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Gabriel Antonio R. Caballero (Section O)

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Gabriel Antonio R. Caballero (Section O)

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Diane Hernandez is a 27 year-old middle manager at a local call center agency. As she is rather busy handling clients as well as her subordinates throughout the day, she does not often have time to go out to buy things such as appliances, clothes, and household items (not to mention the safety concerns associated with going out during the pandemic). Diane truly values convenience, and as she is earning a rather sustainable salary for herself, should does not mind spending a little extra for quality products.

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Tita Julie, 47
Discerning stay-at-home mom who only wants the best experiences in cultured places for her family. Insert a description of her daily life, what gaps she comes across, and how AirBnB addresses those needs.

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Kris Aquino, 50.
Kris is a Filipina TV host, actress, producer, businesswoman, and a brand ambassador for Shopee. Her daily experiences include filming for commercials, brands, tapings, and also making sure that her family is comfortable and they have all the things they need. Given that the world is experiencing pandemic, it is now hard to go out to buy the things that the family needs. As a mother, Kris Aquino uses Shopee, an online shopping application, to buy their needs while also minimizing physical contact.

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Steph is a start-up business owner who sells chicken sandwiches. Every day, he creates up to 100 sandwiches for customers to enjoy. During the pandemic, he is unable to freely go out and personally deliver his creations due to the pandemic and his fear of catching the virus. LalaMove solves Steph's dilemmas by providing him with a way to deliver his food without having to leave the comfort and safety of his home.

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Rubix is a 22 year old who balances a social life( mostly composed of his golf buddies), an internship, and a college education. It is because of this lifestlye that his day-day is full of meetings in different areas. This stresses Rubix a lot since, as  an intern paying for college, he barely has enough money to book multiple rides a day, and constantly finds it difficult to be punctual  due to long wait times of commuting services. GrabShare solves Rubix's problems by providing him with a means to save money, and book rides faster through offering the option to cut booking-time and costs  with another rider.

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Kim is a human resource manager at the age of 28 years old. She loves to watch either a series or movie after work or during her breaks at the office. She use to buy DVD's and even had a cable company install channels in her home but now, she subscribed to Netflix. As a busy young professional, she no longer needs to allot time in finding movies she likes at the DVD store or patiently wait for commercials to finish before resuming a movie on cable. She can now just stream them on Netflix conveniently and with no interruption. Even without being at the comfort of her home, she can stream shows and movies she likes on her mobile phone or laptop while at a coffee shop or on the bus.

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Lenox Antoinette is a 22 year old social media star who gained fame for her YouTube channel. She earned popularity for her adventure vlogging. She usually posts her travel trips, but because of the pandemic, she had to shift her content towards lifestyle and beauty. Quarantine has helped her discover her love for fashion and so she wants to share it online on Instagram. Her feed is composed of aesthetic shots and #OOTD. She is now being discovered by a new audience and being looked at as a fashion icon, thanks to the wide world of Instagram.

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Joe is a 63 year old who has recently retired from his job in the corporate world (he used to be an accountant). He used to work in the city which was around an hour away from his house which is why he had to buy a car to get to work. He always found it therapeutical to drive around the city during his pass time. Now that he is retired, he has been looking for a side job to earn a bit of extra money since his son borrowed some money for college and Joe's electricity bill is getting higher. With a car that is not regularly being used and a person who needs a job, GrabCar would be the perfect solution for Joe to go out for rides on a time he prefers which is perfect for him given that he is already of age.

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YeTao is a trainee who currently spends most of his time practicing his singing and dancing in his company's training rooms. As such, he does not have that much time to go out and get food for himself as he thinks that that would be time wasted.

FoodPanda solves his problems as thank to it, he is able to have food delivered directly to him.

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Piper is a 19 year old freshman in a university, living in a condominium in Katipunan. It is her first time living away from home which is why she still lacks knowledge in cooking. Moreover, studying and socializing consumes most of her time that she ends up being too busy and too tired to learn how to cook when she is home at her condo. She also finds the walk to restaurants tiring and the sidewalks unsafe when it is dark already. Due to this, Piper just uses FoodPanda for food to be delivered to her place, especially when it's dinner. FoodPanda also helped Piper manage her time as she does not have to worry about her food anymore.

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Kaulana Ridao, 25

Kaulana is an avid sustainable fashion enthusiast, and is currently planning on starting her own sustainable fashion brand. She usually spends her time scrolling through Instagram, exposed to various slow fashion online stores, prompting her to be keen on starting a sustainable fashion business herself. However, she noticed that a lot of fast fashion brands such as Shein have been dominating the e-commerce fashion market. She was then determined to efficiently market her business idea amidst the ubiquity of fast fashion ads. She decided to invest in the social media advertising boost Lazada offers to its sellers. Lazada helps address Kaulana’s needs by 1) offering an international-recognized platform to bring awareness on both sustainability and her brand, 2) providing her exclusive access to LazMall campaign tools, and 3) increase her store’s chances of being searched for in the renowned application.

