for typography that are simple positive mental health ideas.
eg Balance/breathe/ground yourself/stay calm.

translate english to japanese using google translate- paste into illustrator using hirgano kaku gothic.

use kervin Brisseaux as an artist

# data[].attributes.body
1. good title

2. header image- not generic/should be your work

3. primary research- usually photographs of things you want to draw or photographs of design work/artwork/packaging etc that helps you with your project.

4. Secondary/supporting research (youtube video about subject or issue or brand are good for this)

5. artist 1 laid out as instructed- 1 big image analysed (up to 3 more smaller images to give a feel for artsist work)

6. All TEXT justified so no ragged ends (do not centre text)

7. headings for sections that mean something and help moderator understand project

8. small evaluations of your own work- making connections to research (end of each section)

9. Responses to artist 1- your work should be bigger than anything else on the weebly- Best should be big

10. Analysis of responses- refinements/variations/improvements to your responses

11. typography section- slogans/phrases X6 fonts X6 exaplined- style model for typography only responses

12. typography responses

13. combined typography and illustration section (can be done as layouts/posters/zines etc.

14. colour swatches from artist work.

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annotate videos- explain what the key take-aways are from each and how that affects what you make-

primary secondary spllit up and explain

present typography smaller and more neatly.

make your own version of gilbert font to use with slogans/phrases

colour swatch for have no fear

use other phrases in those styles develop the pther 4 outocmes with scribbles over the top.

detail of developemnt too much- slim that section a little.

refine bag colours to match font to illustration

shoe too big

fix floating person- by extending ground

4 then 2?

show black outlines first of drawings then the coloured versions

refine illustration to become more geometric. and perfect

decide on a colour scheme for the final stages- 6-8 colours keep the same from now on. make a swatch

# data[].attributes.body
1. good title

2. header image- not generic/should be your work

3. primary research- usually photographs of things you want to draw or photographs of design work/artwork/packaging etc that helps you with your project.

4. Secondary/supporting research (youtube video about subject or issue or brand are good for this)

5. artist 1 laid out as instructed- 1 big image analysed (up to 3 more smaller images to give a feel for artists work)

6. All TEXT justified so no ragged ends (do not centre text)

7. headings for sections that mean something and help moderator understand project

8. small evaluations of your own work- making connections to research (end of each section)

9. Responses to artist 1- your work should be bigger than anything else on the weebly- Best should be big

10. Analysis of responses- refinements/variations/improvements to your responses

11. typography section- slogans/phrases X6 fonts X6 exaplined- style model for typography only responses

12. typography responses

13. combined typography and illustration section (can be done as layouts/posters/zines etc.

14. colour swatches from artist work.

# data[].attributes.body
1. good title

2. header image- not generic/should be your work

3. primary research- usually photographs of things you want to draw or photographs of design work/artwork/packaging etc that helps you with your project.

4. Secondary/supporting research (youtube video about subject or issue or brand are good for this)

5. artist 1 laid out as instructed- 1 big image analysed (up to 3 more smaller images to give a feel for artsist work)

6. All TEXT justified so no ragged ends (do not centre text)

7. headings for sections that mean something and help moderator understand project

8. small evaluations of your own work- making connections to research (end of each section)

9. Responses to artist 1- your work should be bigger than anything else on the weebly- Best should be big

10. Analysis of responses- refinements/variations/improvements to your responses

11. typography section- slogans/phrases X6 fonts X6 exaplined- style model for typography only responses

12. typography responses

13. combined typography and illustration section (can be done as layouts/posters/zines etc.

14. colour swatches from artist work.

​

# data[].attributes.body
1. good title

2. header image- not generic/should be your work

3. primary research

4. Secondary/supporting research

5. artist 1 laid out as instructed- 1 big image analysed (up to 3 more smaller images to give a feel for artsist work)

6. All TEXT justified so no ragged ends (do not centre text)

7. headings for sections that mean something and help moderator understand project

8. small evaluations of your own work- making connections to research (end of each section)

9. Responses to artist 1- your work should be bigger than anything else on the weebly- Best should be big

10. Analysis of responses- refinements/variations/improvements to your responses

11. typography section- slogans/phrases X6 fonts X6 exaplined- style model for typography only responses

12. typography responses

13. combined typography and illustration section (can be done as layouts/posters/zines etc.

