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For Our digipack idea we came up with the decsisions to make a 6 panel digipack along the lines of the indie genre as well as a junk food theme to like our products together because the song name, is 'Junk Food Forever', In the video we were wearing costumes and eating junk food. The magazine advert we have created shows a live tour style of poster like we perform in our costumes and finally the digipack also links to the themes as well as showing the band members. I think that overall our final package works
well and links together. If it was put into the market tomorrow  as a CD album for the design then it would
sell. Also the song we have chose has helped us alot because it is a really good song so we knew when we found this band and the song we knew it had huge potential. The texts that have been created does help promote each product because there is such a strong link between the products. We used Mise En Scene within the digipack with the costumes for the pictures because we wanted the front cover to stand out. Also within the digipack the actors that we used were professional and gave a good pose for the photo to put on the digipack. The synergistic link is through the costumes that we have used because they’re such a big part within our final product because all throughout the video they’re shown. So in the video, taking up most of the room of the magazine advert and the costumes are displayed as the front cover on the digipack. Another link that has helped the link between the music video and the digipack is one the quality of the pictures used and the fact that the band members are wearing the same as in the video keeping the
continuity to a high standard. For this next part I will be talking about the exhibition of the product so this contains the brand image, so how the band is represented through the products they create so for our band we would be represented by the 3 products we have created which I feel are at a good standard and show that we’re an outgoing band out there to do random events since this project has shown we’re willing to wear costumes out in public. A band decides what type of media they should promote their product in. So ‘Traditional’ media which is older styles where a band might promote their music video or new album on the TV channels, the reason they would do this is because TV has a massive audience
so they have a good chance of lots of people seeing the video. Another way a  band would promote their product would be through music magazines because there are specific to their own audiences. For example ‘Kerrang’ would promote all the latest rock bands and their videos. So traditional is a good way nut it is a little bit old fashioned because people don’t want to wait for the song on TV when they could just search for it. The other type of media is known as ‘New’ media which contains a lot of social media and websites that helps the audience access the song easier. So because of social media it is easier and cheaper for a bad to promote themselves. So for the band we have chosen ‘The Amazons’ they have their own Facebook and twitter page and all their songs are available to view the video through  YouTube and the customer can download from  iTunes.

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These are our final products that we have created and I feel like we have done a good job creating them, because they’re a very good standard. The reason they have worked well is because the research that has gone into them has paid off because we wanted to keep them simple so the audience can understand the meaning behind it. We have made sure that all the images used are to a high quality because we didn’t want any grainy or pixelated images on our final product.  So overall it is a good final package because we have followed the conventions of other indie promos which has helped us compare ours to other bands.

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Another example I have chosen that we got inspriation from was this poster created of the band ‘Mumford and Sons’ where we liked the idea of the band members lining up next to each other and having a bold title. So we follow the conventions from this indie poster because we copied the idea and had our band members lined up then we had the decision is we wanted them in the costumes or holding their instruments, so we went for the costume idea because we though that it would look better and stand out from other CD covers. The reason that we have chosen Mumford and Sons poster is because they’re a fairly new indie band that have become very popular quickly so they have become a success. This links to the conventions of an indie style of music because the simpleness of the idea with all the band members standing next to each other as well as looking slighty old fashioned which is what the indie genres is compared to with their clothing.

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This four panel digipack that I have chosen to compared to our ancillaries is by ‘The Artic Monkeys’ where they’re in the indie rock genre so similar to our band we have chosen this digipack has its similarities and differences between the two. So it is kept quite simple
and they have included the lyrics on the back. But there are a lot of
differences because the theme isn’t the same mood because there is lots of
negativity on the digipack with the album with the colours used and the person
on the cover looks miserable and could be suffering with depression which does
link to ours because the singer has gone through a break up and talks about
being on his own.

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The effectiveness of a digipak and magazine advert very important to the band's image because if they have a well-developed package the more sales they will get from the customers because every genre is known for specific styles that they must follow so the package must not subvert the conventions. When the band brings the new single or track out they will have more chance of selling goods if they put into a package for the customers
with a unique price.  So this first example that I have chosen is a digipak create by Jay-Z who is in the rap genre. This digipak is a 4 panel digipak where it displays the front and
back, inside flap and the CD pocket. So this is a standard digipak of a
different genre.

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During this task as a group we had to create different texts that would display the band’s products so for the task we had to create a music video, a magazine advert and a digipack. The idea of this was to create a final piece and compare to real products to see how they compared. So the music promo, digipack and magazine advert must have clear
links between them to show the audience that the music is in the indie genre.
So it must follow conventions of the indie genre which is a laid back
lifestyle, wearing casual clothes and enjoying life while young.