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In the music video the costume is the main link to syngery. The artists hairstyle and costume style has the same link across all his musical products

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In total there is three main images. This is because the artist already has a strong brand identity with his name. Thus, images can be kept to a minimal.

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The style of the text is the main theme that is visually presented across the whole digipak.

The album name 'RIGHT PLACE RIGHT TIME' is repeated across the whole digipak.

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The style of the font is the main theme across the digipak. The font covers up more of the digipak than the images of the artist: Olly Murs

The CD has the font displaying the artist name and album with no images

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The background colour is the same on every side of the digipak. This makes it look visually interesting by keeping a theme through-out the digipak.

Pale Blue

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The information about the record label is located at the back of the digipak. The size of the font is small because it is not apart of the branding.

The record label, copyrights and where it was published

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The hairstyle is the same in all advertisement.

Olly Murs brand identity is expressed through his fashion. He dresses in a smart casual fashion.

In his music videos he stays consistent with this particular appearance.

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This is from the same genre as Queen Behaviour. However this is a male artist. However, the research from this digipak would be relevant to the research of the digipak I am going to create.

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The same font style is the same through-out.

The font is bold and the artist name is in: Serif

This is a conventional font style

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The main colours used are:
Red
Black
White
Pale blue
The range of colours are kept to a minimal because the main attraction is the artist.
The Red Font is used to show the important information: Artist name and album
The black font colour is used to to inform the audience its the 'deluxe edition'.
The white font colour matches the white shirt that the artist is wearing. This makes the visuals look visually pleasing.

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The central image for the Olly Murs digipak is the artist himself Olly Murs. He is framed in the middle of the front cover, this draws the audience attention. This is also because it creates recognition for the artist and to promote the artists appearance to new fans discovering his music.