14. colour swatches from artist work.

# data[].attributes.body
1. good title

2. header image- not generic/should be your work

3. primary research- usually photographs of things you want to draw or photographs of design work/artwork/packaging etc that helps you with your project.

4. Secondary/supporting research (youtube video about subject or issue or brand are good for this)

5. artist 1 laid out as instructed- 1 big image analysed (up to 3 more smaller images to give a feel for artists work)

6. All TEXT justified so no ragged ends (do not centre text)

7. headings for sections that mean something and help moderator understand project

8. small evaluations of your own work- making connections to research (end of each section)

9. Responses to artist 1- your work should be bigger than anything else on the weebly- Best should be big

10. Analysis of responses- refinements/variations/improvements to your responses

11. typography section- slogans/phrases X6 fonts X6 explained- style model for typography only responses

12. typography responses

13. combined typography and illustration section (can be done as layouts/posters/zines etc.

14. colour swatches from artist work.

# data[].attributes.body
1. good title

2. header image- not generic/should be your work

3. primary research- usually photographs of things you want to draw or photographs of design work/artwork/packaging etc that helps you with your project.

4. Secondary/supporting research (youtube video about subject or issue or brand are good for this)

5. artist 1 laid out as instructed- 1 big image analysed (up to 3 more smaller images to give a feel for artists work)

6. All TEXT justified so no ragged ends (do not centre text)

7. headings for sections that mean something and help moderator understand project

8. small evaluations of your own work- making connections to research (end of each section)

9. Responses to artist 1- your work should be bigger than anything else on the weebly- Best should be big

10. Analysis of responses- refinements/variations/improvements to your responses

11. typography section- slogans/phrases X6 fonts X6 exaplined- style model for typography only responses

12. typography responses

13. combined typography and illustration section (can be done as layouts/posters/zines etc.

14. colour swatches from artist work.

# data[].attributes.body
1. good title

2. header image- not generic/should be your work

3. primary research- usually photographs of things you want to draw or photographs of design work/artwork/packaging etc that helps you with your project.

4. Secondary/supporting research (youtube video about subject or issue or brand are good for this)

5. artist 1 laid out as instructed- 1 big image analysed (up to 3 more smaller images to give a feel for artist work)

6. All TEXT justified so no ragged ends (do not centre text)

7. headings for sections that mean something and help moderator understand project

8. small evaluations of your own work- making connections to research (end of each section)

9. Responses to artist 1- your work should be bigger than anything else on the weebly- Best should be big

10. Analysis of responses- refinements/variations/improvements to your responses

11. typography section- slogans/phrases X6 fonts X6 exaplined- style model for typography only responses

12. typography responses

13. combined typography and illustration section (can be done as layouts/posters/zines etc.

14. colour swatches from artist work.

# data[].attributes.body
1. good title

2. header image- not generic/should be your work

3. primary research- usually photographs of things you want to draw or photographs of design work/artwork/packaging etc that helps you with your project.

4. Secondary/supporting research (youtube video about subject or issue or brand are good for this)

5. artist 1 laid out as instructed- 1 big image analysed (up to 3 more smaller images to give a feel for artsist work)

6. All TEXT justified so no ragged ends (do not centre text)

7. headings for sections that mean something and help moderator understand project

8. small evaluations of your own work- making connections to research (end of each section)

9. Responses to artist 1- your work should be bigger than anything else on the weebly- Best should be big

10. Analysis of responses- refinements/variations/improvements to your responses

11. typography section- slogans/phrases X6 fonts X6 exaplined- style model for typography only responses

12. typography responses

13. combined typography and illustration section (can be done as layouts/posters/zines etc.

14. colour swatches from artist work.

​

# data[].attributes.body
1. good title

2. header image- not generic/should be your work

3. primary research- usually photographs of things you want to draw or photographs of design work/artwork/packaging etc that helps you with your project.