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Sunny Choi is a 28-year-old private chef and an aspiring cookbook author who is going through a writing slump as she has run out of new ideas for her personal recipes. She believes that experiencing different cultures and exposing herself to the different people around the world would help create a better vessel for self-expression and creativity. However, private chefs have not been in demand lately due to the high risk of COVID-19, and as she is still an aspiring author who has yet to make a big name in the industry, she lacks sponsors, sufficient funds and resources to travel in order to expand her artistry.

Sunny then comes across an app called Airbnb which is a global online platform that connects hosts renting out the space in their homes with guests seeking lodging for generally cheaper prices than hotels. Airbnb lessens the weight of travel expenses for Sunny as it offers an affordable way for her to comfortably experience the different cultures of the world without having to worry about her housing expenses. Sunny then embarks on her new journey of rediscovery through the different tastes of the world.

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Rica is a 20-year-old college student that dorms inside her school campus. She usually eats at the two dining options at her dorm—Ignacio and Ebai’s. However, she sometimes feels tired of eating the same thing again and again. She has limited option, but the restaurants are too far from her. If she considers the travel time, she might be late to class. Moreover, although the university has canteens with a variety of food stalls, it is usually packed with people. She also enjoys eating inside her room. FoodPanda gives her the eating options she needs at the convenience of having the food delivered right at the doorstep of her dorm.

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Mary Dela Cruz is a 25 year old freelance graphic designer who loves to both splurge on clothes and find bargains whenever she can. She is currently looking for an avenue to promote her freelancing services, as well as a platform to sell the clothing pieces she feels she can't use again. Fortunately for her, she can easily navigate through Carousell, an app designed as a marketplace for secondhand goods and even home services. Its simple user interface and its wide scope allows Mary to reach a wider audience to sell to. Every now and then, she also finds bargains like designer clothes at significantly reduced prices.

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Maddie is a 27 year-old certified "fitness guru". She graduated with a degree in sports science and is currently taking up her masters degree in nutrition while working as a freelance consultant for meal plans and workouts.Part of her advocacy is creating youtube videos to debunk common fitness misconceptions, meal plans, and creating  workout plans. This eventually landed her a modeling job at nike and an ambassador for GNC, a supplement company for pre-workout and whey. who spends her time exploring different sports, creating fitness content to correct one's form when doing exercises and hiking with her dogs during weekends. As a lifestyle 'expert' she expanded her content on instagram to reach her followers and viewers easily from doing quick IGTVs and Live Q&As. This is her personal attempt to make "fitstagram" less toxic which usually features unrealistic content with unrealistic diets and workout plans. She also finds it easier to upload her client's success stories through the "story feature" of the app. She also finds instagram useful when conducting giveaways and sharing new affiliate links.

Photo from: https://unsplash.com/photos/eot-ka5dM7Q?utm_source=unsplash&utm_medium=referral&utm_content=creditShareLink

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Alexandra Consario is a 20 year old college student who is passionate about fashion, but more specifically sustainable fashion. When buying clothes she prefers to pick the environmental friendly options such as second hand clothing, reworked items, or clothing that's handmade with sustainable materials. She has also been interested in selling her clothes so that she can make space for new ones, to make extra money, and of course so her old clothes won't go to waste. Additionally, due to the pandemic a lot of people needed to turn to online approaches when it comes to buying and selling. One app that gained a lot of attention and recognition during this time is Carousell because of the buying and selling opportunities as well as the easy manipulation of the features. Through this, she can sell her old clothes and tap a diverse market while also having the option to buy second hand clothing or other sustainable options from other sellers (and if she's lucky she can buy them at a lower price than SRP).

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James, 26, is a receptionist at a famous hotel in Makati. His job requires him to be at the hotel on time, while still being punctual and looking presentable. He used to take MRT to work, but found it difficult to arrive at the Hotel looking neat. He then tried using ride-sharing services like Grab, but found it expensive, as well as inefficient and time-consuming due to the heavy road traffic on the way to Makati. Thankfully, James discovered Angkas, which gave him a transportation option that was both cheap and fast, enabling him to save some time spent on the commute to work, as well as arrive looking neat and presentable for the Hotel guests.

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Nancy dela Cruz is a 40 year old mom who frequently uses Netflix to watch the latest K-drama series or any light-hearted romance release. She is amongst many other mothers, regardless of whether working or not, who simply want to unwind after a long day with a feel good show. She finds the recommendation page very useful as she can click away, but the mother often has a hard time trusting the rating system. This is because either she has been recommended a not-so-entertaining show in the past or she would rather get feedback from articles and the people around her. Additionally, Nancy does not know what to do when there is an error that flashes on the screen, or the platform suddenly freezes. If it were not for her children or perhaps the husband, she would not be able to get out of the dilemma. Thus, the  service should allow users to see personal reviews to allow Nancy to get a better grasp of the show or movie, and the service should also provide instructions to troubleshoot the problem when errors appear.

Source:
https://www.istockphoto.com/en/photo/happy-housewife-gm154947589-15812225

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Mira Santos, a 25 year old housewife, needs to constantly buy her baby's needs like diapers, milk, and vitamins. Mira has been scammed countless times through buying different baby products online. After discovering Shopee, an online shopping platform, she realizes that Shopee is a safe shopping space. Shopee guarantees buyer safety by requiring a confirmation that the buyer is satisfied before they would release the payment to sellers. Should the buyer, like Mira, be unsatisfied with her purchase, she can ask for a refund/return. If the seller is uncooperative, Shopee will be an intermediary, and in most cases, Shopee is pro-buyer. This Shopee feature allows Mira to freely shop online without the fear of being scammed.

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Marques, 27

Marques is a tech geek who owns pop-up shops selling technology devices, accessories, and the like. Back in the pandemic, he would manage his store, DHBKM Tech, who leases concessionaire spots in malls and store spaces. Apart from that, his other daily experiences are managing his other side hustles, looking out for the latest technology news, taking care of his dog, and working on his personal YouTube and Podcast brands talking about tech. When the pandemic came to be, his electronics store was affected given his physical shops were forced to close down. As such, he had to revamp his business model and shifted to an online selling and drop shipping model. Needing a courier, LalaMove provides their services to deliver his orders to his customers at ease. Solving that logistical problem, his business can still stay afloat and he can focus on other aspects of his life.

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Bethany is a 22-year-old personal assistant for a events coordinator. The nature of her job requires her to be in locations all around the country and because her superior adheres to a strict schedule punctuality is a given requirement. However, Bethany lives in Manila where traffic is a severe problem and she has to take jeepneys to get to her destinations and save money. Due to this, she had been late to a schedule twice already and has been warned that a third time may result in her being let off. Being known as one of the most affordable transportation apps, she has chosen to use Angkas whenever she deems it necessary as it is not only cost effective but can also address the problem of traffic.

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Miss Greta, 22, is an environmental advocate, student, and part-timer. She strives to lessen her carbon footprint everyday by taking a look at the more environmentally-friendly option when going about her day. As a student and part-timer, Greta has trouble finding a way she can safely commute between places and reduce her use of private transportation. From time to time, Greta is able to find a carpool with people going to the same school; the difficulty is creating the same system for when she goes to work or run some errands. Fortunately, GrabShare is able to solve this problem for Greta. GrabShare offers her the convenience of searching for people all around her who are going to the same area. This helps Greta contribute less to carbon emissions as she travels from place to place.

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Lebron your 28 year old american man who works hard everyday to make ends meet. As a worker for Pizza Blaze, he makes pizzas for almost 8 hours straight non stop as a living. This thankless job tires him out everyday he goes to work. However, one way of distressing himself out after a long day of work is watching shows in netflix. With the friendly subscription fees he does not need to go out to buy tickets and cinemas, and also saves from other expenses like popcorn, drinks and even traveling as he could watch these shows on his television or smart phone.

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Johan is 20 years old, and is a 2nd year college student at the Ateneo. He moved from his hometown in Mindanao, to Metro Manila to study in one of the best universities country. Everyday he walks to school since he stays at a nearby dormitory outside of the school. One of the common problems he faces is that he is not familiar with commuting around the unfamiliar city he has moved to. So to get around the Metropolitan area, he uses GrabCar despite having a hefty fee. To him, it would be better than taking a motorcycle taxi (Angkas) due to his bad experience with motorcycles when he was a kid. He finds GrabCar convenient, safe, and a way to get to know the areas and roads in the city.

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June is a 23 year old sales team leader for a Philippine FinTech startup who works from home. Her job requires her to be in contact with clients and sales leads almost all day long so she rarely has time to prepare food for herself to eat. FoodPanda solves June’s problem by delivering her meals at her doorstep and at whatever time is convenient for her.

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Skylar Wagner is a 25-year-old travel vlogger and filmmaker. She believes that to further enhance her art, she must look for an authentic, affordable, and immersive experience whenever traveling to different areas in the world. She agrees with the idea that the location will best give inspiration to her and finding the best place to stay will help in the filming process. She is alright with the idea of just booking a hotel to travel to, however, with her followers and art in mind, she looks for cost-efficient options with something that is up to her taste. She is looking for a booking application that can help her find the best area to be in the city, somewhere near the subway or near the downtown streets. After all, she is there in the area to document her experience for her followers and create films that are able to tell the stories she wants to portray. With the use of Airbnb, she is able to filter out options to her liking whether she is looking for something cheap or somewhere that looks like it comes from a fantasy story.

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Jillian is a 23-year-old advertising associate. She's a fresh graduate who wants to begin supporting herself complete to unload some of her OFW parents' financial burdens. She has a decent paying job in BGC, but she lives in Quezon City since she's still saving up to afford an apartment nearer her workplace. She won't get enough rest if she has to wake up really early to take public transportation since lines are long and her destination is far. Unable to buy her own vehicle yet, Jillian considers GrabCar a safe, convenient solution to her problems.