4. Secondary/supporting research (youtube video about subject or issue or brand are good for this)

5. artist 1 laid out as instructed- 1 big image analysed (up to 3 more smaller images to give a feel for artsist work)

6. All TEXT justified so no ragged ends (do not centre text)

7. headings for sections that mean something and help moderator understand project

8. small evaluations of your own work- making connections to research (end of each section)

9. Responses to artist 1- your work should be bigger than anything else on the weebly- Best should be big

10. Analysis of responses- refinements/variations/improvements to your responses

11. typography section- slogans/phrases X6 fonts X6 exaplined- style model for typography only responses

12. typography responses

13. combined typography and illustration section (can be done as layouts/posters/zines etc.

14. colour swatches from artist work.

# data[].attributes.body
1. good title

2. header image- not generic/should be your work

3. primary research- usually photographs of things you want to draw or photographs of design work/artwork/packaging etc that helps you with your project.

4. Secondary/supporting research (youtube video about subject or issue or brand are good for this)

5. artist 1 laid out as instructed- 1 big image analysed (up to 3 more smaller images to give a feel for artsist work)

6. All TEXT justified so no ragged ends (do not centre text)

7. headings for sections that mean something and help moderator understand project

8. small evaluations of your own work- making connections to research (end of each section)

9. Responses to artist 1- your work should be bigger than anything else on the weebly- Best should be big

10. Analysis of responses- refinements/variations/improvements to your responses

11. typography section- slogans/phrases X6 fonts X6 exaplined- style model for typography only responses

12. typography responses

13. combined typography and illustration section (can be done as layouts/posters/zines etc.

14. colour swatches from artist work.

# data[].attributes.body
1. good title

2. header image- not generic/should be your work

3. primary research- usually photographs of things you want to draw or photographs of design work/artwork/packaging etc that helps you with your project.

4. Secondary/supporting research (youtube video about subject or issue or brand are good for this)

5. artist 1 laid out as instructed- 1 big image analysed (up to 3 more smaller images to give a feel for artsist work)

6. All TEXT justified so no ragged ends (do not centre text)

7. headings for sections that mean something and help moderator understand project

8. small evaluations of your own work- making connections to research (end of each section)

9. Responses to artist 1- your work should be bigger than anything else on the weebly- Best should be big

10. Analysis of responses- refinements/variations/improvements to your responses

11. typography section- slogans/phrases X6 fonts X6 exaplined- style model for typography only responses

12. typography responses

13. combined typography and illustration section (can be done as layouts/posters/zines etc.

14. colour swatches from artist work.

# data[].attributes.attachment_link.readable_text
For my personal investigation, I have decided to delve into the world of post punk and feminism.

I will be looking at feminism, particularly within the 90s punk era, Its influence in Music, Art and Film and Its impact on girls today.

The Riot Grrrl movement of the 90s will be my main visual inspiration, It is associated with 3rd/4th wave feminism, yet takes more of an angry, determined way of beating the patriarchy. Art from this time period was regularly presented in zines. for example the weekly 'riot grrrl' free zine, produced by members of the band Bikini Kill and Bratmobile, featuring News from Washington alongside personal essays about sexism, queerness and punk music.

I am attracted to the use of blocky poster colours, the handmade style and sort of graffitti like typography (i will look into street art for inspiration and experiment with this style)

I have chosen this theme because I am heavily interested in feminism, and would like to explore the different types in the media and use female designers such as... for influence.

For my final outcome, I am planning a gig night including riot girl groups, therefore producing posters, tickets and flyers, alongside a fan zine, badges, tote bags and other merchandise that will be sold at the event, to resurrect and promote the riot grrrl movement.

'Dirty Girls' is a documentary about teenage angst, recorded 1996.

The Official Riot Grrrl zine has a very raw, handmade, DIY feel to it, using typewriter fonts and containing hand drawn typography, The images seem to be collaged and scanned in, these zines tending to be printed in black and white. I will take the opportunity to experiment with screen printing and use of a risograph machine to create my zine. I will create my own illustrations and collage them with imagery from vintage books and magazines. I will include essays and my own views to give the zine a personal, diary vibe.

experimentation - play with different colour palettes. Show where these colours are coming from (Riot Grrl zines? Illustrations you like? From other research pics?). Do each illustration in 2-3 different colourways and decide on favourites.

Evaluate your style. Any improvements? If so, do them here!

INITIAL RESEARCH

Primary/secondary research: bring back some of your initial research into other companies/designs to look at the Typography: is there a style that is used quite consistently or are they all different?

Find or make some fonts to match these styles: DaFont, hand drawn, fontstruct, calligraphr etc

TYPOGRAPHER 1- graff style font

Look at specific research - typographers, type you have seen used by artists/illustrators etc

Critical analysis - use subject-specific words to write about the font style. why has this style of font been used

Find a font on DaFont or create your own font based on this style

Write your brand name in your font

Experiment: try different-sized letters, writing direction, overlaying letters in Illustrator/Photoshop

TYPOGRAPHER 2- written / diary style font

Look at specific research - typographers, type you have seen used by artists/illustrators etc

Critical analysis - use subject-specific words to write about the font style. why has this style of font been used

Find a font on DaFont or create your own font based on this style

Write your brand name in your font

Experiment: try different-sized letters, writing direction, overlaying letters in Illustrator/Photoshop

TYPOGRAPHER 3/ flower type!!!

Look at specific research - typographers, type you have seen used by artists/illustrators etc

Critical analysis - use subject-specific words to write about the font style. why has this style of font been used

Find a font on DaFont or create your own font based on this style

Write your brand name in your font

Experiment: try different-sized letters, writing direction, overlaying letters in Illustrator/Photoshop

Initial research/images of layouts you like (on posters, in magazine layouts etc)

Bring together your illustrations and typography in different ways, based on these layout styles.

Experiment with your different illustrations and fonts

What are you aiming for - what are you going to create?

posters?

magazine spread?

leaflet?

album cover?

book jacket?

clothing?

bags?

business cards?

business branding?

menus?

etc etc etc

Experiment with the illustrations/logos/typography you have refined on these products

.
For my first Stencil I have chosen a cat.

The initial incorporation of flowers and butterflies to this series of collages was inspired by their stereotypical femininity. My intent is not to conceal the female organs, yet to cover them with something just as beautiful. The imagery used was collected from a compilation book for men. I wanted to present the pictures (taken in the male gaze) in the female gaze. This is a message I would like to continuously portray in my work.

​https://www.localhotelparking.com/shop/call-of-the-wild

​I am doll parts, bad skin, doll heart
Hell is a teenage girl
Us punk rock whores don't need you
Rape is inevitable
Women are the rails men run on

# data[].attributes.attachment_link.description
For my personal investigation, I have decided to delve into the world of post punk and feminism. I will be looking at feminism, particularly within the 90s punk era, Its influence in Music, Art and Film and Its impact on girls today.

# data[].attributes.body
header image- put your own work in there.
gone for good campaign : preventing harm and death of animals from hunting and poaching
What- tigers/rhino/seyola/leaopard
where? african?

annotation of quotes
turn quotes into script this week.
1 minute beginning/middle end how does the words
question answer interview session with the tiger.

typography straight after this using some of these quotes.

remove steve cutts illustration change for similar but different

recolour polar bears as artists colours

put tiger on human skin in landscape layout

edit drawings brighter and make the paper drawings smaller in a row of three

annotation of responses- explaining ideas- technqiues and anthropomorphism

add tpyography phrases or slogans to

remove gradient on smoking tiger.

not centred text! kazuya konomoto

SUPER CLEAR HEADINGS FOR YOUR OWN WORK
keep all konomoto work together

rhino 3 nostril- fix
present heads- all the same
remove the leopard heads theyre not right

typography -what do you want

# data[].attributes.body
1. good title

2. header image- not generic/should be your work

3. primary research- usually photographs of things you want to draw or photographs of design work/artwork/packaging etc that helps you with your project.

4. Secondary/supporting research (youtube video about subject or issue or brand are good for this)

5. artist 1 laid out as instructed- 1 big image analysed (up to 3 more smaller images to give a feel for artsist work)

6. All TEXT justified so no ragged ends (do not centre text)

7. headings for sections that mean something and help moderator understand project

8. small evaluations of your own work- making connections to research (end of each section)

9. Responses to artist 1- your work should be bigger than anything else on the weebly- Best should be big

10. Analysis of responses- refinements/variations/improvements to your responses

11. typography section- slogans/phrases X6 fonts X6 exaplined- style model for typography only responses

12. typography responses

13. combined typography and illustration section (can be done as layouts/posters/zines etc.

14. colour swatches from artist work.